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Sugar CRM: Use-Cases, Insights and Reviews | 2025 Cuspera

3.85 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(5210)

SugarCRM: #1 Rated Customer Relationship Management Software

AI Powered

Sugar CRM Overview

SugarCRM is the #1 rated CRM platform, helping businesses create lifelong customers through intelligent tools. A demo can be requested to see how the platform handles the work.

Use Cases

Customers recommend Sales Document Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Sugar CRM.

Other use cases:

Contact List Management
Helpdesk Management
Lead Tracking
Communication Management
Collaboration
Lead Management
Generation Of New Leads

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sugar CRM.

Other priorities:

Increase Sales & Revenue
Scale Best Practices
Improve ROI
Enter New Markets Internationally Or Locally
Improve Efficiency
Grow Market Share
Improve Internal Communications
Improve Stakeholder Relations
Launch New Products
Build Brand Awareness
Manage Risk
Shorten Ramp Up Time
Improve Digital And Social Presence
Improve Visibility
Increase Customer Life Time Value
Improve Brand Engagement

See all business priorities See less business priorities

Sugar CRM Use-Cases and Business Priorities: Customer Satisfaction Data

Sugar CRM works with different mediums / channels such as Mobile. Offline. and E-Mail.

Sugar CRM's features include Dashboard, Recording, Personalization, etc. and Sugar CRM support capabilities include Chat Support, AI Powered, Phone Support, etc. also Sugar CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"The customer journey changed a lot for us with Sugar. Now we can react faster." - ROBERT AMPER

Sugar CRM, Less Annoying CRM, Teamgate CRM, Formstack Documents, ClickUp, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sugar CRM

Top Industries

Information Technology and Services
Financial Services
Manufacturing

Popular in

Small Business
Mid Market
Enterprise

Sugar CRM is popular in Information Technology And Services, Financial Services, and Manufacturing and is widely used by Small Business, Mid Market, and Enterprise.

Sugar CRM Customer wins, Customer success stories, Case studies

How can Sugar CRM enhance your Sales Document Management process?

The software allows users to manage sales documents and track quotes, contracts, and projects. Users can also easily copy and duplicate previous quotes for other customers. However, the software's older frameworks may require users to have specialized knowledge for optimal functionality.

"...Quotes Module User Interface Configuration Administrators can configure the available fields and their order for quotes worksheets, generating clear, comprehensive, and accurate quotes for prospects and customers. ..." SugarCRM Fall 18 (8.2) is Live for all Sugar Cloud Customers and Partners

How efficiently Does Sugar CRM manage your Engagement Management?

SugarCRM enables improved client engagement by providing a consistent customer experience across interactions. It facilitates tracking of customer interactions, task generation, and follow-up. SugarCRM allows for easier customer information storage and service case follow-up, enhancing sales team efficiency. However, its setup requires technical expertise and lacks social network interaction visualization capabilities.

"...We are able to keep all leads up to date with notes and follow up with all clients in a timely manner...." Peer review by Administrator in Higher Education

How can Sugar CRM optimize your Workflow Management Workflow?

Sugar CRM includes tools for managing workflows. These tools can automate processes, manage projects, and make it easier to track progress. The tools can be customized, but the basic features are limited in the professional version.

"...For all of these different functions, we had simple workflow actions that made notifications for certain business events and triggers...." Peer review by Verified User, Analyst in Information Technology, Health, Wellness and Fitness

What benefits does Sugar CRM offer for Contact List Management?

SugarCRM enables users to manage contact information, including names, contact details, and specific interests. It allows for the tracking of interactions with contacts, including leads, opportunities, and meetings. While SugarCRM provides many features, it is expensive to use for large organizations.

"...Having my customers contact and recent project activity at my fingertips is very helpful and saves time while I am out in the field...." Peer review by Rich B., Director of Sales, Manufacturing

What Are the key features of Sugar CRM for Helpdesk Management?

18 buyers and buying teams have used Cuspera to assess how well Sugar CRM solved their CRM needs. Cuspera uses 5210 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS	TESTIMONIALS
ROBERT AMPER UNIFIN	The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
Daniel Elman Nucleus Research	Sugar Discover Cuts Costs and Increases Sales Efficiency Testimonial By Daniel Elman
JASON MAHER VICE PRESIDENT OF SALES Materion	CRM is only a good tool if you get your employees to use it. Testimonial By JASON MAHER

CUSTOMERS	TESTIMONIALS
ROBERT AMPER UNIFIN	The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
Daniel Elman Nucleus Research	Sugar Discover Cuts Costs and Increases Sales Efficiency Testimonial By Daniel Elman
JASON MAHER VICE PRESIDENT OF SALES Materion	CRM is only a good tool if you get your employees to use it. Testimonial By JASON MAHER

SugarCRM Helps Chemical Manufacturer Align Global Sales, Marketing Operations

CHT Group, a chemical manufacturer, has adopted SugarCRM's suite of CRM products to streamline and unify its global sales and marketing operations. This deployment enhances sales efficiency by provid...ing a centralized view of the opportunity pipeline and a 360-degree customer view, improving collaboration and decision-making across its 27 subsidiaries worldwide.

Read more →

ESAF Small Finance Bank Selects SugarCRM to Power Customer Relationship Management and Digital Banking for Over 9 Million Indian Customers | SugarCRM

ESAF Small Finance Bank has chosen SugarCRM to enhance its customer relationship management and digital banking services for over 9 million customers. SugarCRM will integrate with more than 15 system...s, providing a unified customer experience engine to support ESAF Bank's digital transformation. The platform will ensure compliance with RBI regulations and improve customer service across various channels.

Read more →

Country Fare Foodservice Drives 40 Percent Greater Revenues From Current Customer Base With SugarCRM

Country Fare Foodservice, a leading UK food and beverage wholesaler, has implemented SugarCRMs sales-i solution. This deployment enabled Country Fare to increase revenues by 40% from its current cust...omer base and drive overall company growth by 21%. The sales-i platform supports targeted sales efforts, helping optimize order management and reduce product spoilage in the wholesale food sector.

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2buy2 - Information Technology And Services

SugarCloud helped 2buy2 improve their customer engagement. 2buy2 moved to SugarCloud to align technology with their business strategy. The solution provided a roadmap for engaging with customers and ...identifying primary targets. The company saw better alignment between digital strategy and operations. The case highlights the benefits of using SugarCRM for ICT companies.

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AB Enzymes - Manufacturing

Sugar helped AB Enzymes solve master data management problems. The company needed better data synchronization between its CRM and SAP ERP. Sugar enabled real-time data transfer and validation, reduci...ng errors and saving time for sales staff. The new system improved efficiency and made demand planning easier. AB Enzymes now gets a 360° view of customers and faster, more accurate reporting.

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Access Group - Information Technology And Services

SugarCRM helped Access Group achieve consistent customer interactions and cost efficiency. Access Group used Sugar, rebranded as aCloud CRM, to integrate with business solutions and share data across... teams. The partnership led to $1 million in new revenue and faster time to market. Access Group gained deeper CRM features and a stronger customer-centric product. SugarCRM's flexibility and support enabled Access Group to expand into new verticals.

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More Sugar CRM Customer Stories...

SugarCRM: A Better Way to CRM

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Frequently Asked Questions(FAQ)

for Sugar CRM

What is Sugar CRM?

SugarCRM is a customer relationship management and marketing automation platform for marketing, sales and services teams to achieve marketing automation and to collaborate across the entire customer lifecycle.

It primarily helps with lead management, inbound marketing, marketing analytics, sales forecasting, quote management and customer journey management. It can be deployed on the cloud or on prem.

It comes with built in automation and analytics.

What is Sugar CRM used for?

Sugar CRM is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Sales Document Management, Engagement Management and Workflow Management .

What are the top features of Sugar CRM?

Dashboard, Recording and Personalization are some of the top features of Sugar CRM.

Who uses Sugar CRM?

Sugar CRM is used by Information Technology And Services, Financial Services and Manufacturing among other industries.

What are Sugar CRM alternatives?

Less Annoying CRM, Teamgate CRM, Formstack Documents and ClickUp are popular alternatives for Sugar CRM.

Where is Sugar CRM located?

Sugar CRM is headquartered at 10050 N Wolfe Rd, Cupertino, CA 95014.

lightning

Peers used Sugar CRM for sales document management and engagement management

Sugar CRM Competitors

More Sugar CRM Alternatives...

Sugar CRM Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.23/5 ★ Read Reviews (16)
Analytics	4.70/5 ★ Read Reviews (137)
Custom Reports	3.94/5 ★ Read Reviews (769)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.23/5 ★ Read Reviews (16)
Analytics	4.70/5 ★ Read Reviews (137)
Custom Reports	3.94/5 ★ Read Reviews (769)

Sugar CRM Integrations

Sugar CRM integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.16/5 ★

Read Reviews (310)

Data Import

3.58/5 ★

Read Reviews (655)

Few API Integrations for Sugar CRM

Velocify

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Wistia

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Sugar CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Sugar CRM

SugarCRM Inc News

Executive 08/10/2025

SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer - IT Brief New Zealand

SugarCRM has appointed Maksim Ovsyannikov as Chief Product Officer to lead global product strategy, emphasizing AI integration in its sales automation platform. Ovsyannikov's extensive experience in enterprise software aims to enhance CRM usability and provide actionable insights for sales teams. This strategic shift focuses on improving revenue intelligence and seller experience, addressing the need for CRM systems to offer more than administrative functions.

Read more →

Awards 08/10/2025

SugarCRM Named a Leader in IDC MarketScape: Worldwide Sales Intelligence 2025 ...

SugarCRM has been named a Leader in the IDC MarketScape: Worldwide Sales Intelligence 2025 Vendor Assessment. This recognition highlights SugarCRM's Precision Selling Platform, which offers real-time sales guidance and predictive analytics to enhance revenue-generating activities. The platform aims to address challenges faced by sales teams, such as targeting the right prospects and managing stalled deals.

Read more →

Executive 07/10/2025

Maksim Ovsyannikov Appointed Chief Product Officer at SugarCRM to Accelerate Product Strategy and AI Innovation | SugarCRM AU

SugarCRM has appointed Maksim Ovsyannikov as Chief Product Officer to lead its global product strategy, emphasizing AI innovation. Ovsyannikov, with extensive experience in enterprise software, aims to enhance SugarCRM's AI-driven revenue intelligence and seller experience tools. His leadership is expected to drive innovation and precision selling, benefiting SugarCRM's customers in complex, relationship-driven industries.

Read more →

Awards 22/09/2025

SugarCRM Recognized as a Leading Software Solution in the 2025 Manufacturing Supplier Innovation Awards

SugarCRM has been shortlisted for the 2025 Manufacturing Supplier Innovation Awards in the category of Most Innovative Solution for Managing Supplier Relations and Collaboration. This recognition highlights SugarCRM's AI-driven platform designed to enhance seller productivity and support manufacturers in managing complex supply chains and customer demands.

Read more →

More Sugar CRM News...

SugarCRM Inc Profile

Company Name

SugarCRM Inc

Company Website

https://www.sugarcrm.com/

Year Founded

2004

HQ Location

10050 N Wolfe Rd, Cupertino, CA 95014

Employees

501-1000

Social

Financials

PRIVATE