Real-World Case Studies and Customer Success Stories with Tackle.io

Rapid7 used Tackle to shift to a cloud go-to-market strategy. The company wanted to meet customer demand for cloud solutions.... Tackle helped Rapid7 build a new strategy focused on cloud marketplaces and co-selling. This accelerated Rapid7’s relationships with major cloud providers. The new approach helped Rapid7 better serve its customers and grow its cloud business.
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HashiCorp uses Tackle to support its Cloud GTM strategy. The company works with Tackle to scale partnerships with major cloud... providers. Tackle helps HashiCorp automate cloud co-sell processes and manage Cloud Marketplace operations. This partnership drives revenue and helps HashiCorp meet cloud buyer demand. HashiCorp benefits from streamlined cloud relationships and improved marketplace performance.
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Armis used Tackle to launch its cloud go-to-market strategy. The company wanted to meet cloud buyer demand and drive revenue... through cloud marketplaces. Tackle helped Armis list and transact on AWS Marketplace. The partnership enabled Armis to scale its cloud sales and optimize marketplace operations. Armis shared their experience of working with Tackle to bring their cloud GTM vision to life.
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Drata uses Tackle and AWS to grow its business. Tackle helps Drata with co-sell strategies and Marketplace transactions. Drata gets... sales enablement data from Tackle. This helps Drata drive more revenue and meet cloud buyer demand. Drata works closely with AWS to expand its reach.
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Netskope wanted to sell through cloud marketplaces. They partnered with Tackle to get listed fast. David Willis from Netskope explains... how Tackle helped them start selling quickly. The focus was on meeting cloud buyer demand and driving revenue. Tackle made the process simple and efficient. Netskope saw results soon after joining the marketplaces.
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Tackle helped Incorta speed up sales and deployment by 67%. Incorta used Tackle to manage listings on AWS, Azure, and... GCP. The Tackle Platform made it easy to track offers and manage Marketplace sales. Incorta shortened its sales process by at least 4 months and saw 100% year-over-year revenue growth. Tackle's dashboard and compensation model removed sales hesitation and improved forecasting.
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Tackle helped Datometry launch a transactable listing on Microsoft commercial marketplace. Datometry achieved a 25x ROI in the first year... by streamlining revenue booking and reporting with Tackle’s Reporting & Insights. The partnership strengthened Datometry’s co-sell program and relationship with Microsoft. Tackle’s dashboard enabled Datometry to close books in hours and meet investor reporting needs. Datometry now drives more business through the marketplace with Tackle’s ongoing support.
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Tackle helped Weka grow its cloud pipeline deals from zero to 15% of total business in under a year. Weka saw a... 20x increase in cloud pipeline and landed several Fortune 1000 customers using AWS Marketplace. Tackle's platform cut financial reconciliation time from a week to just hours. The sales team closed deals faster by tracking contracts and engaging customers through Tackle. Weka now benefits from private offers and stronger AWS co-selling relationships.
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Weka used Tackle to list on AWS Marketplace and speed up its cloud go-to-market strategy. In less than a year,... Weka grew its cloud pipeline from zero to 15% of its total business. The company saw a 20x increase in cloud pipeline and landed several Fortune 1000 customers. Tackle helped Weka cut financial reconciliation time from a week to just hours. The sales team now closes deals faster and tracks contracts easily through Tackle.
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Auth0 needed to list on AWS Marketplace quickly to secure a potential sale. They lacked internal resources to expedite the... process, so they partnered with Tackle. Tackle helped Auth0 get listed in less than two weeks, reducing the typical 3-5 month timeline. This partnership allowed Auth0 to close deals 20% faster and increase deal size by 34%. Tackle provided expert guidance and connected Auth0 with AWS support, enhancing their Marketplace success.
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Seeq used Tackle to launch on AWS Marketplace and Microsoft commercial marketplace. Within 30 days, Seeq closed its first Marketplace... deal. In one year, Marketplace transactions grew to 20% of total ARR, with 215% year-over-year growth. Tackle helped Seeq speed up onboarding and close a seven-figure deal. Marketplace sales now drive Seeq’s investment in sustainability and product innovation.
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Snyk used Tackle to launch and manage their AWS Marketplace presence. With Tackle, Snyk closed over 50 private offers in... one year. The average sale price was three times higher than non-Marketplace deals. Tackle's platform cut product listing time in half. Snyk's engineers focused on core work instead of marketplace integration. Tackle provided APIs and reporting to streamline sales and operations.
