Pathmatics Overview
Pathmatics empowers brands with digital marketing intelligence to seize new opportunities and drive growth. Ad Intelligence provides crucial insights for navigating the digital landscape.
Use Cases
Customers recommend Advertisement, Competitive Intelligence, Digital Marketing, as the business use cases that they have been most satisfied with while using Pathmatics.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Pathmatics.
Pathmatics Use-Cases and Business Priorities: Customer Satisfaction Data
Pathmatics works with different mediums / channels such as Social Media.
Pathmatics's features include Dashboard, SEM, Personalization, etc. and Pathmatics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Pathmatics analytics capabilities include Analytics, and Custom Reports.
Reviews
"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand." - Samuel Yonack
Peer review evidence (same sources as the product rating summary)
"...Since 2012, we ve collected millions of digital ads across thousands of web pages...." Data Panels & Crawling, Data Insights: Pathmatics Methodology
"...Business Problem - Competitive Intel ...." Peer review by Administrator
"...We re committed to helping global brands and marketers have absolute visibility into the digital marketing ecosystem including those of their competitors to fine-tune their ad strategies and develop the optimal marketing mixes for their businesses or for their clients. ..." Pathmatics Expands Global Footprint with UK and Germany Launch of Facebook Intelligence
Pathmatics, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Pathmatics
Top Industries
- Marketing and Advertising
- Internet
- Pharmaceuticals
Popular in
- Enterprise
- Mid Market
- Large Enterprise
Pathmatics is popular in Marketing And Advertising, Internet, and Pharmaceuticals and is widely used by Enterprise, Mid Market, and Large Enterprise.
Pathmatics Customer wins, Customer success stories, Case studies
What solutions does Pathmatics provide for Advertisement?
How can Pathmatics enhance your Competitive Intelligence process?
How does Pathmatics facilitate Digital Marketing?
How efficiently Does Pathmatics manage your Sending & Publishing Communications?
36 buyers and buying teams have used Cuspera to assess how well Pathmatics solved their Marketing Data Intelligence needs. Cuspera uses 1437 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack |
|
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Samuel Yonack Media Analyst, Digital Investment OMD |
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack |
|
Melissa Leonas Director Booyah Advertising |
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas |
Roblox - Gaming - Very Large
Coty - Consumer Goods - Very Large
Amanotes - Entertainment
AliExpress - Retail
Johnson & Johnson - Consumer Goods
UDO - Gaming
Product Spotlight - Advanced Gaming Taxonomy
Frequently Asked Questions(FAQ)
for Pathmatics
What is Pathmatics?
Pathmatics is a Marketing Intelligence Software. It is a digital advertising intelligence platform designed to bring transparency to digital advertising. Pathmatics's platform provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base. It provides solutions for Agencies, Brands and Publishers.
Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.
Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.
What is Pathmatics used for?
What are the top features of Pathmatics?
Who uses Pathmatics?
What are Pathmatics alternatives?
Where is Pathmatics located?
Peers used Pathmatics for advertisement and competitive intelligence
Pathmatics Competitors
Pathmatics Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (329) |
| Custom Reports | Read Reviews (263) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (329) |
| Custom Reports | Read Reviews (263) |
Software Failure Risk Guidance
?for Pathmatics
Overall Risk Meter
Top Failure Risks for Pathmatics
Sensor Tower Inc. News
Sensor Tower acquires AppMagic - Mobile App Intelligence
Sensor Tower has acquired AppMagic to enhance its mobile app intelligence offerings for small and medium-sized businesses. This acquisition aims to integrate AppMagic's competitive intelligence with Sensor Tower's existing platform, expanding insights for the mobile gaming ecosystem. The move strengthens Sensor Tower's position as a leading data provider in the app market.
MMM: Sensor Tower to launch Reddit advertising data offering; Mobile web and desktop traffic for Apple suggests sluggish sales for iPhone 16 - Sensor Tower
Sensor Tower plans to offer Reddit advertising data, and Apple faces slow iPhone 16 sales based on traffic data.
Sensor Tower Inc. Profile
Company Name
Sensor Tower Inc.
Company Website
//sensortower.comHQ Location
2261 Market Street #4331, San Francisco, CA 94114
Employees
251-500
Social
Financials
PRIVATE
Why is Pathmatics the best choice for Social Media Analytics?