Real-World Case Studies and Customer Success Stories with Tackle.io

Weka used Tackle's Cloud GTM Platform to launch its AWS Marketplace strategy. Before Tackle, Weka missed out on AWS partner... relationships and co-selling. Tackle helped Weka list on AWS Marketplace in just six weeks. Weka grew its cloud pipeline deals from zero to 15% of its business in under a year. The company saw a 20x increase in cloud pipeline and landed several Fortune 1000 customers. Weka also saved nearly a week in monthly financial reconciliation.
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Auth0 needed to list on AWS Marketplace quickly to secure a potential sale. They lacked internal resources to expedite the... process, so they partnered with Tackle. Tackle helped Auth0 get listed in less than two weeks, reducing the typical 3-5 month timeline. This partnership allowed Auth0 to close deals 20% faster and increase deal size by 34%. Tackle provided expert guidance and connected Auth0 with AWS support, enhancing their Marketplace success.
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Snyk worked with Tackle to improve sales on AWS Marketplace. They used a zero-engineering approach. This led to a 3x... increase in average sale price.
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Lacework partnered with Tackle to enhance their presence on the AWS Marketplace. Their engineering team was initially burdened with maintaining... a custom solution, which limited their focus on product development. By using Tackle's Cloud GTM Platform, Lacework achieved a zero-engineering approach, leading to significant growth. They experienced a 3x increase in revenue and a 5x increase in new customers. Additionally, their trial conversion rates exceeded 90% each quarter, allowing engineers to concentrate on improving their cloud solutions.
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Drata partnered with Tackle to enhance its Cloud GTM strategy. They used Drata's automated compliance solutions and Tackle's Marketplace expertise... to integrate with AWS, Google, and Microsoft. This partnership led to over 1,000 Marketplace Private Offers and 400 new opportunities in 2023. Drata launched its first listing with Tackle in just 3 weeks, achieving an 80% reduction in time spent on manual uploads. Drata became one of AWS' top three co-sell partners, boosting revenue and market share.
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Datometry partnered with Tackle to enhance their presence on the Microsoft commercial marketplace. They needed a transactable listing to co-sell... with Microsoft. Tackle helped them create this listing quickly. As a result, Datometry achieved a 25x ROI in the first year. Tackle also provided support for launching additional product listings and scaling sales. Datometry benefited from Tackle's strategy guidance and community networking.
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BigID, a data discovery and classification platform, faced challenges in navigating a dynamic market and integrating with Cloud Marketplace platforms. They lacked a... clear Cloud GTM strategy. By partnering with Tackle, BigID implemented a proactive strategy, leveraging Tackle's Cloud GTM Platform. This led to a 300% year-over-year growth in the first two years and a 105% revenue increase this year. The time to register a deal was reduced to 2 minutes, and the close rate increased from 18% to 34%.
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Tackle helped Bugcrowd grow AWS Marketplace revenue from $34K to $1. 1M in one year. Bugcrowd used Tackle’s enablement and...AWS budget training to align sales, marketing, and operations. The team completed a technical review and closed a key deal at year-end. Bugcrowd used partner private offers to keep reseller relationships strong. Their data-driven approach secured executive support and drove cloud growth.
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Netskope wanted to grow faster on AWS Marketplace. They worked with Tackle to use their expertise in AWS Marketplace. As... a result, Netskope doubled its growth in the third quarter of 2022. They improved their sales workflow and increased seller confidence. Tackle helped Netskope understand AWS Marketplace better and streamline their seller workflows.
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Wiz, a cloud security leader, used Tackle's Cloud GTM Platform to achieve rapid growth. They became the fastest software company... to reach $100 million in ARR. By leveraging Cloud Marketplaces and co-sell, Wiz surpassed industry milestones and built strong relationships with Cloud Providers. Tackle's services helped streamline processes and drive internal buy-in. Wiz achieved a $10 billion valuation in three years and reached $350 million ARR in 2023.
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Netskope, a global cybersecurity leader, aimed to boost growth via AWS Marketplace. They partnered with Tackle to leverage its expertise... in optimizing business growth on AWS. As a result, Netskope doubled its growth in Q3 2022 on AWS Marketplace. The collaboration improved seller workflow and increased sales team confidence, reducing sales friction.
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Infor used Tackle’s Managed Services to scale its AWS Marketplace strategy. The company started with small pilot transactions and grew... to nine-figure revenue. Infor closed 15 international marketplace deals in just two weeks. They improved win rates by focusing on high-propensity opportunities. Infor integrated AWS Marketplace into quoting and order flows, making sales faster and operations smoother.
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Seeq, a data visualization and analytics platform, adopted a Cloud go-to-market strategy using AWS and Microsoft marketplaces in late 2019. Initially, they faced... challenges launching their listings. With Tackle's support, they quickly became a top Marketplace seller. Within 30 days of launch, they completed their first transaction. By 2020-2021, they achieved a 215% year-over-year growth in Marketplace ARR, with 20% of their total ARR transacted in the Marketplace.
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Lacework partnered with Tackle to enhance their presence on the AWS Marketplace. Their engineering team initially created a solution to... list their platform, but it lacked features and diverted resources. Tackle's Cloud GTM Platform provided a zero-engineering approach, allowing engineers to focus on product development. As a result, Lacework experienced 3x revenue growth, a 5x increase in new customers, and a 90% trial conversion rate each quarter.
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Seeq used Tackle to sell through Cloud Marketplaces. Joey Meucci, Sr. Manager of Cloud Operations, shared that this approach helped... Seeq scale its revenue. Tackle played a key role in this process.
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Incorta sells through Cloud Marketplaces. This helps buyers choose their Marketplace. Incorta first managed this in-house. They then partnered with Tackle for better management.

Dell Technologies wanted to offer more procurement options on AWS Marketplace to enhance customer success and partner co-sell motions. They partnered with... Tackle, recommended by AWS, to streamline the process. Tackle helped Dell simplify and accelerate procurement, allowing customers to purchase upgrades and renew SaaS subscriptions on AWS Marketplace. This collaboration improved customer satisfaction and flexibility in procurement.
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