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Appian vs Mapp Cloud: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Appian vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 6121 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Appian and Mapp Cloud

Appian, and Mapp Cloud belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.

Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Appian

Focus area

Appian is better than Mapp Cloud for

Software Failure Risk

  • low

logo Mapp Cloud

Focus area

Mapp Cloud is better than Appian for

Software Failure Risk

  • low

About

Appian: Low-Code - Enterprise Application Development - BPM ...

Insight-led Customer Experience Platform with Real-time Insights

Age

1999

1998

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

73

49

Total Goals
(we found evidences for)

18

13

Top Processes

Evidences indicate better relative satisfaction


workflow management


sales document management

contract management

proposal & quote management


engagement management

engaging and following up



customer case management


training & onboarding


social media management

social media analytics


helpdesk management


customer feedback management

measuring customer satisfaction


communication management

sending & publishing communications


products & pricelist management



compliance & governance


competitive intelligence


generation of new leads



contact list management


loyalty management

customise loyalty program



relationship management


business development


lifetime value management


content management


trade show marketing



follower management


revenue cycle management




campaign management


sales review & feedback



courses & assessment

create learning path







channel management


personalized marketing



touchpoint management


Top Goals

Goals Achieved

  • Scale best practices

  • Acquire customers

  • Manage risk

  • Enhance customer relationships

  • Improve ROI

  • Improve visibility

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve internal communications

  • Improve digital and social presence

  • Improve stakeholder relations

  • Establish thought leadership

  • Build brand awareness

  • Improve consistency

  • Improve brand engagement

  • See 15 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase average basket value

  • Improve consistency

  • Improve internal communications

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more
  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting