WideOrbit Overview

WideOrbit revolutionizes media transactions for TV and radio broadcasters, networks, digital publishers, and advertisers. This premium ad management platform enhances the value of media transactions. It simplifies complex sales processes, allowing media companies to efficiently manage cross-channel advertising. WideOrbit's platform supports evolving business needs by integrating digital, TV, and radio operations. A surprising fact is its two-decade-long innovation streak, emphasizing its reliability and industry leadership.

Use Cases

Customers recommend Advertisement, Workflow Management, Media Buying, as the business use cases that they have been most satisfied with while using WideOrbit.

Other use cases:

  • Proposal & Quote Management
  • Competitive Intelligence
  • Training & Onboarding
  • Creative Agency
  • Order Management
  • Generation Of New Leads
  • Campaign Management
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Business Priorities

Increase Sales & Revenue and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using WideOrbit.

Other priorities:

  • Acquire Customers
  • Improve Efficiency
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Improve Internal Communications
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Consistency
  • Improve ROI
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WideOrbit Use-Cases and Business Priorities: Customer Satisfaction Data

WideOrbit works with different mediums / channels such as Mass Media. and Television.

WideOrbit's features include Dashboard, Recording, and Personalization. and WideOrbit support capabilities include Email Support, Phone Support, Chat Support, etc. also WideOrbit analytics capabilities include Analytics, and Custom Reports.

Reviews

"WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum." - Cristina Cipolla

WideOrbit, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

WideOrbit's media-focused technology creates value for both buyers and sellers with adaptable software. The needs of changing media businesses are met efficiently.

Popular Business Setting

for WideOrbit

Top Industries

  • Marketing and Advertising
  • Entertainment
  • Media Production

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

WideOrbit is popular in Marketing And Advertising, Entertainment, and Media Production and is widely used by Large Enterprise, Enterprise, and Mid Market.

WideOrbit Customer wins, Customer success stories, Case studies

What Are the key features of WideOrbit for Workflow Management?

How can WideOrbit optimize your Media Buying Workflow?

What makes WideOrbit ideal for Proposal & Quote Management?

How can WideOrbit enhance your Competitive Intelligence process?

173 buyers and buying teams have used Cuspera to assess how well WideOrbit solved their Cross Channel Advertising needs. Cuspera uses 1357 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

CUSTOMERS TESTIMONIALS
WideOrbit testimonial

Cristina Cipolla

VP of Revenue Management

Townsquare

WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum. Testimonial By Cristina Cipolla
WideOrbit testimonial

Joel Smith

Corporate Credit Manager

Bonneville

The seamless data integration between WO Payments Suite and WO Traffic was a key factor in our decision to migrate solutions. Testimonial By Joel Smith
WideOrbit testimonial

KRYSTAL VIVIAN

Director of Digital Content

Federated Media

Transitioning to a new podcasting solution is always a challenge, especially with a large network of shows. With WideOrbit, I don't think we'll ever have to worry about our tools keeping pace as our business grows. Testimonial By KRYSTAL VIVIAN
CUSTOMERS TESTIMONIALS
WideOrbit testimonial

Cristina Cipolla

VP of Revenue Management

Townsquare

WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum. Testimonial By Cristina Cipolla
WideOrbit testimonial

Joel Smith

Corporate Credit Manager

Bonneville

The seamless data integration between WO Payments Suite and WO Traffic was a key factor in our decision to migrate solutions. Testimonial By Joel Smith
WideOrbit testimonial

KRYSTAL VIVIAN

Director of Digital Content

Federated Media

Transitioning to a new podcasting solution is always a challenge, especially with a large network of shows. With WideOrbit, I don't think we'll ever have to worry about our tools keeping pace as our business grows. Testimonial By KRYSTAL VIVIAN
 

SBS Digital Audio CPMs Soar in WideOrbit Programmatic Pilot

WideOrbit's WO Programmatic Digital Audio platform enabled Spanish Broadcasting System (SBS) to increase digital audio CPMs by over 50% during a three-month pilot. This programmatic approach enhanced... demand for SBS's inventory, showcasing the platform's potential to boost revenue and optimize inventory management for media companies.

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a large station group - Media Production - media production

WO Media Sales helped a large station group fix problems with their ad proposal process. The sales team had trouble using the software, which led to lost revenue and wasted time. WideOrbit delivered ...custom training for every station. After training, sales teams felt more confident and used data better in client meetings. The group saw more sales opportunities and improved efficiency.

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A large U.S. station group - Media Production - media production

WO Traffic helped a large U.S. station group improve hub and station operations. The company wanted to fix inconsistent processes and boost profits. WideOrbit Professional Services reviewed workflows... and trained staff on best practices. They fixed log editing, improved revenue code validation, and optimized placer configurations. The group now has more consistent operations and higher profitability.

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American University’s WAMU 88.5 - Media Production - media production

WO Traffic helped WAMU 88.5 reduce manual work for its traffic team. The station faced challenges with manual log management and misaligned inventory codes. WideOrbit Professional Services conducted ...a System Effectiveness Review and retrained staff on workflow and inventory management. The team improved communication, found overlooked inventory, and saved hours each week. Danielle Brown, the traffic manager, earned a promotion and had more time for personal activities.

