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Actito vs ProCampaign®: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Actito medium Failure Risk for ProCampaign® low
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Comparison Summary

This comparison report of Actito vs. ProCampaign® is based on a specific set of business needs and context. The comparison uses 2556 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Actito and ProCampaign®

Actito, ProCampaign®, Oracle Responsys, ExpertSender, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Actito covers Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

ProCampaign® focuses on Campaign Management with E-Mail, Loyalty Management, Engagement Management, Discount Management with Promotions, etc.

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit

"For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail. " - Christin Susann Bugrahan

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Actito

Focus area

Software Failure Risk

  • medium

logo ProCampaign®

Focus area

ProCampaign® is better than Actito for

Software Failure Risk

  • low

About

Agile Marketing Automation Platform for customer engagement

A secure Customer Engagement system for individualized marketing campaigns and e-commerce activities

Financials

SEED

PRIVATE

Business Need

Total Processes
(we found evidences for)

36

71

Total Goals
(we found evidences for)

10

13

Top Processes

Evidences indicate better relative satisfaction

campaign management

Read Reviews (33)

Read Reviews (97)

campaign analytics

Read Reviews (10)

Read Reviews (0)

engagement management

Read Reviews (27)

Read Reviews (80)

engaging and following up

Read Reviews (21)

Read Reviews (42)

segmentation and targeting

Read Reviews (17)

Read Reviews (13)

loyalty management

Read Reviews (12)

Read Reviews (93)

identify target customers

Read Reviews (9)

Read Reviews (7)

customise loyalty program

Read Reviews (2)

Read Reviews (58)

collaboration

Read Reviews (10)

Read Reviews (1)

communication management

Read Reviews (8)

Read Reviews (29)

sending & publishing communications

Read Reviews (7)

Read Reviews (28)

helpdesk management

Read Reviews (8)

Read Reviews (2)

customer feedback management

Read Reviews (5)

Read Reviews (28)

content management

Read Reviews (4)

Read Reviews (15)

personalized marketing

Read Reviews (2)

Read Reviews (19)

conversion management

Read Reviews (2)

Read Reviews (3)

generation of new leads

Read Reviews (2)

Read Reviews (27)

training & onboarding

Read Reviews (2)

Read Reviews (0)

social media management

Read Reviews (1)

Read Reviews (5)

workflow management

Read Reviews (1)

Read Reviews (22)

contact list management

Read Reviews (1)

Read Reviews (27)

lifetime value management

Read Reviews (1)

Read Reviews (14)

products & pricelist management

Read Reviews (1)

Read Reviews (7)

sales document management

Read Reviews (0)

Read Reviews (6)

contract management

Read Reviews (0)

Read Reviews (2)

discount management

Read Reviews (0)

Read Reviews (41)

rating and review management

Read Reviews (0)

Read Reviews (30)

competitive intelligence

Read Reviews (0)

Read Reviews (16)

promotion management

Read Reviews (0)

Read Reviews (13)

relationship management

Read Reviews (0)

Read Reviews (11)

trade show marketing

Read Reviews (0)

Read Reviews (8)

lead qualification

Read Reviews (0)

Read Reviews (3)

performance management

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Improve ROI

  • See 10 more

Top Channels

Channels Used

  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more

  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting