WideOrbit Overview

This is a summary of the comprehensive capabilities and benefits of WideOrbit based on over 1357 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

WideOrbit, Amobee, Mediaocean, MediaMath platform, Criteo Dynamic Retargeting, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if WideOrbit is right for your needs? Our Cuspera AI engine can evaluate how WideOrbit fits your specific business needs, industry, and context. Get your personalized assessment report today.

WideOrbit supports business activities such as:

  • Advertisement
  • Workflow Management
  • Media Buying
  • Proposal & Quote Management
  • Competitive Intelligence

WideOrbit can help you with many business goals, such as Increase Sales & Revenue, Establish Thought Leadership, Acquire Customers, Improve Efficiency, Scale Best Practices, etc. It can help manage these activities if you use Mass Media and Television for these needs. As a solution, WideOrbit's capabilities include Dashboard, Recording, and Personalization.

WideOrbit Marketing and Advertising Vertical is its biggest customer base.

Reviews

"WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum. " - Cristina Cipolla

Cuspera Reviews

173 buyers and buying teams have used Cuspera to assess how well WideOrbit solved their Cross Channel Advertising needs. Cuspera uses 1357 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Business Priorities

Increase Sales & Revenue and Establish Thought Leadership are the most popular business priorities peers achieved using WideOrbit.

Other priorities:

  • Acquire Customers
  • Improve Efficiency
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Improve Internal Communications
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Consistency
  • Improve ROI
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Workflow Management , Media Buying , as the business use cases that they have been most satisfied while using WideOrbit.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Mass Media and Television

4.90/5 ★

Read Reviews (99)

"...Now, marketers can easily incorporate broadcast advertising into cross-channel attribution models to see how all mediums contribute to customer acquisition...." LeadsRx and WideOrbit Partnership Gives Advertisers Access to Advertising Campaign Data to Maximize ROAS
Workflow Management with Mass Media

4.08/5 ★

Read Reviews (36)

"...Within Display & Video 360, marketers can set-up detailed campaign parameters: Target users by Geography, Time, Genre or TV network Manage and optimize budgets and reach Consolidated TV Buying for Media Buyers Fall 2019 To build a strong collaboration between TV and digital media buying, Display & Video 360 will contain a consolidated TV workflow allowing marketers to buy connected TV together with traditional TV in one place under a single TV insertion order. ..." New TV Solutions Rolling Out in Display & Video 360
Media Buying with Mass Media and Television

4.93/5 ★

Read Reviews (34)

"...2+ yrs+ in media buying/coordinating for local TV media buying and/or broadcast sales...." 08/21/18: Mike Tirico will replace Dan Patrick as studio host of Football Night in America
PEER EXPERIENCES
Advertisement with Mass Media and Television

4.90/5 ★

Read Reviews (99)

"...Now, marketers can easily incorporate broadcast advertising into cross-channel attribution models to see how all mediums contribute to customer acquisition...." LeadsRx and WideOrbit Partnership Gives Advertisers Access to Advertising Campaign Data to Maximize ROAS
Workflow Management with Mass Media

4.08/5 ★

Read Reviews (36)

"...Within Display & Video 360, marketers can set-up detailed campaign parameters: Target users by Geography, Time, Genre or TV network Manage and optimize budgets and reach Consolidated TV Buying for Media Buyers Fall 2019 To build a strong collaboration between TV and digital media buying, Display & Video 360 will contain a consolidated TV workflow allowing marketers to buy connected TV together with traditional TV in one place under a single TV insertion order. ..." New TV Solutions Rolling Out in Display & Video 360
Media Buying with Mass Media and Television

4.93/5 ★

Read Reviews (34)

"...2+ yrs+ in media buying/coordinating for local TV media buying and/or broadcast sales...." 08/21/18: Mike Tirico will replace Dan Patrick as studio host of Football Night in America

40+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1357 insights from peers and experts to help you assess how these WideOrbit use cases fit your Cross Channel Advertising needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Cristina Cipolla

VP of Revenue Management

Townsquare

WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum. Testimonial By Cristina Cipolla

Eric Garcia GM

Radio Revenue Chief

Spanish Broadcasting System (SBS)

While we expected to see CPM growth for our digital audio ad inventory, we were pleasantly surprised to see an increase of more than 50%. Testimonial By Eric Garcia GM

Jesse Horowitz

Co-CEO and Co-Founder

Hubble

Working with WideOrbit is like opening a flood of new customers that we never could have accessed before. Thanks to WO Programmatic, we now think of local TV as a must-do. Testimonial By Jesse Horowitz
CUSTOMERS TESTIMONIALS

Cristina Cipolla

VP of Revenue Management

Townsquare

WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum. Testimonial By Cristina Cipolla

Eric Garcia GM

Radio Revenue Chief

Spanish Broadcasting System (SBS)

While we expected to see CPM growth for our digital audio ad inventory, we were pleasantly surprised to see an increase of more than 50%. Testimonial By Eric Garcia GM

Jesse Horowitz

Co-CEO and Co-Founder

Hubble

Working with WideOrbit is like opening a flood of new customers that we never could have accessed before. Thanks to WO Programmatic, we now think of local TV as a must-do. Testimonial By Jesse Horowitz

Case Studies

COMPANY CASE STUDIES
Case Study Townsquare

Townsquare Uses WideOrbit BI To Drive More Revenue

Read More
Case Study Federated Media

Established broadcast radio group embraces WideOrbit’s streaming and podcasting solutions to monetize their digital audio content

Read More
Case Study Bonneville

Bonneville streamlines A/R Collections with WideOrbit

Read More

Frequently Asked Questions(FAQ)

for WideOrbit

What is WideOrbit?

WideOrbit is an Advertiser Campaign Management Software. WideOrbit is a cloud-based advertising management platform that connects audiences and advertisements. The company's technology platform is used to streamline workflow for customers in radio, cable, and television and also offers advertising media exchange for an innovative approach to the buying process, increasing demand for broadcasters and efficiency for advertisers, enabling media companies to create value on both sides of media transactions.

What is WideOrbit used for?

WideOrbit is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Establish Thought Leadership by Advertisement, Workflow Management and Media Buying .

What are the top features of WideOrbit?

Dashboard, Recording and Personalization are some of the top features of WideOrbit.

Who uses WideOrbit?

WideOrbit is used by Marketing And Advertising, Entertainment and Media Production among other industries.

What are WideOrbit alternatives?

Amobee, Mediaocean, MediaMath Platform and Criteo Dynamic Retargeting are popular alternatives for WideOrbit.

Where is WideOrbit located?

WideOrbit is headquartered at 1160 Battery #300, San Francisco, CA 94111, US.

Popular Business Setting

for WideOrbit

Top Industries

  • Marketing and Advertising
  • Entertainment
  • Media Production

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Peers used WideOrbit to Increase sales & revenue and Establish thought leadership

Peer and Expert Opinion on Features

for WideOrbit

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.26/5 ★

Read Reviews (25)
Recording

4.12/5 ★

Read Reviews (19)
Personalization

2.86/5 ★

Read Reviews (9)
FEATURES RATINGS AND REVIEWS
Dashboard

4.26/5 ★

Read Reviews (25)
Recording

4.12/5 ★

Read Reviews (19)
Personalization

2.86/5 ★

Read Reviews (9)

IT and Other Capabilities

for WideOrbit

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.30/5 ★

Read Reviews (75)
Data Import

3.95/5 ★

Read Reviews (148)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.30/5 ★

Read Reviews (75)
Data Import

3.95/5 ★

Read Reviews (148)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.83/5 ★

Read Reviews (24)
Phone Support

4.83/5 ★

Read Reviews (24)
Chat Support

4.81/5 ★

Read Reviews (24)
24/7 Support

4.61/5 ★

Read Reviews (135)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.83/5 ★

Read Reviews (24)
Phone Support

4.83/5 ★

Read Reviews (24)
Chat Support

4.81/5 ★

Read Reviews (24)
24/7 Support

4.61/5 ★

Read Reviews (135)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.47/5 ★

Read Reviews (6)
Analytics

4.46/5 ★

Read Reviews (108)
Custom Reports

4.06/5 ★

Read Reviews (188)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.47/5 ★

Read Reviews (6)
Analytics

4.46/5 ★

Read Reviews (108)
Custom Reports

4.06/5 ★

Read Reviews (188)

Software Failure Risk Guidance

?

for WideOrbit

Overall Risk Meter

Low Medium High

Top Failure Risks for WideOrbit

Vendor Profile Details

Company Name

WideOrbit

Company Website

https://www.wideorbit.com/

HQ Location

1160 Battery #300, San Francisco, CA 94111, US

Employees

501-1000

Social

Financials

SERIES D