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Townsquare Media - Media Production - Media Production

WO Analytics helps Townsquare Media cut report generation time by at least half. The business intelligence tool gives fast insights into inventory and revenue. Sales directors and executives use dash...boards daily to track performance. Integration with WO Traffic made reporting easier and more transparent. Townsquare Media uses business intelligence to spot problems early and drive revenue growth.

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WUIS-NPR Illinois - Media Production - media production

WO Automation for Radio and WO Traffic helped WUIS-NPR Illinois improve efficiency. The radio station faced aging systems and reduced staff. WideOrbit's integrated solution replaced their old systems.... The new setup streamlined workflows and removed duplicate work. Staff can now schedule programming, track sales, and pull reports easily. The system saves time and supports future growth.

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A Wider World Starts At WideOrbit

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Frequently Asked Questions(FAQ)

for WideOrbit

What is WideOrbit?

WideOrbit is an Advertiser Campaign Management Software. WideOrbit is a cloud-based advertising management platform that connects audiences and advertisements. The company's technology platform is used to streamline workflow for customers in radio, cable, and television and also offers advertising media exchange for an innovative approach to the buying process, increasing demand for broadcasters and efficiency for advertisers, enabling media companies to create value on both sides of media transactions.

WideOrbit provides a robust, end-to-end digital and linear operations platform including traffic, rights management, sales automation, payments, and business intelligence. WO Integrations extends connected workflow outside of the platform to certified, best-of-breed third party systems.

Wide Orbit payment suite helps finance team manage challenges by optimizing order-to-cash process, automating accounts receivable collections and improving cashflow. Enhancements to forecasting modules, including customizable dates for opportunities and forecasting; new calculations for generating weighted forecasting estimates; and shorter loading times. Sales report templates can now be saved globally so users can share formats with others in the organization. Greater flexibility in building rate cards, inducing export of programs from inventory to Excel; sorting by selling books; and filtering by weeks and levels from a Rate Card Excel export. A new Standard Planner Report for campaigns with customizable daypart summary display and output by Total Cost, Total Spots and Average Rate.

What is WideOrbit used for?

WideOrbit is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Establish Thought Leadership by Advertisement, Workflow Management and Media Buying .

What are the top features of WideOrbit?

Dashboard, Recording and Personalization are some of the top features of WideOrbit.

Who uses WideOrbit?

WideOrbit is used by Marketing And Advertising, Entertainment and Media Production among other industries.

What are WideOrbit alternatives?

Taptica, Nexxen, Epom Ad Server and Kintegra Platform are popular alternatives for WideOrbit.

Where is WideOrbit located?

WideOrbit is headquartered at 1160 Battery #300, San Francisco, CA 94111, US.
lightning

Peers used WideOrbit for advertisement and workflow management

WideOrbit Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.47/5

Read Reviews (6)
Analytics

4.46/5

Read Reviews (108)
Custom Reports

4.06/5

Read Reviews (188)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.47/5

Read Reviews (6)
Analytics

4.46/5

Read Reviews (108)
Custom Reports

4.06/5

Read Reviews (188)

Software Failure Risk Guidance

?

for WideOrbit

Overall Risk Meter

Low Medium High

Top Failure Risks for WideOrbit

WideOrbit Inc. News

Product

From Startup Costs to Smart Scaling: How WideOrbit Automation Is Redefining Radio Economics

WideOrbit's WO Aurora is transforming radio broadcasting by offering a cloud-hosted automation service that reduces startup costs and infrastructure burdens. This platform eliminates the need for expensive hardware and complex setups, enabling broadcasters to operate more efficiently. WO Aurora supports on-premises, hybrid, and fully cloud-hosted models, offering flexibility and cost savings. Its Web Studio feature allows remote broadcasting without additional equipment, enhancing operational efficiency.

Partnership

Beasley Parties With WideOrbit In Vegas - RAMP

Beasley Media Group and WideOrbit are collaborating at the NAB Show in Las Vegas, where Beasley's KCYE will broadcast live from WideOrbit's booth using WO Aurora's Web Studio interface. This initiative showcases WideOrbit's technology in enhancing live broadcasting and operational flexibility.

Product

WideOrbit Announces New Name, New Features for Flagship Radio Automation Software

WideOrbit introduces WO Aurora, a rebranded and enhanced version of its flagship radio automation software, WO Automation for Radio. WO Aurora offers cloud-powered flexibility, enabling broadcasters to operate from multiple locations with reduced hardware needs. Key features include Web Studio, a browser-based interface, and Live Mic, facilitating remote broadcasting with minimal setup. WO Aurora supports on-premises, cloud, and hybrid deployments, catering to diverse operational strategies.

Product

WideOrbit Announces New Name , New Features for Flagship Radio Automation Software - Software - Abacast

WideOrbit has rebranded its flagship radio automation software as WO Aurora, introducing new features to enhance flexibility and efficiency for broadcasters. WO Aurora supports on-premises, cloud, and hybrid deployments, offering mobility and cost savings. Key innovations include a browser-based interface, Web Studio, and Live Mic for remote broadcasting, enabling seamless operations across various locations.

WideOrbit Inc. Profile

Company Name

WideOrbit Inc.

Company Website

https://www.wideorbit.com/

HQ Location

1160 Battery #300, San Francisco, CA 94111, US

Employees

501-1000

Social

Financials

SERIES D