WideOrbit Overview

WideOrbit revolutionizes media transactions for TV and radio broadcasters, networks, digital publishers, and advertisers. This premium ad management platform enhances the value of media transactions. It simplifies complex sales processes, allowing media companies to efficiently manage cross-channel advertising. WideOrbit's platform supports evolving business needs by integrating digital, TV, and radio operations. A surprising fact is its two-decade-long innovation streak, emphasizing its reliability and industry leadership.

Use Cases

Customers recommend Advertisement, Workflow Management, Media Buying, as the business use cases that they have been most satisfied with while using WideOrbit.

Other use cases:

  • Proposal & Quote Management
  • Competitive Intelligence
  • Training & Onboarding
  • Creative Agency
  • Order Management
  • Generation Of New Leads
  • Campaign Management
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Business Priorities

Increase Sales & Revenue and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using WideOrbit.

Other priorities:

  • Acquire Customers
  • Improve Efficiency
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Improve Internal Communications
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Consistency
  • Improve ROI
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WideOrbit Use-Cases and Business Priorities: Customer Satisfaction Data

WideOrbit works with different mediums / channels such as Mass Media. and Television.

WideOrbit's features include Dashboard, Recording, and Personalization. and WideOrbit support capabilities include Email Support, Phone Support, Chat Support, etc. also WideOrbit analytics capabilities include Analytics, and Custom Reports.

Reviews

"WO Media Sales helps streamline workflow for our AEs and provides us with better insight and control across the entire sales process." - Nick Waller

WideOrbit, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

WideOrbit's media-focused technology creates value for both buyers and sellers with adaptable software. The needs of changing media businesses are met efficiently.

Popular Business Setting

for WideOrbit

Top Industries

  • Marketing and Advertising
  • Entertainment
  • Media Production

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

WideOrbit is popular in Marketing And Advertising, Entertainment, and Media Production and is widely used by Large Enterprise, Enterprise, and Mid Market.

WideOrbit Customer wins, Customer success stories, Case studies

What benefits does WideOrbit offer for Workflow Management?

How does WideOrbit address your Media Buying Challenges?

What Are the key features of WideOrbit for Proposal & Quote Management?

What benefits does WideOrbit offer for Competitive Intelligence?

173 buyers and buying teams have used Cuspera to assess how well WideOrbit solved their Cross Channel Advertising needs. Cuspera uses 1357 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

CUSTOMERS TESTIMONIALS
WideOrbit testimonial

Nick Waller

Executive Vice President, Co-Chief Operating Officer

Gray Television
WO Media Sales helps streamline workflow for our AEs and provides us with better insight and control across the entire sales process. Testimonial By Nick Waller
WideOrbit testimonial

John Soller

Vice President of Engineering

Urban One
WO Automation for Radio integrates seamlessly with our existing infrastructure and has the ability to scale and adapt to our growing needs. Testimonial By John Soller
WideOrbit testimonial

Jesse Horowitz

Co-CEO and Co-Founder

Hubble
Working with WideOrbit is like opening a flood of new customers that we never could have accessed before. Thanks to WO Programmatic, we now think of local TV as a must-do. Testimonial By Jesse Horowitz
CUSTOMERS TESTIMONIALS
WideOrbit testimonial

Nick Waller

Executive Vice President, Co-Chief Operating Officer

Gray Television
WO Media Sales helps streamline workflow for our AEs and provides us with better insight and control across the entire sales process. Testimonial By Nick Waller
WideOrbit testimonial

John Soller

Vice President of Engineering

Urban One
WO Automation for Radio integrates seamlessly with our existing infrastructure and has the ability to scale and adapt to our growing needs. Testimonial By John Soller
WideOrbit testimonial

Jesse Horowitz

Co-CEO and Co-Founder

Hubble
Working with WideOrbit is like opening a flood of new customers that we never could have accessed before. Thanks to WO Programmatic, we now think of local TV as a must-do. Testimonial By Jesse Horowitz
 

SBS Digital Audio CPMs Soar in WideOrbit Programmatic Pilot

WideOrbit's WO Programmatic Digital Audio platform enabled Spanish Broadcasting System (SBS) to increase digital audio CPMs by over 50% during a three-month pilot. This programmatic approach enhanced... demand for SBS's inventory, showcasing the platform's potential to boost revenue and optimize inventory management for media companies.

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a large station group - Media Production

WO Media Sales helped a large station group fix problems with their ad proposal process. The sales team had trouble using the software, which led to lost revenue and wasted time. WideOrbit delivered ...custom training for every station. After training, sales teams felt more confident and used data better in client meetings. The group saw more sales opportunities and improved efficiency.

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A large U.S. station group - Media Production

WO Traffic helped a large U.S. station group improve hub and station operations. The company wanted to fix inconsistent processes and boost profits. WideOrbit Professional Services reviewed workflows... and trained staff on best practices. They fixed log editing, improved revenue code validation, and optimized placer configurations. The group now has more consistent operations and higher profitability.

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American University’s WAMU 88.5 - Media Production

WO Traffic helped WAMU 88.5 reduce manual work for its traffic team. The station faced challenges with manual log management and misaligned inventory codes. WideOrbit Professional Services conducted ...a System Effectiveness Review and retrained staff on workflow and inventory management. The team improved communication, found overlooked inventory, and saved hours each week. Danielle Brown, the traffic manager, earned a promotion and had more time for personal activities.

