Meltwater Consumer Intelligence Overview

Meltwater-consumer-insights leverages AI and social data to deliver deep, actionable consumer intelligence. Markets and customer behaviors are understood better than ever.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Consumer Intelligence.

Other use cases:

  • Market Research
  • Reputation Management
  • Competitive Intelligence
  • Generation Of New Leads
  • Customer Feedback Management
  • Opportunity Management
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Meltwater Consumer Intelligence.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve Efficiency
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Meltwater Consumer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Consumer Intelligence works with different mediums / channels such as Social Media.

Meltwater Consumer Intelligence's features include Dashboard, Personalization, Feedback Surveys, etc. and Meltwater Consumer Intelligence support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Meltwater Consumer Intelligence analytics capabilities include Custom Reports, and Analytics.

Reviews

"Electrified models, hybrids, and plug-in hybrids are all very important trends. In the coming years, these should represent more than 10% of the market. That’s why we need an expert point of view to know who are the people talking about electric mod...els, and how they are talking about this subject.”" - Nicolas Fleisch

Meltwater Consumer Intelligence, Walls.io, Statusbrew, Eclincher social media management, YouScan, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater Consumer Intelligence

Top Industries

  • Food & Beverages
  • Automotive
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Meltwater Consumer Intelligence is popular in Food & Beverages, Automotive, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Meltwater Consumer Intelligence Customer wins, Customer success stories, Case studies

How efficiently Does Meltwater Consumer Intelligence manage your Social Media Management?

How does Meltwater Consumer Intelligence address your Engagement Management Challenges?

What solutions does Meltwater Consumer Intelligence provide for Communication Management?

What benefits does Meltwater Consumer Intelligence offer for Market Research?

How does Meltwater Consumer Intelligence facilitate Reputation Management?

11 buyers and buying teams have used Cuspera to assess how well Meltwater Consumer Intelligence solved their Social Media Marketing needs. Cuspera uses 1218 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Nicolas Fleisch

Media and Advertising Department

Hyundai

Electrified models, hybrids, and plug-in hybrids are all very important trends. In the coming years, these should represent more than 10% of the market. That’s why we need an expert point of view to know who are the people talking about electric models, and how they are talking about this subject.” Testimonial By Nicolas Fleisch
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman
Meltwater Consumer Intelligence testimonial

Christian Veysseyre

Director of Social Media Intelligence and Evaluation

Danone

It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. Testimonial By Christian Veysseyre
CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Nicolas Fleisch

Media and Advertising Department

Hyundai

Electrified models, hybrids, and plug-in hybrids are all very important trends. In the coming years, these should represent more than 10% of the market. That’s why we need an expert point of view to know who are the people talking about electric models, and how they are talking about this subject.” Testimonial By Nicolas Fleisch
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman
Meltwater Consumer Intelligence testimonial

Christian Veysseyre

Director of Social Media Intelligence and Evaluation

Danone

It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. Testimonial By Christian Veysseyre

realme - Consumer Electronics

Meltwater's media monitoring platform helped realme track global brand exposure and media mentions. The Product PR team used Meltwater to monitor share of voice, competitor activity, and regional PR ...performance. The platform provided dashboards and data for global messaging and benchmarking. realme now evaluates brand sentiment and industry trends from one place. This supports their fast growth and helps keep messaging consistent worldwide.

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Google - Internet

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

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Mary Ruth's - Consumer Goods - Medium

Meltwater Influencer Marketing helped Mary Ruth's scale its influencer program to over 1,000 creators. The brand used the Recruit feature to attract interested influencers, saving time and improving ...quality. Meltwater's dashboards gave teams clear insights into campaign and influencer performance. The Connect feature streamlined communication and reduced time spent on manual tasks. Mary Ruth's achieved 8-figure revenue from influencer partners using the platform.

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Haleon - Consumer Goods - Very Large

Meltwater's social listening and analytics helped Haleon cut market research turnaround from five weeks to five days, boosting efficiency by 80%. Haleon used Meltwater to track over 70 competitors an...d analyze online conversations, driving a 272% year-over-year increase in social engagement for Preparation-H and doubling brand mentions. The platform enabled data-driven decisions for brand and sales strategies across 25+ brands. Meltwater's robust data integrity and intuitive interface supported Haleon's in-house social intelligence unit.

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Berrett-Koehler Publishers - Publishing

Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR team uses Meltwater's media intelligence and media relations tools to track media covera...ge, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.

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World Vision Australia - Non Profit Organization Management - Large

Meltwater's media monitoring tool helps World Vision Australia respond fast to global crises. The team uses Meltwater to track news, measure sentiment, and inform their communications strategy. 24/7 ...online chat support lets them manage emergencies at any hour. Daily news bulletins sourced from Meltwater keep staff updated. The solution improves media engagement and reporting for decision-makers.

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Meltwater - All-in-one solution for your PR and marketing needs.

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Frequently Asked Questions(FAQ)

for Meltwater Consumer Intelligence

What is Meltwater Consumer Intelligence?

Meltwater consumer Intelligence platform is a combination of AI and human expertise, applied to global data sources, to analyze online consumer discussions and trends. It helps marketers find consumer insights that have a powerful impact on the business with the ability to get always-on insight into consumer behaviors and attitudes in real-time, without waiting for research studies.

It helps to build a deeper understanding of the customers and markets in real-time, measure brand equity through spontaneous conversations and better segment the customers and engage them with more authenticity. It automatically analyzes ratings, reviews, customer feedback, or social conversations to improve the product, service and retail performance enabling the prediction of future consumer trends with high confidence so the business can stay ahead of the curve.

It helps empower the marketing team with consumer insights, Creating a clear view of consumer trends that impact, exploring and analyzing real-time data from social media and tapping into online conversations that are happening right now.

What is Meltwater Consumer Intelligence used for?

Meltwater Consumer Intelligence is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Consumer Intelligence?

Dashboard, Personalization and Feedback surveys are some of the top features of Meltwater Consumer Intelligence.

Who uses Meltwater Consumer Intelligence?

Meltwater Consumer Intelligence is used by Food & Beverages, Automotive and Marketing And Advertising among other industries.

What are Meltwater Consumer Intelligence alternatives?

Walls.Io, Statusbrew, Eclincher Social Media Management and YouScan are popular alternatives for Meltwater Consumer Intelligence.

Where is Meltwater Consumer Intelligence located?

Meltwater Consumer Intelligence is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater Consumer Intelligence for social media management and engagement management

Meltwater Consumer Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)

Meltwater Consumer Intelligence Integrations

Meltwater Consumer Intelligence integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

?

for Meltwater Consumer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Consumer Intelligence

Meltwater News

Awards

Meltwater Named to G2's 2026 Best Software Awards

Meltwater has been named to G2's 2026 Best Software Awards, highlighting its leadership in media intelligence. The recognition is based on verified user reviews, reflecting customer satisfaction and performance. Meltwater continues to excel in media monitoring, PR analytics, and media & influencer targeting, reinforcing its impact on PR, communications, and marketing teams.

Awards

Meltwaters Antony Cousins Named to PRWeeks AI 25: Class of 2026

Antony Cousins, Meltwater's VP of Product, has been named to PRWeek's AI 25: Class of 2026, highlighting his contributions to AI advancements in PR. Cousins has driven key innovations at Meltwater, including the launch of Mira and integration with Microsoft Teams. This recognition underscores Meltwater's leadership in AI for communications.

Awards

Meltwater's Antony Cousins Named to PRWeek's AI 25

Meltwater's VP of Product, Antony Cousins, has been named to PRWeek's AI Top 25 list for 2026, highlighting his contributions to advancing AI in communications. This recognition underscores Meltwater's leadership in AI innovation, with Cousins playing a key role in integrating AI across Meltwater's solutions, including the launch of the Mira user experience and integration with Microsoft Teams.

Awards

Meltwater's Doug Balut named to CRN 2026 Channel Chiefs list

Doug Balut, Meltwater's Senior VP of Global Alliances and Partnerships, has been named to CRN's 2026 Channel Chiefs list for the fifth time. This recognition highlights his role in building Meltwater's Global Partner Program, which has expanded to over 70 global partners and generated significant value through multi-partner deals.

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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