Real-World Case Studies and Customer Success Stories with Sago

TD Bank used Sago's Methodify to improve its consumer insights. Methodify helped TD Bank get insights faster, in days instead of weeks. The platform allowed TD Bank to create its own research tools a...nd spot issues early. The user interface was easier to use than competitors, making it less intimidating.
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RBC, a large financial institution in Canada, wanted to update creative content in its branches frequently. The marketing team faced delays due to many stakeholders and subjective evaluations. They n...eeded a faster, fact-based approach. RBC used Methodify, Sago's automated research tool, to speed up the process. This allowed them to reduce creative testing time from 4 weeks to 48 hours.
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Northwestern University and NICHD aimed to create a universal neurodevelopmental assessment for infants and toddlers. They partnered with Sago to tackle this challenge. The goal was to represent Amer...ica's diverse population by enrolling over 2,500 children from various backgrounds. This partnership helped them achieve their task and paved new paths for understanding child health development on a national scale.
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Sago, formerly Focus Pointe Global, used its national research panel to recruit 700 infants and parents in four weeks for a child nutritional supplement study. Northwestern University Feinberg School... of Medicine led the research to test infant tolerance to a supplement with allergenic proteins. Participants kept online diaries and completed questionnaires over two 28-day periods. After the study, 85% of families chose to continue for a year-long follow-up. Sago enabled fast recruitment and high participant retention for this health research project.
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Methodify helped RBC speed up creative testing for marketing. The bank's team needed a faster way to test new content and remove subjective opinions. Using Methodify, they cut the process from 4 week...s to 48 hours. Now, every creative test gives clear results, letting the team pick the best ideas quickly. This made their marketing more efficient and fact-based.
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RBC used Methodify, Sago’s automated research engine, to speed up creative testing for marketing. The bank’s marketing team needed a faster way to test new creative content and reduce subjective inpu...t. Methodify helped them cut the creative testing process from 4 weeks to 48 hours. Now, every creative test gives clear results, letting the team pick the best ideas quickly and confidently.
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Methodify helped RBC speed up creative testing for marketing. The bank's team needed a faster way to test new content and remove subjective opinions. Using Methodify, they cut the process from 4 week...s to 48 hours. Now, every creative test gives clear results, letting Canadians pick the best theme. The team makes decisions quickly and with confidence.
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Royal Bank Canada used Methodify to speed up creative testing. It went from 4 weeks to 48 hours. This helped improve marketing research.

Storyblok wanted to prove its product brings joy to users after relaunching its website and messaging. The company partnered with IVP Research Labs and Sago's Strategy + Insight team. They used facia...l coding technology and qualitative interviews to measure user emotions. This approach helped Storyblok objectively show the joy users feel when using their CMS. The results supported Storyblok's new brand messaging.
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John St. used Methodify and qualitative methods to improve creative decision-making. The agency needed fast, budget-friendly research to help develop new brand positioning for an alcohol brand. Metho...dify provided quick access to both qualitative and quantitative insights. This helped the team choose the best campaign direction and optimize messaging for their client. The solution made the research process faster and more effective for creative teams.
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Engagious partnered with Sago to conduct monthly online focus groups with American swing voters. The challenge was to find voters who switched from Trump in 2016 to Biden in 2020. Sago helped identif...y this specific audience for the Swing Voter Project. The project aimed to explore voter sentiments on elections and policies. The recruitment criteria were specific, making it difficult to reach potential participants.
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Methodify helped THE MVEye run their first European study on lab-grown diamonds. THE MVEye needed fast results and easy ways to share findings. They surveyed people in France, Italy, Germany, Spain, ...and Great Britain. Methodify made it simple to collect and visualize data. This let THE MVEye compare European and U.S. results in a public report.
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Methodify helped Corby use automated quantitative research for campaign development. J.P. Wiser’s wanted to inspire Canadians to value friendships. Corby and agency partners used Methodify to test an...d optimize campaign ideas. They created a user-generated campaign where people toasted friends on billboards, radio, and social media. Methodify enabled fast feedback and data-driven decisions during planning. The campaign integrated real customer voices into every stage.
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Open Evidence used Sago's online research solutions to study the effects of COVID-19 lockdowns. They recruited 3,500 participants in Italy, Spain, and the UK for weekly online surveys over three week...s. The study combined health, socio-economic, and psychological data. Participants answered questions and joined randomized experiments. The research aimed to understand the impact of the pandemic and lockdown on different populations.
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SSRS, a social science research firm, worked with a large media outlet to study undecided voters during the 2024 presidential debate. The client wanted real-time qualitative feedback from voters. SSR...S needed to gather and share this data quickly. They used QualBoard to capture voters' words, sentiments, and emotional responses during the debate.
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A leading phone company improved its online experience using iterative UX redesigns. They used real user feedback to simplify navigation and create a user-friendly interface. With QualBoard's digital... research tools, they transformed their website into a streamlined platform. Real-time user insights guided every redesign decision, exceeding expectations and setting a new standard for online customer experiences.
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Harvey's, a popular Canadian burger chain, wanted to understand customer preferences for new Limited Time Offers (LTOs). They needed a cost-effective and timely solution. Harvey's used Methodify's mo...nadic concept test to engage specific customer segments. This allowed them to test six different LTO options and incorporate the findings into their marketing plans.
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De la Riva, a leading insights agency in Mexico, faced challenges with time and workflow constraints. They needed to improve efficiency in their research processes. By integrating an all-in-one digit...al qualitative platform, they used QualBoard's tools to address these issues. This led to improved research processes, high-quality data, and impactful insights delivered at scale.
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Candela Insights needed to meet tight deadlines for a major financial services provider's ad campaign. They used Sago's QualBoard platform to gather and analyze nationwide sentiment data quickly. The... platform's features, like QualLink, helped integrate data seamlessly. This allowed Candela to deliver insights efficiently, turning a challenging project into a success.
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