WideOrbit Overview

WideOrbit revolutionizes media transactions for TV and radio broadcasters, networks, digital publishers, and advertisers. This premium ad management platform enhances the value of media transactions. It simplifies complex sales processes, allowing media companies to efficiently manage cross-channel advertising. WideOrbit's platform supports evolving business needs by integrating digital, TV, and radio operations. A surprising fact is its two-decade-long innovation streak, emphasizing its reliability and industry leadership.

Use Cases

Customers recommend Advertisement, Workflow Management, Media Buying, as the business use cases that they have been most satisfied with while using WideOrbit.

Other use cases:

  • Proposal & Quote Management
  • Competitive Intelligence
  • Training & Onboarding
  • Creative Agency
  • Order Management
  • Generation Of New Leads
  • Campaign Management
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Business Priorities

Increase Sales & Revenue and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using WideOrbit.

Other priorities:

  • Acquire Customers
  • Improve Efficiency
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Improve Internal Communications
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Consistency
  • Improve ROI
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WideOrbit Use-Cases and Business Priorities: Customer Satisfaction Data

WideOrbit works with different mediums / channels such as Mass Media. and Television.

WideOrbit's features include Dashboard, Recording, and Personalization. and WideOrbit support capabilities include Email Support, Phone Support, Chat Support, etc. also WideOrbit analytics capabilities include Analytics, and Custom Reports.

Reviews

"WO Media Sales helps streamline workflow for our AEs and provides us with better insight and control across the entire sales process." - Nick Waller

WideOrbit, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

WideOrbit's media-focused technology creates value for both buyers and sellers with adaptable software. The needs of changing media businesses are met efficiently.

Popular Business Setting

for WideOrbit

Top Industries

  • Marketing and Advertising
  • Entertainment
  • Media Production

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

WideOrbit is popular in Marketing And Advertising, Entertainment, and Media Production and is widely used by Large Enterprise, Enterprise, and Mid Market.

Comprehensive Insights on WideOrbit Use Cases

Why is WideOrbit the best choice for Workflow Management?

How does WideOrbit address your Media Buying Challenges?

What benefits does WideOrbit offer for Proposal & Quote Management?

What solutions does WideOrbit provide for Competitive Intelligence?

40+ more Business Use Cases

173 buyers and buying teams have used Cuspera to assess how well WideOrbit solved their Cross Channel Advertising needs. Cuspera uses 1357 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
WideOrbit testimonial

Nick Waller

Executive Vice President, Co-Chief Operating Officer

Gray Television
WO Media Sales helps streamline workflow for our AEs and provides us with better insight and control across the entire sales process. Testimonial By Nick Waller
WideOrbit testimonial

Jesse Horowitz

Co-CEO and Co-Founder

Hubble
Working with WideOrbit is like opening a flood of new customers that we never could have accessed before. Thanks to WO Programmatic, we now think of local TV as a must-do. Testimonial By Jesse Horowitz
WideOrbit testimonial

Cristina Cipolla

VP of Revenue Management

Townsquare
WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum. Testimonial By Cristina Cipolla
CUSTOMERS TESTIMONIALS
WideOrbit testimonial

Nick Waller

Executive Vice President, Co-Chief Operating Officer

Gray Television
WO Media Sales helps streamline workflow for our AEs and provides us with better insight and control across the entire sales process. Testimonial By Nick Waller
WideOrbit testimonial

Jesse Horowitz

Co-CEO and Co-Founder

Hubble
Working with WideOrbit is like opening a flood of new customers that we never could have accessed before. Thanks to WO Programmatic, we now think of local TV as a must-do. Testimonial By Jesse Horowitz
WideOrbit testimonial

Cristina Cipolla

VP of Revenue Management

Townsquare
WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum. Testimonial By Cristina Cipolla

Case Studies

Education

CASE STUDY The University of Florida College of Journalism and Communications

WO Automation for Radio helped the University of Florida College of Journalism and Communications unite five radio stations. Before, their systems were separate and unreliable. The new system made ev...erything work together and was easy for students to learn. During Hurricane Matthew, the stations stayed on air for 38 hours without problems. Students now create content faster and the stations are more reliable.

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Entertainment

CASE STUDY REELZ

WideOrbit helped REELZ move to the WO Network platform. The transition was seamless and painless. WO Network reduced clerical errors and improved efficiency. WideOrbit’s Audience Delivery Optimizer c...ut liability by 32%. REELZ values WideOrbit’s professional and knowledgeable team.

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Media Production

CASE STUDY Townsquare

WO Analytics helped Townsquare save over 50% of the time needed to spot business opportunities and problems. Townsquare used WO Analytics to combine data from many systems into one dashboard. The com...pany rolled out the solution to 67 markets in less than a year. Now, 350 employees use 17 dashboards and 47 reports daily to manage inventory and revenue. WO Analytics made it easy to see business performance and act fast.

