About Sugar CRM

SugarCRM is a customer relationship management and marketing automation platform for marketing, sales and services teams to achieve marketing automation and to collaborate across the entire customer lifecycle.

It primarily helps with lead management, inbound marketing, marketing analytics, sales forecasting, quote management and customer journey management. It can be deployed on the cloud or on prem.

It comes with built in automation and analytics.

Cuspera Reviews

Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Sugar CRM solves your CRM needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Sugar CRM.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Visibility
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Brand Engagement
See all business priorities See less business priorities

Use Cases

Peers recommend Sales Document Management , Engagement Management , Contact List Management , as the business use cases that they have been most satisfied while using Sugar CRM.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Sales Document Management with Mobile and Offline

4.51/5

Read Reviews (128)

"...I also create and manage quotes in Sugar and that makes managing my forecast/pipeline easy to do...." Peer review by Zeke Becerra, Territory Manager - Southeast US and LATAM, Dbvisit
proposal & quote management

4.51/5

Read Reviews (72)

contract management

4.51/5

Read Reviews (46)

digital signature

4.51/5

Read Reviews (4)

document sharing

4.51/5

Read Reviews (3)

Engagement Management

4.90/5

Read Reviews (125)

"...This is great for reminders of work that needs to be done, including follow ups to potential customers...." Peer review by Tom Kreiner, Senior Consultant / Application Architect, Sentz Consulting, LLC
engaging and following up

4.90/5

Read Reviews (77)

engaging with scheduling & cadence

4.90/5

Read Reviews (1)

Contact List Management

4.85/5

Read Reviews (118)

"...The marketing and sales department used it for the tracking of vendor contacts, partnerships, trade show contacts and lead vendors...." Peer review by Verified User, Analyst in Information Technology, Health, Wellness and Fitness
tracking contacts

4.85/5

Read Reviews (23)

contacts history

4.85/5

Read Reviews (15)

creating contact list

4.85/5

Read Reviews (15)

PEER EXPERIENCES
Sales Document Management with Mobile and Offline

4.51/5

Read Reviews (128)

"...I also create and manage quotes in Sugar and that makes managing my forecast/pipeline easy to do...." Peer review by Zeke Becerra, Territory Manager - Southeast US and LATAM, Dbvisit
proposal & quote management

4.51/5

Read Reviews (72)

contract management

4.51/5

Read Reviews (46)

digital signature

4.51/5

Read Reviews (4)

document sharing

4.51/5

Read Reviews (3)

Engagement Management

4.90/5

Read Reviews (125)

"...This is great for reminders of work that needs to be done, including follow ups to potential customers...." Peer review by Tom Kreiner, Senior Consultant / Application Architect, Sentz Consulting, LLC
engaging and following up

4.90/5

Read Reviews (77)

engaging with scheduling & cadence

4.90/5

Read Reviews (1)

Contact List Management

4.85/5

Read Reviews (118)

"...The marketing and sales department used it for the tracking of vendor contacts, partnerships, trade show contacts and lead vendors...." Peer review by Verified User, Analyst in Information Technology, Health, Wellness and Fitness
tracking contacts

4.85/5

Read Reviews (23)

contacts history

4.85/5

Read Reviews (15)

creating contact list

4.85/5

Read Reviews (15)

73+ more Business Use Cases

Our AI advisor, Wyz, harnessed 5196 insights from peers and experts to help you assess how these Sugar CRM use cases fit your CRM needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

CHRISTOPHER POLAND

IT DIRECTOR

Tyson

The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators between Sugar and other platforms. Testimonial By CHRISTOPHER POLAND

Barry Myers

Marketing Manager

Strongwell

Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice. Testimonial By Barry Myers

JASON MAHER

VICE PRESIDENT OF SALES

Materion

CRM is only a good tool if you get your employees to use it. Testimonial By JASON MAHER
CUSTOMERS TESTIMONIALS

CHRISTOPHER POLAND

IT DIRECTOR

Tyson

The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators between Sugar and other platforms. Testimonial By CHRISTOPHER POLAND

Barry Myers

Marketing Manager

Strongwell

Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice. Testimonial By Barry Myers

JASON MAHER

VICE PRESIDENT OF SALES

Materion

CRM is only a good tool if you get your employees to use it. Testimonial By JASON MAHER

Case Studies

COMPANY CASE STUDIES
Case Study Star2Star

How Star2Star Communications Fuels Massive Growth With Sugar

Read More
Case Study Roxtec

Manufacturer Finds ‘Missing Piece’ of Sales Puzzle in CRM

Read More
Case Study Cataract Steel (CSI)

Manufacturing Company Creates Five New Opportunities Immediately After Campaign Launch With Sugar Market’s Managed Services

Read More

Popular Business Setting

for Sugar CRM

Top Industries

  • Information Technology and Services
  • Computer Software
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Sugar CRM to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Sugar CRM

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.50/5

Read Reviews (126)
Recording

3.96/5

Read Reviews (100)
Personalization

4.54/5

Read Reviews (75)
Widgets

3.34/5

Read Reviews (40)
Alerts: popups & Notifications

4.49/5

Read Reviews (37)
FEATURES RATINGS AND REVIEWS
Dashboard

4.50/5

Read Reviews (126)
Recording

3.96/5

Read Reviews (100)
Personalization

4.54/5

Read Reviews (75)
Widgets

3.34/5

Read Reviews (40)
Alerts: popups & Notifications

4.49/5

Read Reviews (37)

IT and Other Capabilities

for Sugar CRM

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.16/5

Read Reviews (305)
Data Import

3.58/5

Read Reviews (653)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.16/5

Read Reviews (305)
Data Import

3.58/5

Read Reviews (653)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.32/5

Read Reviews (31)
Phone Support

4.12/5

Read Reviews (53)
24/7 Support

3.93/5

Read Reviews (608)
Email Support

3.87/5

Read Reviews (51)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.32/5

Read Reviews (31)
Phone Support

4.12/5

Read Reviews (53)
24/7 Support

3.93/5

Read Reviews (608)
Email Support

3.87/5

Read Reviews (51)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.13/5

Read Reviews (18)
Analytics

4.70/5

Read Reviews (134)
Custom Reports

3.98/5

Read Reviews (747)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.13/5

Read Reviews (18)
Analytics

4.70/5

Read Reviews (134)
Custom Reports

3.98/5

Read Reviews (747)

Failure Risk Guidance Security Report

?

for Sugar CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Sugar CRM

Vendor Profile Details

Company Name

Sugarcrm

Company Website

https://www.sugarcrm.com/

Year Founded

2004

HQ Location

10050 N Wolfe Rd, Cupertino, CA 95014

Employees

501-1000

Social

Financials

Private