SparkToro | Audience Intelligence Resources (and a tool in the works)
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Design Case Studies and Success Stories with Sparktoro
CASE STUDY Contact Any Celebrity
SparkToro helped Contact Any Celebrity understand what media their audience really follows. The founder struggled to know which outlets to mention in emails because media preferences became politiciz...ed. Using SparkToro's Press feature, they found their audience prefers The New York Times, CNN, HuffPost, and others, not Fox News. They changed their email copy based on this data. Complaints about media mentions stopped after the change.
Legal Services Case Studies and Success Stories with Sparktoro
CASE STUDY Legal tech startup (serving consumers and businesses like Adobe, J.D. Power, and Transamerica)
SparkToro helped a legal tech startup improve their marketing strategy. The team used SparkToro to find the right hashtags and influencers for their B2C and B2B audiences. They used SparkToro data to... refine Twitter and LinkedIn Ads. With a $2,000 Twitter Ads budget, they got a $0.08 cost-per-click and a 3.5% click-through rate. The company also saw more people join their newsletter list.
Ibriiz used SparkToro to plan and execute their mobile app launch. They needed to find which brands to target to attract and keep users. SparkToro helped them identify key brands and influencers usin...g data-driven searches. The tool showed which influencers had the most engaged audiences for each brand. Ibriiz used this data to build targeted brand lists and improve their launch strategy.
Marketing and Advertising Case Studies and Success Stories with Sparktoro
CASE STUDY Web Marketer UK
SparkToro helped Web Marketer UK speed up their audience research. The agency used SparkToro to find key insights and target the right audiences for ad campaigns. They saved between one and three hou...rs per new client. SparkToro made their research process simpler and more efficient. The tool helped them create better audience profiles and improved campaign results.
SparkToro helps Foundation, a content marketing agency, close deals faster and improve ad spend efficiency. Foundation uses SparkToro to quickly find high-value, low-competition marketing opportuniti...es for clients. The agency now develops better pitches, refines content strategies, and uncovers new distribution channels. In one campaign, Foundation's client saw 50% more qualified leads and renewed their contract. SparkToro enables Foundation to deliver insights and results much faster than before.
SparkToro helped iSynergy, a digital marketing agency, save time on audience research and persona buildouts. The agency used SparkToro to find hidden audience opportunities and gain deep audience ins...ights. This tool saved iSynergy nearly 20 hours per project on research tasks. Using SparkToro in paid campaigns led to over a 1% increase in conversion rates. iSynergy now relies on SparkToro as their main source for audience data.
SparkToro helped AlgoRhythm London find the right social media audiences for their nonprofit client. Using SparkToro, they identified 61 new Twitter profiles in the climate action space. They split a...d spend between the client’s original audience and the SparkToro audience. The SparkToro group’s ads performed 42% better, with a 1.26% click-through rate versus 0.89%. The SparkToro campaign drove 25% more followers and 17% more retweets. SparkToro is now a key part of AlgoRhythm’s tech stack.
SparkToro helped Grizzle, a content marketing agency, speed up research and improve efficiency. Before SparkToro, finding experts and publications was slow and manual. With SparkToro and its Hunter.i...o integration, Grizzle now finds contacts and email addresses in one place. The team uses SparkScore to qualify leads and organize contacts. Grizzle now completes digital PR, content marketing, and link building tasks faster. Clients notice quicker results in outreach and digital PR.
SparkToro helped Evonomix, a digital agency, find new ways to discover campaign ideas and connect with client audiences. The team used SparkToro for deeper research into social media and influencer m...arketing. This led to winning a pitch and saving time on research. For a recent pitch to an ice-cream manufacturer, SparkToro helped Evonomix find hashtags and influencers that impressed the client. The result was a renewed contract worth six figures for the year.
Adwordizing uses SparkToro for competitor analysis, helping identify partnership opportunities in niche industries, leading to marketing revenue growth.
Adwordizing uses SparkToro for competitor analysis, helping identify partnership opportunities in niche industries, leading to marketing revenue growth.
Kurve used SparkToro to improve paid acquisition for a niche client. They struggled to find the right audience with native social tools. SparkToro helped them target more relevant social profiles. Th...is led to a 13% increase in sign-ups compared to generic campaigns. Kurve found SparkToro easy to use and efficient for their process.
SparkToro helped Truly, Inc, a digital marketing agency, cut research time from weeks to seconds. The team used SparkToro for digital PR, content marketing, digital ads, audience building, and ethnog...raphic research. This made their work faster and more accurate. Profit margins jumped from 7% to 37% after using SparkToro. Clients got results quicker and were happier with the work.
SparkToro helps Adwordizing, a boutique digital marketing agency, find partnership opportunities in niche industries. The agency uses SparkToro to get detailed audience data, track behavior, and anal...yze competitors in the Forex exchange market. SparkToro reveals hashtags, websites, influencers, and social accounts that matter to client audiences. This data uncovers hidden opportunities and smaller influencers, making it easier to create valuable lists for client growth. Adwordizing finds new ideas and exposure options that were hard to discover with other tools.
Internet Case Studies and Success Stories with Sparktoro
CASE STUDY Beach Commute
SparkToro helped Beach Commute build a keyword strategy for their homepage. The startup struggled to find the right language and search intent for their audience. SparkToro provided social data and i...nsights into audience behavior. This made it clear which keywords matched their target users. Beach Commute chose to focus on the 'digital nomad' phrase. The tool helped them align their content with the right audience.
