Real-World Case Studies and Customer Success Stories with Velocidi

UpWest used Velocidi to find valuable customer segments. The brand focused on first-party data to improve prospecting and remarketing. Both... internal and agency teams worked with Velocidi. They identified high-performing audiences for their campaigns. UpWest offers comfortable, sustainable apparel. Velocidi helped UpWest get more value from their customer data.
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Velocidi helped Figleaves improve their retargeting campaigns. They used machine learning to target customers who showed interest. With only 22%... of the ad spend, they drove 48% of the revenue. The campaigns also delivered 45% of conversions from display and Facebook ads. Figleaves used Velocidi to personalize ads and boost results.
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Velocidi helped MO, an online fashion brand, switch from a leading retargeting vendor to a first-party audience strategy. MO gained full... control over campaign management and creative. This change led to a 530% improvement in campaign ROI. The solution focused on using first-party audience intelligence. MO achieved better results and more control over their marketing.
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Velocidi CDP used machine learning to help a direct-to-consumer pet food brand find buyers more likely to purchase. The brand could... predict buyer intent and segment website visitors by likelihood to buy. Velocidi's model identified a high-intent group that made up 34% of visitors but included over 95% of buyers. The high-intent group was 40 times more likely to purchase than the low-intent group. The brand reduced ad spend by 60% while keeping sales steady and improved customer experience with targeted messaging.
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Velocidi's customer data platform helped Barkyn, a DTC pet food brand, improve retargeting campaigns. Barkyn used machine learning to segment... audiences and target likely buyers on Facebook. The test group saw a 2.0X return on ad spend, 1.9X more revenue from sales, and 5.0X more sales per 1000 people reached. Barkyn focused ad spend on high-intent customers, leading to higher conversion rates and sales volume.
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Barkyn used Velocidi to improve their retargeting campaigns. They wanted to move past basic site visit targeting. Velocidi helped them... segment audiences by buyer intent. Barkyn sent relevant messages to people most likely to buy. As a result, Barkyn doubled their retargeting conversions.
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