Sugar CRM Overview

SugarCRM is the #1 rated CRM platform, helping businesses create lifelong customers through intelligent tools. A demo can be requested to see how the platform handles the work.

Use Cases

Customers recommend Sales Document Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Sugar CRM.

Other use cases:

  • Contact List Management
  • Helpdesk Management
  • Lead Tracking
  • Communication Management
  • Collaboration
  • Lead Management
  • Generation Of New Leads
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sugar CRM.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Brand Engagement
See all business priorities See less business priorities

Sugar CRM Use-Cases and Business Priorities: Customer Satisfaction Data

Sugar CRM works with different mediums / channels such as Mobile. Offline. and E-Mail.

Sugar CRM's features include Dashboard, Recording, Personalization, etc. and Sugar CRM support capabilities include Chat Support, AI Powered, Phone Support, etc. also Sugar CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators be...tween Sugar and other platforms." - CHRISTOPHER POLAND

Sugar CRM, Less Annoying CRM, Formstack Documents, ClickUp, Freshsales, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sugar CRM

Top Industries

  • Information Technology and Services
  • Financial Services
  • Manufacturing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sugar CRM is popular in Information Technology And Services, Financial Services, and Manufacturing and is widely used by Small Business, Mid Market, and Enterprise.

Sugar CRM Customer wins, Customer success stories, Case studies

How can Sugar CRM enhance your Sales Document Management process?

What benefits does Sugar CRM offer for Engagement Management?

How can Sugar CRM enhance your Workflow Management process?

How does Sugar CRM address your Contact List Management Challenges?

What benefits does Sugar CRM offer for Helpdesk Management?

18 buyers and buying teams have used Cuspera to assess how well Sugar CRM solved their CRM needs. Cuspera uses 5210 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

CHRISTOPHER POLAND

IT DIRECTOR

Tyson

The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators between Sugar and other platforms. Testimonial By CHRISTOPHER POLAND
Sugar CRM testimonial

Barry Myers

Marketing Manager

Strongwell

Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice. Testimonial By Barry Myers
Sugar CRM testimonial

ROBERT AMPER

UNIFIN

The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

CHRISTOPHER POLAND

IT DIRECTOR

Tyson

The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators between Sugar and other platforms. Testimonial By CHRISTOPHER POLAND
Sugar CRM testimonial

Barry Myers

Marketing Manager

Strongwell

Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice. Testimonial By Barry Myers
Sugar CRM testimonial

ROBERT AMPER

UNIFIN

The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
 

ESAF Small Finance Bank Selects SugarCRM to Power Customer Relationship Management and Digital Banking for Over 9 Million Indian Customers

ESAF Small Finance Bank has chosen SugarCRM to enhance its digital banking and customer relationship management for over 9 million customers. SugarCRM will integrate with more than 15 systems, provid...ing a unified customer experience and ensuring compliance with RBI regulations. This partnership aims to modernize ESAF's banking operations, improve customer service, and optimize marketing efforts.

Read on →
 

SugarCRM Helps Chemical Manufacturer Align Global Sales, Marketing Operations

CHT Group, a chemical manufacturer, has adopted SugarCRM's suite of CRM products to streamline and unify its global sales and marketing operations. This deployment enhances sales efficiency by provid...ing a centralized view of the opportunity pipeline and a 360-degree customer view, improving collaboration and decision-making across its 27 subsidiaries worldwide.

Read on →
 

ESAF Small Finance Bank Selects SugarCRM to Power Customer Relationship Management and Digital Banking for Over 9 Million Indian Customers | SugarCRM

ESAF Small Finance Bank has chosen SugarCRM to enhance its customer relationship management and digital banking services for over 9 million customers. SugarCRM will integrate with more than 15 system...s, providing a unified customer experience engine to support ESAF Bank's digital transformation. The platform will ensure compliance with RBI regulations and improve customer service across various channels.

Read on →

2buy2 - Information Technology And Services - information technology and services

SugarCloud helped 2buy2 improve their customer engagement. 2buy2 moved to SugarCloud to align technology with their business strategy. The solution provided a roadmap for engaging with customers and ...identifying primary targets. The company saw better alignment between digital strategy and operations. The case highlights the benefits of using SugarCRM for ICT companies.

