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Top Financial CRM Software 2021: Buyer’s Guide

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Financial CRM Software is a specialized CRM software mainly targeted for the financial business that includes banks, insurance, credit unions, capital market, mutual funds, investment banks, lending, and fintech companies to name a few. This set of software needs to provide all traditional functionality of CRM like contact management, communication management, client relationship management and lead nurturing and follow up. In addition, it needs to provide a high degree of security, privacy, and compliance with stringent industry and legal regulations to the clients and prospects of the business.

The users of financial CRM include insurance agents, financial advisors, investment bankers, brokers, service representatives, bank representatives, field agents, relationship managers to name a few.

Financial institutions that are directly focused on retail customers need to provide customer onboarding services which normally involve lengthy verification purposes and prone to fraud. The software should help to eliminate lengthy verification processes, reduce costs, and fraud with a biometric and video eKYC verification. Customer engagement is crucial for Financial CRM software and it needs to be omnichannel, supported by a mobile app, and should have a self-service portal.

Banking, Mutual Funds, and Insurance companies have several channel partners and associates and CRM should provide seamless integration and support workflows to include partner representatives.

Financial CRM needs to integrate seamlessly with core banking systems, contact centers, etc with secure connectors and API support. The software should bring together disparate tools and provide visibility of customer portfolios through a centralized system. This is essential to go after cross-sell and upsell opportunities.

The Financial CRM software can be of two types

  • Software built ground up specially tailored for the financial services sector. The examples here include products like DealCloud, Wealthbox CRM, CRMNEXT.
  • CRM vendors building vertical solutions on their base platform to cater to the specific needs of financial institutions. These can be treated as industry solutions. Vendors like Zoho, leadsquared adopt this approach.

The selection of the right Financial CRM depends on the size and nature of the business, business process requirements, and goals of the business - acquiring customers, improving customer satisfaction, growing revenue, or improving operational efficiency. Within this category, different vendors provide specialized offerings for businesses like lending, mortgage, credit unions, mutual funds, etc.

We bring you a selection of such software for your consideration.

Top Financial CRM Software

CRMNEXT Icon

CRMNEXT

Enterprise CRM solution provider for financial services.

4.37

1675 Reviews
CRMNEXT Icon

CRMNEXT

4.37
★★★★★
★★★★★
Enterprise CRM solution provider for financial services.

CRMNEXT is an Enterprise CRM solution built for the Financial Industry. It can be used by the Sales, Services, Marketing, Process Management, Business Development, and other customer-facing teams for promoting customer interactions from a single platform.

Highlights
Top Processes : Lead management,Service management,Social CRM
Top Features : Virtual Assistant,Micro customer segmentation,Vivid Authoring Studio
Pros & Cons
Pros
  • Built ground-up for Financial Services and Banking industry, hence specialized CRM.
  • Customer information from multiple sources is available centrally and ad hoc reports can be created for actionable intelligence.
  • It allows multiple ways of integrating social activities and allows for tracking of calls and overall information.
Cons
  • Not enough peer review information.
Redtail CRM Icon

Redtail CRM

Web-based easy-to-use client management solution designed specifically for Financial Professionals which helps to eliminate redundant data entry and create consistency across the platforms used in daily operations.

4.21

894 Reviews
Redtail CRM Icon

Redtail CRM

4.21
★★★★★
★★★★★
Web-based easy-to-use client management solution designed specifically for Financial Professionals which helps to eliminate redundant data entry and create consistency across the platforms used in daily operations.

Redtail CRM is a web-based easy-to-use client management solution designed specifically for Financial Professionals which helps to eliminate redundant data entry and create consistency across the platforms used in daily operations. It helps to increase sales and revenue, enhance customer relationships, and improve efficiency.

Highlights
Top Processes : Workflow management,Contact list management,Engagement management
Top Features : Recording,Personalization,Dashboard
Pros & Cons
Pros
  • Very easy to pull up client or prospective clients records and notes of previous conversations.
  • great options to customize clients accounts.
  • Easily group your prospects and clients.
Cons
  • Not enough robust features apart from contact management and calendar.
  • Subpar mobile app experience.
Total Expert Icon

Total Expert

Enterprise-grade marketing and customer engagement platform ?purpose-built for financial services

4.29

728 Reviews
Total Expert Icon

Total Expert

4.29
★★★★★
★★★★★
Enterprise-grade marketing and customer engagement platform ?purpose-built for financial services

Total Expert is an enterprise marketing and customer engagement platform built for financial services to drive growth and create customers for life with a marketing operating system. It helps to scale best practices and improve digital and social presence.

