Sago Overview

Sago, previously Schlesinger Group, provides global qualitative and quantitative research services. Adaptable solutions are offered to support confident decision-making.

Use Cases

Customers recommend Engaging And Following Up, Market Research, Lead Engagement, as the business use cases that they have been most satisfied with while using Sago.

Other use cases:

  • Engaging On Social Media
  • Onboarding
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Business Priorities

Scale Best Practices and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Sago.

Other priorities:

  • Launch New Products
  • Grow Market Share
  • Build Brand Awareness
See all business priorities See less business priorities

Sago Use-Cases and Business Priorities: Customer Satisfaction Data

Sago works with different mediums / channels such as User Generated Content. and Blogs.

Sago's features include Feedback Surveys, and Recording. and Sago support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Sago analytics capabilities include Custom Reports, and Analytics.

Reviews

"...When you need medium-to-high quality feedback and you've got the budget, this is a good place to go to pick up some respondents...." Peer review by Administrator

Popular Business Setting

for Sago

Top Industries

  • Marketing and Advertising
  • Insurance
  • Human Resources

Popular in

  • Large Enterprise

Sago is popular in Marketing And Advertising, Insurance, and Human Resources and is widely used by Large Enterprise,

Comprehensive Insights on Sago Use Cases

What solutions does Sago provide for Engaging And Following Up?

How can Sago enhance your Market Research process?

2+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Sago solved their business needs. Cuspera uses 120 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Restaurants

CASE STUDY Harvey's

Harvey's, a popular Canadian burger chain, wanted to understand customer preferences for new Limited Time Offers (LTOs). They needed a cost-effective and timely solution. Harvey's used Methodify's mo...nadic concept test to engage specific customer segments. This allowed them to test six different LTO options and incorporate the findings into their marketing plans.

Telecommunications

CASE STUDY a leading phone company

A leading phone company improved its online experience using iterative UX redesigns. They used real user feedback to simplify navigation and create a user-friendly interface. With QualBoard's digital... research tools, they transformed their website into a streamlined platform. Real-time user insights guided every redesign decision, exceeding expectations and setting a new standard for online customer experiences.

Education

CASE STUDY Northwestern University and the National Institute of Child Health and Human Development (NICHD)

Northwestern University and NICHD aimed to create a universal neurodevelopmental assessment for infants and toddlers. They partnered with Sago to tackle this challenge. The goal was to represent Amer...ica's diverse population by enrolling over 2,500 children from various backgrounds. This partnership helped them achieve their task and paved new paths for understanding child health development on a national scale.

Financial Services

CASE STUDY TD Bank

TD Bank used Sago's Methodify to improve its consumer insights. Methodify helped TD Bank get insights faster, in days instead of weeks. The platform allowed TD Bank to create its own research tools a...nd spot issues early. The user interface was easier to use than competitors, making it less intimidating.

Marketing and Advertising

CASE STUDY Engagious

Engagious partnered with Sago to conduct monthly online focus groups with American swing voters. The challenge was to find voters who switched from Trump in 2016 to Biden in 2020. Sago helped identif...y this specific audience for the Swing Voter Project. The project aimed to explore voter sentiments on elections and policies. The recruitment criteria were specific, making it difficult to reach potential participants.

CASE STUDY Candela Insights

Candela Insights needed to meet tight deadlines for a major financial services provider's ad campaign. They used Sago's QualBoard platform to gather and analyze nationwide sentiment data quickly. The... platform's features, like QualLink, helped integrate data seamlessly. This allowed Candela to deliver insights efficiently, turning a challenging project into a success.

lightning

Peers used Sago for engaging and following up and market research

Sago Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.68/5

Read Reviews (1)
Custom Reports

3.23/5

Read Reviews (29)
Analytics

3.22/5

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.68/5

Read Reviews (1)
Custom Reports

3.23/5

Read Reviews (29)
Analytics

3.22/5

Read Reviews (18)

Software Failure Risk Guidance

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for Sago

Top Failure Risks for Sago

Sago News

Awards

Sago Secures Spot in the 2024 GRIT Business & Innovation Report

Sago was recognized for innovation in research with the introduction of QualBoard’s AI feature, enhancing its qualitative and quantitative capabilities.

Executive

Daily Research News Online no. 37362 - Sullivan Returns to Sago as Cundiff Quits CEO Role - Daily Research News Online

Sullivan returns as CEO of Sago after Cundiff steps down from the role.

The Swing Voter Project, June 2024: North Carolina

Hear from North Carolina voters as they discuss the convictions of Donald Trump and Hunter Biden.

The post The Swing Voter Project, June 2024: North Carolina appeared first on Sago.

Making the Case for Virtual Audiences: Unleashing Insights in a Creative Agency

Discover how virtual audiences enhanced insights for better outcomes at a creative agency.

The post Making the Case for Virtual Audiences: Unleashing Insights in a Creative Agency appeared first on Sago.

Sago Profile

Company Name

Sago

Company Website

https://sago.com/en/

HQ Location

161 Rosa L. Parks Blvd., Nashville, TN 37203, US

Employees

101-250

Social

Financials

PRIVATE