Certain: Certain offers an event management software platform to plan, execute, and optimize virtual, hybrid, and in-person events. It helps engage attendees and measure event success efficiently.
Glue Up: Glue Up is an all-in-one platform for managing events, memberships, CRM, email campaigns, finance, payments, and marketing tools. It helps build and scale communities efficiently.
Introducing Certain and Glue Up
Certain belong to a category of solutions that help Event Management, whereas Glue Up belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Certain covers Event Management, Engagement Management with Offline, Account Management, Communication Management with User Generated Content, etc.
Glue Up focuses on Event Management with E-Mail, Engagement Management, Membership Management with E-Mail, Social Media Management with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Certain and Glue Up: Best activities based on customer satisfaction
Certain in Action: Unique Activities
How can Certain optimize your Event Management Workflow?
"...Used by the largest corporations, meeting management companies and event producers worldwide, the Certain platform enables attendee management, event branding, social and mobile participation, and 1-to-1 meetings that engage audiences and maximize event value for all participants...." Peer review from Featured Customers
What solutions does Certain provide for Account Management?
"...We deploy an ABM-based approach for every event, small to large, working with partners on specific accounts where appropriate and pairing marketing and sales teams on specific accounts as well...." Prediction Series 2019: Interview with Kristen Alexander, CMO, Certain
Glue Up in Action: Unique Activities
What benefits does Glue Up offer for Engagement Management?
"...Event management, CRM, email marketing, engagement solution, event website builder, mobile check-in, most popular online payments, integration with WeChat...." Peer review by Marian Danko
What Are the key features of Glue Up for Membership Management?
"...It is an all-in-one software: Events Management, Membership Management, Database recording. ...." Peer review by Anna R., General Manager, Government Administration
What Are the key features of Glue Up for Communication Management?
"...It allows you not only to create and mange events but also has the added functions of financial management, reporting and creating and sending emails...." Peer review by Martina H
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve brand engagement
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Build brand awareness
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Grow market share
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Scale best practices
- See 5 more
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Improve digital and social presence
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Acquire customers
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Grow market share
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Improve internal communications
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Improve ROI
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Establish thought leadership
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Build brand awareness
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Improve efficiency
- See 8 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Certain | Glue Up | |
|---|---|---|
| Peer score | 4.2 | 4.6 |
| Peer insights | 406 | 1613 |
| Top industries |
Information Technology And Services 46.0%
Education 20.0%
Computer Software 8.0%
|
Non Profit Organization Management 65.0%
Sports 9.0%
Construction 9.0%
|
| SMB and Mid-Market | 56.0% | 99.0% |
| Enterprise | 44.0% | 1.0% |
Integrations
Ecosystem partners each product commonly connects with.
News
Latest Certain news
Events Create Moments. Signals Turn Them Into Revenue.
Certain emphasizes the importance of capturing buying signals during events to drive revenue, rather than just measuring attendee satisfaction. Their AI-powered platform helps identify and act on these signals in real-time, transforming event management into a growth engine. This approach focuses on intent concentration and immediate action, offering a competitive edge in sales cycles.
Latest Glue Up news
Introducing Billing Health • Glue Up
Glue Up introduces Billing Health, a new feature under Finance, designed to streamline the management of expired cards and failed payments. It consolidates all payment issues into a single list, allowing users to track revenue at risk and resolve payment failures efficiently. The feature includes tools for sending reminders, updating card information, and understanding payment failure reasons, enhancing financial oversight and member communication.
How efficiently Does Glue Up manage your Social Media Management?