Read on →

Creative Foam - Manufacturing - Manufacturing

Sugar Sell helped Creative Foam exceed its annual sales goal by 44%. The company faced rising material costs and supply chain issues. They replaced Excel with SugarCRM to automate sales and gain real...-time data. After implementation, their pipeline grew by 42%. Creative Foam now makes data-driven decisions and tracks everything from quotes to opportunities. The platform improved hit rates and business strategy.

Read on →

Casabaca Toyota - Automotive - Automotive

SugarCRM helped Casabaca Toyota, Ecuador’s largest Toyota dealer, connect digital and physical sales funnels. The CRM platform pulls data from all sources to understand buyer needs and streamline the... sales process. Marketing now sends personalized content and nurtures leads. Casabaca Toyota converts 3% more leads and builds stronger customer loyalty. The digital platform supports new audience reach and innovative solutions.

Read on →

SugarCRM: A Better Way to CRM

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Frequently Asked Questions(FAQ)

for Sugar CRM

What is Sugar CRM?

SugarCRM is a customer relationship management and marketing automation platform for marketing, sales and services teams to achieve marketing automation and to collaborate across the entire customer lifecycle.

It primarily helps with lead management, inbound marketing, marketing analytics, sales forecasting, quote management and customer journey management. It can be deployed on the cloud or on prem.

It comes with built in automation and analytics.

What is Sugar CRM used for?

Sugar CRM is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Sales Document Management, Engagement Management and Workflow Management .

What are the top features of Sugar CRM?

Dashboard, Recording and Personalization are some of the top features of Sugar CRM.

Who uses Sugar CRM?

Sugar CRM is used by Information Technology And Services, Financial Services and Manufacturing among other industries.

What are Sugar CRM alternatives?

Less Annoying CRM, Formstack Documents, ClickUp and Freshsales are popular alternatives for Sugar CRM.

Where is Sugar CRM located?

Sugar CRM is headquartered at 10050 N Wolfe Rd, Cupertino, CA 95014.
lightning

Peers used Sugar CRM for sales document management and engagement management

Sugar CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.23/5

Read Reviews (16)
Analytics

4.70/5

Read Reviews (137)
Custom Reports

3.94/5

Read Reviews (769)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.23/5

Read Reviews (16)
Analytics

4.70/5

Read Reviews (137)
Custom Reports

3.94/5

Read Reviews (769)

Sugar CRM Integrations

Sugar CRM integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Few API Integrations for Sugar CRM

Software Failure Risk Guidance

?

for Sugar CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Sugar CRM

SugarCRM Inc News

Company

SugarCRM Rebrands as SugarAI to Emphasize AI-Driven CRM Capabilities

SugarCRM has rebranded as SugarAI to emphasize its focus on AI-driven CRM capabilities. This strategic shift aims to enhance customer engagement for B2B organizations by integrating AI for predictive insights and automated workflows. The rebrand includes a new visual identity and messaging, highlighting AI's role in transforming CRM systems to provide actionable insights and improve sales productivity.

Awards

SugarAI (formerly SugarCRM)

SugarCRM has been recognized as a Leader in the IDC MarketScape: Worldwide Sales Intelligence 2025 Vendor Assessment. This accolade highlights SugarCRM's capabilities in real-time sales guidance, predictive analytics, and data integration, reinforcing its position in empowering sales leaders to optimize revenue generation.

Awards

SugarCRM Recognized as Most Innovative Solution in Manufacturing Supplier Innovation Awards

SugarCRM has been recognized as the Most Innovative Solution for Managing Supplier Relations and Collaboration in the Manufacturing Supplier Innovation Awards. The award highlights SugarCRM's Precision Selling platform, which integrates with ERP systems to enhance seller productivity and manage complex supply chains effectively.

Awards

SugarCRM Named to Constellation Research ShortLists for Sales Engagement Platforms and Sales Force Automation

SugarCRM has been named to the Constellation Research ShortLists for Sales Engagement Platforms and Sales Force Automation in Q3 2025. This recognition highlights SugarCRM's AI-powered sales automation platform, Sugar Sell, for its ability to guide sales teams in managing complex deals and prioritizing accounts effectively.

SugarCRM Inc Profile

Company Name

SugarCRM Inc

Company Website

https://www.sugarcrm.com/

Year Founded

2004

HQ Location

10050 N Wolfe Rd, Cupertino, CA 95014

Employees

501-1000

Social

Financials

PRIVATE