Taptica helped a popular eCommerce brand grow their mobile app installs in the US. The brand wanted to reach new users interested in discount fashion and home décor. Taptica used targeted campaigns a...nd creative ad rotation to get high-quality installs and strong app engagement. The campaigns delivered thousands of weekly installs and over 300,000 app opens from new users. The brand saw a 2300% return on ad spend and cost per acquisition up to 40% below benchmark goals.
Taptica helped an international retail giant boost user acquisition for their eCommerce app before Singles’ Day. The goal was to get high-quality installs and improve day-7 retention rates. Taptica u...sed burst and non-incent campaigns to increase installs by 74% in the first week of November. Installs jumped another 60% between November 10th and 11th, with over 200,000 new users in one day. The campaign led to a 250% increase in conversions, a 2.4x rise in installs on Singles’ Day, and over 86% of installs met quality benchmarks.
DoubleU Games increased installs by targeting key global markets with high-quality users through Facebook ad campaigns, aided by Taptica's optimization.
CASE STUDY A leading digital agency (for a top video on demand client)
Taptica helped a leading digital agency run mobile subscription campaigns for a top video on demand app. The goal was to drive app installs and new subscriptions among young adults in the US. Taptica... used targeted CPE campaigns and creative strategies focused on popular original series. This approach led to over 1 million installs, a 25% trial subscription rate among new users, and a 5X increase in subscriptions during new series launches. The client continued working with Taptica after seeing strong results.
CASE STUDY A leading European entertainment company
Taptica helped a leading European entertainment company boost installs for their social poker app. The goal was to get high quality users from eight top global markets. They started with CPI campaign...s, then switched to a CPE pricing model for better user engagement. This change led to a big jump in ROI and more active users. In three months, ROI doubled month-over-month and monthly conversions increased ten times.
DoubleU Games increased installs by targeting key global markets with high-quality users through Facebook ad campaigns, aided by Taptica's optimization.
Marketing and Advertising Case Studies and Success Stories with Taptica
CASE STUDY A leading digital media agency
Taptica helped a leading digital media agency drive new user acquisition for a top US food delivery app. The agency wanted more users to install the app and place new orders. Taptica ran mobile app i...nstall campaigns in 20 major US cities, targeting high-consumption mobile users. The campaigns led to thousands of weekly installs, a 30% drop in cost per new order, and a 200% increase in new order competition. The agency praised Taptica for meeting national scale and KPI goals.
Taptica helped a leading digital agency run mobile app install campaigns for a top video on demand client. The goal was to reach young adults in the US and drive app installs and subscriptions. Tapti...ca used targeted CPE campaigns and custom creative tied to popular shows. Their approach led to over 1 million installs and a 5X increase in subscriptions during new series launches. 25% of new users started a trial subscription.
Other Industry Case Studies and Success Stories with Taptica
CASE STUDY The leading travel provider in Saudi Arabia
Taptica helped a top travel provider in Saudi Arabia grow new user bookings for their two mobile travel apps. The goal was to get more users in Saudi Arabia and the UAE to book flights and hotels. Ta...ptica used custom mobile campaigns and tracked user behavior to target the right audiences. The apps saw over 300,000 new installs, a 12x increase in conversions in 4 months, and a cost revenue rate double the developer’s benchmark goals. The partnership led to ongoing growth and success for both teams.
Taptica helped a leading casino game developer grow new user acquisition in Germany. The goal was to get more active mobile users who would keep using the app. Taptica optimized campaigns for app lau...nches and first-time deposits, targeting users over 18. The results were strong: 3x more app opens, 5x more unique purchases, a deposit rate 14x above benchmarks, and campaign scale more than doubled in 6 months.
