Meltwater Consumer Intelligence Overview

Meltwater-consumer-insights leverages AI and social data to deliver deep, actionable consumer intelligence. Markets and customer behaviors are understood better than ever.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Consumer Intelligence.

Other use cases:

  • Market Research
  • Reputation Management
  • Competitive Intelligence
  • Generation Of New Leads
  • Customer Feedback Management
  • Opportunity Management
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Meltwater Consumer Intelligence.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve Efficiency
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Meltwater Consumer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Consumer Intelligence works with different mediums / channels such as Social Media.

Meltwater Consumer Intelligence's features include Dashboard, Personalization, Feedback Surveys, etc. and Meltwater Consumer Intelligence support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Meltwater Consumer Intelligence analytics capabilities include Custom Reports, and Analytics.

Reviews

"Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable." - Colin T Baughman

Meltwater Consumer Intelligence, Walls.io, Statusbrew, Eclincher social media management, YouScan, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater Consumer Intelligence

Top Industries

  • Food & Beverages
  • Automotive
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Meltwater Consumer Intelligence is popular in Food & Beverages, Automotive, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Meltwater Consumer Intelligence Use Cases

What makes Meltwater Consumer Intelligence ideal for Social Media Management?

How does Meltwater Consumer Intelligence facilitate Engagement Management?

What benefits does Meltwater Consumer Intelligence offer for Communication Management?

How does Meltwater Consumer Intelligence facilitate Market Research?

What Are the key features of Meltwater Consumer Intelligence for Reputation Management?

11 buyers and buying teams have used Cuspera to assess how well Meltwater Consumer Intelligence solved their Social Media Marketing needs. Cuspera uses 1218 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman
Meltwater Consumer Intelligence testimonial

Christian Veysseyre

Director of Social Media Intelligence and Evaluation

Danone

It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. Testimonial By Christian Veysseyre
Meltwater Consumer Intelligence testimonial

Gildas Launay

Director of Everyday Content

Publicis Group

With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns.

Testimonial By Gildas Launay
CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman
Meltwater Consumer Intelligence testimonial

Christian Veysseyre

Director of Social Media Intelligence and Evaluation

Danone

It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. Testimonial By Christian Veysseyre
Meltwater Consumer Intelligence testimonial

Gildas Launay

Director of Everyday Content

Publicis Group

With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns.

Testimonial By Gildas Launay

Case Studies

Internet

CASE STUDY Google

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

Education

CASE STUDY Howard University

Meltwater helps Howard University measure and prove the impact of its communications. Before Meltwater, the team used three separate tools and struggled to show results. With Meltwater, they now trac...k media reach, social media impact, and campaign performance in one place. A homecoming campaign video reached 2.5 million views, showing strong ROI. The team uses Meltwater data to report results to leadership and improve their brand presence.

Consumer Electronics

CASE STUDY Canon

Meltwater helps Canon improve its influencer marketing and social media strategy. Canon used to rely on agencies for influencer data and reporting, which was slow and costly. With Meltwater, Canon's ...team can find influencers, track campaigns, and report results quickly. They saved $9,000 in agency fees in one week. Canon also saw a 37% increase in campaign performance using Meltwater's tools.

Marketing and Advertising

CASE STUDY Fifty Acres

Meltwater helped Fifty Acres, a communications agency, track national conversations and measure campaign impact. The platform provided media intelligence, media relations, and social listening tools.... Fifty Acres used Meltwater to create visual reports and dashboards for clients. This made it easy to show campaign results and value. Real-time data and interactive presentations improved client communication and business development.

Real Estate

CASE STUDY Juwai IQI

Meltwater’s Media Monitoring solution helped Juwai IQI manage global media coverage. The PR & communications team needed to track conversations in 20 countries. Meltwater let them see both the qualit...y and quantity of coverage. The dashboard made it easy to compare regions and competitors. The team could view year-on-year coverage in markets like Malaysia, China, and Australia. This improved their ability to run targeted PR campaigns.

Marketing and Advertising

CASE STUDY Big Valley Marketing

Meltwater social listening and analytics helps Big Valley Marketing deliver fast, data-driven insights for B2B tech clients. The agency uses Meltwater to break down complex data, create custom dashbo...ards, and share real-time information across teams. Meltwater’s AI, Mira, speeds up research tasks from 30 minutes to just five. The platform’s flexibility and AWS-powered performance support Big Valley’s need for reliable, scalable analytics. Big Valley uses Meltwater to guide clients with actionable, data-backed strategies.

Video

Meltwater - All-in-one solution for your PR and marketing needs.

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Frequently Asked Questions(FAQ)

for Meltwater Consumer Intelligence

What is Meltwater Consumer Intelligence?

Meltwater consumer Intelligence platform is a combination of AI and human expertise, applied to global data sources, to analyze online consumer discussions and trends. It helps marketers find consumer insights that have a powerful impact on the business with the ability to get always-on insight into consumer behaviors and attitudes in real-time, without waiting for research studies.

It helps to build a deeper understanding of the customers and markets in real-time, measure brand equity through spontaneous conversations and better segment the customers and engage them with more authenticity. It automatically analyzes ratings, reviews, customer feedback, or social conversations to improve the product, service and retail performance enabling the prediction of future consumer trends with high confidence so the business can stay ahead of the curve.

It helps empower the marketing team with consumer insights, Creating a clear view of consumer trends that impact, exploring and analyzing real-time data from social media and tapping into online conversations that are happening right now.

What is Meltwater Consumer Intelligence used for?

Meltwater Consumer Intelligence is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Consumer Intelligence?

Dashboard, Personalization and Feedback surveys are some of the top features of Meltwater Consumer Intelligence.

Who uses Meltwater Consumer Intelligence?

Meltwater Consumer Intelligence is used by Food & Beverages, Automotive and Marketing And Advertising among other industries.

What are Meltwater Consumer Intelligence alternatives?

Walls.Io, Statusbrew, Eclincher Social Media Management and YouScan are popular alternatives for Meltwater Consumer Intelligence.

Where is Meltwater Consumer Intelligence located?

Meltwater Consumer Intelligence is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater Consumer Intelligence for social media management and engagement management

Meltwater Consumer Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)

Meltwater Consumer Intelligence Integrations

Meltwater Consumer Intelligence integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

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for Meltwater Consumer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Consumer Intelligence

Meltwater News

Awards

Meltwater Recognized with Three Comparably Awards for Employee Happiness and Wellbeing

Meltwater received three Comparably Awards for employee happiness, perks, and work-life balance, highlighting its commitment to a positive workplace culture. These awards are based on anonymous employee feedback across various metrics, reflecting Meltwater's dedication to employee well-being and satisfaction.

Product

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

Partnership

Meltwater and Dow Jones Join Forces to Deliver Premium Business News to PR Professionals The Indian Awaaz

Meltwater has formed a strategic partnership with Dow Jones to provide PR professionals access to premium content from publications like The Wall Street Journal and Barrons. This collaboration enhances Meltwaters media intelligence offerings, allowing users to monitor news with greater depth. The integration supports Meltwater's mission to offer comprehensive intelligence tools for communications and branding strategies.

Partnership

Meltwater announces new partnership with Dow Jones

Meltwater announces new partnership with Dow Jones

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

Social