Real-World Case Studies and Customer Success Stories with Talon.One

Boardriders unified loyalty and promotions for brands like Roxy and Quiksilver using Talon. One. The company needed a loyalty program...that worked across multiple brands and countries. Talon.One let them combine loyalty and promotions in one platform. Boardriders launched the new system in six months. Now, they can quickly create new campaigns and offer more rewards, including VIP passes and event perks.
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Boardriders unified loyalty and promotions across its global portfolio using Talon. One. The company migrated all use cases to the...new platform in just six months. Teams now launch brand-specific campaigns faster and with less friction. Talon.One enabled Boardriders to expand rewards, including VIP access and event perks. The partnership helped Boardriders turn loyalty into a driver for experimentation across all brands.
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Talon. One helped Lazeo manage promotions across 170 clinics in Europe. Before, each clinic ran its own offers with no...central control. This caused uneven customer experiences and little oversight. With Talon.One, Lazeo set up a clear framework for promotions. The business team gained visibility and control over incentives. They now use advanced mechanics like tiered bundles without custom IT work. Promotions are now scalable and measurable across all clinics.
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Adidas uses Talon. One to deliver personalized online promotions. The company can generate millions of unique coupons and discounts for...customers. Talon.One’s Rule Builder lets Adidas create targeted offers, like cart-level and selective discounts. The solution first launched in Canada and then expanded globally. Integration included close collaboration between Adidas and Talon.One engineering teams. Ongoing support ensures smooth campaign operations.
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Talon. One helped River Island create seamless omnichannel promotions across 300+ stores and online. River Island needed a tool for...automated, personalized campaigns that worked in both physical and digital channels. Talon.One integrated with their MACH architecture, enabling targeted offers and flexible promo campaigns. The solution supported major events like Black Friday and Boxing Day. River Island gained a reliable, enterprise-scale promotion partner.
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Eddie Bauer used Talon. One’s dynamic discounts to boost margins by 30%. The retailer replaced its in-house promotion tool to...speed up and improve campaign efficiency. With Talon.One, Eddie Bauer could quickly build, test, and launch personalized discount offers. The solution led to a 30% rise in demand and a 19% increase in conversion rate. Eddie Bauer gained better control over promotions and costs using Talon.One’s flexible Rule Builder.
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Elkjøp uses Talon. One to run its omnichannel loyalty and discount campaigns. The platform unifies promotions for over 8.5 million...Customer Club members. Talon.One helps Elkjøp manage high-volume events like Black Friday with reliable performance. Elkjøp now delivers a seamless experience across 425 stores and online. The solution reduces technical complexity and supports future growth.
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THE ICONIC used Talon. One to launch its new loyalty program, THE ICONIC Front Row. The program lets customers earn...ICONS, a loyalty currency, with every purchase. Members move through four status levels to unlock rewards and exclusive offers. Over 50,000 customers helped design the program through surveys and focus groups. Existing customers are automatically enrolled and assigned status based on their shopping history.
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Boardriders used Talon. One to launch a multi-brand, multi-country loyalty program. The company wanted to offer seamless rewards across in-store...and online channels. Talon.One enabled Boardriders to automate loyalty features and personalize incentives for different brands and markets. Members now get welcome gifts, exclusive offers, and extra points for eco-friendly purchases. Boardriders finished the integration in five months, improving efficiency and customer engagement.
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BioTechUSA used Talon. One to move from blanket discounts to personalized loyalty rewards. The new program lets them tailor incentives...to each customer and sync rewards across online and offline channels. They added tier-based and experiential rewards, like training with athletes and exclusive HQ visits. With Talon.One, BioTechUSA saw growth in average order value, customer lifetime value, and purchase frequency. Their loyalty program is now more engaging, profitable, and ready to scale.
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Reebok used Talon. One to create personalized coupons and referral programs. The goal was to tailor promotions to each customer’s...interests and needs. Talon.One enabled Reebok to generate millions of unique coupons. The referral feature let Reebok reward both advocates and referred customers. Reebok’s engineering team worked with Talon.One to ensure a smooth integration.
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Lorna Jane used Talon. One to deliver personalized promotions across 100+ stores in Australia and New Zealand. Before Talon.One, staff...struggled with manual overrides and inaccurate discounts, especially during busy sales periods. Now, promotions are automated and tailored to customer segments, reducing errors and support tickets. The integration with NewStore and AbsoluteLabs enables seamless omnichannel campaigns. Lorna Jane can now offer flexible promotions in real time, improving customer experience and operational efficiency.
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Adore Me used Talon. One to power its subscription loyalty program. The brand offers two membership options: VIP Membership with...exclusive discounts and Elite Membership with curated monthly boxes. Adore Me launched a new loyalty program, "Friends to Lovers," with tiers and points to reward top customers. Talon.One provided the flexibility and technical support needed for complex loyalty use cases. The platform helped Adore Me improve customer engagement and satisfaction.
