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Retail Case Studies and Success Stories with Velocidi
CASE STUDY Maskk
Maskk used Velocidi audience strategies to lower their cost per acquisition by 33%. They worked with Classy Advertising to test their strategies. They connected prospecting audiences with retargeting... performance. This helped them understand their true cost per acquisition.
Velocidi helped Maskk, an online retailer, lower their cost per acquisition by 33%. Maskk and their agency, Classy Advertising, used Velocidi audience strategies in a full-funnel AB test. They measur...ed cost per acquisition across prospecting and retargeting campaigns. Velocidi revealed how prospecting audiences affect retargeting results. This led to a big drop in acquisition costs for Maskk.
Velocidi helped Figleaves improve their retargeting campaigns. They used machine-learning to focus on interested customers. This led to 48% of revenue and 45% of conversions from Display and Facebook... ads. They achieved this with only 22% of the ad spend.
Consumer Services Case Studies and Success Stories with Velocidi
CASE STUDY Barkyn
Barkyn improved their retargeting strategy with Velocidi. They focused on personalization and buyer intent. This led to doubling their retargeting conversions.
Apparel & Fashion Case Studies and Success Stories with Velocidi
CASE STUDY MO
Velocidi gave MO, an online fashion brand, access to their own first-party audience intelligence. MO wanted more control over their campaign management and creative than their previous retargeting ve...ndor allowed. With Velocidi, MO took full control and improved campaign ROI by 530%. The solution focused on first-party data and audience strategies for fashion brands.
Velocidi helped UpWest, a US-based apparel brand, get more value from their customer data. UpWest used Velocidi to find top-performing first-party audience segments. Their internal and agency teams u...sed these segments for prospecting and remarketing campaigns. Velocidi made it easier for UpWest to target the right customers. This improved their marketing efforts.
UpWest is a US-based apparel brand. They used Velocidi to find high-performing audience segments. This helped in prospecting and remarketing campaigns.
Velocidi helped Figleaves improve their retargeting campaigns. They used machine-learning audiences to target customers who showed interest. With only 22% of the ad spend, they got 48% of the revenue... and 45% of conversions from Display and Facebook retargeting. The campaigns were more efficient and brought better results.
MO, an online fashion brand, used a retargeting vendor but wanted more control. Velocidi gave them access to first-party audience intelligence. This improved their campaign ROI by 530%.
Consumer Goods Case Studies and Success Stories with Velocidi
CASE STUDY A direct-to-consumer pet food brand
Velocidi CDP used machine learning to help a direct-to-consumer pet food brand find buyers more likely to purchase. The brand could predict buyer intent and segment website visitors by likelihood to ...buy. Velocidi's model identified a high-intent group that made up 34% of visitors but included over 95% of buyers. The high-intent group was 40 times more likely to purchase than the low-intent group. The brand reduced ad spend by 60% while keeping sales steady and improved customer experience with targeted messaging.
Velocidi's customer data platform helped Barkyn, a DTC pet food brand, improve retargeting campaigns. Barkyn used machine learning to segment audiences and target likely buyers on Facebook. The test ...group saw a 2.0X return on ad spend, 1.9X more revenue from sales, and 5.0X more sales per 1000 people reached. Barkyn focused ad spend on high-intent customers, leading to higher conversion rates and sales volume.
Velocidi helped Barkyn improve their retargeting strategy. Barkyn wanted to move past basic retargeting and focus on buyer intent. Velocidi enabled Barkyn to segment campaigns and send messages to cu...stomers most likely to buy. As a result, Barkyn doubled their retargeting conversions. This shows the power of smart segmentation and personalized marketing.
