Meltwater Consumer Intelligence: Use-Cases, Insights and Reviews | 2025 Cuspera

Asana needed a media intelligence solution to support its communications strategy. They chose Meltwater to monitor media and gather insights. Meltwater's tools helped Asana save time and improve medi...a strategy. The Media Impact Index provided a way to measure media impact accurately. Asana's communications team now focuses more on storytelling and engaging publications. Meltwater's reports and services help Asana track performance and highlight successes.
Show More..

BIC wanted to understand global consumer perceptions of their products. They used Meltwater for social listening and media monitoring. This helped them capture a complete picture of their reputation.... Meltwater provided curated insights and a daily newsletter. This allowed BIC to align KPIs and streamline reporting. The solution improved their PR strategy with trackable data.
Show More..

Brut. is a French digital-media firm that needed help analyzing social conversations. They used the Meltwater platform to identify target audiences and guide content production. Meltwater's tools pro...vided insights into social conversations and audience behavior. This helped Brut. create a data-driven content strategy.
Show More..

Haleon, a large consumer healthcare company, needed a fast and scalable social intelligence solution. They partnered with Meltwater to track their brands and competitors, providing competitive intell...igence and recommendations. This partnership led to a 272% increase in social engagement and 80% more efficient market research. Haleon also improved their brand strategies and social media presence, particularly for the Preparation-H brand, which saw a 100% increase in mentions.
Show More..

The International Rescue Committee (IRC) needed to improve its PR strategies to support its humanitarian work. They chose Meltwater's PR solutions to align 40 PR professionals across 7 countries. Mel...twater's tools provided real-time collaboration, media monitoring, and analytics. This helped IRC manage media outreach efficiently and analyze global media coverage. The IRC found that only 1% of media coverage focused on humanitarian crises, which they used to generate media attention. Meltwater's support enabled IRC to onboard new team members quickly and focus on ambitious PR initiatives.
Show More..

Red Havas, a global PR agency, faced challenges with fragmented data across its markets. To address this, they used Meltwater's solutions to streamline workflows and consolidate tools, enhancing oper...ational efficiency. This allowed them to develop an influencer engagement strategy and optimize budgets. The partnership also helped in new business development by creating a bespoke evaluation framework, the Merged Media Score, to better understand audience behavior. Additionally, Meltwater's tools aided in crisis management for a client in the automotive industry, providing real-time monitoring and insights.
Show More..