Sugar CRM Overview

SugarCRM is the #1 rated CRM platform, helping businesses create lifelong customers through intelligent tools. A demo can be requested to see how the platform handles the work.

Use Cases

Customers recommend Sales Document Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Sugar CRM.

Other use cases:

  • Contact List Management
  • Helpdesk Management
  • Lead Tracking
  • Communication Management
  • Collaboration
  • Lead Management
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sugar CRM.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Brand Engagement
See all business priorities See less business priorities

Sugar CRM Use-Cases and Business Priorities: Customer Satisfaction Data

Sugar CRM works with different mediums / channels such as Mobile. Offline. and E-Mail.

Sugar CRM's features include Dashboard, Recording, Personalization, etc. and Sugar CRM support capabilities include Chat Support, AI Powered, Phone Support, etc. also Sugar CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"The best combination of features and functionality, and customizability we’ve found in the market." - Peter Tew

Sugar CRM, Less Annoying CRM, Teamgate CRM, Formstack Documents, ClickUp, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sugar CRM

Top Industries

  • Information Technology and Services
  • Financial Services
  • Manufacturing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sugar CRM is popular in Information Technology And Services, Financial Services, and Manufacturing and is widely used by Small Business, Mid Market, and Enterprise.

Sugar CRM Customer wins, Customer success stories, Case studies

Why is Sugar CRM the best choice for Sales Document Management?

How does Sugar CRM facilitate Engagement Management?

How can Sugar CRM enhance your Workflow Management process?

How efficiently Does Sugar CRM manage your Contact List Management?

Why is Sugar CRM the best choice for Helpdesk Management?

18 buyers and buying teams have used Cuspera to assess how well Sugar CRM solved their CRM needs. Cuspera uses 5210 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

Peter Tew

Backcountry
The best combination of features and functionality, and customizability we’ve found in the market. Testimonial By Peter Tew
Sugar CRM testimonial

ROBERT AMPER

UNIFIN
The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
Sugar CRM testimonial

JASON MAHER

VICE PRESIDENT OF SALES

Materion
CRM is only a good tool if you get your employees to use it. Testimonial By JASON MAHER
CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

Peter Tew

Backcountry
The best combination of features and functionality, and customizability we’ve found in the market. Testimonial By Peter Tew
Sugar CRM testimonial

ROBERT AMPER

UNIFIN
The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
Sugar CRM testimonial

JASON MAHER

VICE PRESIDENT OF SALES

Materion
CRM is only a good tool if you get your employees to use it. Testimonial By JASON MAHER
 

SugarCRM Helps Chemical Manufacturer Align Global Sales, Marketing Operations

CHT Group, a chemical manufacturer, has adopted SugarCRM's suite of CRM products to streamline and unify its global sales and marketing operations. This deployment enhances sales efficiency by provid...ing a centralized view of the opportunity pipeline and a 360-degree customer view, improving collaboration and decision-making across its 27 subsidiaries worldwide.

Read on →
 

ESAF Small Finance Bank Selects SugarCRM to Power Customer Relationship Management and Digital Banking for Over 9 Million Indian Customers | SugarCRM

ESAF Small Finance Bank has chosen SugarCRM to enhance its customer relationship management and digital banking services for over 9 million customers. SugarCRM will integrate with more than 15 system...s, providing a unified customer experience engine to support ESAF Bank's digital transformation. The platform will ensure compliance with RBI regulations and improve customer service across various channels.

Read on →
 

Country Fare Foodservice Drives 40 Percent Greater Revenues From Current Customer Base With SugarCRM

Country Fare Foodservice, a leading UK food and beverage wholesaler, has implemented SugarCRMs sales-i solution. This deployment enabled Country Fare to increase revenues by 40% from its current cust...omer base and drive overall company growth by 21%. The sales-i platform supports targeted sales efforts, helping optimize order management and reduce product spoilage in the wholesale food sector.

Read on →

Creative Foam - Manufacturing

Sugar Sell helped Creative Foam automate sales and connect ERP, IHS, and CRM systems. Before, they struggled with Excel and lacked real-time data. After using Sugar Sell, they tracked quotes and oppo...rtunities in one place. They grew their sales pipeline by 42%. They exceeded their annual sales goal by 44%. The platform enabled data-driven decisions and improved hit rates.

Read on →

Creative Foam - Manufacturing

Sugar Sell helped Creative Foam automate sales and connect ERP, IHS, and CRM systems. Before, they struggled with Excel and lacked real-time data. After using Sugar Sell, they tracked quotes and oppo...rtunities in one place. Their pipeline grew by 42%. They exceeded their annual sales goal by 44%. The platform enabled data-driven decisions and improved hit rates.