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Consumer Goods

CASE STUDY Hubble

WO Programmatic TV helped Hubble grow its subscriber base by running ads on local broadcast stations. Hubble used the platform to target new audiences and adjust spending based on real-time results. ...The campaign led to a 6% increase in net sales in TV markets and beat cost per acquisition goals by 10%. Hubble found local TV effective for reaching affluent areas and now considers it a key marketing channel.

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Media Production

CASE STUDY WUIS-NPR Illinois

WO Automation for Radio and WO Traffic helped WUIS-NPR Illinois improve efficiency. The radio station faced aging systems and reduced staff. WideOrbit's integrated solution replaced their old systems.... The new setup streamlined workflows and removed duplicate work. Staff can now schedule programming, track sales, and pull reports easily. The system saves time and supports future growth.

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Entertainment

CASE STUDY WDZD-LP (Fun One Radio)

WO Automation for Radio helped WDZD-LP, a volunteer-run community radio station, improve efficiency by 40%. The station needed easy tools for volunteers to create professional shows from home. They u...pgraded to WO Automation for Radio v5.0. Features like remote voice tracking and real-time on-air control made work faster. Volunteers now focus more on creating quality programming and supporting their community.

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Video

A Wider World Starts At WideOrbit

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Frequently Asked Questions(FAQ)

for WideOrbit

What is WideOrbit?

WideOrbit is an Advertiser Campaign Management Software. WideOrbit is a cloud-based advertising management platform that connects audiences and advertisements. The company's technology platform is used to streamline workflow for customers in radio, cable, and television and also offers advertising media exchange for an innovative approach to the buying process, increasing demand for broadcasters and efficiency for advertisers, enabling media companies to create value on both sides of media transactions.

WideOrbit provides a robust, end-to-end digital and linear operations platform including traffic, rights management, sales automation, payments, and business intelligence. WO Integrations extends connected workflow outside of the platform to certified, best-of-breed third party systems.

Wide Orbit payment suite helps finance team manage challenges by optimizing order-to-cash process, automating accounts receivable collections and improving cashflow. Enhancements to forecasting modules, including customizable dates for opportunities and forecasting; new calculations for generating weighted forecasting estimates; and shorter loading times. Sales report templates can now be saved globally so users can share formats with others in the organization. Greater flexibility in building rate cards, inducing export of programs from inventory to Excel; sorting by selling books; and filtering by weeks and levels from a Rate Card Excel export. A new Standard Planner Report for campaigns with customizable daypart summary display and output by Total Cost, Total Spots and Average Rate.

What is WideOrbit used for?

WideOrbit is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Establish Thought Leadership by Advertisement, Workflow Management and Media Buying .

What are the top features of WideOrbit?

Dashboard, Recording and Personalization are some of the top features of WideOrbit.

Who uses WideOrbit?

WideOrbit is used by Marketing And Advertising, Entertainment and Media Production among other industries.

What are WideOrbit alternatives?

Taptica, Nexxen, Epom Ad Server and Kintegra Platform are popular alternatives for WideOrbit.

Where is WideOrbit located?

WideOrbit is headquartered at 1160 Battery #300, San Francisco, CA 94111, US.
lightning

Peers used WideOrbit for advertisement and workflow management

WideOrbit Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.47/5 ★

Read Reviews (6)
Analytics

4.46/5 ★

Read Reviews (108)
Custom Reports

4.06/5 ★

Read Reviews (188)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.47/5 ★

Read Reviews (6)
Analytics

4.46/5 ★

Read Reviews (108)
Custom Reports

4.06/5 ★

Read Reviews (188)

Software Failure Risk Guidance

?

for WideOrbit

Overall Risk Meter

Low Medium High

Top Failure Risks for WideOrbit

WideOrbit Inc. News

Efficiency Drives Converged Linear + Digital Revenue

WideOrbit enhances revenue efficiency by integrating linear and digital media, offering tools for streamlined workflows and improved targeting for broadcasters.

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Executive

CEO Change At WideOrbit As Susie Hedrick Rises From President. - Insideradio.com

Susie Hedrick has been promoted to CEO of WideOrbit after serving as President.

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Executive

WideOrbit Selects Susie Hedrick As New CEO - Barrett Media

WideOrbit has appointed Susie Hedrick as its new CEO, according to Barrett Media.

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Executive

Susie Hedrick Ascends to CEO of WideOrbit - Radio Ink

Susie Hedrick has been promoted to CEO of WideOrbit, a company known for its broadcast technology solutions.

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WideOrbit Inc. Profile

Company Name

WideOrbit Inc.

Company Website

https://www.wideorbit.com/

HQ Location

1160 Battery #300, San Francisco, CA 94111, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D