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ActiveTrail vs Hey Oliver: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveTrail vs. Hey Oliver is based on a specific set of business needs and context. The comparison uses 1869 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveTrail and Hey Oliver

ActiveTrail, Hey Oliver, MessageGears, Dailystory Marketing Suite, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveTrail covers Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.

Hey Oliver focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Generation Of New Leads with Website, Segmentation And Targeting, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveTrail

Focus area

ActiveTrail is better than Hey Oliver for

Software Failure Risk

  • low

logo Hey Oliver

Focus area

Hey Oliver is better than ActiveTrail for

Software Failure Risk

  • low

About

ActiveTrail: Marketing Automation | Email Marketing Platform

heyoliver - All-in-one Marketing Automation Software ...

Financials

PRIVATE

NA

Business Need

Total Processes
(we found evidences for)

37

44

Total Goals
(we found evidences for)

9

11

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring



social media management

social media analytics


contact list management

creating contact list


generation of new leads


customer feedback management



engagement management

engaging and following up



personalized marketing


loyalty management




content management


products & pricelist management



segmentation and targeting



conversion management


helpdesk management





lead qualification: behavioural


lead qualification

lead qualification: behavioural







Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve digital and social presence

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • chat

  • Facebook

  • offline

  • on premises

  • Slack

  • promotions

  • out of home

  • brochure

  • video

  • user generated content

  • blogs

  • display advertisement

  • newsletter

  • See 13 more
  • e-mail

  • website

  • social media

  • chat

  • Facebook

  • offline

  • on premises

  • Slack

  • promotions

  • out of home

  • brochure

  • video

  • user generated content

  • blogs

  • display advertisement

  • newsletter

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting