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Entertainment Case Studies and Customer Success Stories with Optimove
Stake
- Entertainment
- Medium
Stake used Optimove’s CRM to automate and personalize player marketing. The team moved from manual emails to targeted, real-time campaigns.... With Optimove, Stake segmented players into small groups for tailored messages. During Euro 2021, Stake saw a 152% increase in total deposit amount and a 76% rise in activity days. Customer activation rate grew by 64% thanks to Optimove’s strategic services.
Optimove helped NYRA grow their activation rate by 54%. NYRA used Optimove to automate CRM marketing and personalize customer communications.... The platform enabled hyper-segmentation, allowing 41% of segments to have 500 or fewer customers. NYRA now uses AI-driven campaigns and real-time analytics to optimize results. The team leverages multichannel orchestration and robust testing to improve campaign performance.
Optimove helped Sisal shift from product-centric to customer-centric marketing. Sisal used Optimove’s CRM to segment customers and personalize messages. This... led to a 36% increase in average player future value and a 23% rise in total deposits. The company also saw a 28% boost in NGR and a 34% increase in GG. Most revenue now comes from long-term customers thanks to targeted communications.
Optimove helped Favbet automate and personalize player marketing. Favbet moved from manual Excel-based processes to automated CRM campaigns. The team... used Optimove to segment players and send targeted messages. Favbet saw a 200% increase in player LTV and a 255% rise in monthly revenue. Monthly active players grew by 90% and total deposits rose by 140%.
Optimove helped Stardust Casino increase unique monthly players by over 3x. The casino used Optimove to automate CRM marketing and... deliver personalized messages. Smart segmentation and journey orchestration replaced manual processes. Unique monthly depositors grew by 37%. Net revenue rose by 51%. The platform enabled real-time personalization and improved player retention.
Stoiximan used Optimove to rebuild 70% of its CRM and speed up marketing execution. The team removed data bottlenecks and... gained real-time access to customer insights. They redesigned lifecycle journeys and replaced over 500 digital assets. Campaigns became more relevant and timely, boosting open and click-through rates. The same team produced more campaigns without hiring new staff. The biggest win was a cultural shift to positionless marketing.
Lottoland used Optimove to simplify its marketing technology stack. The company replaced over 64 tools with one central CRM platform.... This change saved nearly 300 hours per month for the marketing team. Lottoland also cut technology costs by removing duplicate vendors. The new system made campaign management easier and improved team satisfaction. Integration with Snowflake enabled better data access and reporting.
Optimove helped Kaizen Gaming scale from 2 to 400 concurrent marketing campaigns. The CRM team automated segmentation and campaign execution,... replacing manual Excel work. Personalization improved, with emails tailored to customer preferences, like favorite soccer teams. Kaizen saw a 10% increase in open rates and a 40% increase in click-through rates. The company now reaches over 13 million customers and cut new market launch time by half.
Optimove Gamify helped BetJets boost first-time deposits by 3. 5x. BetJets replaced standard bonus reminders with a gamified Plinko minigame,...making deposits feel earned. The no-code setup let the marketing team launch and optimize campaigns fast, without engineering help. Users engaged more, spent more time on site, and converted faster. The new approach became a core part of BetJets' conversion strategy.
Optimove helped YesPlay, a leading iGaming brand in South Africa, scale its marketing without growing the team. YesPlay used Optimove’s... micro-segmentation and predictive analytics to automate campaigns and personalize messages. After one year, unique monthly players grew by 334% and net revenue rose by 354%. Churn dropped by 17% and total bet amount increased by 8%. YesPlay now runs smarter, data-driven marketing with a lean CRM team.
New York Racing Association (NYRA)
- Entertainment
- Large
Optimove helped NYRA boost its activation rate by 54%. NYRA used Optimove to automate 98% of campaigns and run A/B... tests on 95% of them. The platform enabled hypersegmentation, letting NYRA target players with personalized offers. NYRA saw a 10% increase in future value of active customers. Optimove's analytics and AI tools saved time and improved campaign results.
Optimove helped Funstage automate and personalize player communications across multiple channels. Funstage saw a 44% increase in total monthly deposits,... a 28% rise in monthly deposit count, and a 35% boost in net gaming revenue. The company also improved player conversion rates by 6%. Optimove's segmentation, real-time messaging, and compliance tools enabled Funstage to deliver targeted campaigns and meet regulatory requirements. Funstage gained deeper customer insights and increased player loyalty using Optimove's marketing automation platform.
FireKeepers iCasino and Sportsbook
- Entertainment
Optimove helped FireKeepers iCasino and Sportsbook cut churn rate by 4%. The platform enabled fast launch of VIP programs and... bonus optimization. FireKeepers used Optimove for multichannel marketing and customer retention. The solution improved player engagement and campaign effectiveness. Results included quick implementation and measurable retention gains.
Optimove helped Favbet automate its CRM and move from manual marketing to personalized, AI-driven campaigns. Favbet saw a 200% increase... in player lifetime value, a 90% rise in monthly active players, and a 255% boost in monthly revenue. The team used Optimove to target over 500 microsegments and send tailored messages to more than 150,000 players. Predictive analytics and automation let Favbet deliver the right offer to each player at the right time.
Optimove helped F12, a Brazilian online betting and casino operator, boost revenue by 19. 35% and increase active bettors by...36%. F12 used Optimove's behavior-based segmentation to target mid- and high-value depositors. Personalized campaigns achieved a 42% engagement rate, beating industry benchmarks. The team used data analytics and control groups to validate results and improve campaign performance. F12 now makes faster, data-driven marketing decisions with Optimove.
Optimove’s AI Journey Decisioning Agent helped Bwin UK resolve over 16,000 campaign conflicts in just 28 days. The AI system... automatically picked the best campaign for each player, based on predicted value. Bwin UK reached 84% of the deposit uplift possible in a perfect manual scenario. This reduced manual work and improved campaign outcomes. CRM teams could focus more on strategy and creativity, not conflict resolution.
Optimove helped YesPlay, a leading South African iGaming brand, scale its marketing without growing the team. YesPlay used Optimove’s CRM... to automate campaigns and personalize messages for each player. After one year, unique monthly players grew by 334% and net revenue rose by 354%. Churn dropped by 17% and total bet amount increased by 8%. YesPlay now runs smarter, data-driven marketing with real-time engagement.
Optimove helped NYRA grow their activation rate by 54%. NYRA replaced manual marketing with automated, AI-driven campaigns. The team used... Optimove to segment customers and personalize offers. They now run multichannel campaigns and track results daily. NYRA uses Optimove for reporting, analysis, and campaign optimization. The platform supports testing, control groups, and real-time targeting.
STS used Optimove to run over 455 monthly multichannel marketing campaigns. The CRM platform gave STS a single customer view,... helping them understand player behavior and preferences. STS moved from generic campaigns to highly personalized, automated marketing. The team used AI journey mapping to boost player retention and engagement. Multiple teams at STS now use Optimove to inform daily operations and improve results.
Stake used Optimove to automate and personalize their CRM marketing. The team moved from manual emails to targeted, real-time campaigns.... With Optimove, Stake segmented players into small groups for tailored messages. During Euro 2021, Stake saw a 152% increase in total deposit amount and a 66% rise in sport net revenue. Customer activation rate grew by 64% after using Optimove’s strategic services.
Optimove helped Sisal shift from product-centric to customer-centric marketing. Sisal used Optimove’s CRM to segment customers and personalize messages. This... led to a 36% increase in average player future value. Sisal also saw a 23% rise in total deposits and a 28% boost in NGR. The company unified its marketing teams and improved customer insights.
Scientific Games used Optimove’s AI-driven segmentation and automated journeys to improve new-player conversion rates. The company reduced friction in the... new-player funnel. Optimove’s platform enabled more personalized marketing. Scientific Games achieved a 33% increase in conversion. The solution focused on AI-powered customer journeys and personalization.
Rank Group used Optimove Personalize to improve player experiences. They delivered tailored content and real-time triggers to engage users. The... solution helped increase engagement and retention rates. Opti-X provided flexible data integration and easy admin tools. The platform supported dynamic content across channels. Rank Group saw better key performance metrics with Optimove.
Optimove helped Grupo JER expand from one to four LATAM markets. The team automated player journeys and improved segmentation. This... led to a 283% increase in player growth. Churn among first-time depositors dropped by 10%. Retention campaigns now drive over 30% of monthly revenue. Grupo JER scaled impact without adding headcount, focusing on player engagement and lifetime value.
Optimove helped Funstage automate and personalize player communications across multiple channels. Funstage used Optimove to segment players, trigger real-time messages,... and ensure regulatory compliance. The platform enabled rapid, targeted campaigns and improved customer insights. Funstage saw a 44% increase in monthly deposit amounts and a 35% rise in net gaming revenue. Player conversion rates also grew by 6%.
Optimove helped Favbet automate and personalize player marketing. Favbet moved from manual Excel-based processes to automated, data-driven campaigns. The team... used Optimove to target over 500 player microsegments and send weekly communications to 150,000 players. Favbet saw a 200% increase in player LTV, 90% more monthly active players, and a 255% rise in monthly revenue. The platform enabled advanced segmentation, churn prediction, and campaign automation.
Optimove helped F12, a Brazilian sports betting and online casino operator, use behavior-based segmentation to target medium and high-value depositors. F12 ran personalized... campaigns and tested them against a control group. The campaign drove a 19.35% lift in incremental revenue and a 36% increase in customers who wagered. Engagement rates reached 42%, beating industry benchmarks. F12 used Optimove’s analytics to make faster, data-driven decisions and improve campaign performance.
Optimove's Self-Optimizing Campaigns helped Empresas dá Sorte cut RCS channel costs and boost engagement. The company used Optimove to compare... channel effectiveness and make smarter marketing decisions. Email engagement grew by over 90%. The solution drove incremental growth and improved campaign ROI. Automated optimization let the team reach millions of players more efficiently.
Caesars Entertainment
- Entertainment
- Very Large
Las Vegas, USA
Optimove helped Caesars Entertainment cut campaign execution time from five days to five minutes. Caesars unified player data and automated... audience targeting with Optimove’s platform. The marketing team built a library of campaigns for instant deployment. Advanced segmentation improved targeting and spend allocation. Caesars eliminated cross-departmental bottlenecks and became more responsive to player needs.
BetMGM used Optimove’s AI-led orchestration to improve player retention. The company applied cohort-based personalization to boost engagement. Optimove helped BetMGM... maximize long-term player lifetime value. The solution focused on personalized, multichannel campaigns. BetMGM leveraged AI to predict and optimize customer journeys. This approach increased retention and value for BetMGM’s players.
Optimove helps Betway Group improve retention marketing and real-time customer interactions. The platform enables Betway to deliver personalized engagement that... keeps players active and loyal. Betway uses Optimove’s user-friendly interface and predictive intelligence to enhance A/B testing and campaign performance. The solution supports multichannel campaigns and dynamic content for better player experiences. Betway benefits from increased customer engagement and loyalty.
BetHog used Optimove Ignite+ to launch its crypto casino quickly. The platform gave BetHog AI-powered insights and tools for personalized... CRM. BetHog engaged players in real time using one unified solution. The company scaled its marketing and creative efforts fast. Optimove Ignite+ helped BetHog optimize player journeys and data-driven campaigns.
STS used Optimove to run over 455 monthly multichannel marketing campaigns. The CRM platform gave STS a single customer view,... helping them understand player behavior and preferences. STS moved from generic campaigns to highly personalized, automated marketing. The team used AI journey mapping to boost player retention and engagement. STS now manages campaigns across six channels from one platform.
Optimove helped Funstage automate and personalize player communications across multiple channels. Funstage used Optimove to segment players and deliver real-time,... event-triggered messages. The company saw a 44% increase in monthly deposit amounts and a 35% rise in net gaming revenue. Player conversion rates improved by 6%. Regulatory compliance in player messaging became easier. Funstage built stronger player loyalty and engagement with Optimove’s CRM tools.
Optimove helped Funstage automate and personalize player marketing across multiple channels. Funstage saw a 44% increase in monthly total deposit... amounts and a 35% rise in net gaming revenue. The platform enabled realtime, scenario-based messaging and improved regulatory compliance. Funstage also achieved a 6% increase in player conversion rate and a 28% boost in monthly deposits. Optimove's segmentation and predictive modeling drove better player retention and loyalty.
Optimove helped PrizePicks automate customer marketing and improve retention. The team replaced manual Excel-based processes with advanced analytics and campaign... automation. Using Optimove, PrizePicks saw a 12% increase in average net revenue per customer. They also achieved a 24% increase in contests entered and a 10% rise in deposit amounts. Optimove's segmentation, predictive analytics, and email personalization drove these results.
Optimove’s CRM Marketing Hub helped STS Gaming Group scale to 455 monthly campaigns. STS achieved over 90% live customer communication... and 83% of segments with less than 0.4% of customers. The team used AI journey mapping to boost player retention. STS now runs multichannel marketing across six channels from one platform. Personalization and automation improved all key metrics.
The New York Racing Association, Inc. (NYRA)
- Entertainment
Optimove helped NYRA use its customer-led marketing platform to improve campaign automation and personalization. NYRA used Optimove to run AI-driven,... lifecycle-based campaigns across multiple channels. The team saved time and resources by automating 98% of campaigns and using A/B testing in 95% of them. NYRA saw a 54% increase in activation rate and a 10% growth in live customers’ future value. Personalized offers now reach each player based on real-time and predictive behavior.
Retail Case Studies and Customer Success Stories with Optimove
Terminal X
- Retail
- Medium
Tel Aviv, Israel
Optimove helped Terminal X, a leading Israeli fashion e-commerce site, boost click rates by 279%. Terminal X used Optimove’s CRM... and micro-segmentation to improve customer targeting and personalize messages. The platform enabled Terminal X to ramp up monthly campaigns from 11 to 90. They increased average order value and profitability by focusing on high-value customers. Terminal X improved email automation and messaging accuracy despite economic shifts.
Optimove helped Musti Group unify customer data from many systems. The team used Optimove to personalize marketing across channels and... countries. Musti Group created targeted campaigns for each store and region. They ran cross-sell and upsell programs using customer purchase history. The company reduced campaign template needs by three times. Musti Group improved customer experience and loyalty with automated, personalized messages.
Optimove helped Blain's Farm & Fleet boost post-holiday engagement. The team used automated persona segmentation and dynamic awards to personalize... year-end campaigns. Customers received tailored messages and gamified content. The campaign drove an 80% increase in total response rate, a 67% rise in direct response, and a 28% uplift in direct revenue. Blain's built a foundation for future personalized marketing.
Optimove helped Terminal X, a leading Israeli fashion e-commerce site, boost click rates by 279%. Terminal X used Optimove’s CRM... and micro-segmentation to improve customer targeting and messaging. The platform enabled real-time data access and precise segmentation. Terminal X increased monthly campaigns from 11 to 90 and improved profitability. They filtered out less profitable customers and focused on those with higher lifetime value.
Optimove helped Musti Group unify customer data from many systems. The team used Optimove to personalize marketing campaigns for different... stores and countries. Musti Group created targeted omnichannel programs, including SMS, Facebook ads, Google Ads, and email. They automated cross-sell and replenishment campaigns based on customer and pet data. Musti Group reduced campaign template needs by three times. The solution improved customer experience and loyalty across Nordic markets.
Optimove helped Blain's Farm & Fleet boost direct response by 67% and direct revenue by 28%. The team used automated... persona segmentation to reflect customer diversity. They added behavior-based awards and personalized content to emails. A gamified trivia game increased site visits and engagement. The campaign matched holiday-period results, even after the holidays.
Optimove helped Paper Source boost customer reactivation by 126% and conversion by 80%. The retail brand used Optimove’s CRM marketing... platform to test, learn, and scale multichannel campaigns. Paper Source gained fast insights into customer behavior and improved marketing agility. Real-time emails drove an average increase of 2.3 orders per customer. The team used unified data and campaign management tools to adapt quickly to changing customer needs.
Optimove helped Sweaty Betty increase total order value by 22%. The retail brand used Optimove's customer data platform to access... and unify their data. This let them run more personalized marketing and measure results. They saw a 32% drop in customer churn and a 75% decrease in acquisition cost. Retention costs fell by 47%. Sweaty Betty's marketing team now works faster and can prove the impact of their campaigns.
Optimove helped Paul Stuart, a luxury retailer, improve customer segmentation and automate multi-channel marketing. The company used Optimove to centralize... customer data and deliver personalized communications. Within a few months, Paul Stuart moved from generic email blasts to advanced segmentation based on purchase history and campaign response. This led to higher response rates and more efficient marketing spend. The team now plans to expand personalization and use more advanced automation features.
Optimove helped Terminal X, a leading Israeli e-commerce retailer, improve campaign profitability during economic changes. Terminal X used micro-segmentation and... personalized messaging to better understand customers. Automated campaigns saw a 279% increase in click rates. Monthly campaigns grew from 11 to 90, a 718% increase. Terminal X credits Optimove for agility and stronger customer relationships.
Optimove helped Paul Stuart use advanced customer segmentation. The team used purchase history, campaign response, and predictive analytics. Marketers quickly... became data-driven. They now create custom campaigns and use detailed reporting. Optimove made it easier to focus resources for better business impact.
Optimove helps Musti Group send the best message to each customer. The marketing team uses Optimove to run educational, promotional,... and replenishment campaigns. They reach customers on their favorite channels. Musti Group increased total order amount by 117% year over year. They boosted average order value by 25% and email click-to-open rates by 30%. Most campaigns target less than 0.02% of customers for high personalization.
Banking Case Studies and Customer Success Stories with Optimove
YesPlay
- IGaming
- Medium
Optimove helped YesPlay, a top iGaming platform in South Africa, automate and personalize its marketing. After using Optimove, YesPlay saw... a 334% increase in unique monthly players and a 354% rise in net revenue. Churn dropped by 17%. Total bet amount grew by 8%. YesPlay used Optimove's micro-segmentation, real-time data, and predictive analytics to scale marketing without growing its CRM team.
Optimove helped SKS365 improve marketing coordination and campaign segmentation. The all-in-one Optimove platform made campaign management easier. SKS365 gained more... creative freedom in their marketing. The Optimove professional services team became a key part of SKS365's strategy. SKS365 now sees better results from their marketing campaigns.
Optimove helped SKS365 Group improve its CRM marketing. The platform centralized SKS365's data and automated campaign orchestration. Marketers gained more... creative freedom and could target audiences with greater precision. SKS365 saw Optimove’s professional services as a key part of their strategy. The solution simplified campaign management for the iGaming brand.
Optimove’s CRM Marketing Platform helped STS Gaming Group find customer insights and boost personalization. STS used AI to pick the... best journey for each player. They saw a big increase in player retention. 83% of segments had less than 0.4% of customers. STS sent an average of 455 monthly messages. Over 90% of live customers got monthly communications.
Optimove helped Stake move from manual email campaigns to automated, personalized campaigns using advanced segmentation and orchestration tools. Stake now sends... highly targeted messages, with over 58% of segments containing fewer than 50 customers. This led to a 750% increase in average casino bet amount, a 64% rise in activation rate, a 161% boost in average deposit amount, and a 141% increase in average sports bet amount. Stake can now personalize player experiences based on interests, improving engagement and conversion.
Optimove helped Sisal, a major Italian gaming and payment services group, gain deep insight into customer behavior. Sisal used Optimove... to segment customers into detailed personas and automate personalized marketing. This led to a 36% increase in average player future value, a 23% rise in total deposits, a 28% boost in NGR, and a 34% increase in GGR. Sisal credits Optimove’s software and guidance as a strategic game changer for their marketing.
Optimove's customer-led marketing platform helped Favbet automate and optimize player communications. Favbet now sends personalized messages to 50 player segments... each week. These campaigns reach over 150,000 players. Favbet credits Optimove for boosting their player marketing success. The platform supports mass personalization and automation for the iGaming industry.
Optimove helped Rush Street Interactive reach over 50 unique customer personas with personalized messaging. The company used Optimove’s customer modeling,... micro-segmentation, and multi-channel campaign automation. Rush Street Interactive saw 3 times more players targeted with personalized communications. They achieved 8 times more approved deposits. Total approved deposit amounts increased by 4 times.
Optimove helped Funstage run real-time, personalized marketing campaigns. Funstage used Optimove’s player modeling, segmentation, and multi-channel automation. The company saw... a 44% increase in monthly total deposit amounts. They also had a 28% rise in monthly deposits and a 43% increase in monthly depositors. Net gaming revenue grew by 35%. Funstage credits Optimove for better player loyalty and higher conversion rates.
Optimove helped IDT automate and personalize marketing for millions of customers. IDT used Optimove to launch over 200 new campaigns... per year. The number of customers purchasing new services increased by 50%. Customer lifetime value for active customers rose by 17%. Marketers at IDT now create and analyze campaigns faster, supporting rapid experimentation and segmentation.
Optimove’s CRM Marketing Hub helped DimeCuba increase customer retention by 23%. DimeCuba used Optimove to unify customer data, create dynamic... segments, and run multichannel campaigns. The company grew average customer lifetime value by 24% and increased weekly campaigns by 231%. Optimove’s AI bot, Optibot, gave actionable recommendations that improved campaign targeting and saved time. DimeCuba now delivers more personalized marketing and scales experimentation easily.
Optimove helped Melita improve its CRM marketing. Melita wanted to grow by increasing multi-product customers and upselling. Before Optimove, campaign... setup took 4.5 hours. With Optimove, Melita reduced campaign launch time to 10 minutes. The number of campaigns doubled, surpassing 290 monthly messages. Melita now reaches over 90% of its customers each month.
Optimove helped IDT launch new personalized campaigns in minutes or hours, not days. IDT marketers now see campaign uplift in... 2-3 days instead of weeks. Using Optimove, IDT saw a 50% increase in customers buying new services. The lifetime value of active customers grew by 17%. IDT launched over 200 new campaigns per year with Optimove.
Hospitality Case Studies and Customer Success Stories with Optimove
Caesars Entertainment
- Hospitality
- Very Large
Optimove helped Caesars Entertainment cut campaign launch times from five days to five minutes. Caesars' online casino team used Optimove's... Positionless Marketing Platform to unify fragmented marketing systems. This removed manual audience creation and cross-department delays. Caesars now runs advanced player segmentation and instant campaign deployment. The result is faster, more effective marketing and better allocation of spend to high-value players.
FireKeepers Casino Hotel used Optimove to reduce player churn by 4%. The team optimized bonuses and launched new VIP programs... in just days. They used customer-led marketing and data-driven journeys. This helped boost player loyalty. The casino improved retention with smarter campaigns.
Education Case Studies and Customer Success Stories with Optimove
Varsity Tutors
- Education
- Large
St. Louis, USA
Varsity Tutors used Optimove to automate campaign work. They replaced manual processes with automated personalization. This helped them boost revenue... and improve CRM performance. Optimove enabled Varsity Tutors to scale their marketing efforts. The company achieved better results with less manual effort. The solution focused on digital personalization and campaign automation.
Consumer Services Case Studies and Customer Success Stories with Optimove
Empresas dá Sorte
- Consumer Services
- Large
Optimove ayudó a Empresas dá Sorte a reducir costes y aumentar el compromiso con campañas autooptimizadas. La empresa usó inteligencia... artificial para elegir el mejor canal entre RCS, Push y correo electrónico. Lograron un crecimiento incremental y una reducción significativa de costes en RCS. La interacción con el correo electrónico subió más del 90 %. Optimove permitió decisiones de marketing más estratégicas y medibles.
KPAX Marketing
- Marketing And Advertising
- Small
London, UK
KPAX Marketing used Opti-X from Optimove to automate content personalization for 48 brands in 10 markets. Before Opti-X, KPAX relied... on manual, resource-heavy processes that limited flexibility and personalization. With Opti-X, KPAX delivered real-time, AI-powered content recommendations tailored to player preferences and locations. The platform let CRM teams control personalization without technical help, saving time and boosting engagement. KPAX now manages content for global iGaming clients more efficiently and is exploring deeper micro-segmentation.
Consumer Goods Case Studies and Customer Success Stories with Optimove
John Hardy
- Consumer Goods
- Medium
Optimove helped John Hardy unify all customer data for a single source of truth. The brand used Optimove to deliver... personalized omnichannel marketing and clienteling. John Hardy saw a 53% increase in monthly average net revenue and a 143% increase in purchase amount from clienteling campaigns. Real-time cart-abandonment campaigns drove average sales of $901 per customer. Customer churn dropped by 15%.
Other Industry Case Studies and Success Stories with Optimove
STS Gaming Group
- Gaming
- Large
Optimove CRM Marketing Hub helped STS Gaming Group run over 455 multichannel campaigns each month. STS saw 83% of segments... with less than 0.4% of their customer base, showing strong personalization. The company reached over 90% of active customers monthly. STS used Optimove's AI to map customer journeys and automate marketing. The team coordinated SMS, push, email, and ads from one platform.
Optimove helped Rush Street Interactive boost player engagement with multi-channel personalized messaging. The CRM team used segmentation and campaign automation... to target over 50 unique customer personas. After adopting Optimove, Rush Street Interactive saw 3x more targeted players, 8x more approved deposits, and 4x higher total deposit value. The platform enabled tailored communications for different player lifecycle stages, increasing participation in online events and improving retention rates.
Optimove helped Sisal shift from product-centric to customer-centric marketing. Sisal used Optimove’s relationship marketing software and strategic services to segment... customers and personalize communications. This led to a 36% increase in average player future value, 23% more total deposits, and a 28% rise in NGR. Sisal also saw a 34% increase in GGR. The solution unified marketing teams and improved customer loyalty and revenue.
EGR Power 50 2025 Rankings Reveal 52% are Optimove Clients; Including 70% of the Top 10 - GlobeNewswire
Optimove announced that 52% of the EGR Power 50 Ranking 2025 and 70% of the Top 10 operators are its clients, highlighting its dominance in the iGaming and sports betting sectors. This recognition underscores... the effectiveness of its Positionless Marketing Platform, which empowers marketers with AI-driven tools for personalized engagement, enhancing customer lifetime value.
Holiday Extremes: Shoppers Like Email, But Are Showing Signs Of Marketing Fatigue
Magency Life, WeClub Malaysia, and 2up. io have chosen Optimove as their player engagement platform. The integration is live, enabling...operators to create marketing campaigns based on player behavior.
Optimove expands in APAC as 3 iGaming operators join its platform
Optimove has expanded its presence in the Asia Pacific region by onboarding three iGaming operatorsMagency Life, WeClub Malaysia, and 2up. ioas clients for...its player engagement platform. This expansion follows the company's formal launch in the region and highlights its Positionless Marketing platform, which enhances marketing efficiency and supports scalable real-time marketing. Optimove's Ignite+ program further aids emerging operators with CRM guidance and insights.
Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform - GlobeNewswire
Magency Life, WeClub Malaysia, and 2up. io have adopted Optimoves player engagement platform following Optimoves APAC launch. This expansion strengthens...Optimoves presence in the Asia-Pacific iGaming sector, enabling operators to leverage data-driven, AI-powered marketing orchestration for improved player engagement and marketing efficiency.
