Overview: Account Intelligence by DemandScience and Nielsen as Marketing Data Intelligence Category solutions.
Account Intelligence by DemandScience caters primarily to large enterprises, focusing on lead generation and sales management with strong security and integration features. Nielsen excels in market research and brand awareness, offering extensive analytics and reporting capabilities suited for marketing-focused businesses. Both products provide robust 24/7 support but differ in their customer engagement channels, with DemandScience utilizing email and phone and Nielsen leveraging social media and mass media. Industry versatility is reflected in DemandScience's application across multiple sectors, while Nielsen's undefined customer segments suggest broader uses.
Account Intelligence by DemandScience: Klarity by DemandScience is a B2B prospecting tool that builds and views prospect lists. It features data cleaning and enrichment processes to ensure valid and reachable contacts.
Nielsen: Nielsen, a global leader, shapes media's future with precise audience insights. Accurate data on viewing and listening habits is provided.
Account Intelligence by DemandScience and Nielsen: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Account Intelligence by DemandScience facilitates lead generation and sales document management, essential for sales teams looking to streamline operations and maximize opportunities. read more →
Nielsen supports advertisement and social media management, focusing on market research and consumer engagement to enhance brand visibility. read more →
Business Goals
Account Intelligence by DemandScience aims to increase sales and enter new markets, aligning with businesses seeking revenue growth and market expansion. read more →
Nielsen focuses on enhancing customer relationships and building brand awareness, making it ideal for companies looking to strengthen market presence. read more →
Core Features
Analytics, security, and data export are core features of Account Intelligence by DemandScience, addressing the needs of data-driven marketers and IT professionals. read more →
Nielsen's standout features include custom reports and extensive analytics, which support detailed market insights and strategic planning. read more →
Vendor Support
Account Intelligence by DemandScience offers 24/7 support, primarily through chat, catering to businesses needing constant assistance. read more →
Nielsen provides 24/7 support with additional phone support options, appealing to users requiring a responsive vendor. read more →
Segments and Industries
Large enterprises in marketing and IT services are the main users of Account Intelligence by DemandScience, reflecting its strength in comprehensive enterprise solutions. read more →
Nielsen is used widely across unspecified segments, indicative of its broad applicability in media and marketing. read more →
Operational Alignment
Account Intelligence by DemandScience integrates well into large-scale corporate workflows, focusing on complex sales operations. read more →
Nielsen fits marketing-centric operations, supporting diverse communication channels like social and mass media. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Account Intelligence by DemandScience in Action: Unique Use Cases
What makes Account Intelligence by DemandScience ideal for Account Management?
How can Account Intelligence by DemandScience enhance your Generation Of New Leads process?
What benefits does Account Intelligence by DemandScience offer for Campaign Management?
What Are the key features of Account Intelligence by DemandScience for Telemarketing?
Nielsen in Action: Unique Use Cases
How does Nielsen facilitate Advertisement?
Why is Nielsen the best choice for Engagement Management?
Why is Nielsen the best choice for Market Research?
News
Latest Account Intelligence by DemandScience News
News - 183 million business contacts stolen from DemandScience listed for sale by hacker - TEISS
183 million business contacts were stolen from DemandScience and are being sold by a hacker.
Latest Nielsen News
Nielsen Launches its 2025 Global Media Planning Report
Nielsen released its 2025 global media planning report, highlighting trends in media consumption and the balance between traditional and digital channels.
How can Nielsen enhance your Social Media Management process?