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Tackle helped Incorta speed up sales and deployment by 67%. Incorta used Tackle to manage listings on AWS, Azure, and... GCP. This made it easier for Incorta to track offers and close deals faster. The sales process became at least 4 months shorter. Tackle’s dashboard gave Incorta a clear view of all Marketplace activity. Incorta’s revenue grew 100% year over year after using Tackle.
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Dell Technologies wanted to make it easier for customers to buy its data protection products on AWS Marketplace. Dell used Tackle... to simplify and speed up the private offer process. This helped Dell’s customers use their cloud spend commitments and made renewals easier. Tackle’s platform gave Dell better tracking of customer usage and payments. Dell now manages its AWS Marketplace business more easily and plans to use more of Tackle’s reporting tools.
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Seeq used Tackle to sell through cloud marketplaces. Joey Meucci, Sr. Manager of Cloud Operations, shared how this helped Seeq... scale revenue. Tackle supported Seeq as they reached more customers. Selling on AWS Marketplace made a big impact on their business. Tackle played a key role in their cloud go-to-market strategy.
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BigID used Tackle’s Cloud GTM Platform to drive 300% revenue growth in two years. The team integrated Tackle’s Salesforce app,... cutting deal registration time from up to 10 minutes to just 2. BigID’s close rate jumped from 18% to 34% after adopting strategic co-selling. The company expanded its presence across AWS, Google, and Microsoft Marketplaces. Tackle’s tools helped BigID streamline sales workflows and boost sales team confidence.
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Datometry used Tackle to launch a transactable listing on Microsoft commercial marketplace. With Tackle, Datometry achieved a 25x ROI in... the first year. Tackle helped Datometry streamline revenue booking and reporting. The partnership also strengthened Datometry’s co-sell program with Microsoft. Tackle’s dashboard let Datometry close its books in hours. Datometry gained strategy guidance and peer networking from Tackle’s community.
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Drata used Tackle to launch its AWS Marketplace listing in just three weeks. With Tackle, Drata automated listing management and... reduced manual work for co-selling with AWS. Drata achieved an 80% reduction in time spent on manual uploads and gained over 400 new opportunities from AWS sellers. In 2023, Drata completed more than 1,000 Marketplace Private Offers and became a top AWS co-sell partner. The partnership helped Drata grow revenue and accelerate sales cycles.
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Lacework partnered with Tackle to enhance their presence on the AWS Marketplace. Their engineering team was initially burdened with maintaining... a custom solution, which limited their focus on product development. By using Tackle's Cloud GTM Platform, Lacework achieved a zero-engineering approach, leading to significant growth. They experienced a 3x increase in revenue and a 5x increase in new customers. Additionally, their trial conversion rates exceeded 90% each quarter, allowing engineers to concentrate on improving their cloud solutions.
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Darktrace used the Tackle Platform to shift from legacy sales to a cloud-first go-to-market strategy. They built a dedicated team... and used data to win executive support. Marketplace deals became a core revenue driver, with sales reps incentivized to use this channel. The new approach led to larger enterprise deals and growth in new regions. Tackle helped Darktrace simplify and scale their cloud sales motion globally.
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Tackle Platform helped Darktrace shift from traditional sales to a hyperscaler-aligned Cloud GTM strategy. Darktrace used Tackle’s resources to secure... executive buy-in and build a dedicated go-to-market team. They incentivized sales reps, making marketplace deals a core revenue driver. This led to global expansion, larger enterprise deals, and new regional growth. Tackle simplified Cloud GTM, enabling Darktrace to scale efficiently and drive enterprise growth.
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Tackle helped Netskope double its AWS Marketplace growth in Q3 2022. Netskope used Tackle to streamline seller workflows and boost... sales team productivity. The Tackle platform gave Netskope full deal visibility and improved sales operations. Netskope sellers gained confidence and reduced sales friction with channel partners. Tackle's expertise in AWS Marketplace drove faster business growth for Netskope.
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Bugcrowd used Tackle to boost AWS Marketplace revenue from $34K to $1. 1M in one year. The company aligned sales,...marketing, and operations on a new cloud go-to-market strategy. Tackle provided enablement and AWS budget training, helping Bugcrowd complete a technical review and close a key deal. Bugcrowd used partner private offers to keep reseller relationships strong. Their data-driven approach secured executive support and set up long-term cloud growth.
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Wiz used Tackle's Cloud GTM Platform to reach $500 million in ARR, becoming the fastest software company to do so. The company leveraged... Cloud Marketplaces and co-sell features to drive rapid revenue growth and build strong partnerships with cloud providers. Tackle's Salesforce integration and coaching services streamlined processes and improved seller adoption. 99% of Wiz's sellers completed at least one deal through Cloud Marketplaces. Wiz achieved $100M ARR in 18 months and is on track for $1B in 2026.
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Bugcrowd used Tackle to boost AWS Marketplace revenue from $34K to $1. 1M in one year. The company aligned sales,...marketing, and operations on a new cloud go-to-market strategy. Tackle provided enablement and AWS budget training, helping Bugcrowd complete a technical review and close a key deal. Bugcrowd used partner private offers to keep reseller relationships strong. Their data-driven approach secured executive support and set up long-term cloud growth.
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Netskope used Tackle to grow its business on AWS Marketplace. With Tackle’s help, Netskope doubled its marketplace growth in Q3... 2022. Tackle streamlined seller workflows and improved sales team productivity. Netskope’s sellers gained confidence and reduced sales friction. The partnership also helped Netskope save time and resources.
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Netskope, a global cybersecurity leader, aimed to boost growth via AWS Marketplace. They partnered with Tackle to leverage its expertise... in optimizing business growth on AWS. As a result, Netskope doubled its growth in Q3 2022 on AWS Marketplace. The collaboration improved seller workflow and increased sales team confidence, reducing sales friction.
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Tackle helped Dell Technologies streamline procurement on AWS Marketplace. Dell wanted to offer more buying options and make it easier... for customers to use their cloud spend. Tackle simplified the private offer process and improved tracking of customer transactions. Dell can now manage its AWS Marketplace business from start to finish. The partnership also supports Dell's co-sell motions with partners.
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Tackle Cloud GTM Platform helped BigID achieve over 300% year-over-year growth in two years. BigID used Tackle Prospect and the... Salesforce application to streamline sales workflows and co-selling. Deal registration time dropped from up to 10 minutes to about 2 minutes. Revenue grew by 345% in FY23 and 312% in FY24, with win rates rising from 18% to 34%. BigID's sales teams adopted Tackle tools quickly, boosting efficiency and confidence in cloud marketplace sales.
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Infor used AWS Marketplace to drive nine-figure revenue growth. The company started with small pilot deals and scaled to global... co-sell operations. Infor integrated AWS Marketplace into quoting and order flows, making sales faster and smoother. Tackle’s Managed Services helped Infor expand internationally and align with AWS teams. In just two weeks, Infor closed 15 international marketplace deals.
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Drata used Tackle's Cloud GTM Platform to launch its AWS Marketplace listing in just 3 weeks. The partnership enabled Drata... to automate compliance, streamline co-selling, and reduce manual work by 80%. Drata achieved over 1,000 Marketplace Private Offers and gained 400+ new opportunities from AWS sellers in 2023. Drata became one of AWS' top three co-sell partners, driving faster sales cycles and strong revenue growth.
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Infor used AWS Marketplace and Tackle’s managed services to drive nine-figure revenue growth. The company started with small pilot deals,... then scaled globally by aligning co-sell motions and integrating marketplace into quoting and order flows. Infor improved win rates by targeting high-propensity opportunities using data from AWS and Tackle. In just two weeks, they closed 15 international marketplace deals. Their flexible approach helped them meet buyer needs across regions and streamline operations.
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Lacework used Tackle's Cloud Marketplace Platform to grow their AWS Marketplace business. They saw a 3x increase in revenue and... a 5x rise in new customers after partnering with Tackle. Trial conversion rates reached over 90% each quarter. Tackle freed up Lacework's engineers to focus on product development. The partnership helped Lacework expand into new countries and scale their team rapidly.
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Wiz used Tackle’s Cloud GTM Platform to scale its cloud marketplace sales. The company hit $100M ARR in 18 months... and reached $500M ARR by August 2024. Tackle automated Wiz’s marketplace transactions and integrated with Salesforce for fast deal processing. 99% of Wiz’s sellers closed at least one deal through cloud marketplaces. Tackle’s coaching and data transparency helped Wiz align teams and deepen cloud provider partnerships.
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