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Compare BrightCove vs Wistia

Comparison Summary

For BrightCove vs Wistia comparison, Our AI algorithm looked at 7030 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using BrightCove and Wistia to solve their respective business needs.

Pros and cons of BrightCove and Wistia

BrightCove is more suited to businesses that require Content Management with Video and Advertisement with Video where as Wistia is focused towards Engagement Management with Video and Content Management with Video .

Both BrightCove and Wistia are Video Platform software, peers recommend BrightCove for social media management and advertisement where as Wistia is more known for referral management and generation of new leads .

logo BrightCove

Focus area

BrightCove is better than Wistia for

Software Failure Risk

  • medium

logo Wistia

Focus area

Wistia is better than BrightCove for

Software Failure Risk

  • low

About

The most powerful way to connect with every audience

Video Hosting for Business | Wistia

Age

2004

2006

Financials

IPO

Seed

Business Need

Total Processes
(we found evidences for)

65

93

Total Goals
(we found evidences for)

12

16

Top Processes

Evidences indicate better relative satisfaction


searching for content



communication management

sending & publishing communications

tracking & monitoring communications


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


engagement management

engaging and following up




workflow management


lead qualification

lead qualification: technographic



sales document management

proposal & quote management

contract management


campaign management


training & onboarding


account management




knowledge management




generation of new leads



social media marketing


follower management


lifetime value management



conversion management



contact list management



loyalty management


rating and review management



helpdesk management


referral management


trade show marketing


customer feedback management


conference call management



products & pricelist management




distribution management


create learning path


courses & assessment

create learning path





sales review & feedback


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase sales & revenue

  • Improve internal communications

  • Build brand awareness

  • Enhance customer relationships

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • Improve digital and social presence

  • Increase customer life time value

  • See 9 more
  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Grow market share

  • Increase sales & revenue

  • Establish thought leadership

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve internal communications

  • Reduce bounce

  • Increase customer life time value

  • See 13 more

Top Channels

Channels Used

  • video

  • social media

  • e-mail

  • website

  • phone calls

  • offline

  • user generated content

  • blogs

  • promotions

  • Facebook

  • point of sale

  • on premises

  • trade shows

  • chat

  • events

  • mobile

  • movies

  • Slack

  • Instagram

  • Netflix

  • omnichannel

  • mass media

  • television

  • Twitter

  • newsletter

  • text SMS

  • LinkedIn

  • display advertisement

  • Whatsapp

  • games

  • mobile app

  • See 28 more
  • video

  • social media

  • e-mail

  • website

  • phone calls

  • offline

  • user generated content

  • blogs

  • promotions

  • Facebook

  • point of sale

  • on premises

  • trade shows

  • chat

  • events

  • mobile

  • movies

  • Slack

  • Instagram

  • Netflix

  • omnichannel

  • mass media

  • television

  • Twitter

  • newsletter

  • text SMS

  • LinkedIn

  • display advertisement

  • Whatsapp

  • games

  • mobile app

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting