Real-World Case Studies and Customer Success Stories with Taptica

Taptica helped an international retail giant boost user acquisition for their eCommerce app before Singles’ Day. The goal was to... get high-quality installs and improve day-7 retention. Taptica used burst and non-incent campaigns, leading to a 74% increase in installs in the first week of November. Installs jumped another 60% between November 10th and 11th, with over 200,000 new users in one day. The campaign delivered a 250% increase in conversions and 2.4x more installs on Singles’ Day, with 86% of installs meeting quality benchmarks.
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Taptica helped an international retail giant boost user acquisition for their eCommerce app before Singles’ Day. The goal was to... get high-quality installs and improve day-7 retention rates. Taptica used burst and non-incent campaigns to increase installs by 74% in the first week of November. Installs jumped another 60% between November 10th and 11th, with over 200,000 new users in one day. The campaign led to a 250% increase in conversions, a 2.4x rise in installs on Singles’ Day, and over 86% of installs met quality benchmarks.
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Taptica helped a popular eCommerce brand grow their mobile app installs in the US. The brand wanted to reach new... users interested in discount fashion and home décor. Taptica used targeted campaigns and creative ad rotation to get high-quality installs and strong app engagement. The campaigns delivered thousands of weekly installs and over 300,000 app opens from new users. The brand saw a 2300% return on ad spend and cost per acquisition up to 40% below benchmark goals.
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Taptica helped a leading digital agency run mobile subscription campaigns for a top video on demand app. The goal was... to drive app installs and new subscriptions among young adults in the US. Taptica used targeted CPE campaigns and creative strategies focused on popular original series. This approach led to over 1 million installs, a 25% trial subscription rate among new users, and a 5X increase in subscriptions during new series launches. The client continued working with Taptica after seeing strong results.
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Taptica helped a leading European entertainment company boost installs for their social poker app. The goal was to get high... quality users from eight top global markets. They started with CPI campaigns, then switched to a CPE pricing model for better user engagement. This change led to a big jump in ROI and more active users. In three months, ROI doubled month-over-month and monthly conversions increased ten times.
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Taptica helped a leading digital agency run mobile app install campaigns for a top video on demand client. The goal was... to reach young adults in the US and drive app installs and subscriptions. Taptica used targeted CPE campaigns and custom creative tied to popular shows. Their approach led to over 1 million installs and a 5X increase in subscriptions during new series launches. 25% of new users started a trial subscription.
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Taptica helped a leading digital media agency drive new user acquisition for a top US food delivery app. The agency wanted... more users to install the app and place new orders. Taptica ran mobile app install campaigns in 20 major US cities, targeting high-consumption mobile users. The campaigns led to thousands of weekly installs, a 30% drop in cost per new order, and a 200% increase in new order competition. The agency praised Taptica for meeting national scale and KPI goals.
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Taptica helped a leading European food delivery app grow its user base in 11 markets. The company used programmatic technology... and A/B testing to find the best ads for each region. Taptica's mobile campaigns led to a 57% increase in first order rate in the first month. Android first order goals were surpassed by 20%, and iOS by 26%. In the second month, monthly conversions rose by 54%.
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Taptica helped a leading European food delivery app grow its user base in 11 markets. The goal was to get... more loyal users who would order food again. Taptica used programmatic technology and A/B testing to find the best ads for each market. They also used custom targeting for cities, carriers, and local cuisines. First order rate goals were beaten by up to 20% on Android and 26% on iOS. The first month saw a 57% increase in first order rate, and the second month had a 54% rise in monthly conversions.
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Taptica helped Runtastic boost new user registrations on Pinterest. Runtastic wanted high-quality user acquisition in the US. Taptica used Pinterest... Analytics to target top user interests and optimize campaigns. Daily installs grew 5x over benchmarks. ROI goals were exceeded by 120%. Registration targets rose by 111%. Revenue tripled month-over-month.
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Taptica helped a leading international eCommerce developer find new shoppers. The company wanted to reach high quality users in Saudi... Arabia, Kuwait, and UAE. Taptica ran app install campaigns and optimized for product page visits, add-to-cart rates, and retention. The campaigns expanded into new markets like Egypt and Europe. Results included ROI more than double initial goals, add-to-cart rate 4x above target, retention rate 15% above goal, and page view rate 18% above benchmarks.
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Taptica helped the #1 online game publisher in Korea boost new user retention. The company wanted to get more engaged... users for their top game in Asia, Europe, and North America. Taptica ran targeted app install campaigns and used real-time data to improve results. The campaigns led to thousands of weekly installs, retention rates nearly 60% above target, and in-app purchase rates over twice the global average.
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Taptica helped Kiwi. com lower cost per booking by 2.5X below benchmarks. The team ran targeted Facebook campaigns in the...US and Europe. They used Facebook Lookalike targeting and tracked user actions like flight searches and bookings. Kiwi.com saw over 10,000 average daily flight searches. The campaigns delivered a 3,000% return on ad spend.
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Taptica helped a leading social blogging app boost mobile user acquisition in 9 global markets. The app saw nearly 20,000... daily installs and a CPI 82% below benchmark goals. Taptica used targeted mobile advertising and in-house DMP data to reach high-quality users. The campaign drove an 18% increase over organic acquisition and an 80% rise in day 7 retention. The client praised Taptica for delivering high quality at low cost.
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Taptica helped Seasun Games boost ROI by 170% for their mobile game Clans: Shadow of the Moon. The goal was... to get more users in Korea at a low cost per install. Taptica ran targeted app install campaigns and optimized for loyal users and registration rates. Seasun Games saw thousands of weekly installs and retention rates up to 12% above target. The campaigns beat all benchmarks for conversions and quality.
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Taptica ran mobile user acquisition campaigns for a top Korean shopping app. The goal was to get more purchasing users... in Korea. Taptica used A/B testing and tracked key events like app opens and purchases. Their campaigns cut cost per purchase by 38% and cost per acquisition by 46%. Monthly revenue grew 60%. New user acquisition rose 50%.
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Taptica helped a leading European gaming developer boost mobile app retention across 23 titles. The company used Taptica's mobile video... campaigns to drive user acquisition and retention for their top games. They saw an over 400% increase in monthly installs and up to 60% higher retention than their goals. Cost per install dropped up to 75% below the global average. Taptica supported campaigns on Android and iOS in North America, Europe, Australia, and Japan.
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Taptica helped a leading travel provider in Saudi Arabia grow new user bookings for their two mobile travel apps. The goal was... to attract new users in Saudi Arabia and the UAE. Taptica ran custom mobile acquisition campaigns and tracked bookings and revenue. The apps gained over 300,000 new installs. Conversions increased 12x in 4 months. The cost revenue rate doubled the developer’s benchmark goals.
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Taptica helped a leading casino game developer grow new user acquisition in Germany. The goal was to get more active... mobile users who would keep using the app. Taptica optimized campaigns for app launches and first-time deposits, targeting users over 18. The results were strong: 3x more app opens, 5x more unique purchases, a deposit rate 14x above benchmarks, and campaign scale more than doubled in 6 months.
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Taptica helped a top travel provider in Saudi Arabia grow new user bookings for their two mobile travel apps. The goal was... to get more users in Saudi Arabia and the UAE to book flights and hotels. Taptica used custom mobile campaigns and tracked user behavior to target the right audiences. The apps saw over 300,000 new installs, a 12x increase in conversions in 4 months, and a cost revenue rate double the developer’s benchmark goals. The partnership led to ongoing growth and success for both teams.
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