Highlights
Top Processes : Engagement management,Engaging and following up,Social media management
Top Features : Personalization,Landing page,Templates
Pros & Cons
Pros
  • Marketing and Customer Engagement
  • Hyper personalized customer engagement.
  • Every contact can be put in drip marketing campaign.
Cons
  • Drip Campaigns can be automated more
  • Not enough support for prospect management
  • No support for front end lead management
Salesforce Financial Services Cloud Icon

Salesforce Financial Services Cloud

Build a lifetime of trust with a unified financial services experience

4.09

460 Reviews
Salesforce Financial Services Cloud Icon

Salesforce Financial Services Cloud

4.09
★★★★★
★★★★★
Build a lifetime of trust with a unified financial services experience

Salesforce Financial Services Cloud is a CRM platform that integrates sales, service, and marketing into a consistent, personalized customer experience across all departments and communication channels. It helps to enhance customer relationships and improve ROI.

Highlights
Top Processes : Engagement management,Contact list management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
Pros & Cons
Pros
  • Centralizes all of client data, so client relationships are more visible and organized.
  • Segmentation of clients into different ranks.
  • all client interactions are recorded and managed in a platform, so easy to comply with regulations.
Cons
  • Customer support can be more responsive.
  • Proper training is needed before it can be used effectively.
  • Not suitable for very small business.
DealCloud Icon

DealCloud

All-Inclusive Financial Services Software, delivers vertical-specific solutions that enable dealmakers and principal investing professionals to execute deals at the highest levels.

4.55

768 Reviews
DealCloud Icon

DealCloud

4.55
★★★★★
★★★★★
All-Inclusive Financial Services Software, delivers vertical-specific solutions that enable dealmakers and principal investing professionals to execute deals at the highest levels.

DealCloud is the leading CRM, deal sourcing, and fund management platform for the capital markets to deliver vertical-specific solutions and execute deals at the highest level. It helps to scale best practices and grow market share.

Highlights
Top Processes : Deal management,Relationship management,Promotion management
Top Features : Personalization,Recording,Dashboard
Pros & Cons
Pros
  • Good Deal management system for deal professionals.
  • Good reporting - ability to access through email and mobile.
  • Ease of use, Customizable.
Cons
  • Mobile application can be improved.
  • Integrations with Outlook can be improved.
  • Customization requires vendor help.
LinxCRM Icon

LinxCRM

LinxCRM financial services client care software

4.00

630 Reviews
LinxCRM Icon

LinxCRM

4.00
★★★★★
★★★★★
LinxCRM financial services client care software

LinxCRM is an on-premise customer relationship management (CRM) solution for financial services organizations. It's a Windows-based desktop system with secure remote access. It helps to enhance customer relationships and acquire customers.

Highlights
Top Processes : Engaging and following up,Engagement management,Sales document management
Top Features : Recording,Templates,Personalization
Pros & Cons
Pros
  • LinxCRM makes it easy to market to prospects, clients including referrers.
  • Excellent follow up mechanism for clients, prospects and even for leads.
  • Smart and easy-to-use workflows.
Cons
  • Not enough peer review information.
Doxim CRM Icon

Doxim CRM

CRM for Financial Services

4.18

474 Reviews
Doxim CRM Icon

Doxim CRM

4.18
★★★★★
★★★★★
CRM for Financial Services

Doxim CRM for financial services allows targeting customers wherever they are. It helps to cater to the needs of banks and credit unions. Doxim CRM improves staff productivity, drives sales and marketing success, and helps increase customer loyalty.

Highlights
Top Processes : Engagement management,Engaging and following up,Training & onboarding
Top Features : Personalization,Feedback surveys
Pros & Cons
Pros
  • Analyze and fine-tune sales pipeline and campaign performance, increasing conversion rates and revenue.
  • Send highly personalized marketing communications using data-driven CRM platform insights.
  • Identify cross-sell opportunities.
Cons
  • Not enough peer review information.
Wealthbox CRM Icon

Wealthbox CRM

Modern CRM for financial advisors

4.33

615 Reviews
Wealthbox CRM Icon

Wealthbox CRM

4.33
★★★★★
★★★★★
Modern CRM for financial advisors

Wealthbox CRM for financial advisors is a simple, social, and collaborative wealth management platform to build an advisory practice. It helps to launch new products and acquire customers.

Highlights
Top Processes : Collaboration,Workflow management,Contact list management
Top Features : Recording,Templates,Personalization
Pros & Cons
Pros
  • Extremely simple, social, and collaborative wealth management platform to build an advisory practice.
  • Collaborate and track projects with ease.
  • Integrations with MailChimp, ConstantContact, AWeber, Google Calendar and more.
Cons
  • MailChimp plugin can be more smoother
Practifi Icon

Practifi

Business management platform powering growing financial advice firms

4.32

394 Reviews
Practifi Icon

Practifi

4.32
★★★★★
★★★★★
Business management platform powering growing financial advice firms

Practifi is the business management platform for financial advisors. It is secure, reliable, and massively scalable, and is built for growth. It helps to enhance customer relationships and acquire customers.

Highlights
Top Processes : Workflow management,Communication management,Engagement management
Top Features : Recording,Personalization,Capture contact
Pros & Cons
Pros
  • Better workflows and tracking of tasks.Customized user views.
  • Segment and manage client lists with extreme precision.
  • Integrations available through the Salesforce AppExchange.
Cons
  • Not enough peer review information.
DebtPayPro Icon

DebtPayPro

Financial Services CRM Software provides a cutting edge solution to help with debt settlement, student loan consolidation and more.

4.20

391 Reviews
DebtPayPro Icon

DebtPayPro

4.20
★★★★★
★★★★★
Financial Services CRM Software provides a cutting edge solution to help with debt settlement, student loan consolidation and more.

DebtPayPro is a Financial Services CRM Software that provides a cutting edge solution to help with debt settlement, student loan consolidation, and more. It helps to acquire customers, increase sales and revenue.

Highlights
Top Processes : Sales document management,Lead management,Performance management
Top Features : Recording,Alerts: popups & Notifications,Dashboard
Pros & Cons
Pros
  • Capture, segment, and distribute your leads. Prospect Management.
  • Integrated electronic signature
  • Full-Featured Dialer, Business Phone System, SMS Platform. Call tracking and analytics
Cons
  • Seamless support experience between vendor and phone companies can be improved.
  • Limited functionality in workflow to show stages and status for customer service teams.
Junxure Icon

Junxure

Financial Advisor CRM that helps wealth management firms combine smart-automation with personal client service.

3.77

317 Reviews
Junxure Icon

Junxure

3.77
★★★★★
★★★★★
Financial Advisor CRM that helps wealth management firms combine smart-automation with personal client service.

Junxure CRM software that thinks like an advisor helps to streamline the workflow, simplify the technology, and provide clients with best-in-class service. It helps to acquire customers and enhance customer relationships.

Highlights
Top Processes : Workflow management,Contact list management,Relationship management
Top Features : Recording,Personalization
Pros & Cons
Pros
  • ClientView- self-service secure client portal that offers clients easy access to personal investment info, corporate newsletters, firm commentaries, document sharing options.
  • organize and track emails, phone numbers, addresses and generic contact information.
  • Multi-channel communication.
Cons
  • Visually appealing and intuitive user interface missing.
  • Notifications can be overwhelming sometimes.
4Degrees Icon

4Degrees

Intelligent relationship management for deal-driven teams,

4.50

398 Reviews
4Degrees Icon

4Degrees

4.50
★★★★★
★★★★★
Intelligent relationship management for deal-driven teams,

4Degrees CRM software helps automatically track the relationships and deals with actionable intelligence to move them forward. It is used in financial services companies such as venture capital, investment banking, private equity. It helps to acquire customers and enhance customer relationships.

Highlights
Top Processes : Deal management,Relationship management,Collaboration
Top Features : Dashboard,Recording
Pros & Cons
Pros
  • Relationship and pipeline management built for investors.
  • Mine company network to identify experts to cross-sell, get introduced to clients, and find notable events to engage.
  • Compare relationship strengths across teams and automate email and calendar tracking.
Cons
  • Mobile application can be improved.