Real-World Case Studies and Customer Success Stories with Userlytics

Userlytics and Mouseflow helped Blackbaud improve website navigation and demo request flow. The team used moderated usability studies and behavior... analytics to find pain points. They found users struggled with the navigation menu and locating relevant product pages. Demo form conversion was low, not due to the form, but because users needed more information before sharing details. Userlytics platform enabled deep user insights and actionable UX improvements.
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Userlytics helped QuillBot make research easier for everyone on their team. QuillBot used Userlytics to let non-researchers run usability tests... and gather feedback. The platform made it simple for different teams to work together and learn from users. QuillBot could use many testing methods and did not need extra tools. This made research a shared job and improved how QuillBot builds its products.
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Userlytics and Mouseflow helped Blackbaud improve its website user experience. The team used Mouseflow to find where users struggled, like... the navigation menu and demo booking form. Userlytics ran 60-minute usability interviews with users from education and nonprofit sectors. They found confusing terms and low demo form conversions. The research focused on navigation, finding relevant pages, and the demo request process. This led to clear insights for website improvements.
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Userlytics helped Duluth Trading Company scale UX research during a major website redesign. With only one internal UX researcher, Duluth... used Userlytics’ consulting team to run unmoderated usability studies on product filter layouts. The research validated key design questions and aligned stakeholders with real user insights. Duluth gained actionable data, improved decision-making, and established a scalable research process without adding headcount.
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Userlytics helped Duluth Trading Company improve its website redesign. Duluth had only one person for UX research and needed more... support. Userlytics provided expert guidance and managed user testing. They ran an unmoderated study to compare filter placements on competitor sites. The research gave Duluth clear insights into user preferences. Duluth used these findings to make better design decisions based on real user feedback.
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Userlytics helped Auburn University improve the Raymond J. Harbert College of Business website. The team used unmoderated UX studies to... find user pain points and test changes. They focused on navigation, program info, and feedback form access. After two testing rounds, user issues became less severe, especially for MBA program info. The ULX Benchmarking Score dropped due to fewer familiar users, but overall user experience improved.
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Userlytics helped Auburn University improve the user experience of their Raymond J. Harbert College of Business website. Auburn used unmoderated... user testing to find pain points and test changes. They recruited participants from across North America, including both experienced and new users. The study found users wanted easier access to program details and feedback forms. After making changes, user issues became less severe, though some still struggled to find the feedback form.
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Userlytics helped a Canadian credit union improve its website usability and membership acquisition. The team analyzed the full prospect journey,... from digital ad to sign-up page, to find UX issues and gaps. Testers found the site clear but noted confusion with calls to action and unclear membership fee details. Users wanted more information about credit unions and clearer explanations of terms. The study revealed that missing information led to hesitancy in joining, guiding the credit union to refine its digital experience.
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Userlytics helped a Canadian credit union improve its website for new member sign-ups. The credit union wanted clearer, more compelling... information for potential members. Userlytics recruited testers across Canada to review the full prospect journey, from digital ads to the sign-up page. Testers liked the website's clarity but found confusing calls to action and unclear fee explanations. The study revealed missing information and user confusion, leading to hesitancy in joining. Userlytics provided insights to address these UX issues.
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Userlytics helped Marketing Architects test a mortgage and finance webpage for accessibility. The team focused on users with partial blindness,... full blindness, and color blindness. They used 60-minute usability interviews with people using screen readers and assistive tools. The study found that small changes, like better headings and color choices, can remove barriers. These improvements make digital assets easier to use and help meet accessibility standards.
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Userlytics helped Marketing Architects test a mortgage and finance webpage for accessibility. The goal was to make mortgage information easy... to access for users with vision challenges. Userlytics ran 60-minute usability interviews with people using screen readers and assistive tools. The study found that small changes, like better headings and color choices, can remove barriers. Clear labels and organized content improved the user experience for everyone.
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Userlytics helped QuillBot complete 52 research projects in under six months. QuillBot used Userlytics to let non-researchers run usability tests... and gather insights. The platform made research easy for all teams and improved collaboration. QuillBot used Userlytics for multilingual studies and to test new product features. Userlytics helped QuillBot make better product decisions and scale research fast.
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Userlytics helped QuillBot democratize research by making usability testing accessible to all teams. QuillBot used Userlytics to empower non-researchers, streamline... workflows, and enable cross-functional collaboration. The platform supported diverse testing methods and centralized insights. Since March 2024, QuillBot completed 52 projects using Userlytics. This improved research efficiency and supported data-driven product decisions.
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