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Sephora used Talon. One to enhance its Beauty Insider loyalty program. They launched Beauty Insider Challenges, letting members earn points...for completing both online and in-store actions. The program included exclusive perks, birthday gifts, and access to special events. After launch, Sephora saw triple the expected participation and over 2 million new signups. The partnership helped Sephora build both behavioral and emotional loyalty with customers.
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Dagrofa used Talon. One to revamp its loyalty program. The company needed a solution to manage large member data and...run personalized promotions. Talon.One enabled Dagrofa to customize campaigns for each brand and store. The integration with Dagrofa’s POS lets customers earn and redeem rewards in-store and online. Dagrofa aims to grow its loyal customer base and improve customer engagement with this new system.
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Talon. One helped Vestiaire Collective cut its promotion-related customer contact rate by 25%. The company used Talon.One’s Rule Engine to...create and manage personalized vouchers for different customer segments. Business teams could launch and test campaigns without technical help. Vestiaire Collective increased custom error messages from 5 to 50. The solution improved customer loyalty and boosted revenue.
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Salomon used Talon. One to relaunch and expand its global incentives strategy. The brand wanted to deliver personalized, omnichannel promotions...for different customer segments and loyalty tiers. Talon.One enabled Salomon to connect rewards across POS, online, and in-app channels. The integration improved control over promotion costs and reach. Salomon now creates deeper engagement and more cross-selling opportunities.
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Talon. One helped MoneySuperMarket.com launch its SuperSaveClub loyalty program. The platform lets users earn rewards for saving on insurance and...broadband. Customers can track and redeem rewards for brands like Amazon or as prepaid cards. The program aims to boost repurchase rates and market share. Talon.One integrated with MoneySuperMarket.com in under three months. The loyalty program also helps lower customer acquisition costs.
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Talon. One powers Bilt's loyalty platform for over 5 million members. Bilt lets renters earn points on rent payments and...redeem them with 40,000+ merchants. The no-code platform helps Bilt launch and test campaigns fast, without developer help. Bilt's team can create advanced earn and redeem logic for rent, travel, shopping, and fitness. Talon.One enables Bilt to move from idea to execution in hours, driving higher engagement and flexibility.
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Bilt used Talon. One to power its loyalty rewards program for over 5 million members. The platform lets Bilt launch...and optimize campaigns quickly, supporting rapid growth and new partnerships. Marketers at Bilt can create and test campaigns without coding, speeding up innovation. Members earn points on rent payments and redeem them with over 40,000 merchants. Talon.One enables Bilt to move from idea to execution in hours, not months.
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Bilt Rewards used Talon. One to power its loyalty program. The company wanted a flexible, scalable solution to reward customer...actions. With Talon.One, Bilt Rewards doubled its users in six months. The platform also helped reduce time and money spent on campaign creation. Bilt Rewards praised Talon.One's strong support team.
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Scooter's Coffee used Talon. One to rebuild its loyalty program on a unified platform. The new system connects customer data,...messaging, and incentives in one place. Personalized rewards and gamified challenges now run automatically, making each guest experience unique. Fraud prevention is built into the rewards logic, blocking suspicious accounts from redeeming offers. Real-time promotions encourage repeat visits and protect the bottom line. The loyalty strategy adapts quickly to guest behavior, driving engagement and growth.
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Talon. One helped Panera Bread unify its loyalty and discount systems into one incentives engine. Panera now manages rewards for...over 60 million MyPanera members. With Talon.One, Panera can launch new rewards in real time and run multiple loyalty programs at once. The company migrated 1,100 campaigns to the new platform in just five months. Panera now delivers a consistent incentives experience across all channels and devices.
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Talon. One helped MAX Burgers upgrade its loyalty program. The restaurant chain wanted more than just discounts. They needed a...system that could scale and offer personalized rewards. Talon.One provided quick wins with points and targeted offers. Integrations with Braze and mParticle made customer data flow easy. MAX Burgers now delivers real-time, personalized incentives to guests.
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Joe & The Juice used Talon. One to boost customer engagement with advanced loyalty and promotions. The company saw a...17% revenue increase in 2024, reaching over $430 million. Digital sales now make up 33% of their business. Talon.One enabled personalized offers and app-exclusive incentives, driving app downloads and loyalty. Seamless integrations with Braze, mParticle, and commercetools support a data-driven customer experience.
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Adyen N. V. has completed the acquisition of Talon.One, a platform for loyalty and incentives, and Orb, an enterprise billing...platform. The acquisitions, finalized on July 1, 2026, will see Adyen integrating Talon.One’s promotional engine and Orb’s billing capabilities into its offerings, enhancing its multi-product platform strategy.
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BioTechUSA revamped its loyalty program by integrating Talon. One's Loyalty Engine with Omnivy's Accelerator, enhancing personalization and campaign flexibility. This...integration enabled real-time data synchronization between Shopify, Klaviyo, and BioTechUSA's systems, facilitating seamless omnichannel loyalty experiences. The project was executed swiftly, reducing implementation time from months to weeks, and eliminated the need for internal IT involvement.
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Lush collaborates with Talon.One to introduce a new app-based rewards program, enhancing its omnichannel customer engagement strategy.