Consumer Goods Case Studies and Customer Success Stories with Treasure AI
Shiseido Interactive Beauty
- Consumer Goods
- Large
Tokyo, Japan
Shiseido Interactive Beauty used Treasure AI CDP to cut data analysis time from one week to one hour. The company reduced... audience segment creation time by 15%. Marketers can now access and act on customer data directly, speeding up campaign launches. Shiseido unified data from all sales channels, improving customer journey insights. This helped Shiseido become #1 in Japan's beauty e-commerce market.
Nestlé Mexico and Nestlé Brazil
- Consumer Goods
- Very Large
Nestlé Mexico and Brazil unified customer data using Treasure Data CDP. They integrated data from multiple brands and channels to... create a single customer view. Nestlé Mexico saved $4.9M in paid media and CRM campaigns, increased click-through rates by 71%, and cut cost per lead by 49%. Nestlé Brazil generated $5M in incremental revenue and improved customer retention by 36%. Both teams now deliver AI-driven personalization and faster marketing insights across channels.
Treasure AI CDP unified over 2,000 data sources for AB InBev, including 70+ e-commerce platforms. The platform consolidated 90 million... unique consumer records and 24.8 million direct-to-consumer records. Marketers now access analytics, segmentation, and campaign tools from a single interface. Real-time marketing and compliance features help AB InBev respond quickly to market changes. The solution accelerated digital transformation and improved global personalization.
Automotive Case Studies and Customer Success Stories with Treasure AI
Subaru
- Automotive
- Large
Tokyo, Japan
Subaru used Treasure AI Customer Data Platform to integrate data from websites, stores, and apps. This helped Subaru analyze customer... behavior and improve marketing. Subaru achieved a 14.5x increase in advertising efficiency. The company improved ROI with personalized 1:1 marketing. Dealers now get better leads, and customer satisfaction has increased.
Treasure AI’s customer data platform helped Subaru unify over 80 billion data records from many sources. Subaru used predictive modeling... and audience segmentation to boost a single campaign by $26M and increase conversion rates by 13%. The company saw a 350% rise in click-through rates and a 38% drop in cost per acquisition. Subaru now uses post-purchase data to design new products and build customer loyalty. Real-time data collection supports better marketing and product decisions.
Hospitality Case Studies and Customer Success Stories with Treasure AI
Greene King
- Hospitality
- Large
Bury St Edmunds, UK
Treasure Data’s Intelligent CDP helped Greene King unify customer data from over 2,700 pubs and brands. This enabled a 30%... year-over-year increase in online bookings and a 13% boost during the December peak season. Marketing teams now access insights in days, not months, and can personalize campaigns across channels. Greene King delivers real-time, in-venue experiences and optimized staff workflows. The company plans to expand AI-driven personalization and predictive analytics.
Entertainment Case Studies and Customer Success Stories with Treasure AI
Six Flags Entertainment
- Entertainment
- Large
Arlington, USA
Six Flags Entertainment used Treasure AI to unify guest data and personalize experiences across its theme parks. After merging with... Cedar Fair, Six Flags needed to consolidate technology and improve guest engagement. Treasure AI’s CDP enabled rapid implementation in under three months, saving over $1 million by consolidating marketing tools. The solution integrated with Snowflake and Airship, supporting smarter segmentation and scalable personalization. Six Flags now delivers more relevant guest journeys and plans to expand AI-driven marketing in the future.
Banking Case Studies and Customer Success Stories with Treasure AI
Sumitomo Mitsui Banking Corporation (SMBC)
- Banking
- Very Large
Tokyo, Japan
SMBC used Treasure AI CDP to unify customer data and automate marketing campaigns. The bank improved customer engagement by delivering... targeted messages at the right time. With the Journey Orchestration tool, SMBC created over 100 delivery scenarios and increased conversion rates. The intuitive GUI allowed more team members to participate in campaign design. Collaboration and experimentation became easier, leading to better marketing outcomes.
Retail tech propels stores past the pandemic | TechTarget
Asian Paints implemented Treasure Data's customer data platform to enhance customer experiences and expand in the home-decor market. The platform helps... manage customer journeys across various channels, ensuring consistent experiences and reducing journey breaks. This deployment addresses challenges like disconnected data and privacy issues, improving customer engagement and satisfaction.
