Real-World Case Studies and Customer Success Stories with Userlytics

Userlytics and Mouseflow helped Blackbaud improve its website user experience. The team used Mouseflow to find where users struggled, like the navigation menu and demo booking form. Userlytics ran 60...-minute usability interviews with users from education and nonprofit sectors. They found confusing terms and low demo form conversions. The research focused on navigation, finding relevant pages, and the demo request process. This led to clear insights for website improvements.
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Userlytics helped QuillBot make research easier for everyone on their team. QuillBot used Userlytics to let non-researchers run usability tests and gather feedback. The platform made it simple for di...fferent teams to work together and learn from users. QuillBot could use many testing methods and did not need extra tools. This made research a shared job and improved how QuillBot builds its products.
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Userlytics helped Duluth Trading Company improve its website redesign. Duluth had only one person for UX research and needed more support. Userlytics provided expert guidance and managed user testing.... They ran an unmoderated study to compare filter placements on competitor sites. The research gave Duluth clear insights into user preferences. Duluth used these findings to make better design decisions based on real user feedback.
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Userlytics helped Auburn University improve the user experience of their Raymond J. Harbert College of Business website. Auburn used unmoderated user testing to find pain points and test changes. The...y recruited participants from across North America, including both experienced and new users. The study found users wanted easier access to program details and feedback forms. After making changes, user issues became less severe, though some still struggled to find the feedback form.
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Userlytics helped a Canadian credit union improve its website for new member sign-ups. The credit union wanted clearer, more compelling information for potential members. Userlytics recruited testers... across Canada to review the full prospect journey, from digital ads to the sign-up page. Testers liked the website's clarity but found confusing calls to action and unclear fee explanations. The study revealed missing information and user confusion, leading to hesitancy in joining. Userlytics provided insights to address these UX issues.
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Userlytics helped Marketing Architects test a mortgage and finance webpage for accessibility. The goal was to make mortgage information easy to access for users with vision challenges. Userlytics ran... 60-minute usability interviews with people using screen readers and assistive tools. The study found that small changes, like better headings and color choices, can remove barriers. Clear labels and organized content improved the user experience for everyone.
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