Real-World Case Studies and Customer Success Stories with Placer.ai Analytics

Placer helped Pawn America analyze competitor and retailer performance. Pawn America extended store hours from 7 PM to 8 PM... at several Minnesota and Wisconsin locations. This change led to a 10-15% increase in sales and loan balances within the first month. Stores like Roseville saw more traffic and higher loan balances. Fridley location had record jewelry sales.
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Placer. ai helped Dufresne Spencer Group choose a new Ashley HomeStore location. DSG used Placer.ai’s site selection and audience data...to find a high-potential site. The new store had 57% more foot traffic than a nearby peer. It also had a 48% higher average ticket size. The store ranked in the top 80% of Ashley stores nationwide.
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Placer. ai helped Discover Kalamazoo prove the economic impact of youth sports tourism. Using visitor journey insights, they secured 82%...hotelier approval for a $45M indoor sports facility. The project is set to deliver 36,000 new hotel room nights each year. It will create 628 jobs and bring in $48.6 million annually. Placer.ai data showed all county hotels would benefit, building strong public support for the project.
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Placer. ai helped a casino resort improve its concert advertising. The casino used Placer.ai data to find new audiences 80–100...miles away. Catalyst Marketing guided the team to expand their advertising radius. Ticket sales for concerts went up by 42%. The casino also saw more visitors overall.
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Placer. ai helped Liberty Interactive Marketing boost restaurant traffic by 37%. A Miami restaurant faced declining visits despite being in...a busy tourist area. Liberty used Placer.ai’s mobility insights to find key local customers. They launched a targeted ad campaign. In two months, traffic from these segments grew by 37%. The campaign turned the struggling location into a success.
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Placer. ai helped DSG improve ad targeting for a nationwide retailer. DSG used Placer.ai’s trade area and audience insights to...optimize paid search across 38 locations. The campaign delivered a 2.2x return on ad spend. The retailer doubled its digital marketing budget after seeing these results.
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Placer. ai helped New York Blood Center (NYBC) improve site selection for new donor centers. NYBC used Placer’s data to...find the best locations and rightsize their facilities. They opened two new centers and set 2.5 times more appointments than expected. NYBC also beat budget forecasts by 6%. One location won an award for community impact.
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Placer. ai helped Banner Health choose the best site for expansion. Banner Health used Placer.ai data to see that 80%...of visitors to their suburban clinic came from a nearby large city. This gave them confidence to expand in the suburb. They saved 12.5% in costs and launched 12 months faster than opening a new site in the city. The data-driven approach improved their decision making and efficiency.
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Placer. ai helped Webster Bank manage risk for its $1.3 billion retail real estate portfolio. The bank needed a better...way to track credit risk beyond traditional metrics. Using Placer.ai data, Webster Bank built a Mobility Composite Score to monitor real-time property visits and submarket trends. This new score is now part of their risk reviews and helps spot issues early. Webster Bank says the tool gives their team a forward-looking view of property performance.
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