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Latest Product Updates and Feature Enhancements on WideOrbit
WideOrbits WO Programmatic TV Adds Deal ID Support, Passes Key Market Penetration Milestone - WideOrbit
WideOrbit's WO Programmatic TV platform now supports Deal ID, enhancing programmatic TV advertising by respecting existing pricing relationships. This feature allows transactions across 20 of the top... 25 US media markets, reaching 74% of US households. Deal ID facilitates data-driven transactions, offering benefits like faster transactions and integrated creative delivery for buyers and sellers.
WideOrbits Clarity Platform Certified by Nielsen for Digital Audio Measurement - WideOrbit
WideOrbit's Clarity Platform has been certified by Nielsen for digital audio measurement, marking it as the first cloud-based digital radio solution to incorporate Nielsen's audience measurement. Thi...s certification allows broadcasters to sell digital audio ads based on Nielsen ratings, enhancing sales opportunities and revenue.
WideOrbit Announces Release of WO Automation for Radio Version 5.0 - WideOrbit
WideOrbit launched WO Automation for Radio version 5.0, enhancing remote operations for radio stations. The update includes improved remote voice tracking, live show capabilities from any device, and... streamlined content management. These features aim to simplify workflows and reduce costs for broadcasters, enabling efficient station management from anywhere.
WideOrbit Introduces Widespread Benefits in WO Traffic v23.0 - WideOrbit
WideOrbit has launched WO Traffic v23.0, enhancing its ad traffic operations platform for broadcast media. This release introduces features like improved spot-level order validation, streamlined mate...rial approvals, and multi-select options for material imports. These updates aim to boost efficiency, reduce costs, and maximize revenue for broadcasters. The platform is now available for general release.
WideOrbit Introduces Automated Addressable Ad Replacement for Live-Streamed Broadcast TV Content - WideOrbit
WideOrbit has launched WO Traffic v22.0, featuring an automated addressable ad replacement for live-streamed broadcast TV content. This update allows local TV stations to monetize streaming via OTT/C...TV and NEXTGEN TV by dynamically replacing broadcast spots with addressable ads. The release also includes efficiency improvements and new features for managing advertising workflows.
Strategic Partnerships and Integrations of WideOrbit
vCreative and WideOrbit complete integration for Electronic Material Instructions - WideOrbit
WideOrbit and vCreative have integrated vCreative's vPPO platform with WideOrbit's Electronic Material Instructions module for WO Traffic. This integration automates the exchange of copy instructions..., reducing errors and saving time for broadcasters. The collaboration enhances efficiency by linking production orders and material IDs between systems, significantly cutting down manual data entry.
WideOrbit Selects Tru Optik Data Marketplace to Power Streaming Audio and Podcast Audience Targeting - WideOrbit
WideOrbit has partnered with Tru Optik to integrate its Data Marketplace into WideOrbit's Digital Suite, enhancing audience targeting for streaming audio and podcast advertising. This collaboration a...ims to improve targeting capabilities for advertisers by leveraging Tru Optik's identity resolution technology across OTT and streaming platforms.
WideOrbit Partners with Dentsu Aegis to Expand Programmatic Direct TV Capabilities
WideOrbit has partnered with Dentsu Aegis to enhance its WO Programmatic solution, enabling automated, data-driven programmatic direct TV advertising. This collaboration allows media buyers to execut...e guaranteed local TV campaigns with integrated first and third-party data, improving accessibility and efficiency in buying local broadcast advertising.
WideOrbit Announces Partnership with Telos Alliance, Enables Fully Integrated Cloud Environment for WO Automation for Radio - WideOrbit
WideOrbit has expanded its partnership with Telos Alliance to create a fully integrated cloud environment for WO Automation for Radio. This collaboration enables audio-over-IP control and routing, re...ducing on-premises equipment needs and enhancing remote broadcasting capabilities. The integration with AWS and advanced Group Voice Tracking features improve efficiency and cost management for radio stations.
Yangaroo and WideOrbit streamline Traffic Instructions between Advertisers and Broadcasters - WideOrbit
WideOrbit and Yangaroo have formed a partnership to integrate Yangaroo's asset management platform with WideOrbit's WO Traffic module. This integration automates the exchange of traffic instructions ...between advertisers and broadcasters, enhancing efficiency and accuracy. The collaboration aligns with WideOrbit's strategy to provide comprehensive tools for media companies.
WideOrbit and Viant Announce Integration, Automating Linear TV Buying and Delivery - WideOrbit
WideOrbit and Viant have formed a partnership to integrate their platforms, enhancing the automation of linear TV ad buying and delivery. This integration allows Viant customers to manage linear TV a...longside digital channels like CTV and mobile, improving campaign efficiency and reach. The collaboration aims to provide advertisers with a comprehensive omnichannel strategy and new revenue opportunities for TV stations.
Veritone and WideOrbit Integration Yields Newfound Metrics of Success for TV Stations - WideOrbit
WideOrbit and Veritone have integrated their platforms, WO Traffic and Veritone Attribute, to provide TV stations with AI-powered ad attribution data and performance reporting. This integration enhan...ces broadcasters' ability to measure ad success, optimize campaigns, and increase ad revenue by offering near real-time analytics. The collaboration allows broadcasters to better compete for advertising share and improve client ROI.
WideOrbit and Amagi Partner to Enable Seamless Broadcast Transition to OTT and CTV - WideOrbit
WideOrbit and Amagi have partnered to enhance ad decisioning and insertion for local TV broadcasters transitioning to OTT and CTV. This collaboration integrates WideOrbit's ad server with Amagi's THU...NDERSTORM technology, enabling dynamic ad insertion in live streams. The partnership aims to provide linear-quality ad experiences in digital streaming, leveraging existing workflows and tools.
WideOrbit and 4C Partner to Bring Social Media Intelligence to Programmatic TV Buying - WideOrbit
WideOrbit and 4C have partnered to integrate social media intelligence into programmatic TV buying. This collaboration allows advertisers to use social media engagement data to enhance audience targe...ting on WideOrbit's WO Programmatic TV marketplace. The partnership aims to optimize media budgets by combining social media's engagement with TV's reach.
Tapad Partners with WideOrbit to Offer Programmatic TV Inventory
Tapad and WideOrbit have formed a strategic partnership to launch the first programmatic TV-buying platform powered by a device graph. This collaboration integrates Tapad's demand-side technology wit...h WideOrbit's supply-side inventory, enabling marketers to optimize cross-device TV campaigns efficiently. The partnership allows brands to leverage their own CRM or third-party data for targeted TV advertising, enhancing audience reach and engagement.
SpotGenie Completes Integration with WideOrbit - WideOrbit
SpotGenie and WideOrbit have completed an integration that automates the exchange of material instructions between advertisers and broadcast stations. This integration connects SpotGenie's Blaze agen...cy system with WideOrbit's Electronic Material Instructions module, enhancing efficiency and reducing errors in the ad management process. This collaboration aims to modernize television traffic workflows, aligning them with the pace of programmatic buying.
ProVantageX Announces Partnership with WideOrbit - WideOrbit
ProVantageX and WideOrbit have partnered to integrate their linear TV platforms, enhancing inventory yield optimization. This collaboration combines PVX's optimization engine with WideOrbit's ad mana...gement solutions, including WO Traffic and Audience Delivery Optimization tools. The integration aims to improve revenue and efficiency for TV stations, offering advanced ratings prediction and optimization capabilities.
PromoSuite Announces End-to-End Integration with WideOrbits Radio Solutions - WideOrbit
PromoSuite has announced an end-to-end integration with WideOrbit's WO Traffic and WO Automation for Radio applications. This integration enhances radio stations' efficiency by streamlining order ent...ry, syncing cart numbers, and automating audio file dubbing. It aims to eliminate errors and reduce manual tasks, benefiting sales, production, and programming departments.
LeadsRx and WideOrbit Partnership Gives Advertisers Access to Advertising Campaign Data to Maximize ROAS - WideOrbit
LeadsRx and WideOrbit have partnered to enhance advertising campaign data accessibility for marketers. This collaboration integrates LeadsRx's marketing attribution platform with WideOrbit's advertis...ing management technology, enabling automated broadcast data delivery and multi-touch attribution. The partnership aims to optimize ad spend and improve campaign performance analysis, offering marketers real-time insights to maximize return on ad spend (ROAS).
Leadership and Executive Team Updates at WideOrbit
WideOrbit Appoints Mike Zinsmeister as EVP, Chief Revenue Officer
WideOrbit has appointed Mike Zinsmeister as Executive Vice President and Chief Revenue Officer. Zinsmeister, who previously contributed significantly to WideOrbit's growth, will lead global sales and... collaborate on product and business strategy. His return follows a successful tenure in executive sales at a major ERP solutions provider.
WideOrbit Appoints Bill Carey as VP, Finance - WideOrbit
WideOrbit has appointed Bill Carey as Vice President of Finance. Carey will lead the company's global accounting and finance operations, leveraging his extensive experience from previous roles at Rim...ini Street, Serena Software, and Juniper Networks. His appointment aims to support WideOrbit's growth and expansion into new markets, particularly in digital and programmatic advertising.
WideOrbit Appoints Toni Coonce as Chief Executive Officer - PRWeb
WideOrbit has appointed Toni Coonce as Chief Executive Officer. Coonce, who joined the company in 2006, has held various leadership roles, including Chief Revenue Officer and President. Her promotion... highlights her leadership and commitment to innovation in media revenue workflow management. Coonce will focus on strengthening client relationships and supporting the media industry.
SBS Digital Audio CPMs Soar in WideOrbit Programmatic Pilot
WideOrbit's WO Programmatic Digital Audio platform enabled Spanish Broadcasting System (SBS) to increase digital audio CPMs by over 50% during a three-month pilot. This programmatic approach enhanced... demand for SBS's inventory, showcasing the platform's potential to boost revenue and optimize inventory management for media companies.
Efficiency Drives Converged Linear + Digital Revenue
WideOrbit enhances revenue efficiency by integrating linear and digital media, offering tools for streamlined workflows and improved targeting for broadcasters.
