Sourcepoint's CMP enables companies to capture consent from its users and in doing so
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Media Production Case Studies and Customer Success Stories with Sourcepoint CMP
Haymarket
- Media Production
- Large
London, UK
Haymarket used Sourcepoint's Diagnose tool to manage vendor compliance across its digital properties. The team reduced their vendor list from... over 230 to 101, cutting more than 50% of vendors without losing revenue. Diagnose helped Haymarket track metrics like vendors triggered before consent, cookies with long lifespans, and data leaving the EEA. Monthly reviews with Sourcepoint ensured ongoing compliance and vendor curation. Haymarket achieved a compliance score of 100 for key privacy metrics, improving control and reducing risk.
PinkNews migrated to Sourcepoint to improve their consent management strategy. The move was driven by the need for better support,... customization, and compliance with changing regulations in the EEA, UK, and US. Sourcepoint enabled a fast, one-day implementation and provided ongoing support and regular check-ins. PinkNews now uses Sourcepoint's Diagnose tool to monitor vendor behavior and compliance risks. The integration was seamless, leading PinkNews to expand Sourcepoint use to their apps.
Sourcepoint helped Haymarket cut their vendor list from over 230 to 101, a 50% reduction, using the Diagnose tool. Haymarket used compliance... monitoring to identify and remove unreputable adtech vendors. They achieved a perfect compliance score for vendors triggered prior to consent and cookies with long lifespans. No revenue was lost after reducing vendors. Monthly reviews with Sourcepoint ensure ongoing compliance and vendor oversight.
Immediate Media used Sourcepoint's Diagnose tool to improve privacy compliance. They reduced their vendor list from over 800 to just... 100 partners. This change had no impact on revenue. The smaller vendor list improved data protection and made their website faster. Sourcepoint helped Immediate move from a reactive to a proactive privacy strategy.
PinkNews needed a new consent management platform to support web and app privacy compliance. They chose Sourcepoint for its strong... support, customization, and expertise with regulations in the EEA, UK, and US. The migration took just one day, with PinkNews praising the seamless process and ongoing support. Sourcepoint’s tools helped PinkNews manage GDPR consent and monitor vendor risks. PinkNews now plans to expand Sourcepoint’s solution to their apps.
The Independent used Sourcepoint to launch a 'Consent or Pay' model in July 2024. This model let users choose between... personalized ads or paying for an ad-free experience. The rollout met UK privacy rules and helped manage the risk of losing up to 30% of users who might reject all cookies. Sourcepoint enabled seamless integration and ongoing A/B testing to optimize user engagement. Regular reviews and data-driven changes improved banner performance and user experience.
Sourcepoint helped Bauer Media Group launch a consent management solution for Amazon Alexa devices. Bauer became the first major radio... group to use this technology, setting a new standard in audio broadcasting. The solution lets users manage their data privacy and consent easily while using Alexa. Bauer improved compliance with global data privacy rules and built more trust with listeners. The project made Bauer a leader in privacy for audio content.
Publishing Case Studies and Customer Success Stories with Sourcepoint CMP
Newsquest
- Publishing
- Large
London, UK
Newsquest used Sourcepoint to launch a Consent or Pay model across 200+ sites. They tested and refined user journeys before... regulatory pressure. The platform let them create custom consent flows and messaging. Sourcepoint’s analytics helped track user responses and optimize strategies. Newsquest saw a nine percentage point increase in monetizable page views with minimal bounce rate impact.
Newsquest used Sourcepoint to test and launch a Consent or Pay model across 200+ sites. They created a unique user... flow with a journalism message modal after users rejected all cookies. Sourcepoint's platform enabled efficient testing, consistent user experience, and rapid deployment. Newsquest saw a nine percentage point increase in monetizable page views. The rollout had minimal impact on bounce rates.
Sourcepoint helped Newsquest, a leading UK news publisher, implement a Consent or Pay model across 200+ sites. Newsquest tested and... refined user journeys before regulatory pressure, using Sourcepoint’s platform for streamlined consent management. The rollout included a custom message modal to educate users and offer clear choices. Newsquest saw a nine percentage point increase in monetizable page views with minimal bounce rate impact. Reporting and analytics from Sourcepoint enabled ongoing optimization of consent flows.
heise medien partnered with Sourcepoint to update their consent management platform. They needed to comply with new data privacy rules... from their local authority. Sourcepoint built a flexible Consent or Pay model that let users choose how their data is used. The new system allowed granular consent for each data processing purpose. The Lower Saxony DPA approved the model, making it a standard for privacy compliance in Germany.
Süddeutsche Zeitung used Sourcepoint’s Consent Management Platform to launch a contract solution for digital content access. Users can choose to... pay for content or provide data for advertising, meeting GDPR transparency requirements. The contract solution is based on German law and is now recognized by courts and regulators. Sourcepoint enabled fast support and best practice sharing for SZ’s team. Adoption of this model is growing as an alternative to consent or pay.
Internet Case Studies and Customer Success Stories with Sourcepoint CMP
Mumsnet
- Internet
- Medium
London, UK
Mumsnet used Sourcepoint to launch a 'Consent or Pay' model in response to new privacy rules. They tested different consent... banner designs and button placements to improve user experience. Mobile-specific banners led to higher accept rates and lower bounce rates. After a full rollout, consent rates improved across all users. Sourcepoint's A/B testing tools helped Mumsnet optimize their privacy strategy.
Sourcepoint helped Mumsnet launch a Consent or Pay model for user privacy and consent. Mumsnet used A/B testing to refine... banner messages and button placements. They optimized banners for mobile and desktop, improving accept rates and reducing bounce rates on mobile. After a full rollout, the accept rate increased and the reject rate decreased. Mumsnet used Sourcepoint’s technology to make the process smooth and user-friendly.
Sourcepoint’s Dialogue CMP helped United Classifieds boost full opt-in rates by 20%. The company needed a flexible consent management solution... to meet GDPR and local privacy rules. Sourcepoint enabled quick rollout of branded consent banners across multiple sites. A/B testing and design tweaks led to a 14% drop in bounce rates. The new privacy manager increased ad inventory value and improved user trust.
Mumsnet used Sourcepoint to launch a 'Consent or Pay' model for privacy compliance. They ran A/B tests to refine consent... banners and messaging. Mumsnet optimized banners for mobile and desktop, improving user experience and consent rates. After a phased rollout, they saw higher 'Accept All' rates and lower 'Reject All' rates. Sourcepoint's technology helped Mumsnet balance privacy rules with ad revenue.
Entertainment Case Studies and Customer Success Stories with Sourcepoint CMP
9GAG
- Entertainment
- Medium
Hong Kong, Hong Kong
9GAG switched to Sourcepoint for consent management after facing limits with their old platform. They needed more flexibility, better support,... and easier day-to-day management. Sourcepoint offered a user-friendly interface, strong onboarding, and custom options to fit 9GAG’s brand. The migration took just two weeks and included tailored training and support. 9GAG now uses Sourcepoint across web and mobile to manage privacy and compliance.
9GAG switched to Sourcepoint's Consent Management Platform for better control and compliance. They needed more flexibility, easier management, and stronger... support than their previous provider. Sourcepoint offered a user-friendly platform, custom branding, and proactive account management. The migration took just two weeks and included tailored onboarding and regular check-ins. 9GAG now uses Sourcepoint across web and mobile to manage privacy and vendor compliance.
Publisher Collective
- Marketing And Advertising
- Small
London, UK
Sourcepoint helped Publisher Collective manage consent for over 300 gaming and entertainment websites. Publisher Collective needed easy onboarding, flexible site... management, and strong compliance for global data privacy laws. Sourcepoint's platform offered detailed customisation and tools to identify compliance risks. A/B testing with Sourcepoint helped Publisher Collective prepare for new 'Reject All' requirements in Europe. Working groups and expert support gave Publisher Collective insights into US and EU privacy changes.
Publisher Collective
- Marketing And Advertising
- Medium
London, UK
Sourcepoint helped Publisher Collective improve their consent management strategy. Publisher Collective needed a partner to manage consent for over 300... websites. Sourcepoint provided a consent management platform that met their needs. The partnership enabled Publisher Collective to ensure compliance and build user trust. The collaboration also led to industry discussions and working groups.
Retail Case Studies and Customer Success Stories with Sourcepoint CMP
CDiscount
- Retail
- Large
Bordeaux, France
CDiscount used Sourcepoint's Diagnose Compliance Monitoring tool to improve privacy compliance. They needed to monitor cookie and tracker compliance across... many pages and user journeys. Diagnose provided automated scanning, regular reporting, and benchmarking insights. The tool helped CDiscount detect vendors dropping cookies without consent and compare their privacy practices to market peers. CDiscount's privacy team gained better visibility and control over compliance workflows.
