WideOrbit Overview
WideOrbit revolutionizes media transactions for TV and radio broadcasters, networks, digital publishers, and advertisers. This premium ad management platform enhances the value of media transactions. It simplifies complex sales processes, allowing media companies to efficiently manage cross-channel advertising. WideOrbit's platform supports evolving business needs by integrating digital, TV, and radio operations. A surprising fact is its two-decade-long innovation streak, emphasizing its reliability and industry leadership.
Use Cases
Customers recommend Advertisement, Workflow Management, Media Buying, as the business use cases that they have been most satisfied with while using WideOrbit.
Business Priorities
Increase Sales & Revenue and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using WideOrbit.
WideOrbit Use-Cases and Business Priorities: Customer Satisfaction Data
WideOrbit works with different mediums / channels such as Mass Media. and Television.
WideOrbit's features include Dashboard, Recording, and Personalization. and WideOrbit support capabilities include Email Support, Phone Support, Chat Support, etc. also WideOrbit analytics capabilities include Analytics, and Custom Reports.
Reviews
"WO Analytics helped us correct pricing to maximize inventory value." - Aaron Trujillo
Peer review evidence (same sources as the product rating summary)
"...WideOrbit is bringing workflow automation to spot TV advertising in a bid to stop money leaking out into other forms of media. ..." Local TV Will Go Impression-Based: WideOrbit s Mathewson
"...WO Program integrates with WideOrbit and other 3rd party solutions to simplify workflow and share rich data across the organization...." WO Program
"...New technologies, delivery platforms, and consumption behaviors present new revenue opportunities even as they make media ad sales more complicated than ever before...." WO Traffic TV
WideOrbit, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
WideOrbit's media-focused technology creates value for both buyers and sellers with adaptable software. The needs of changing media businesses are met efficiently.
Popular Business Setting
for WideOrbit
Top Industries
- Marketing and Advertising
- Entertainment
- Media Production
Popular in
- Large Enterprise
- Enterprise
- Mid Market
WideOrbit is popular in Marketing And Advertising, Entertainment, and Media Production and is widely used by Large Enterprise, Enterprise, and Mid Market.
WideOrbit Customer wins, Customer success stories, Case studies
How does WideOrbit address your Advertisement Challenges?
What makes WideOrbit ideal for Workflow Management?
How does WideOrbit facilitate Media Buying?
What Are the key features of WideOrbit for Proposal & Quote Management?
How can WideOrbit enhance your Competitive Intelligence process?
173 buyers and buying teams have used Cuspera to assess how well WideOrbit solved their Publisher Ad Management needs. Cuspera uses 1357 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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WO Analytics helped us correct pricing to maximize inventory value. Testimonial By Aaron Trujillo |
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WideOrbit took the time to understand our needs. Entertainment Studios began as an emerging network portfolio with zero systems in place. WideOrbit invested the time and patience to guide us through the implementation, while remaining consistently personable and always readily available to help. Testimonial By Cindy Kelly |
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WO Media Sales helps streamline workflow for our AEs and provides us with better insight and control across the entire sales process. Testimonial By Nick Waller |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Aaron Trujillo VP Finance and Business Intelligence Entravision |
WO Analytics helped us correct pricing to maximize inventory value. Testimonial By Aaron Trujillo |
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Cindy Kelly President Advertising Sales Entertainment Studios Networks |
WideOrbit took the time to understand our needs. Entertainment Studios began as an emerging network portfolio with zero systems in place. WideOrbit invested the time and patience to guide us through the implementation, while remaining consistently personable and always readily available to help. Testimonial By Cindy Kelly |
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Nick Waller Executive Vice President, Co-Chief Operating Officer Gray Television |
WO Media Sales helps streamline workflow for our AEs and provides us with better insight and control across the entire sales process. Testimonial By Nick Waller |
Townsquare Media - Media Production - Very Large
American University’s WAMU 88.5 - Entertainment - Medium
a large station group - Media Production
A large U.S. station group - Media Production
WUIS-NPR Illinois - Media Production
A Wider World Starts At WideOrbit
Frequently Asked Questions (FAQ)
What buyers ask before choosing WideOrbit
What is WideOrbit?
WideOrbit is an Advertiser Campaign Management Software. WideOrbit is a cloud-based advertising management platform that connects audiences and advertisements. The company's technology platform is used to streamline workflow for customers in radio, cable, and television and also offers advertising media exchange for an innovative approach to the buying process, increasing demand for broadcasters and efficiency for advertisers, enabling media companies to create value on both sides of media transactions.
WideOrbit provides a robust, end-to-end digital and linear operations platform including traffic, rights management, sales automation, payments, and business intelligence. WO Integrations extends connected workflow outside of the platform to certified, best-of-breed third party systems.
Wide Orbit payment suite helps finance team manage challenges by optimizing order-to-cash process, automating accounts receivable collections and improving cashflow. Enhancements to forecasting modules, including customizable dates for opportunities and forecasting; new calculations for generating weighted forecasting estimates; and shorter loading times. Sales report templates can now be saved globally so users can share formats with others in the organization. Greater flexibility in building rate cards, inducing export of programs from inventory to Excel; sorting by selling books; and filtering by weeks and levels from a Rate Card Excel export. A new Standard Planner Report for campaigns with customizable daypart summary display and output by Total Cost, Total Spots and Average Rate.
What is WideOrbit used for?
What are the top features of WideOrbit?
Who uses WideOrbit?
What are WideOrbit alternatives?
Where is WideOrbit located?
Peers used WideOrbit for advertisement and workflow management
WideOrbit Competitors
WideOrbit Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (108) |
| Custom Reports | Read Reviews (188) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (108) |
| Custom Reports | Read Reviews (188) |
Software Failure Risk Guidance
?for WideOrbit
Overall Risk Meter
Top Failure Risks for WideOrbit
WideOrbit Inc. News
Best of Show: WideOrbit WO Aurora
WideOrbit's WO Aurora won the Radio World Best of Show Award at the 2026 NAB Show. The software features a browser-based Web Studio interface and Live Mic for remote broadcasting, offering cloud, on-premise, and hybrid deployment options. These innovations enhance flexibility and eliminate the need for external audio codecs.
WideOrbit's WO Aurora: Radio Automation Moves to the Cloud
WideOrbit has launched WO Aurora, a cloud-based radio automation platform. This move aims to help radio operators reduce costs and adapt to changing operational needs by transitioning from traditional equipment to browser-based solutions. WO Aurora integrates with WideOrbit Traffic for faster spot reconciliation and revenue protection, enhancing operational flexibility and accessibility.
WideOrbit at NAB 2026: WO Aurora Takes Center Stage
WideOrbit's WO Aurora platform won the Best of Show award at NAB 2026, recognized by Radio World for its innovative radio automation capabilities. WO Aurora offers flexibility in deployment and features like Web Studio and Live Mic for seamless broadcasting. The award highlights its role in modernizing radio broadcasting.
WideOrbit champions browser-based automation
WideOrbit introduced WO Aurora Web Studio at the 2026 NAB Show, showcasing its Live Mic feature. This browser-based radio automation tool enhances the WO Automation for Radio platform, supporting cloud, on-premise, and hybrid deployments. It simplifies remote broadcasting by shifting control functions to the browser, promoting mobile workflows and streamlined operations.
WideOrbit Inc. Profile
Company Name
WideOrbit Inc.
Company Website
https://www.wideorbit.com/HQ Location
1160 Battery #300, San Francisco, CA 94111, US
Employees
501-1000
Social
Financials
SERIES D
