Real-World Case Studies and Customer Success Stories with Optimove

Optimove’s CRM Marketing Platform helped STS Gaming Group find customer insights and boost personalization. STS used AI to pick the... best journey for each player. They saw a big increase in player retention. 83% of segments had less than 0.4% of customers. STS sent an average of 455 monthly messages. Over 90% of live customers got monthly communications.
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Optimove helped Stake move from manual email campaigns to automated, personalized campaigns using advanced segmentation and orchestration tools. Stake now sends... highly targeted messages, with over 58% of segments containing fewer than 50 customers. This led to a 750% increase in average casino bet amount, a 64% rise in activation rate, a 161% boost in average deposit amount, and a 141% increase in average sports bet amount. Stake can now personalize player experiences based on interests, improving engagement and conversion.
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Optimove helped Sisal, a major Italian gaming and payment services group, gain deep insight into customer behavior. Sisal used Optimove... to segment customers into detailed personas and automate personalized marketing. This led to a 36% increase in average player future value, a 23% rise in total deposits, a 28% boost in NGR, and a 34% increase in GGR. Sisal credits Optimove’s software and guidance as a strategic game changer for their marketing.
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Optimove helped Rush Street Interactive reach over 50 unique customer personas with personalized messaging. The company used Optimove’s customer modeling,... micro-segmentation, and multi-channel campaign automation. Rush Street Interactive saw 3 times more players targeted with personalized communications. They achieved 8 times more approved deposits. Total approved deposit amounts increased by 4 times.
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Optimove helped Funstage run real-time, personalized marketing campaigns. Funstage used Optimove’s player modeling, segmentation, and multi-channel automation. The company saw... a 44% increase in monthly total deposit amounts. They also had a 28% rise in monthly deposits and a 43% increase in monthly depositors. Net gaming revenue grew by 35%. Funstage credits Optimove for better player loyalty and higher conversion rates.
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Optimove's customer-led marketing platform helped Favbet automate and optimize player communications. Favbet now sends personalized messages to 50 player segments... each week. These campaigns reach over 150,000 players. Favbet credits Optimove for boosting their player marketing success. The platform supports mass personalization and automation for the iGaming industry.
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Optimove helped Paul Stuart, a luxury retailer, improve customer segmentation and automate multi-channel marketing. The company used Optimove to centralize... customer data and deliver personalized communications. Within a few months, Paul Stuart moved from generic email blasts to advanced segmentation based on purchase history and campaign response. This led to higher response rates and more efficient marketing spend. The team now plans to expand personalization and use more advanced automation features.
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Optimove helped Terminal X, a leading Israeli e-commerce retailer, improve campaign profitability during economic changes. Terminal X used micro-segmentation and... personalized messaging to better understand customers. Automated campaigns saw a 279% increase in click rates. Monthly campaigns grew from 11 to 90, a 718% increase. Terminal X credits Optimove for agility and stronger customer relationships.
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Optimove helped Paul Stuart use advanced customer segmentation. The team used purchase history, campaign response, and predictive analytics. Marketers quickly... became data-driven. They now create custom campaigns and use detailed reporting. Optimove made it easier to focus resources for better business impact.
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Optimove helps Musti Group send the best message to each customer. The marketing team uses Optimove to run educational, promotional,... and replenishment campaigns. They reach customers on their favorite channels. Musti Group increased total order amount by 117% year over year. They boosted average order value by 25% and email click-to-open rates by 30%. Most campaigns target less than 0.02% of customers for high personalization.
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Optimove’s CRM Marketing Hub helped STS Gaming Group scale to 455 monthly campaigns. STS achieved over 90% live customer communication... and 83% of segments with less than 0.4% of customers. The team used AI journey mapping to boost player retention. STS now runs multichannel marketing across six channels from one platform. Personalization and automation improved all key metrics.
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Optimove helped NYRA use its customer-led marketing platform to improve campaign automation and personalization. NYRA used Optimove to run AI-driven,... lifecycle-based campaigns across multiple channels. The team saved time and resources by automating 98% of campaigns and using A/B testing in 95% of them. NYRA saw a 54% increase in activation rate and a 10% growth in live customers’ future value. Personalized offers now reach each player based on real-time and predictive behavior.
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Optimove helped Melita improve its CRM marketing. Melita wanted to grow by increasing multi-product customers and upselling. Before Optimove, campaign... setup took 4.5 hours. With Optimove, Melita reduced campaign launch time to 10 minutes. The number of campaigns doubled, surpassing 290 monthly messages. Melita now reaches over 90% of its customers each month.
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Optimove helped IDT launch new personalized campaigns in minutes or hours, not days. IDT marketers now see campaign uplift in... 2-3 days instead of weeks. Using Optimove, IDT saw a 50% increase in customers buying new services. The lifetime value of active customers grew by 17%. IDT launched over 200 new campaigns per year with Optimove.
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Optimove’s CRM Marketing Hub helped DimeCuba increase customer retention by 23%. DimeCuba used Optimove to unify customer data, create dynamic... segments, and run multichannel campaigns. The company grew average customer lifetime value by 24% and increased weekly campaigns by 231%. Optimove’s AI bot, Optibot, gave actionable recommendations that improved campaign targeting and saved time. DimeCuba now delivers more personalized marketing and scales experimentation easily.
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Optimove helped PrizePicks automate customer marketing and improve retention. The team replaced manual Excel-based processes with advanced analytics and campaign... automation. Using Optimove, PrizePicks saw a 12% increase in average net revenue per customer. They also achieved a 24% increase in contests entered and a 10% rise in deposit amounts. Optimove's segmentation, predictive analytics, and email personalization drove these results.
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Optimove helped Paper Source boost customer reactivation by 126% and conversion by 80%. The retail brand used Optimove’s CRM marketing... platform to test, learn, and scale multichannel campaigns. Paper Source gained fast insights into customer behavior and improved marketing agility. Real-time emails drove an average increase of 2.3 orders per customer. The team used unified data and campaign management tools to adapt quickly to changing customer needs.
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Optimove helped John Hardy unify all customer data for a single source of truth. The brand used Optimove to deliver... personalized omnichannel marketing and clienteling. John Hardy saw a 53% increase in monthly average net revenue and a 143% increase in purchase amount from clienteling campaigns. Real-time cart-abandonment campaigns drove average sales of $901 per customer. Customer churn dropped by 15%.
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Optimove helped IDT automate and personalize marketing for millions of customers. IDT used Optimove to launch over 200 new campaigns... per year. The number of customers purchasing new services increased by 50%. Customer lifetime value for active customers rose by 17%. Marketers at IDT now create and analyze campaigns faster, supporting rapid experimentation and segmentation.
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Optimove helped Funstage automate and personalize player marketing across multiple channels. Funstage saw a 44% increase in monthly total deposit... amounts and a 35% rise in net gaming revenue. The platform enabled realtime, scenario-based messaging and improved regulatory compliance. Funstage also achieved a 6% increase in player conversion rate and a 28% boost in monthly deposits. Optimove's segmentation and predictive modeling drove better player retention and loyalty.
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Optimove helped Rush Street Interactive boost player engagement with multi-channel personalized messaging. The CRM team used segmentation and campaign automation... to target over 50 unique customer personas. After adopting Optimove, Rush Street Interactive saw 3x more targeted players, 8x more approved deposits, and 4x higher total deposit value. The platform enabled tailored communications for different player lifecycle stages, increasing participation in online events and improving retention rates.
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Optimove helped Sweaty Betty increase total order value by 22%. The retail brand used Optimove's customer data platform to access... and unify their data. This let them run more personalized marketing and measure results. They saw a 32% drop in customer churn and a 75% decrease in acquisition cost. Retention costs fell by 47%. Sweaty Betty's marketing team now works faster and can prove the impact of their campaigns.
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Optimove helped Sisal shift from product-centric to customer-centric marketing. Sisal used Optimove’s relationship marketing software and strategic services to segment... customers and personalize communications. This led to a 36% increase in average player future value, 23% more total deposits, and a 28% rise in NGR. Sisal also saw a 34% increase in GGR. The solution unified marketing teams and improved customer loyalty and revenue.
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