Meltwater Consumer Intelligence Overview
Meltwater-consumer-insights leverages AI and social data to deliver deep, actionable consumer intelligence. Markets and customer behaviors are understood better than ever.
Use Cases
Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Consumer Intelligence.
Business Priorities
Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Meltwater Consumer Intelligence.
Meltwater Consumer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data
Meltwater Consumer Intelligence works with different mediums / channels such as Social Media.
Meltwater Consumer Intelligence's features include Dashboard, Personalization, Feedback Surveys, etc. and Meltwater Consumer Intelligence support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Meltwater Consumer Intelligence analytics capabilities include Custom Reports, and Analytics.
Reviews
"When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. ...Linkfluence was one of the key enablers that helped us become a truly consumer-centric organization" - Florence Rainsard
Peer review evidence (same sources as the product rating summary)
"...Radarly makes possible to monitor engagement in different communities, to do international social media monitoring in multiple languages, to interact with customers, to create dashboards for every topics, as well as automate and optimize reporting to save a big amount of time...." Peer review by Laurent R., Marketing and Advertising
"...Besides, it is extremely convenient to have analytics and engagement tools on the same platform...." Peer review by Géraldine S, Manager Pôle Social Média, Management Consulting
"...Going beyond spotting "a spike" Traditionally, social media monitoring loves talking about a spike or a peak in volume...." Case Study Danone
Meltwater Consumer Intelligence, YouScan, Determ, Digimind Social Listening, BrandMentions, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Meltwater Consumer Intelligence
Top Industries
- Food & Beverages
- Automotive
- Marketing and Advertising
Popular in
- Enterprise
- Mid Market
- Small Business
Meltwater Consumer Intelligence is popular in Food & Beverages, Automotive, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.
Meltwater Consumer Intelligence Customer wins, Customer success stories, Case studies
How does Meltwater Consumer Intelligence facilitate Engagement Management?
How can Meltwater Consumer Intelligence optimize your Communication Management Workflow?
How does Meltwater Consumer Intelligence address your Market Research Challenges?
What benefits does Meltwater Consumer Intelligence offer for Reputation Management?
11 buyers and buying teams have used Cuspera to assess how well Meltwater Consumer Intelligence solved their Social Media Marketing needs. Cuspera uses 1218 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. Linkfluence was one of the key enablers that helpe...d us become a truly consumer-centric organization |
|
With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns. |
|
Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Florence Rainsard Global Consumer Insights Director Pernod Ricard |
When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. Linkfluence was one of the key enablers that helpe...d us become a truly consumer-centric organization |
|
Gildas Launay Director of Everyday Content Publicis Group |
With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns. |
|
Colin T Baughman Managing Partner True North |
Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman |
California NanoSystems Institute (CNSI) at UCLA - Education - Very Large
Meltwater - All-in-one solution for your PR and marketing needs.
Frequently Asked Questions(FAQ)
for Meltwater Consumer Intelligence
What is Meltwater Consumer Intelligence?
Meltwater consumer Intelligence platform is a combination of AI and human expertise, applied to global data sources, to analyze online consumer discussions and trends. It helps marketers find consumer insights that have a powerful impact on the business with the ability to get always-on insight into consumer behaviors and attitudes in real-time, without waiting for research studies.
It helps to build a deeper understanding of the customers and markets in real-time, measure brand equity through spontaneous conversations and better segment the customers and engage them with more authenticity. It automatically analyzes ratings, reviews, customer feedback, or social conversations to improve the product, service and retail performance enabling the prediction of future consumer trends with high confidence so the business can stay ahead of the curve.
It helps empower the marketing team with consumer insights, Creating a clear view of consumer trends that impact, exploring and analyzing real-time data from social media and tapping into online conversations that are happening right now.
What is Meltwater Consumer Intelligence used for?
What are the top features of Meltwater Consumer Intelligence?
Who uses Meltwater Consumer Intelligence?
What are Meltwater Consumer Intelligence alternatives?
Where is Meltwater Consumer Intelligence located?
Peers used Meltwater Consumer Intelligence for social media management and engagement management
Meltwater Consumer Intelligence Competitors
Meltwater Consumer Intelligence Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (41) |
| Custom Reports | Read Reviews (176) |
| Analytics | Read Reviews (277) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (41) |
| Custom Reports | Read Reviews (176) |
| Analytics | Read Reviews (277) |
Meltwater Consumer Intelligence Integrations
Meltwater Consumer Intelligence integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Meltwater Consumer Intelligence
Overall Risk Meter
Top Failure Risks for Meltwater Consumer Intelligence
Meltwater News
Meltwater Wins 2026 PRWeek Global Award for Best PR Software or AI Platform
Meltwater has won the 2026 PRWeek Global Award for Best PR Software or AI Platform. This award highlights Meltwater's leadership in creating AI-powered solutions that transform media, social, and AI signals into actionable intelligence. Their innovations, including Mira, Explore+, and GenAI Lens, help teams reduce reporting time and make faster decisions.
Meltwater Unveils 2026 Mid-Year Release
Meltwater has announced its 2026 Mid-Year Product Release, introducing enhancements to its GenAI Lens and AI assistant Mira. The release includes AI-powered recommendations, LLM-generated reporting, and new integrations like Mira Agent for Slack and Mira Mobile. Additionally, Meltwater has expanded its Trends Center, added new data sources, and introduced AI-enhanced media relations capabilities to provide deeper intelligence and faster decision-making for PR, communications, and marketing teams.
Meltwater Expands YouTube Integration to Improve Creator Decisions and Campaign Performance
Meltwater has expanded its integration with YouTube, utilizing the Creator Partnerships API to provide verified YouTube data within its platform. This enhancement enables brands to manage creator campaigns more efficiently by consolidating discovery, evaluation, and performance measurement into a single workflow. The integration aims to improve decision-making and campaign outcomes by offering consistent, trusted insights into YouTube performance.
Meltwater Boosts YouTube Integration for Creators
Meltwater has expanded its partnership with YouTube, integrating verified YouTube data into its platform via the Creator Partnerships API. This enhancement allows brands to streamline creator campaign management, offering insights from creator discovery to performance measurement. The integration aims to simplify workflows and provide comprehensive insights, reinforcing Meltwater's commitment to delivering unified brand and market intelligence.
Meltwater Profile
Company Name
Meltwater
Company Website
https://www.meltwater.com/enHQ Location
465 California St, Floor 11, San Francisco, California 94104, US
Social
How can Meltwater Consumer Intelligence enhance your Social Media Management process?