Retail Case Studies and Customer Success Stories with Persado
Carrefour
- Retail
- Very Large
Boulogne-Billancourt, France
Persado Motivation AI helped Carrefour, a top 10 global retailer, achieve a 2. 5x uplift in digital campaign performance. Carrefour...used Persado to optimize over 250 email, SMS, and website campaigns, including a Black Friday SMS that saw a 260% engagement increase and a 14.5% higher click-through rate. The platform generated multiple message versions and predicted top performers, letting Carrefour test and refine language for millions of customers. Insights from these campaigns changed how Carrefour approaches holiday messaging and personalization. The partnership now focuses on audience-level personalization using first-party data.
Persado helped Marks & Spencer use AI to personalize digital marketing across email, web, app, and push channels. The program drove... a 20% average conversion rate lift on email campaigns over six months, with a 34% peak during December 2021. Subject-line optimization alone increased order rates by 20%. The initiative generated hundreds of millions of pounds in revenue. Insights from the program changed how M&S approached campaign messaging.
Persado Motivation AI helped Carrefour, a top 10 global retailer, achieve a 2. 5x uplift in digital campaign performance. Carrefour...used Persado to optimize over 250 email, SMS, and website campaigns, including a Black Friday SMS that saw a 260% engagement increase and a 14.5% higher click-through rate. AI-generated language outperformed standard messaging, even when not mentioning "Black Friday." The partnership enabled Carrefour to connect customer data with impactful messaging, driving measurable growth and shaping future personalization strategies.
Persado helped Marks & Spencer use AI to personalize digital marketing. The company wanted to match its in-store service online... for millions of shoppers. Persado's platform optimized email subject lines and campaign copy, driving a 20% average conversion lift and a 34% peak lift during December. Subject-line optimization alone increased order rates by 20%. The program generated hundreds of millions of pounds in revenue and changed how M&S uses language in digital channels.
Persado helped Carrefour, a top 10 global retailer, achieve a 2. 5x uplift in digital campaign performance. Carrefour used Persado's...AI to optimize email, SMS, and website copy across 250+ campaigns. The Black Friday SMS campaign saw a 260% engagement increase and a 14.5% higher click-through rate. Persado's platform generated multiple message versions and predicted top performers. Carrefour now uses Persado for all CRM channels, driving measurable growth with personalized digital marketing.
Persado helped Marks & Spencer use AI to personalize digital marketing. The program drove hundreds of millions of pounds in... revenue. Email campaigns saw a 20% average conversion rate lift, peaking at 34% during December. Subject line optimization increased order rates by 20%. The solution scaled across web, app, and push channels, using customer data to tailor messages for millions of shoppers.
Persado helped Vodafone Italy boost conversion rates by 42% on CRM campaigns. Vodafone used Persado's AI platform to generate and... test creative for SMS and push notifications. Over 2,000 campaigns were optimized, covering upsell, cross-sell, win-back, and loyalty. The platform identified which emotional messages worked best for each segment. Vodafone saw a 60% lift in loyalty campaign redemptions and 9% more conversions on win-back efforts.
Persado helped Vodafone Italy boost conversion rates by 42% on average across more than 2,000 SMS and push campaigns. Vodafone used Persado's... AI platform to generate and test creative messages for upsell, cross-sell, win-back, and loyalty campaigns. The platform identified which emotional framings worked best for different customer segments. Vodafone saw a 60% lift in loyalty campaign redemption rates and 9% higher win-back conversions. The partnership built a repeatable system for campaign optimization and customer engagement.
Persado helped Vodafone Italy boost conversion rates by 42% in CRM campaigns using AI-powered marketing creative. The platform optimized over... 2,000 campaigns, driving an 11% increase in total sales through SMS and push notifications. Vodafone also saw a 9% lift in winback campaign conversions and a 63% lift in SMS value creation campaigns. Persado's AI enabled personalized messaging, improved customer loyalty, and increased lifetime value.
Ally Financial used Persado's Motivation AI to boost cross-sell campaigns for mortgage, investment, and deposit products. The bank ran 12... language experiments across email and web, achieving up to 58% higher engagement than control messages. One campaign for Ally Invest saw a 57% increase in new accounts. Persado's AI doubled click-through rates and raised average conversions by 16%. The partnership helped Ally understand customer motivation and improve digital marketing results.
Ally Financial used Persado's Motivation AI to boost cross-sell campaigns for mortgage and investment products. The bank ran 12 language... experiments across email and web, seeing up to 58% higher engagement than control messages. One campaign for Ally Invest drove a 57% increase in new accounts. Average conversion rates rose by 16% across campaigns. Ally gained deeper insights into customer motivation, helping shape future marketing strategies.
