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GetResponse vs Salesforce Lightning: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of GetResponse vs. Salesforce Lightning is based on a specific set of business needs and context. The comparison uses 11183 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing GetResponse and Salesforce Lightning

GetResponse, Act-On, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation, whereas Salesforce Lightning, Veloxy, ClearSlide Platform, etc., belong to a category of solutions that help Sales Enablement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

GetResponse covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Social Media, etc.

Salesforce Lightning focuses on Workflow Management, Engagement Management with User Generated Content, Communication Management with E-Mail, Advertisement with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo GetResponse

Focus area

GetResponse is better than Salesforce Lightning for

Software Failure Risk

  • medium

logo Salesforce Lightning

Focus area

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses by GetResponse

Mobile Application Development Tools

Age

1998

1999

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

117

59

Total Goals
(we found evidences for)

16

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics




generation of new leads


contact list management

creating contact list


content management

content publishing


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


competitive intelligence


referral management


helpdesk management






training & onboarding


conversion management



sales document management

contract management

proposal & quote management


segmentation and targeting






loyalty management

identify target customers

customise loyalty program



lead qualification

lead qualification: behavioural

lead qualification: technographic


products & pricelist management


conference call management




discount management



account management


relationship management



customer feedback management

measuring net promoter score


knowledge management




courses & assessment

create learning path



social media marketing


trade show marketing


promotion management


personalized marketing


outbound marketing


rating and review management


sales commission management




subscription management


business development


sales call management



community building


pipeline management


database marketing


calendar management



influencer marketing


reputation management




performance management



distribution management


category management


relationship marketing



opportunity management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve visibility

  • Improve efficiency

  • Improve navigation

  • Reduce bounce

  • See 13 more
  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve stakeholder relations

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • mobile

  • website

  • offline

  • mobile app

  • user generated content

  • point of sale

  • on premises

  • display advertisement

  • text SMS

  • omnichannel

  • blogs

  • chat

  • games

  • events

  • trade shows

  • video

  • See 15 more
  • e-mail

  • phone calls

  • mobile

  • website

  • offline

  • mobile app

  • user generated content

  • point of sale

  • on premises

  • display advertisement

  • text SMS

  • omnichannel

  • blogs

  • chat

  • games

  • events

  • trade shows

  • video

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting