Sago Overview

Sago, previously Schlesinger Group, provides global qualitative and quantitative research services. Adaptable solutions are offered to support confident decision-making.

Use Cases

Customers recommend Engaging And Following Up, Market Research, Lead Engagement, as the business use cases that they have been most satisfied with while using Sago.

Other use cases:

  • Engaging On Social Media
  • Onboarding
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Business Priorities

Scale Best Practices and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Sago.

Other priorities:

  • Launch New Products
  • Grow Market Share
  • Build Brand Awareness
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Sago Use-Cases and Business Priorities: Customer Satisfaction Data

Sago works with different mediums / channels such as User Generated Content. and Blogs.

Sago's features include Feedback Surveys, and Recording. and Sago support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Sago analytics capabilities include Custom Reports, and Analytics.

Reviews

"...20|20 has developed methods and tools used worldwide for qualitative and hybrid research studies, offering the unique combination of in-house research services and proprietary technology in the industry...." Peer review

Popular Business Setting

for Sago

Top Industries

  • Marketing and Advertising
  • Insurance
  • Human Resources

Popular in

  • Large Enterprise

Sago is popular in Marketing And Advertising, Insurance, and Human Resources and is widely used by Large Enterprise,

Comprehensive Insights on Sago Use Cases

How efficiently Does Sago manage your Engaging And Following Up?

What Are the key features of Sago for Market Research?

11 buyers and buying teams have used Cuspera to assess how well Sago solved their business needs. Cuspera uses 120 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Banking

CASE STUDY RBC

Methodify helped RBC speed up creative testing for marketing. The bank's team needed a faster way to test new content and remove subjective opinions. Using Methodify, they cut the process from 4 week...s to 48 hours. Now, every creative test gives clear results, letting the team pick the best ideas quickly. This made their marketing more efficient and fact-based.

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Computer Software

CASE STUDY Storyblok

Storyblok wanted to prove its product brings joy to users after relaunching its website and messaging. The company partnered with IVP Research Labs and Sago's Strategy + Insight team. They used facia...l coding technology and qualitative interviews to measure user emotions. This approach helped Storyblok objectively show the joy users feel when using their CMS. The results supported Storyblok's new brand messaging.

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Banking

CASE STUDY RBC

RBC used Methodify, Sago’s automated research engine, to speed up creative testing for marketing. The bank’s marketing team needed a faster way to test new creative content and reduce subjective inpu...t. Methodify helped them cut the creative testing process from 4 weeks to 48 hours. Now, every creative test gives clear results, letting the team pick the best ideas quickly and confidently.

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Education

CASE STUDY Northwestern University Feinberg School of Medicine

Sago, formerly Focus Pointe Global, used its national research panel to recruit 700 infants and parents in four weeks for a child nutritional supplement study. Northwestern University Feinberg School... of Medicine led the research to test infant tolerance to a supplement with allergenic proteins. Participants kept online diaries and completed questionnaires over two 28-day periods. After the study, 85% of families chose to continue for a year-long follow-up. Sago enabled fast recruitment and high participant retention for this health research project.

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Banking

CASE STUDY RBC

Methodify helped RBC speed up creative testing for marketing. The bank's team needed a faster way to test new content and remove subjective opinions. Using Methodify, they cut the process from 4 week...s to 48 hours. Now, every creative test gives clear results, letting Canadians pick the best theme. The team makes decisions quickly and with confidence.

Read more →
Research

CASE STUDY Open Evidence (in collaboration with BDI Research and researchers of various universities)

Open Evidence used Sago's online research solutions to study the effects of COVID-19 lockdowns. They recruited 3,500 participants in Italy, Spain, and the UK for weekly online surveys over three week...s. The study combined health, socio-economic, and psychological data. Participants answered questions and joined randomized experiments. The research aimed to understand the impact of the pandemic and lockdown on different populations.

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lightning

Peers used Sago for engaging and following up and market research

Sago Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.68/5 ★

Read Reviews (1)
Custom Reports

3.23/5 ★

Read Reviews (29)
Analytics

3.22/5 ★

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.68/5 ★

Read Reviews (1)
Custom Reports

3.23/5 ★

Read Reviews (29)
Analytics

3.22/5 ★

Read Reviews (18)

Software Failure Risk Guidance

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for Sago

Top Failure Risks for Sago

Sago News

Awards

Sago Secures Spot in the 2024 GRIT Business & Innovation Report

Sago was recognized for innovation in research with the introduction of QualBoard’s AI feature, enhancing its qualitative and quantitative capabilities.

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Executive

Daily Research News Online no. 37362 - Sullivan Returns to Sago as Cundiff Quits CEO Role - Daily Research News Online

Sullivan returns as CEO of Sago after Cundiff steps down from the role.

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The Swing Voter Project, June 2024: North Carolina

Hear from North Carolina voters as they discuss the convictions of Donald Trump and Hunter Biden.

The post The Swing Voter Project, June 2024: North Carolina appeared first on Sago.

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Making the Case for Virtual Audiences: Unleashing Insights in a Creative Agency

Discover how virtual audiences enhanced insights for better outcomes at a creative agency.

The post Making the Case for Virtual Audiences: Unleashing Insights in a Creative Agency appeared first on Sago.

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Sago Profile

Company Name

Sago

Company Website

https://sago.com/en/

HQ Location

161 Rosa L. Parks Blvd., Nashville, TN 37203, US

Employees

101-250

Social

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Financials

PRIVATE