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Entravision Communications Corporation - Media

WO Analytics helped Entravision use traffic data to improve sales performance. The company wanted more sales team accountability and better pricing for inventory. WO Analytics gave them dashboards an...d reports to track sales and spot undervalued inventory. Managers used the data to coach salespeople and set price floors. Entravision found new ways to grow revenue and build a data-driven sales culture.

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Hubble - Consumer Goods

WO Programmatic TV helped Hubble grow its subscriber base by running ads on local broadcast stations. Hubble used the platform to target new audiences and adjust spending based on real-time results. ...The campaign led to a 6% increase in net sales in TV markets and beat cost per acquisition goals by 10%. Hubble found local TV effective for reaching affluent areas and now considers it a key marketing channel.

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A Wider World Starts At WideOrbit

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Frequently Asked Questions(FAQ)

for WideOrbit

What is WideOrbit?

WideOrbit is an Advertiser Campaign Management Software. WideOrbit is a cloud-based advertising management platform that connects audiences and advertisements. The company's technology platform is used to streamline workflow for customers in radio, cable, and television and also offers advertising media exchange for an innovative approach to the buying process, increasing demand for broadcasters and efficiency for advertisers, enabling media companies to create value on both sides of media transactions.

WideOrbit provides a robust, end-to-end digital and linear operations platform including traffic, rights management, sales automation, payments, and business intelligence. WO Integrations extends connected workflow outside of the platform to certified, best-of-breed third party systems.

Wide Orbit payment suite helps finance team manage challenges by optimizing order-to-cash process, automating accounts receivable collections and improving cashflow. Enhancements to forecasting modules, including customizable dates for opportunities and forecasting; new calculations for generating weighted forecasting estimates; and shorter loading times. Sales report templates can now be saved globally so users can share formats with others in the organization. Greater flexibility in building rate cards, inducing export of programs from inventory to Excel; sorting by selling books; and filtering by weeks and levels from a Rate Card Excel export. A new Standard Planner Report for campaigns with customizable daypart summary display and output by Total Cost, Total Spots and Average Rate.

What is WideOrbit used for?

WideOrbit is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Establish Thought Leadership by Advertisement, Workflow Management and Media Buying .

What are the top features of WideOrbit?

Dashboard, Recording and Personalization are some of the top features of WideOrbit.

Who uses WideOrbit?

WideOrbit is used by Marketing And Advertising, Entertainment and Media Production among other industries.

What are WideOrbit alternatives?

Taptica, Nexxen, Epom Ad Server and Kintegra Platform are popular alternatives for WideOrbit.

Where is WideOrbit located?

WideOrbit is headquartered at 1160 Battery #300, San Francisco, CA 94111, US.
lightning

Peers used WideOrbit for advertisement and workflow management

WideOrbit Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.47/5 ★

Read Reviews (6)
Analytics

4.46/5 ★

Read Reviews (108)
Custom Reports

4.06/5 ★

Read Reviews (188)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.47/5 ★

Read Reviews (6)
Analytics

4.46/5 ★

Read Reviews (108)
Custom Reports

4.06/5 ★

Read Reviews (188)

Software Failure Risk Guidance

?

for WideOrbit

Overall Risk Meter

Low Medium High

Top Failure Risks for WideOrbit

WideOrbit Inc. News

Partnership

PromoSuite Announces End-to-End Integration with WideOrbits Radio Solutions - WideOrbit

PromoSuite has announced an end-to-end integration with WideOrbit's WO Traffic and WO Automation for Radio applications. This integration enhances radio stations' efficiency by streamlining order entry, syncing cart numbers, and automating audio file dubbing. It aims to eliminate errors and reduce manual tasks, benefiting sales, production, and programming departments.

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Executive

WideOrbit Appoints Mike Zinsmeister as EVP, Chief Revenue Officer

WideOrbit has appointed Mike Zinsmeister as Executive Vice President and Chief Revenue Officer. Zinsmeister, who previously contributed significantly to WideOrbit's growth, will lead global sales and collaborate on product and business strategy. His return follows a successful tenure in executive sales at a major ERP solutions provider.

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Partnership

LeadsRx and WideOrbit Partnership Gives Advertisers Access to Advertising Campaign Data to Maximize ROAS - WideOrbit

LeadsRx and WideOrbit have partnered to enhance advertising campaign data accessibility for marketers. This collaboration integrates LeadsRx's marketing attribution platform with WideOrbit's advertising management technology, enabling automated broadcast data delivery and multi-touch attribution. The partnership aims to optimize ad spend and improve campaign performance analysis, offering marketers real-time insights to maximize return on ad spend (ROAS).

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Product

WideOrbits WO Programmatic TV Adds Deal ID Support, Passes Key Market Penetration Milestone - WideOrbit

WideOrbit's WO Programmatic TV platform now supports Deal ID, enhancing programmatic TV advertising by respecting existing pricing relationships. This feature allows transactions across 20 of the top 25 US media markets, reaching 74% of US households. Deal ID facilitates data-driven transactions, offering benefits like faster transactions and integrated creative delivery for buyers and sellers.

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WideOrbit Inc. Profile

Company Name

WideOrbit Inc.

Company Website

https://www.wideorbit.com/

HQ Location

1160 Battery #300, San Francisco, CA 94111, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D