Optimizely Data Platform Overview
This is a summary of the comprehensive capabilities and benefits of Optimizely Data Platform based on over 1157 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Optimizely Data Platform, Blueshift, Ascent360, Lytics CDP, Amperity Customer Data Management, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Optimizely Data Platform is right for your needs? Our Cuspera AI engine can evaluate how Optimizely Data Platform fits your specific business needs, industry, and context. Get your personalized assessment report today.
Optimizely Data Platform supports business activities such as:
- Engagement Management
- Lifetime Value Management
- Campaign Management
- Segmentation And Targeting
- Loyalty Management
Optimizely Data Platform can help you with many business goals, such as Increase Customer Life Time Value, Enhance Customer Relationships, Increase Sales & Revenue, Acquire Customers, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use E-Mail and Mobile for these needs. As a solution, Optimizely Data Platform's capabilities include Personalization, Micro Customer Segmenting, Alerts: Popups & Notifications, etc.
Optimizely Data Platform Internet Vertical is its biggest customer base.
Reviews
"We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. " - Amanda Scarnechia
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Optimizely Data Platform solved their Customer Data Platform needs. Cuspera uses 1157 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Business Priorities
Increase Customer Life Time Value and Enhance Customer Relationships are the most popular business priorities peers achieved using Optimizely Data Platform.
Use Cases
Peers recommend Engagement Management , Lifetime Value Management , Campaign Management , as the business use cases that they have been most satisfied while using Optimizely Data Platform.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.88/5 ★ |
"...Rick also led segmentation strategy while running a portfolio of enterprise retail and media client engagements while at e-Dialog (acquired by GSI Commerce)...." Guest post: Solving your customer crisis with a culture of relevance |
| engaging and following up |
4.77/5 ★ |
"...The brand was primarily sending batch-and-blast email campaigns and had minimal insight into how customers were engaging across channels and devices...." Case Study Stio |
| Lifetime Value Management |
4.95/5 ★ |
"...Its focus on the customer lifecycle and increasing lifetime value across channels is a perfect complement to Stio s churn prevention strategy. ..." Case Study Stio |
| Campaign Management with E-Mail and Mobile |
4.87/5 ★ |
"...Armed with customer visibility and finely-tuned behavioral segments Zaius now allows you to build and deploy all your marketing campaigns, integrate into the marketing system of your choice, or integrate with other experience solutions such as service, loyalty, commerce, and more...." Peer review |
| campaign analytics |
4.44/5 ★ |
"...What used to be 20+ SQL queries in their database is now a simple, easy-to-read customer dashboard that provides insights and metrics, serving as both a reporting and campaign ideation tool...." Case Study Tea Forte |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.88/5 ★ |
"...Rick also led segmentation strategy while running a portfolio of enterprise retail and media client engagements while at e-Dialog (acquired by GSI Commerce)...." Guest post: Solving your customer crisis with a culture of relevance |
|
| engaging and following up |
4.88/5 ★ |
| Lifetime Value Management |
4.95/5 ★ |
"...Its focus on the customer lifecycle and increasing lifetime value across channels is a perfect complement to Stio s churn prevention strategy. ..." Case Study Stio |
|
| Campaign Management with E-Mail and Mobile |
4.87/5 ★ |
"...Armed with customer visibility and finely-tuned behavioral segments Zaius now allows you to build and deploy all your marketing campaigns, integrate into the marketing system of your choice, or integrate with other experience solutions such as service, loyalty, commerce, and more...." Peer review |
|
| campaign analytics |
4.87/5 ★ |
37+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1157 insights from peers and experts to help you assess how these Optimizely Data Platform use cases fit your Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. Testimonial By Amanda Scarnechia |
|
I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for... all brands in this day and age — and specifically to Strut This. |
|
With Optimizely, we can understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first. Testimonial By Jurgan Nebelung |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Amanda Scarnechia Scotts |
We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. Testimonial By Amanda Scarnechia |
|
NATALIE LODWIG Strut This |
I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for... all brands in this day and age — and specifically to Strut This. |
|
Jurgan Nebelung Tea Forte |
With Optimizely, we can understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first. Testimonial By Jurgan Nebelung |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study Tea ForteRead More |
|
Case Study BidwellsRead More |
|
Case Study UniSARead More |
Frequently Asked Questions(FAQ)
for Optimizely Data Platform
What is Optimizely Data Platform?
What is Optimizely Data Platform used for?
What are the top features of Optimizely Data Platform?
Who uses Optimizely Data Platform?
What are Optimizely Data Platform alternatives?
Where is Optimizely Data Platform located?
Popular Business Setting
for Optimizely Data Platform
Top Industries
- Internet
- Information Technology and Services
- Retail
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Optimizely Data Platform to Increase customer life time value and Enhance customer relationships
Optimizely Data Platform Alternatives
Peer and Expert Opinion on Features
for Optimizely Data Platform
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (79) |
| Micro customer segmenting | Read Reviews (30) |
| Alerts: popups & Notifications | Read Reviews (12) |
| Dashboard | Read Reviews (11) |
| Templates | Read Reviews (6) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (79) |
| Micro customer segmenting | Read Reviews (30) |
| Alerts: popups & Notifications | Read Reviews (12) |
| Dashboard | Read Reviews (11) |
| Templates | Read Reviews (6) |
IT and Other Capabilities
for Optimizely Data Platform
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (21) |
| Data Import | Read Reviews (77) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (21) |
| Data Import | Read Reviews (77) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (117) |
| Chat Support | Read Reviews (17) |
| Email Support | Read Reviews (22) |
| Phone Support | Read Reviews (14) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (117) |
| Chat Support | Read Reviews (17) |
| Email Support | Read Reviews (22) |
| Phone Support | Read Reviews (14) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
Software Failure Risk Guidance
?for Optimizely Data Platform
Overall Risk Meter
Top Failure Risks for Optimizely Data Platform
Vendor Profile Details
Company Name
Optimizely
Company Website
https://www.optimizely.com/HQ Location
119 5th Ave, 7th Floor, New York, New York Optimizely, US
Employees
251-500
Social
Financials
SERIES D
Get a personalised risk report for Optimizely Data Platform
See Sample Risk ReportTell us more about yourself so that we can personalise incidents for your location, industry etc.
Connect to vendor request
Optimizely Data Platform may get in touch with you regarding your request.
Request Custom Quote
Optimizely will get in touch with you regarding your request.