Sourcepoint's CMP enables companies to capture consent from its users and in doing so
Media Production Case Studies and Success Stories with Sourcepoint CMP
CASE STUDY PinkNews
Sourcepoint helped PinkNews migrate to a new consent management platform. PinkNews needed better support, more customization, and expert guidance for changing privacy laws. Sourcepoint offered hands-...on support, weekly calls, and custom CSS features. The migration took just one day. PinkNews quickly launched with a branded, easy-to-load consent solution.
The Independent launched a 'Consent or Pay' model in July 2024. This model lets users choose personalized ads or pay for an ad-free experience. It helps maintain revenue while giving users control ov...er their data. The launch was smooth with no technical issues. The Independent uses A/B testing to improve user engagement.
Sourcepoint's consent management platform helped Bauer Media Group manage data privacy for Amazon Alexa devices. Bauer wanted to protect consumer privacy and follow global rules as they grew their au...dio business. Sourcepoint created a special consent solution for Alexa, making Bauer the first big radio group to use it. This set a new standard in audio broadcasting. Bauer praised Sourcepoint's digital marketing expertise and the ability to support their growth in voice-activated technology.
Sourcepoint Compliance Monitoring helped Immediate improve their data protection. Immediate used Sourcepoint’s Diagnose tool to move from a reactive to a proactive privacy strategy. The tool helped I...mmediate adapt to new privacy laws and build trust with users. Immediate now sees privacy as a way to stand out and reduce regulatory risk. Their team values Sourcepoint’s technology and expertise.
Bauer Media Group worked with Sourcepoint to create a consent management solution for Amazon Alexa. This made Bauer the first major radio group to use such a solution. The project aimed to drive valu...e, enhance consumer trust, ensure compliance, and integrate seamlessly. The solution allows users to manage consent without interrupting their listening experience.
Sourcepoint helped Newsquest test and launch a Consent or Pay model across 200+ news sites. Newsquest used Sourcepoint’s portal to streamline consent flows, test user journeys, and refine messaging. ...The platform enabled fast deployment and detailed analytics. Newsquest saw a nine percentage point increase in monetizable page views, with little change in bounce rates. The solution supported both user privacy and revenue goals.
Sourcepoint helped Newsquest, a leading UK news publisher, implement a Consent or Pay model. Newsquest wanted to comply with new privacy rules from the Information Commissioner’s Office. They worked ...with Sourcepoint to give users clear choices about cookies and privacy. Newsquest tested the solution early, before regulators required it. The Sourcepoint portal and team supported Newsquest through the process. Newsquest now balances user privacy with content monetization.
Design Case Studies and Success Stories with Sourcepoint CMP
CASE STUDY The Independent
Sourcepoint helped The Independent launch a 'Consent or Pay' model for data privacy. The Independent needed to meet the UK ICO's rule to add a 'Reject All' button to consent banners. They wanted to k...eep user engagement and revenue high, as tests showed up to 30% of users would reject all cookies. Sourcepoint provided expertise and tools to implement the new model. The solution let users choose between personalized ads or paying for an ad-free experience, helping The Independent stay compliant and protect revenue.
Sourcepoint helped Newsquest improve its Consent or Pay conversion rates. Newsquest is a leading UK news publisher with over 200 brands. The company faced new privacy rules from the Information Commi...ssioner’s Office. Newsquest used Sourcepoint’s portal to test and implement Consent or Pay banners. The Sourcepoint team provided strong support and adaptable solutions. Newsquest worked to balance user privacy with ad revenue needs.
Sourcepoint Diagnose helped Haymarket manage vendor compliance. Haymarket wanted to remove unreputable adtech vendors and improve compliance. They used Diagnose to track vendors triggered before cons...ent, non-disclosed vendors, and disclosed vendors. The project streamlined their CMP vendor list and improved compliance monitoring. Haymarket gained better technical support and stronger privacy practices.
Retail Case Studies and Success Stories with Sourcepoint CMP
CASE STUDY Cdiscount
Cdiscount, a French online retailer, saw a 20% increase in conversions after implementing SourcePoint's Consent Management Platform, enhancing user privacy and transparency.
CDiscount is a top ecommerce site in France. They used Sourcepoint's Diagnose tool to monitor privacy compliance. The tool helped them scan for tracker behavior and ensure consent management. CDiscou...nt saw improved compliance with CNIL rules. They also gained insights into vendor behavior and privacy risks.
Sourcepoint's Diagnose Compliance Monitoring tool helped CDiscount, a leading French ecommerce site, monitor privacy compliance across many pages and user journeys. CDiscount needed a tool to manage ...large-scale scans and ensure consent collection met CNIL rules. Diagnose provided automated scanning, regular reporting, and benchmarking insights. The tool gave CDiscount global visibility into tracker behavior and improved their compliance workflows. CDiscount's advertising and privacy teams now ensure compliance at all times with Diagnose.
Publishing Case Studies and Success Stories with Sourcepoint CMP
CASE STUDY heise medien
Sourcepoint helped heise medien create a flexible Consent or Pay model. Heise medien needed to meet new privacy rules from their data protection authority. Sourcepoint built a solution that let users... choose consent for each data processing purpose. The updated model was approved by the Lower Saxony DPA. It also influenced national guidance on Consent or Pay in Germany.
Sourcepoint helped Süddeutsche Zeitung launch a contract solution for digital content. Users choose to pay a fee or provide data for access. This model supports both paid content and advertising reve...nue. The approach follows GDPR transparency rules. Sourcepoint enabled the technical setup and compliance for this solution.
Entertainment Case Studies and Success Stories with Sourcepoint CMP
CASE STUDY 9GAG
Sourcepoint helped 9GAG switch to a new consent management platform. 9GAG needed more flexibility, easier use, and better support than their old system. Sourcepoint offered a user-friendly platform w...ith strong customization and proactive account management. The onboarding was smooth, and customer support was helpful. 9GAG now has a more agile and scalable CMP for global privacy compliance.
Publisher Collective improved consent management, enhancing GDPR compliance and efficiency, saving time and energy, using Sourcepoint's platform and Diagnose feature.
Publisher Collective improved consent management, enhancing GDPR compliance and efficiency, saving time and energy, using Sourcepoint's platform and Diagnose feature.
Sourcepoint helped 9GAG migrate from their old consent management platform. 9GAG needed more flexibility, easier use, and better support. Sourcepoint offered a user-friendly platform, strong customiz...ation, and proactive account management. The migration took just two weeks. 9GAG now uses Sourcepoint on web and mobile, with tools to scan for vendor activity and improve privacy compliance.
Marketing and Advertising Case Studies and Success Stories with Sourcepoint CMP
CASE STUDY Publisher Collective
Sourcepoint helped Publisher Collective improve their consent management strategy. Publisher Collective wanted a CMP partner who could meet their needs and add value. Sourcepoint now provides consent... management for over 300 websites on their platform. The partnership includes industry discussions and collaborative working groups. This has strengthened their consent management approach.
Internet Case Studies and Success Stories with Sourcepoint CMP
CASE STUDY Mumsnet
Sourcepoint helped Mumsnet launch a Consent or Pay model for user privacy and consent. Mumsnet used A/B testing to refine banner messages and button placements. They optimized banners for mobile and ...desktop, improving accept rates and reducing bounce rates on mobile. After a full rollout, the accept rate increased and the reject rate decreased. Mumsnet used Sourcepoint’s technology to make the process smooth and user-friendly.
Sourcepoint helped Mumsnet launch a 'Consent or Pay' model to address new privacy rules from the ICO. Mumsnet needed to balance ad revenue with user privacy and compliance. Sourcepoint's technology g...uided Mumsnet in updating their consent banners and adding a 'Withdraw Consent' button. This allowed Mumsnet to give users more control and meet regulatory requirements. Mumsnet's Head of Programmatic praised Sourcepoint for their expertise and support during the rollout.
Mumsnet is the UK's largest parenting network with 9 million monthly visitors. They used a 'Consent or Pay' strategy to improve consent rates. They did A/B testing and optimized for mobile. This led ...to better user experience and higher consent rates.
Sourcepoint's Dialogue CMP helped United Classifieds improve GDPR compliance. United Classifieds needed a flexible, user-friendly consent management platform. They faced high bounce rates and lacked ...tools for managing TCF messages and reporting on consent rates. Sourcepoint's CMP made it easy to create and manage consent messages across many brands. The solution allowed quick adaptation to regulatory changes and improved the value of their online advertising products.
