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Constant Contact vs Ontraport Marketing Automation: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Constant Contact vs. Ontraport Marketing Automation is based on a specific set of business needs and context. The comparison uses 33287 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Constant Contact and Ontraport Marketing Automation

Constant Contact, Mailchimp, Campaign Monitor, etc., belong to a category of solutions that help Email Marketing, whereas Ontraport Marketing Automation, ActiveCampaign, GetResponse, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Constant Contact covers Communication Management with E-Mail, Contact List Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, etc.

Ontraport Marketing Automation focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Contact List Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Constant Contact

Focus area

Constant Contact is better than Ontraport Marketing Automation for

Software Failure Risk

  • medium

logo Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than Constant Contact for

Software Failure Risk

  • medium

About

Constant Contact: Email Marketing Software

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

Age

1998

2006

Financials

M&A

PRIVATE

Business Need

Total Processes
(we found evidences for)

124

99

Total Goals
(we found evidences for)

18

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


campaign monitoring


engagement management

engaging and following up


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account





content publishing

searching for content


generation of new leads



customer feedback management

measuring customer satisfaction


social media marketing


sales document management

contract management

proposal & quote management





trade show marketing


training & onboarding



loyalty management

identify target customers


workflow management


products & pricelist management


promotion management




personalized marketing


segmentation and targeting


referral management




knowledge management

creating knowledge base





business development



lead qualification

lead qualification: demographic

lead qualification: technographic

lead qualification: behavioural


rating and review management




subscription management


courses & assessment

create learning path


outbound marketing


discount management


competitive intelligence


sales review & feedback



lifetime value management




relationship management



performance management



membership management


distribution management


database marketing


conversion management


account management


advocacy management


proximity marketing





influencer marketing




sales call management

meeting management



relationship marketing






payment management



pipeline management



conference call management


billing and invoice management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Establish thought leadership

  • Improve consistency

  • Improve efficiency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Reduce bounce

  • See 15 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • promotions

  • offline

  • Facebook

  • point of sale

  • chat

  • mass media

  • newsletter

  • video

  • on premises

  • LinkedIn

  • Instagram

  • mobile

  • Twitter

  • events

  • trade shows

  • coupons

  • review sites

  • games

  • display advertisement

  • See 23 more
  • e-mail

  • website

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • promotions

  • offline

  • Facebook

  • point of sale

  • chat

  • mass media

  • newsletter

  • video

  • on premises

  • LinkedIn

  • Instagram

  • mobile

  • Twitter

  • events

  • trade shows

  • coupons

  • review sites

  • games

  • display advertisement

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting