Real-World Case Studies and Customer Success Stories with Optimove

Optimove helped Stardust Casino triple its unique monthly players. The casino used Optimove to automate CRM marketing and segment players... with data-driven strategies. Personalized messaging replaced manual processes. Unique monthly depositors grew by 37%. Net revenue increased by 51%. Total deposits and wagers rose by 6.4%.
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Stake used Optimove's CRM to automate marketing and personalize player experiences. The team moved from manual email campaigns to real-time,... data-driven segmentation. During Euro 2021, Stake saw a 152% increase in total deposits and a 66% rise in net sports revenue. Customer activation rates grew by 64%. Optimove's strategic services helped Stake target players with relevant offers and boost engagement.
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Optimove helped Sisal shift from product-focused to customer-focused marketing. Sisal used Optimove's CRM to segment customers and personalize messages. This... led to a 36% increase in average future player value and a 23% rise in total deposits. The company also saw a 28% boost in NGR and a 34% increase in GG. Most of Sisal's online gaming revenue now comes from long-term customers.
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Scientific Games used Optimove's AI-powered segmentation and automated journeys to improve new player conversion. The company reduced friction in the... onboarding funnel. Optimove helped Scientific Games achieve a 33% increase in conversion rates. The solution focused on personalization and automation for iGaming. This case highlights the impact of AI-driven marketing on player engagement.
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Rank Group used Optimove Personalize to deliver personalized experiences to players. The company improved player engagement and retention rates. Optimove's... Opti-X platform enabled real-time triggers and dynamic content. Flexible data integration and intuitive management tools helped optimize CRM. Rank Group saw better performance on key metrics.
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Optimove helped Stoiximan rebuild its marketing team and processes. Stoiximan faced slow campaign updates, data bottlenecks, and low relevance with... younger audiences. With Optimove, Stoiximan gave its CRM team full control, broke data silos, and redesigned customer journeys. The same team produced more campaigns, faster, without hiring extra staff. The biggest win was a cultural shift to a "positionless" marketing mindset.
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Optimove helped Kaizen Gaming scale from 2 to 400 concurrent marketing campaigns. Kaizen replaced manual CRM processes with automated segmentation... and campaign orchestration. The company saw a 40% increase in email click rates and a 10% rise in open rates. Kaizen now reaches over 13 million customers with personalized content. The time to launch in new markets was cut in half, supporting rapid international expansion.
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Lottoland used Optimove to simplify its marketing technology stack. The company replaced over 64 tools with one central CRM platform.... This change saved Lottoland nearly 300 hours each month. Costs dropped by removing duplicate vendors. The marketing team now works in one system instead of many. Lottoland built a strong base for future marketing automation and customer engagement.
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Optimove's AI Journey Decision Agent helped Bwin UK resolve over 16,000 campaign conflicts in 28 days. The AI system selected... the best campaign for each player, based on predicted value. Bwin UK achieved 84% of the optimal deposit outcome compared to a perfect manual scenario. More than 14,000 players experienced overlapping campaign eligibility. The solution reduced manual work and improved campaign results for Bwin UK's CRM team.
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Optimove Gamify helped BetJets boost first-time deposits by 3. 5x. BetJets replaced standard bonus reminders with a gamified Plinko experience....Users played for free, unlocked rewards, and felt their deposit was earned. The no-code setup let marketing launch and optimize campaigns fast. Engagement rose, conversion windows shortened, and the process became part of BetJets' daily operations.
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Optimove helped Grupo JER expand from one to four Latin American markets. The company automated player journeys and improved segmentation.... This led to a 283% increase in player growth. Grupo JER reduced manual work and improved player retention. Retention campaigns now generate over 30% of monthly revenue. The team scaled marketing without adding staff.
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Optimove helps Betway Group boost retention marketing and real-time interactions. The platform improves A/B testing and customer engagement. Betway uses... features like an intuitive interface and predictive intelligence. These tools keep players active and loyal. Optimove supports personalized marketing at scale for Betway.
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BetMGM used Optimove to improve player retention. They applied AI-driven orchestration and cohort-based personalization. The goal was to maximize player... lifetime value. Optimove helped BetMGM deliver more relevant campaigns. This led to better engagement and long-term customer value.
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Optimove Ignite+ helped BetHog launch a fast-growing crypto casino. The platform gave BetHog the data, creative tools, and optimization power... to scale their personalized CRM quickly. BetHog used real-time player engagement to attract and retain users. All campaign management happened in one unified solution. This enabled BetHog to grow their business efficiently.
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Optimove helped Stardust Casino triple its unique monthly players. The casino used Optimove to automate CRM marketing and deliver personalized... messages. Monthly unique depositors grew by 37%. Net revenue increased by 51%. Total deposit and wager values both rose by 6.4%. Stardust Casino improved player retention and customer experience with data-driven segmentation and journey orchestration.
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Stake used Optimove to automate its CRM marketing. The team moved from manual email campaigns to automated, personalized journeys. With... Optimove, Stake segmented players into small groups and sent targeted messages in real time. During Euro 2021, Stake saw a 152% increase in total deposits, 76% more active days, and a 66% rise in net sports revenue. Customer activation rates also grew by 64%.
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Optimove helped Sisal shift from product-focused to customer-focused marketing. Sisal used Optimove's CRM software and strategic guidance to personalize communications... and segment customers. This led to a 36% increase in average player value and a 23% rise in total deposits. Sisal also saw a 28% boost in NGR and a 34% increase in GGR. 70% of Sisal's customers now drive 89% of annual online gaming revenue.
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Optimove's AI features helped Scientific Games grow faster. The company used Optimove to improve personalization and increase revenue. Scientific Games... saw better customer engagement with AI-driven campaigns. The platform made it easier to run multichannel marketing. Scientific Games benefited from more targeted and effective marketing.
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Rank Group used Optimove Personalize and Opti-X to improve player experience. They increased player engagement and retention rates. The platform... enabled real-time triggers and dynamic content. CRM became easier with flexible data integration and simple admin tools. Rank Group saw better KPIs after using Optimove.
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Stoiximan used Optimove to rebuild its marketing from the ground up. The team removed data bottlenecks and gave marketers more... control. Campaigns became faster and more relevant, especially for younger audiences. Open rates and click rates improved, leading to better conversions. The biggest win was a new culture where marketers and analysts worked as one team.
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Lottoland used Optimove to simplify its marketing technology stack. The company replaced over 64 tools with a single CRM platform.... This change saved nearly 300 hours each month by removing manual campaign steps. Lottoland also cut technology costs by eliminating duplicate vendors. The marketing team now works from one place, making campaign management easier and faster.
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Optimove helped Kaizen Gaming scale from 2 to 400 concurrent marketing campaigns. The CRM team moved from manual segmentation and... Excel reports to automated, personalized campaigns. Email templates tailored to customer preferences increased open rates by 10% and click rates by 40%. Kaizen now reaches over 13 million customers with relevant content. The time to launch in new markets was cut in half, supporting rapid international expansion.
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Optimove's AI Journey Decision Agent helped Bwin UK resolve over 16,000 campaign conflicts in 28 days. The AI system selected... the best campaign for each player, based on predicted value. Bwin UK achieved 84% of the best-case manual prioritization result, measured by total deposits. More than 14,000 players experienced overlapping campaign eligibility. The solution reduced manual work and improved marketing outcomes.
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Optimove Gamify helped BetJets boost first-time deposits by 3. 5x. BetJets replaced standard bonus reminders with a gamified Plinko experience....Users played for free and unlocked rewards, making deposits feel earned. The no-code setup let marketing launch and optimize campaigns fast. Gamification increased engagement and sped up conversion. BetJets gained full control over campaign testing and iteration.
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Optimove helped Grupo JER expand from one to four Latin American markets. The team automated player journeys and improved segmentation.... This led to a 283% increase in player growth. Manual CRM work was replaced with structured, multichannel campaigns. Player retention and deposit activity rose, with retention campaigns now driving over 30% of monthly revenue. Grupo JER scaled efficiently without adding staff.
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Optimove helps Betway Group boost retention marketing and real-time customer engagement. The platform improves A/B testing and enables more personalized... interactions. Betway benefits from an intuitive interface and predictive intelligence. These features support better customer journeys and stronger engagement. Optimove's tools help Betway drive loyalty and increase player value.
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Optimove helps BetMGM improve player retention with personalized marketing. The platform enables BetMGM to maximize player lifetime value. BetMGM uses... Optimove to deliver tailored campaigns across multiple channels. The solution supports iGaming operators with CRM maturity and multichannel orchestration. BetMGM benefits from stronger retention and sustained revenue growth.
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Optimove helped Stoiximan rebuild 70% of its CRM and marketing automation. The CRM team gained full control over lifecycle stages,... speeding up campaign execution. Real-time data access removed bottlenecks between CRM and data teams. Stoiximan redesigned all lifecycle journeys and replaced over 500 digital assets. The same team produced more campaigns, improved engagement, and fostered a culture of impact.
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Optimove helped Stardust Casino grow unique monthly players by over 3x. The casino used Optimove to automate CRM marketing and... personalize player journeys. Segmentation and real-time personalization replaced manual processes. Unique monthly depositors increased by 37%. Net revenue rose by 51%. The platform enabled smarter targeting and improved player retention.
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Sisal used Optimove to unify player data across lottery, betting, and casino. The company faced challenges with siloed data and... strict regulations. Sisal restructured its marketing teams and moved platform ownership from IT to marketing. They built customer-level segmentation and tested use cases before scaling. Optimove enabled real-time CRM and reusable campaign capabilities.
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Optimove and Meta helped Scientific Games run a six-month paid media program for five state lotteries. Using first-party player data,... they achieved up to 20% higher reach and 31% more registrations. The integration enabled daily audience refresh and secure data handling. Pennsylvania Lottery saw a 60% lower cost per first-time deposit and a 42% higher conversion rate. Creative changes lifted average deposit by 19% and total wager by 34%.
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Optimove helped Kaizen Gaming scale from 2 to 400 concurrent marketing campaigns. The CRM team automated segmentation and reporting, reducing... manual work. Personalized emails increased open rates by 10% and click-through rates by 40%. Kaizen reached over 13 million customers with targeted content. The company cut new market launch time by half, supporting rapid international expansion.
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Optimove Minigames helped JuegaenLínea gain 14,000 new leads. The company used gamified CRM to personalize player experiences at registration, login,... and deposit. Automated minigames like Drop Games and Trivia boosted engagement and reduced onboarding friction. Campaigns drove $25,220 in net returns for Valentine's Day and $16,810 for International Women's Day. Game completion rates reached up to 100%.
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Optimove Minigames helped JuegaenLínea gain 14,000 new leads. The company used real-time gamification to personalize player experiences at registration, login,... and deposit. Automated minigames like Drop Games and Trivia boosted engagement and reduced onboarding friction. Campaigns drove $25,220 in net returns for Valentine's Day and $16,810 for International Women's Day. Game completion rates reached up to 100% on optimized mechanics.
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Optimove helped Grupo JER expand from one to four LATAM markets. The company automated player journeys and improved segmentation. This... led to a 283% increase in player growth. Churn among first-time depositors dropped by 10%. Retention campaigns now generate over 30% of monthly revenue. Grupo JER scaled impact without adding to their CRM team.
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Optimove helped FDJ United cut campaign turnaround from six weeks to one day. The company automated VIP onboarding, saving 32... hours per account manager. A weekly bulletin in Sweden saw a 128% increase in click-through rate. One marketer built a 36-email journey in two weeks, replacing a multi-month process. FDJ United now beats competitors to the inbox with fast, automated campaigns.
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Entain used Optimove to centralize CRM across its global betting and gaming brands. The company moved from a fragmented, acquisition-built... CRM stack to an AI-powered decisioning engine. This shift enabled faster campaign setup, improved automation, and better customer targeting. The first rollout with bwin UK proved the new approach was more efficient and commercially effective. Entain is now extending this blueprint to other brands, focusing on continuous evolution and integration.
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Optimove helped Empresas dá Sorte cut communication costs and boost campaign results. The company used Optimove’s Self-Optimizing Campaigns to compare... RCS, push, and email channels. They saw over 90% growth in email engagement. The solution reduced RCS costs and drove incremental growth. Clear channel insights led to smarter marketing decisions.
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DAZN used Optimove to deliver over 100,000 personalized campaigns to its global sports streaming audience. Before Optimove, DAZN's CRM team... relied on SQL and analysts to build audiences, making campaign management slow and complex. With Optimove, CRM managers now create and launch campaigns without technical help. All channels, including email, push, and in-app messaging, are managed in one platform. DAZN can now quickly adapt campaigns to match changing subscriber interests.
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Optimove’s AI Journey Decisioning Agent helped Bwin UK resolve over 16,000 campaign conflicts in just 28 days. The AI system... automatically picked the best campaign for each player, based on predicted value. This approach reached 84% of the total deposit uplift possible in a perfect manual scenario. Over 14,000 players experienced overlapping campaign eligibility. Bwin UK reduced manual work and improved CRM campaign results using AI decisioning.
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Optimove Gamify helped BetJets boost first-time deposits by 3. 5x. BetJets replaced standard bonus reminders with a gamified Plinko minigame,...making deposits feel earned. The no-code setup let the marketing team launch and optimize campaigns fast, without engineering help. Users engaged more, spent more time on site, and converted quicker. The solution became a core part of BetJets' conversion process.
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Optimove helped NYRA grow their activation rate by 54%. NYRA used Optimove to automate CRM marketing and personalize customer communications.... The platform enabled hyper-segmentation, allowing 41% of segments to have 500 or fewer customers. NYRA now uses AI-driven campaigns and real-time analytics to optimize results. The team leverages multichannel orchestration and robust testing to improve campaign performance.
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Optimove helped Sisal shift from product-centric to customer-centric marketing. Sisal used Optimove’s CRM to segment customers and personalize messages. This... led to a 36% increase in average player future value and a 23% rise in total deposits. The company also saw a 28% boost in NGR and a 34% increase in GG. Most revenue now comes from long-term customers thanks to targeted communications.
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Stake used Optimove’s CRM to automate and personalize player marketing. The team moved from manual emails to targeted, real-time campaigns.... With Optimove, Stake segmented players into small groups for tailored messages. During Euro 2021, Stake saw a 152% increase in total deposit amount and a 76% rise in activity days. Customer activation rate grew by 64% thanks to Optimove’s strategic services.
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Optimove helped Favbet automate and personalize player marketing. Favbet moved from manual Excel-based processes to automated CRM campaigns. The team... used Optimove to segment players and send targeted messages. Favbet saw a 200% increase in player LTV and a 255% rise in monthly revenue. Monthly active players grew by 90% and total deposits rose by 140%.
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Optimove helped Stardust Casino increase unique monthly players by over 3x. The casino used Optimove to automate CRM marketing and... deliver personalized messages. Smart segmentation and journey orchestration replaced manual processes. Unique monthly depositors grew by 37%. Net revenue rose by 51%. The platform enabled real-time personalization and improved player retention.
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Lottoland used Optimove to simplify its marketing technology stack. The company replaced over 64 tools with one central CRM platform.... This change saved nearly 300 hours per month for the marketing team. Lottoland also cut technology costs by removing duplicate vendors. The new system made campaign management easier and improved team satisfaction. Integration with Snowflake enabled better data access and reporting.
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Stoiximan used Optimove to rebuild 70% of its CRM and speed up marketing execution. The team removed data bottlenecks and... gained real-time access to customer insights. They redesigned lifecycle journeys and replaced over 500 digital assets. Campaigns became more relevant and timely, boosting open and click-through rates. The same team produced more campaigns without hiring new staff. The biggest win was a cultural shift to positionless marketing.
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Optimove helped Kaizen Gaming scale from 2 to 400 concurrent marketing campaigns. The CRM team automated segmentation and campaign execution,... replacing manual Excel work. Personalization improved, with emails tailored to customer preferences, like favorite soccer teams. Kaizen saw a 10% increase in open rates and a 40% increase in click-through rates. The company now reaches over 13 million customers and cut new market launch time by half.
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Optimove helped Terminal X, a leading Israeli fashion e-commerce site, boost click-through rates by 279%. Terminal X used Optimove's CRM... and microsegmentation to send more relevant, personalized messages. The platform enabled precise targeting and improved customer retention. Monthly campaigns increased from 11 to 90. Terminal X improved profitability and average order value despite economic changes.
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Optimove helped Musti Group unify customer data across all stores and channels. The team used Optimove to personalize marketing campaigns... for each country and store. Musti Group automated cross-sell and upsell programs based on customer and pet data. They reduced the number of email templates needed for campaigns by a factor of three. The marketing team now launches targeted, omnichannel campaigns faster and with more precision.
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Musti uses Optimove to improve customer retention. The company runs hundreds of omnichannel campaigns with the platform. Optimove helps Musti... reduce campaign cycles to just 24 hours. Musti combines AI, data, and execution in one place. This leads to more successful marketing campaigns.
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Optimove helped Blain's Farm & Fleet boost direct response rates by 67% and direct revenue by 28%. The team used... automated customer segmentation and dynamic rewards to personalize year-end campaigns. Customers received tailored messages and gamified experiences, including a trivia game that drove 11% of site visits. The campaign achieved an 80% increase in total response rate, even after the holiday season. Blain's now plans to expand these personalized strategies for future campaigns.
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Blain's Farm & Fleet used Optimove to improve CRM marketing. The company wanted better customer journey orchestration and more loyalty.... They used Optimove's Marketing Hub and CDP to collect and analyze data. This helped them personalize campaigns and boost customer loyalty. The solution made their marketing more effective and efficient.
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Ballzy used Optimove's gamification tools to launch a Drop Game campaign. The game drove thousands of plays and a 91%... completion rate. Players spent an average of 9 minutes engaged, returning to play 9.1 times each. The campaign grew Ballzy's newsletter list and boosted brand awareness. The interactive approach outperformed traditional marketing tactics.
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Optimove helped Terminal X, Israel's top fashion e-commerce site, boost click-through rates by 279% with automated campaigns. Terminal X used... Optimove to access real-time customer data and improve segmentation. The platform enabled highly personalized messaging and targeted high-value customers. Terminal X increased monthly campaigns from 11 to 90 and improved profitability, even during economic changes. Email automation and microsegmentation led to higher open and conversion rates.
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Optimove helped Musti Group unify customer data across all stores and channels. The team used Optimove to personalize marketing campaigns... for each country and store. Musti Group automated cross-sell and upsell programs, sending the right offer to each customer. They reduced the number of campaign templates by three times. The company now runs targeted omnichannel campaigns that boost revenue and customer KPIs.
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Musti uses Optimove to run hundreds of omnichannel marketing campaigns. The platform helps Musti improve customer retention. Musti delivers personalized... messages across email, SMS, mobile, and web. Optimove supports Musti in managing campaigns at scale. Musti benefits from unified AI-driven marketing technology.
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Blain's Farm & Fleet used Optimove to improve CRM marketing. The company wanted better journey orchestration and more personalized campaigns.... They used Optimove's integrated Marketing Hub and CDP. This helped them collect data and personalize customer experiences. The result was stronger customer loyalty and improved marketing performance.
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Optimove helped Blain's Farm & Fleet boost direct response rates by 67% and direct revenue by 28%. The team used... automated persona segmentation and dynamic rewards to personalize campaigns for diverse customer groups. Gamified engagement increased site visits and kept customers interacting longer. The campaign launched after the holidays, a tough time for retail, but still achieved an 80% lift in total response rate. Blain's now has a proven model for future personalized marketing.
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Blain's Farm & Fleet used Optimove to improve CRM marketing. The company wanted better customer journey orchestration and more loyalty.... They used Optimove's Marketing Hub and CDP to collect and analyze data. This helped them personalize campaigns and boost customer loyalty. Ali Blawat, senior director of customer strategy, shared insights on the impact of these tools.
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Optimove helped Terminal X, a leading Israeli fashion e-commerce site, boost click rates by 279%. Terminal X used Optimove’s CRM... and micro-segmentation to improve customer targeting and personalize messages. The platform enabled Terminal X to ramp up monthly campaigns from 11 to 90. They increased average order value and profitability by focusing on high-value customers. Terminal X improved email automation and messaging accuracy despite economic shifts.
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Optimove helped Musti Group unify customer data from many systems. The team used Optimove to personalize marketing across channels and... countries. Musti Group created targeted campaigns for each store and region. They ran cross-sell and upsell programs using customer purchase history. The company reduced campaign template needs by three times. Musti Group improved customer experience and loyalty with automated, personalized messages.
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Eggo used Optimove Minigames to launch a gamified Match 3 campaign for Easter. The campaign drove over 190,000 game plays... in just three weeks. Each participant played an average of 38 times, spending 38 minutes with the brand. The campaign boosted brand recognition and customer loyalty. Sales data showed more consumers chose Eggo eggs for Easter celebrations.
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Coca-Cola used Optimove to create a gamified booth at the Cyber Battle event. They added two interactive games to attract... and engage visitors. The booth saw over 200 gameplays in just 7 hours. Bright visuals and live hosts kept people interested and coming back. Visitors spent more time at the booth and left with a positive brand experience. The gamified approach made Coca-Cola stand out from other exhibitors.
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Optimove helped Ādažu boost customer engagement with a gamified voting campaign. The brand launched a swipe-based game to let users... vote on nostalgic chip flavors. This interactive approach replaced passive campaigns and made it easy for customers to share their preferences. The campaign generated over 19,000 leads each week and sparked strong social buzz. On launch day, 3,836 users joined, far above typical campaign benchmarks.
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Eggo used Optimove Minigames to launch a branded Match 3 game for Easter. The campaign generated over 190,000 game plays... in three weeks. Each participant played an average of 38 times, spending 38 minutes with the brand. The most active player engaged for over 80 hours. This gamified approach boosted brand awareness and loyalty, leading to increased sales during the holiday season.
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Coca-Cola used Optimove to transform its Cyber Battle event booth with gamification. The booth featured a drop game and a... Wheel of Fortune, attracting over 200 gameplays in just 7 hours. The interactive setup increased booth traffic and kept visitors engaged longer than typical exhibition stands. Vibrant visuals and live hosting created a memorable brand experience. Attendees left with prizes and a positive emotional connection to the brand.
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Optimove helped Ādažu launch a gamified swipe voting campaign. The campaign let users vote on nostalgic chip flavors in a... fun, interactive way. Over 19,000 leads were collected each week. On launch day, 3,836 users joined the game. The campaign created strong brand buzz and made customers feel involved. Ādažu used radio, digital, and in-store channels to promote the game.
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Optimove Minigames helped Eggo boost brand awareness and customer loyalty during Easter. Eggo launched a Match 3 game, driving over... 190,000 plays in just three weeks. Each player spent an average of 38 minutes engaging with the brand. The campaign used competitive game mechanics to keep users returning. Sales data showed more consumers chose Eggo eggs for their celebrations.
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Coca-Cola used Optimove to create a gamified booth at the Cyber Battle event. They set up two interactive games to... attract and engage visitors. Over 200 games were played in just 7 hours. The booth saw increased traffic and visitors stayed longer. The experience left attendees with a strong, positive brand connection.
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Optimove helped Ādažu launch a gamified voting campaign for nostalgic potato chip flavors. The campaign used a swipe-based game, making... it easy and fun for users to share their preferences. Over 19,000 leads were generated each week, far exceeding expectations. On launch day, 3,836 users participated, driving high engagement. The campaign sparked widespread social buzz and strengthened emotional ties to the brand.
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Eggo used Optimove Minigames to launch a Match 3 game for Easter. The campaign drove over 190,000 plays in just... three weeks. Each participant played an average of 38 times, spending 38 minutes with the brand. The most active player engaged for more than 80 hours. This gamified approach boosted brand recognition and customer loyalty, leading to increased sales during the holiday.
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Coca-Cola used Optimove to create a gamified booth at the Cyber Battle event. They added two interactive games to attract... and engage visitors. Over 200 plays happened in just 7 hours. The booth saw more traffic and visitors stayed longer. People left with a positive brand experience and prizes. The games made the Coca-Cola booth stand out from others at the event.
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Optimove helped Ādažu boost customer engagement with a gamified voting campaign. The brand used a swipe-based game to let users... vote on nostalgic snack flavors. This interactive approach generated over 19,000 leads each week. On launch day, 3,836 users joined the campaign. The campaign sparked widespread social buzz and made customers feel heard.
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Optimove helped Tele2 Estonia boost lead generation with a gamified Wheel of Fortune campaign. In just two weeks, Tele2 Estonia... captured 10,069 leads and saw 18,683 gameplays. The interactive format replaced static forms, driving higher engagement and repeat participation. Real-time feedback led to campaign improvements, increasing user satisfaction. The campaign also strengthened brand visibility and customer interaction.
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Optimove helped BITE boost engagement and collect emails with a gamified Match 3 campaign. The campaign generated 567,077 visits in... 7 days before Black Friday. Players started 488,307 games, with a 98.9% completion rate. The bounce rate dropped to 14%. Each user played an average of 51 times, showing strong repeat engagement. BITE collected many emails, improving lead generation for future campaigns.
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Elisa used Optimove Minigames to celebrate the 5-year anniversary of its Elisa Huub streaming service. They launched a gamified Picture... Reveal campaign to boost loyalty and lead generation. The campaign went viral, with each confirmed player bringing in nine more organically. Each lead played the game 5.1 times on average, spending nearly 7 minutes with the brand. This approach drove strong engagement and reinforced customer loyalty.
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Elisa Eesti used Optimove Minigames to launch an interactive cybersecurity quiz during Cyber Security Month. The campaign educated users about... phishing and online threats while generating thousands of qualified leads. Elisa achieved a 90% completion rate and an average interaction time of 140 seconds. The team built and launched the campaign in just two days, saving time and resources. Gamification turned education into measurable business results.
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Optimove helped BITE boost engagement and collect emails with a gamified Match 3 campaign. The campaign drove 567,077 visits in... just 7 days. Players started 488,307 games, with a 98.9% completion rate. The landing page bounce rate dropped to 14%. Each user played the game an average of 51 times. BITE gathered many emails before Black Friday, turning a static page into a lead generation engine.
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Tele2 Estonia used a gamified wheel of fortune campaign to boost lead generation. In just two weeks, they captured 10,069... leads and recorded 18,683 plays. The interactive format replaced static forms, driving higher engagement and repeat participation. Real-time feedback helped Tele2 improve future campaigns. The campaign increased brand visibility and made lead capture more exciting for users.
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Elisa Eesti used Optimove Minigames to launch an interactive cybersecurity quiz. The campaign generated thousands of qualified leads and achieved... a 90% completion rate in just two days. Users spent an average of 140 seconds engaging with real-world threat scenarios. The marketing team quickly built and deployed the campaign, saving weeks of development time. The gamified approach educated users and drove measurable business results.
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Optimove helped BITE boost engagement and collect emails with a gamified Match 3 campaign. The campaign generated 567,077 visits in... just 7 days. Players started 488,307 games, with a 98.9% completion rate. The landing page bounce rate dropped to 14%. Each user played an average of 51 times, showing strong repeat engagement. BITE collected many emails before Black Friday, turning a static page into a lead generation engine.
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Tele2 Estonia used a gamified Wheel of Fortune campaign to boost lead generation. In just two weeks, they captured 10,069... leads and recorded 18,683 spins. The interactive approach replaced static lead forms, driving higher engagement and repeat participation. Real-time feedback helped Tele2 refine future campaigns for better user satisfaction. The campaign increased brand visibility and made lead capture more exciting for users.
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Elisa Eesti used Optimove Minigames to launch an interactive cybersecurity quiz. The campaign generated thousands of qualified leads and achieved... a 90% completion rate in just two days. Users spent an average of 140 seconds engaging with real-world threat scenarios. The marketing team quickly built and deployed the campaign, saving weeks of development time. Gamification turned education into measurable business results.
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Optimove helped BITE boost engagement and email collection with a gamified Match 3 campaign. The campaign generated 567,077 visits in... 7 days and achieved a 14% bounce rate. Users played the game an average of 51 times each. BITE collected many emails before Black Friday, improving retargeting. The campaign turned a static landing page into a high-engagement lead generator.
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Optimove Minigames helped the Estonian Football Association launch its first gamified Drop Game campaign. Over 3,000 unique players started 15,800+... games, spending 127+ hours engaging with the brand. The campaign used simple football-themed gameplay and multi-channel promotion to attract new fans and boost repeat engagement. Optional lead capture led to 10% of players submitting contact details. A built-in call-to-action drove ticket sales, with 2% of players clicking through to buy.
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Optimove Minigames helped the Asociación de Fútbol de Estonia (EFA) launch its first gamified fan campaign. The Drop Game generated... over 15,800 plays and more than 127 hours of direct brand interaction. More than 3,000 unique fans participated, with most returning to play over 10 times. The campaign drove organic engagement and led to measurable ticket sales. EFA used a frictionless entry to maximize participation and capture leads.
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Optimove Minigames helped the Estonian Football Association launch its first gamified fan campaign. Over 15,800 games were played by more... than 3,000 unique users, generating 127 hours of direct brand interaction. The campaign used a football-themed Drop Game featuring national star Karl Jakob Hein. Most players returned to play over 10 times, showing strong engagement. A banner in the game led 2% of players to click and buy tickets, turning fan activity into real business results.
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Optimove Minigames helped the Estonian Football Association launch its first gamified campaign. Over 15,800 games were played by more than... 3,000 unique fans. Fans spent over 127 hours engaging directly with the EFA brand. The campaign drove repeat participation, with most players returning more than 10 times. A secondary banner led to measurable ticket sales, with 2% of players clicking to buy. The campaign also generated ongoing organic engagement after paid ads ended.
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KPAX Marketing used Opti-X from Optimove to automate content personalization for 48 brands across 10 markets. Before Opti-X, KPAX relied... on manual updates and internal tools, which were slow and hard to scale. With Opti-X, KPAX delivered real-time, AI-driven content recommendations tailored to each player's preferences and location. This change improved efficiency, reduced operational complexity, and boosted customer engagement. The CRM team now manages personalization without technical help, saving time and effort.
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KPAX Marketing used Opti-X from Optimove to automate content personalization for 48 brands in 10 markets. Before Opti-X, KPAX relied... on manual, resource-heavy processes that limited flexibility and personalization. With Opti-X, KPAX delivered real-time, AI-powered content recommendations tailored to player preferences and locations. The CRM team gained full control, reducing operational complexity and saving significant time. KPAX now creates micro-segmented experiences, boosting engagement and efficiency across global iGaming clients.
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KPAX Marketing used Opti-X from Optimove to automate content personalization for iGaming clients. Before Opti-X, KPAX relied on manual updates... and internal tools, which were slow and hard to scale. With Opti-X, KPAX delivered real-time, AI-driven content recommendations tailored to player preferences and locations. This change improved efficiency, reduced operational complexity, and boosted customer engagement. KPAX now manages all personalization in-house, saving time and effort for their CRM team.
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