Real-World Case Studies and Customer Success Stories with Optimove

Optimove’s CRM Marketing Platform helped STS Gaming Group find customer insights and boost personalization. STS used AI to pick the best journey for each player. They saw a big increase in player ret...ention. 83% of segments had less than 0.4% of customers. STS sent an average of 455 monthly messages. Over 90% of live customers got monthly communications.
Show More..

Optimove helped Stake move from manual email campaigns to automated, personalized campaigns using advanced segmentation and orchestration tools. Stake now sends highly targeted messages, with over 58...% of segments containing fewer than 50 customers. This led to a 750% increase in average casino bet amount, a 64% rise in activation rate, a 161% boost in average deposit amount, and a 141% increase in average sports bet amount. Stake can now personalize player experiences based on interests, improving engagement and conversion.
Show More..

Optimove helped Sisal, a major Italian gaming and payment services group, gain deep insight into customer behavior. Sisal used Optimove to segment customers into detailed personas and automate person...alized marketing. This led to a 36% increase in average player future value, a 23% rise in total deposits, a 28% boost in NGR, and a 34% increase in GGR. Sisal credits Optimove’s software and guidance as a strategic game changer for their marketing.
Show More..

Optimove helped Rush Street Interactive reach over 50 unique customer personas with personalized messaging. The company used Optimove’s customer modeling, micro-segmentation, and multi-channel campai...gn automation. Rush Street Interactive saw 3 times more players targeted with personalized communications. They achieved 8 times more approved deposits. Total approved deposit amounts increased by 4 times.
Show More..

Optimove helped Funstage run real-time, personalized marketing campaigns. Funstage used Optimove’s player modeling, segmentation, and multi-channel automation. The company saw a 44% increase in month...ly total deposit amounts. They also had a 28% rise in monthly deposits and a 43% increase in monthly depositors. Net gaming revenue grew by 35%. Funstage credits Optimove for better player loyalty and higher conversion rates.
Show More..

Optimove's customer-led marketing platform helped Favbet automate and optimize player communications. Favbet now sends personalized messages to 50 player segments each week. These campaigns reach ove...r 150,000 players. Favbet credits Optimove for boosting their player marketing success. The platform supports mass personalization and automation for the iGaming industry.
Show More..

Optimove helped Paul Stuart, a luxury retailer, improve customer segmentation and automate multi-channel marketing. The company used Optimove to centralize customer data and deliver personalized comm...unications. Within a few months, Paul Stuart moved from generic email blasts to advanced segmentation based on purchase history and campaign response. This led to higher response rates and more efficient marketing spend. The team now plans to expand personalization and use more advanced automation features.
Show More..

Optimove helped Terminal X, a leading Israeli e-commerce retailer, improve campaign profitability during economic changes. Terminal X used micro-segmentation and personalized messaging to better unde...rstand customers. Automated campaigns saw a 279% increase in click rates. Monthly campaigns grew from 11 to 90, a 718% increase. Terminal X credits Optimove for agility and stronger customer relationships.
Show More..

Optimove helped Paul Stuart use advanced customer segmentation. The team used purchase history, campaign response, and predictive analytics. Marketers quickly became data-driven. They now create cust...om campaigns and use detailed reporting. Optimove made it easier to focus resources for better business impact.
Show More..

Optimove helps Musti Group send the best message to each customer. The marketing team uses Optimove to run educational, promotional, and replenishment campaigns. They reach customers on their favorit...e channels. Musti Group increased total order amount by 117% year over year. They boosted average order value by 25% and email click-to-open rates by 30%. Most campaigns target less than 0.02% of customers for high personalization.
Show More..

Optimove’s CRM Marketing Hub helped STS Gaming Group scale to 455 monthly campaigns. STS achieved over 90% live customer communication and 83% of segments with less than 0.4% of customers. The team u...sed AI journey mapping to boost player retention. STS now runs multichannel marketing across six channels from one platform. Personalization and automation improved all key metrics.
Show More..

Optimove helped NYRA use its customer-led marketing platform to improve campaign automation and personalization. NYRA used Optimove to run AI-driven, lifecycle-based campaigns across multiple channel...s. The team saved time and resources by automating 98% of campaigns and using A/B testing in 95% of them. NYRA saw a 54% increase in activation rate and a 10% growth in live customers’ future value. Personalized offers now reach each player based on real-time and predictive behavior.
Show More..

Optimove helped Melita improve its CRM marketing. Melita wanted to grow by increasing multi-product customers and upselling. Before Optimove, campaign setup took 4.5 hours. With Optimove, Melita redu...ced campaign launch time to 10 minutes. The number of campaigns doubled, surpassing 290 monthly messages. Melita now reaches over 90% of its customers each month.
Show More..

Optimove helped IDT launch new personalized campaigns in minutes or hours, not days. IDT marketers now see campaign uplift in 2-3 days instead of weeks. Using Optimove, IDT saw a 50% increase in cust...omers buying new services. The lifetime value of active customers grew by 17%. IDT launched over 200 new campaigns per year with Optimove.
Show More..