Sago Overview

Sago, previously Schlesinger Group, provides global qualitative and quantitative research services. Adaptable solutions are offered to support confident decision-making.

Use Cases

Customers recommend Engaging And Following Up, Market Research, Lead Engagement, as the business use cases that they have been most satisfied with while using Sago.

Other use cases:

  • Engaging On Social Media
  • Onboarding
See all use cases See less use cases

Business Priorities

Scale Best Practices and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Sago.

Other priorities:

  • Launch New Products
  • Grow Market Share
  • Build Brand Awareness
See all business priorities See less business priorities

Sago Use-Cases and Business Priorities: Customer Satisfaction Data

Sago works with different mediums / channels such as User Generated Content. and Blogs.

Sago's features include Feedback Surveys, and Recording. and Sago support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Sago analytics capabilities include Custom Reports, and Analytics.

Reviews

"...When you need medium-to-high quality feedback and you've got the budget, this is a good place to go to pick up some respondents...." Peer review by Administrator

Peer review evidence (same sources as the product rating summary)

"...If clients must engage outside partners, how can they do it effectively and efficiently?..." Articles & Case Studies on Research Groups
"...20|20 has developed methods and tools used worldwide for qualitative and hybrid research studies, offering the unique combination of in-house research services and proprietary technology in the industry...." Peer review
"...When you need medium-to-high quality feedback and you've got the budget, this is a good place to go to pick up some respondents...." Peer review by Administrator

Popular Business Setting

for Sago

Top Industries

  • Marketing and Advertising
  • Insurance
  • Human Resources

Popular in

  • Large Enterprise

Sago is popular in Marketing And Advertising, Insurance, and Human Resources and is widely used by Large Enterprise,

Sago Customer wins, Customer success stories, Case studies

Why is Sago the best choice for Engaging And Following Up?

Why is Sago the best choice for Market Research?

11 buyers and buying teams have used Cuspera to assess how well Sago solved their business needs. Cuspera uses 120 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Royal Bank Canada (RBC) - Banking - Very Large

Toronto, Canada

Methodify helped Royal Bank Canada speed up creative testing from 4 weeks to 48 hours. The RBC marketing team needed a faster way to update branch messaging and reduce subjective input. Using Sago’s ...automated research engine, they automated creative testing and let real customers pick the best themes. This agile approach made decisions quick and fact-based, removing delays and guesswork.

TD Bank - Banking - Very Large

Toronto, Canada

TD Bank used Methodify to speed up customer experience research. The platform let teams get insights in days, not weeks. Methodify made it easier for more people at TD Bank to use research tools. The... bank embedded Methodify into its creative development, running over 300 projects. This helped TD Bank spot problems earlier and save budget. Teams now test, revise, and repeat ideas faster, improving creative outcomes.

Harvey’s - Restaurants - Large

Toronto, Canada

Harvey’s used Methodify to test six new burger concepts for limited time offers. The team ran a monadic concept test with targeted customer segments. They quickly identified which offers would drive ...the most traffic. Methodify delivered clear results in days, helping Harvey’s prioritize and support the best ideas. The process was fast, easy, and improved customer insight for marketing planning.

Candela Insights - Marketing And Advertising - Small

USA

QualBoard helped Candela Insights deliver fast, actionable insights for a major financial services client. The team faced tight deadlines and needed to shift from quantitative to qualitative research... quickly. Using QualBoard and its QualLink feature, Candela integrated survey data with qualitative feedback in real time. This allowed them to analyze diverse data types and uncover key trends without delays. The platform's user-friendly design enabled efficient research and timely results.

a leading phone company - Telecommunications - Very Large

Sago’s UX research tools helped a leading phone company improve its website. The company used Quick Polls and digital diaries to gather real-time user feedback. This feedback guided each step of the ...redesign. The new site made navigation easier and improved user satisfaction. The iterative process led to higher engagement and more conversions. The company set a new standard for online customer experience.

Engagious - Research - Small

Washington, USA

Engagious needed to recruit hard-to-reach American swing voters for its Swing Voter Project. Sago used its large qualitative panels and a rigorous screening process to find over 450 unique participan...ts. This helped Engagious run monthly online focus groups and gather valuable insights on voter opinions. The project increased Engagious’s visibility and led to media coverage on major platforms. Sago’s targeted recruitment enabled more meaningful research results.

lightning

Peers used Sago for engaging and following up and market research

Sago Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.68/5

Read Reviews (1)
Custom Reports

3.23/5

Read Reviews (29)
Analytics

3.22/5

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.68/5

Read Reviews (1)
Custom Reports

3.23/5

Read Reviews (29)
Analytics

3.22/5

Read Reviews (18)

Software Failure Risk Guidance

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for Sago

Top Failure Risks for Sago

Sago News

Product

Sago launches new participant verification process

Sago has introduced a new participant verification process to enhance data quality and protect research integrity. This system integrates government-issued ID verification and biometric selfie matching, utilizing Persona's platform to confirm participant identities. The initiative aims to prevent duplicate accounts and falsified credentials, ensuring authentic insights for clients.

Product

Sago Introduces Advanced Participant Verification to Strengthen Data Quality and Trust

Sago has introduced an advanced participant verification process to enhance data quality and trust in research outcomes. The new system uses government-issued ID verification and biometric selfie matching to confirm participant identity in real time, leveraging Persona's secure identity verification technology. This innovation aims to prevent fraudulent activities and ensure authentic, verified participants, thereby improving the reliability of research data.

Product

Sago Achieves Global ISO 9001 and ISO 20252 Certifications to Strengthen Quality and Research Standards

Sago has achieved global ISO 9001 and ISO 20252 certifications, enhancing its quality management and research standards. These certifications validate Sago's adherence to international standards for quality management systems and research services, reinforcing its commitment to operational excellence, secure data handling, and reliable insights. This milestone strengthens Sago's position as a trusted partner in market, opinion, and social research.

Partnership

Sago and Data Quality Co-op Announce Partnership to Advance Shared Data Quality Standards - PR Newswire

Sago and Data Quality Co-op (DQC) have formed a partnership to enhance data quality standards in research operations. This collaboration integrates DQC's Data Trust ScoreTM into Sago's systems, enabling early identification of data quality risks and improving respondent verification. The partnership aims to strengthen trust and deliver reliable insights by aligning around shared quality signals and standards.

Sago Profile

Company Name

Sago

Company Website

https://sago.com/en/

HQ Location

161 Rosa L. Parks Blvd., Nashville, TN 37203, US

Employees

101-250

Social

Financials

PRIVATE