Real-World Case Studies and Customer Success Stories with WideOrbit

WO Media Sales helped a large station group fix problems with their ad proposal process. The sales team had trouble... using the software, which led to lost revenue and wasted time. WideOrbit delivered custom training for every station. After training, sales teams felt more confident and used data better in client meetings. The group saw more sales opportunities and improved efficiency.
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WO Traffic helped a large U. S. station group improve hub and station operations. The company wanted to fix inconsistent...processes and boost profits. WideOrbit Professional Services reviewed workflows and trained staff on best practices. They fixed log editing, improved revenue code validation, and optimized placer configurations. The group now has more consistent operations and higher profitability.
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WO Traffic helped WAMU 88. 5 reduce manual work for its traffic team. The station faced challenges with manual log...management and misaligned inventory codes. WideOrbit Professional Services conducted a System Effectiveness Review and retrained staff on workflow and inventory management. The team improved communication, found overlooked inventory, and saved hours each week. Danielle Brown, the traffic manager, earned a promotion and had more time for personal activities.
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WO Analytics helped Townsquare save over 50% of the time needed to spot business opportunities and problems. Townsquare used WO... Analytics to combine data from many systems into one dashboard. The company rolled out the solution to 67 markets in less than a year. Now, 350 employees use 17 dashboards and 47 reports daily to manage inventory and revenue. WO Analytics made it easy to see business performance and act fast.
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WO Automation for Radio and WO Traffic helped WUIS-NPR Illinois improve efficiency. The radio station faced aging systems and reduced... staff. WideOrbit's integrated solution replaced their old systems. The new setup streamlined workflows and removed duplicate work. Staff can now schedule programming, track sales, and pull reports easily. The system saves time and supports future growth.
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WO Analytics helps Townsquare Media cut report generation time by at least half. The business intelligence tool gives fast insights... into inventory and revenue. Sales directors and executives use dashboards daily to track performance. Integration with WO Traffic made reporting easier and more transparent. Townsquare Media uses business intelligence to spot problems early and drive revenue growth.
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WideOrbit helped REELZ move to the WO Network platform. The transition was seamless and painless. WO Network reduced clerical errors... and improved efficiency. WideOrbit’s Audience Delivery Optimizer cut liability by 32%. REELZ values WideOrbit’s professional and knowledgeable team.
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WO Automation for Radio helped WDZD-LP, a volunteer-run community radio station, improve efficiency by 40%. The station needed easy tools... for volunteers to create professional shows from home. They upgraded to WO Automation for Radio v5.0. Features like remote voice tracking and real-time on-air control made work faster. Volunteers now focus more on creating quality programming and supporting their community.
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WO Traffic helped WAMU 88. 5 cut manual work for its traffic team. The System Effectiveness Review fixed inventory code...issues and improved log management. Danielle Brown saved hours each week and got a promotion. Traffic and sales teams now work better together. WAMU added 45 new staff after the review. The station uses WO Traffic to manage inventory and logs more efficiently.
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WO Analytics helped Entravision use traffic data to improve sales performance. The company wanted more sales team accountability and better... pricing for inventory. WO Analytics gave them dashboards and reports to track sales and spot undervalued inventory. Managers used the data to coach salespeople and set price floors. Entravision found new ways to grow revenue and build a data-driven sales culture.
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WO Automation for Radio helped the University of Florida College of Journalism and Communications unite five radio stations. Before, their systems... were separate and unreliable. The new system made everything work together and was easy for students to learn. During Hurricane Matthew, the stations stayed on air for 38 hours without problems. Students now create content faster and the stations are more reliable.
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WO Programmatic TV helped Hubble grow its subscriber base by running ads on local broadcast stations. Hubble used the platform... to target new audiences and adjust spending based on real-time results. The campaign led to a 6% increase in net sales in TV markets and beat cost per acquisition goals by 10%. Hubble found local TV effective for reaching affluent areas and now considers it a key marketing channel.
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