Read on →

2buy2 - Information Technology And Services

SugarCloud helped 2buy2 improve their customer engagement. 2buy2 moved to SugarCloud to align technology with their business strategy. The solution provided a roadmap for engaging with customers and ...identifying primary targets. The company saw better alignment between digital strategy and operations. The case highlights the benefits of using SugarCRM for ICT companies.

Read on →

SugarCRM: A Better Way to CRM

Video Thumbnail

Frequently Asked Questions(FAQ)

for Sugar CRM

What is Sugar CRM?

SugarCRM is a customer relationship management and marketing automation platform for marketing, sales and services teams to achieve marketing automation and to collaborate across the entire customer lifecycle.

It primarily helps with lead management, inbound marketing, marketing analytics, sales forecasting, quote management and customer journey management. It can be deployed on the cloud or on prem.

It comes with built in automation and analytics.

What is Sugar CRM used for?

Sugar CRM is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Sales Document Management, Engagement Management and Workflow Management .

What are the top features of Sugar CRM?

Dashboard, Recording and Personalization are some of the top features of Sugar CRM.

Who uses Sugar CRM?

Sugar CRM is used by Information Technology And Services, Financial Services and Manufacturing among other industries.

What are Sugar CRM alternatives?

Less Annoying CRM, Teamgate CRM, Formstack Documents and ClickUp are popular alternatives for Sugar CRM.

Where is Sugar CRM located?

Sugar CRM is headquartered at 10050 N Wolfe Rd, Cupertino, CA 95014.
lightning

Peers used Sugar CRM for sales document management and engagement management

Sugar CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (16)
Analytics

4.70/5 ★

Read Reviews (137)
Custom Reports

3.94/5 ★

Read Reviews (769)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (16)
Analytics

4.70/5 ★

Read Reviews (137)
Custom Reports

3.94/5 ★

Read Reviews (769)

Sugar CRM Integrations

Sugar CRM integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.16/5 ★

Read Reviews (310)
Data Import

3.58/5 ★

Read Reviews (655)

Few API Integrations for Sugar CRM

Velocify

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Wistia

4.67 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Sugar CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Sugar CRM

SugarCRM Inc News

Executive

SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer - IT Brief New Zealand

SugarCRM has appointed Maksim Ovsyannikov as Chief Product Officer to lead global product strategy, emphasizing AI integration in its sales automation platform. Ovsyannikov's extensive experience in enterprise software aims to enhance CRM usability and provide actionable insights for sales teams. This strategic shift focuses on improving revenue intelligence and seller experience, addressing the need for CRM systems to offer more than administrative functions.

Read more →
Awards

SugarCRM Named a Leader in IDC MarketScape: Worldwide Sales Intelligence 2025 ...

SugarCRM has been named a Leader in the IDC MarketScape: Worldwide Sales Intelligence 2025 Vendor Assessment. This recognition highlights SugarCRM's Precision Selling Platform, which offers real-time sales guidance and predictive analytics to enhance revenue-generating activities. The platform aims to address challenges faced by sales teams, such as targeting the right prospects and managing stalled deals.

Read more →
Executive

Maksim Ovsyannikov Appointed Chief Product Officer at SugarCRM to Accelerate Product Strategy and AI Innovation | SugarCRM AU

SugarCRM has appointed Maksim Ovsyannikov as Chief Product Officer to lead its global product strategy, emphasizing AI innovation. Ovsyannikov, with extensive experience in enterprise software, aims to enhance SugarCRM's AI-driven revenue intelligence and seller experience tools. His leadership is expected to drive innovation and precision selling, benefiting SugarCRM's customers in complex, relationship-driven industries.

Read more →
Awards

SugarCRM Recognized as a Leading Software Solution in the 2025 Manufacturing Supplier Innovation Awards

SugarCRM has been shortlisted for the 2025 Manufacturing Supplier Innovation Awards in the category of Most Innovative Solution for Managing Supplier Relations and Collaboration. This recognition highlights SugarCRM's AI-driven platform designed to enhance seller productivity and support manufacturers in managing complex supply chains and customer demands.

Read more →

SugarCRM Inc Profile

Company Name

SugarCRM Inc

Company Website

https://www.sugarcrm.com/

Year Founded

2004

HQ Location

10050 N Wolfe Rd, Cupertino, CA 95014

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE