Salesforce Financial Services Cloud Overview

Salesforce Financial Services Cloud enhances relationship growth and reduces service costs. Personalized insights are delivered at scale, establishing it as the premier financial services CRM.

Use Cases

Customers recommend Engagement Management, Contact List Management, Collaboration, as the business use cases that they have been most satisfied with while using Salesforce Financial Services Cloud.

Other use cases:

  • Lead Management
  • Generation Of New Leads
  • Relationship Management
  • Lead Tracking
  • Forecasting
  • Training & Onboarding
  • Relationship Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Salesforce Financial Services Cloud.

Other priorities:

  • Improve Visibility
  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Improve ROI
See all business priorities See less business priorities

Salesforce Financial Services Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Financial Services Cloud works with different mediums / channels such as Website. and Mobile.

Salesforce Financial Services Cloud's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Salesforce Financial Services Cloud support capabilities include Chat Support, 24/7 Support, Email Support, etc. also Salesforce Financial Services Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Salesforce, we have transformed the mortgage process at Barclays" - Jackie Uhi

Peer review evidence (same sources as the product rating summary)

"...Our community platform will fundamentally transform how we engage with mortgage brokers and our customers, comments Steve Weston, CEO of Barclays Mortgages...." Case Study Barclays
"...Some of the top features of the Sales Cloud include contact management, opportunity management, lead management, reports and dashboards, sales forecasting, workflows and approvals, sales collaboration, territory management, and partner management...." Salesforce Products: Features and Suitability
"...It allows one safe place to collaborate and upload documents...." Peer review by User

Salesforce Financial Services Cloud, Salesforce Connect, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Financial Services Cloud

Top Industries

  • Financial Services
  • Banking
  • Pharmaceuticals

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Salesforce Financial Services Cloud is popular in Financial Services, Banking, and Pharmaceuticals and is widely used by Large Enterprise, Enterprise, and Mid Market.

Salesforce Financial Services Cloud Customer wins, Customer success stories, Case studies

What solutions does Salesforce Financial Services Cloud provide for Engagement Management?

How does Salesforce Financial Services Cloud address your Contact List Management Challenges?

How does Salesforce Financial Services Cloud facilitate Collaboration?

How can Salesforce Financial Services Cloud enhance your Lead Management process?

What benefits does Salesforce Financial Services Cloud offer for Generation Of New Leads?

41 buyers and buying teams have used Cuspera to assess how well Salesforce Financial Services Cloud solved their CRM needs. Cuspera uses 458 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
Salesforce Financial Services Cloud testimonial

Jackie Uhi

Managing Director

Barclays

With Salesforce, we have transformed the mortgage process at Barclays Testimonial By Jackie Uhi
Salesforce Financial Services Cloud testimonial

John Joseph

Chief Strategy Officer

Transamerica

The Salesforce Platform is a very mobile, 21st-century environment that complements [our] talents at connecting with clients. Testimonial By John Joseph
Salesforce Financial Services Cloud testimonial

Hikmet Ersek

Ceo

Western Union

We've found a partner in innovation with Salesforce. Testimonial By Hikmet Ersek
CUSTOMERS TESTIMONIALS
Salesforce Financial Services Cloud testimonial

Jackie Uhi

Managing Director

Barclays

With Salesforce, we have transformed the mortgage process at Barclays Testimonial By Jackie Uhi
Salesforce Financial Services Cloud testimonial

John Joseph

Chief Strategy Officer

Transamerica

The Salesforce Platform is a very mobile, 21st-century environment that complements [our] talents at connecting with clients. Testimonial By John Joseph
Salesforce Financial Services Cloud testimonial

Hikmet Ersek

Ceo

Western Union

We've found a partner in innovation with Salesforce. Testimonial By Hikmet Ersek
 

Curative - Healthcare - Medium

Salesforce (CRM) Lost A $600, 000 Contract To An In House AI CRM

USA

Curative has replaced its Salesforce CRM system with an in-house AI-powered CRM platform, terminating a $600,000 annual contract. This move highlights a shift towards custom AI solutions as a cost-ef...fective alternative to traditional SaaS CRM offerings. Salesforce cites security and compliance challenges for in-house systems in regulated sectors as potential hurdles.

Read on →
 

Curative - Healthcare - Medium

Curative Ditches $600, 000 Salesforce Contract Says 'AI Changes the Economics of Building ...

Austin, USA

Curative has terminated its $600,000 contract with Salesforce, opting to develop an AI-powered CRM system internally. This move underscores the potential of AI tools to enable faster, cost-effective ...software development tailored to specific business needs. Salesforce warns of the security and compliance challenges associated with internally developed systems, especially in regulated industries like healthcare.

Read on →
 

Siemens - Manufacturing - Very Large

Businesses nearly triple AI agent deployments — Salesforce

Munich, Germany

Salesforce reports a significant increase in AI agent deployments, with businesses nearly tripling their use over the past year. Siemens, a key customer, uses Salesforce's Agentforce platform to auto...mate lead qualification and routing, enhancing efficiency and sales growth. AI agents are increasingly handling complex tasks across industries, driving execution efficiency and improving customer interactions.

Read on →
 

Thames Valley Police and Hampshire & Isle of Wight Constabulary - Government Administration - Large

UK

Salesforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary launch a self-service portal for victims. Citizens can check case status and message officers directly. The portal le...d to a 15% improvement in CSAT score and £1.4M in cost avoidance. Contact center call volumes dropped by 10%. The solution was built and deployed in just 15 weeks.

 

MIMIT Health - Hospital & Health Care - Small

Chicago, USA

MIMIT Health used Salesforce’s Agentic Enterprise Architecture to unify patient data and automate workflows. They replaced fragmented EHR systems with Agentforce Health, giving care teams a real-time..., complete view of each patient. This led to $1.5 million in annual operational savings, a 15% reduction in inventory costs, and $500,000 less in system maintenance. Providers now spend less time on paperwork and see 40% more patients. Physician burnout dropped to low single digits, and employees save three hours daily.

 

Rare - Non Profit Organization Management - Medium

Arlington, USA

Rare used Salesforce’s unified platform to connect farmer data, fundraising, and grant workflows. The nonprofit replaced manual, disconnected tools with a single CRM, improving data access and automa...ting routine tasks. Teams now anticipate 40% more time for high-impact field work. Centralized data helps Rare expand regenerative farming from 17,500 to 300,000 hectares. Salesforce’s automation and AI features support Rare’s global mission and growth.

Salesforce Financial Services Cloud Demo

Video Thumbnail
lightning

Peers used Salesforce Financial Services Cloud for engagement management and contact list management

Salesforce Financial Services Cloud Competitors

Salesforce Financial Services Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Analytics

4.46/5

Read Reviews (29)
Custom Reports

4.01/5

Read Reviews (39)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Analytics

4.46/5

Read Reviews (29)
Custom Reports

4.01/5

Read Reviews (39)

Salesforce Financial Services Cloud Integrations

Salesforce Financial Services Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Few API Integrations for Salesforce Financial Services Cloud

Software Failure Risk Guidance

?

for Salesforce Financial Services Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Financial Services Cloud

Salesforce, Inc. News

Product

Salesforce aims to be your enterprise AI harness, touts AIforce

Salesforce introduces AIforce, an enterprise AI harness designed to integrate data and workflows with AI agents without additional integrations. AIforce aims to unify Salesforce's platform layers, including data, applications, and semantics, enhancing enterprise transformation. The platform features zero data retention and packaged agents for industry-specific tasks.

Partnership

Salesforce and Anthropic Announce Claudeforce: The #1 AI Meets the #1 AI CRM

Salesforce and Anthropic have launched Claudeforce, a strategic partnership that integrates Claude's AI reasoning with Salesforce's enterprise platform. This collaboration introduces Salesforce in Claude, a plugin with 37 prebuilt sales skills, enhancing sales automation and enterprise data integration. The partnership also embeds Claude into Salesforce and Slack, aiming to transform enterprise AI applications and productivity.

Product

Salesforce Quarterly Highlights: FY27 Q2 Product Releases and Corporate Announcements

Salesforce announced several product releases and enhancements in its FY27 Q2 update. Key updates include the launch of Agentic Advisor, Agentforce Commerce, and Agentforce Help Agent, which leverage AI to enhance customer service and commerce capabilities. Additionally, Salesforce introduced new MCP servers for better integration with Slackbot, enhancing CRM functionalities within Slack. These innovations aim to improve customer engagement and operational efficiency across various platforms.

Awards

Salesforce Named a Leader in IDC MarketScape: Worldwide Software Platforms for National Civilian Government AI-Enabled Case Management

Salesforce has been named a Leader in the 2026 IDC MarketScape for Worldwide Software Platforms for National Civilian Government AI-Enabled Case Management. The recognition highlights Salesforce's strengths in mission-specific case management templates, AI investments, and global compliance. This accolade underscores Salesforce's role in enhancing government agencies' efficiency and responsiveness through AI-driven solutions.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO