Real-World Case Studies and Customer Success Stories with Optimove

Optimove helped F12, a Brazilian sports betting and online casino operator, use behavior-based segmentation to target medium and high-value depositors. F12 ran personalized... campaigns and tested them against a control group. The campaign drove a 19.35% lift in incremental revenue and a 36% increase in customers who wagered. Engagement rates reached 42%, beating industry benchmarks. F12 used Optimove’s analytics to make faster, data-driven decisions and improve campaign performance.
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Optimove helped Favbet automate player communications and move away from manual marketing. Favbet used Optimove's segmentation, predictive analytics, and automation... to target over 500 player microsegments. The company saw a 200% increase in average player LTV, a 90% rise in monthly active players, and a 255% boost in monthly revenue. Favbet now sends personalized messages to 150,000 players each week. Optimove enabled Favbet to test hundreds of marketing ideas and improve service quality.
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Optimove helped Funstage automate and personalize player marketing across channels. Funstage saw a 44% increase in monthly total deposit amounts... and a 35% rise in net gaming revenue. The platform enabled real-time, scenario-based communications and improved regulatory compliance. Marketers used Optimove’s segmentation and customer insight tools to deliver targeted offers and respond instantly to player behavior. Funstage improved player retention and conversion rates with Optimove’s AI-driven campaign management.
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Optimove's Opti-X platform helped Rank Group improve player experiences. The company used real-time triggers and dynamic content to boost engagement... and retention. Opti-X made CRM easier with admin tools and flexible data integration. Rank Group saw better KPIs and more personalized marketing. The solution focused on digital experience and customer engagement.
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Optimove helped Stake increase average deposit amount by 161%. Stake used Optimove to automate CRM marketing and segment players into... small, targeted groups. The platform enabled Stake to move from manual emails to personalized, real-time campaigns. Stake also saw a 750% increase in average casino bet amount and a 64% rise in activation rate. Optimove's segmentation and real-time data tools drove higher player engagement and loyalty.
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Optimove’s CRM Marketing Hub helped STS Gaming Group scale to 455 monthly campaigns. STS achieved over 90% live customer communication... and 83% of segments with less than 0.4% of customers. The platform unified customer data for better insights and enabled highly personalized, multichannel marketing. STS used AI journey mapping to boost player retention and automate campaigns across six channels.
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Optimove helped NYRA grow their activation rate by 54%. NYRA used Optimove to automate 98% of campaigns and run A/B... tests on 95% of them. The platform enabled hyper-segmentation and personalized, multichannel marketing. NYRA saw a 10% increase in live customers’ future value. Optimove’s AI and analytics tools improved campaign targeting and reporting.
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Optimove’s AI Journey Decisioning Agent helped Bwin UK resolve over 16,000 campaign conflicts in just 28 days. The AI solution... eliminated crossfiring campaigns for more than 14,000 players and captured 84% of the achievable deposit uplift compared to a perfect manual scenario. Bwin’s CRM team saved time by avoiding manual prioritization, focusing instead on strategy and creative work. This led to better campaign management and improved player engagement in the iGaming sector.
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Optimove helped F12, a Brazilian online betting and casino operator, boost revenue by 19. 35% and increase active bettors by...36%. F12 used Optimove's behavior-based segmentation to target mid- and high-value depositors. Personalized campaigns achieved a 42% engagement rate, beating industry benchmarks. The team used data analytics and control groups to validate results and improve campaign performance. F12 now makes faster, data-driven marketing decisions with Optimove.
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Optimove helped Favbet automate its CRM and move from manual marketing to personalized, AI-driven campaigns. Favbet saw a 200% increase... in player lifetime value, a 90% rise in monthly active players, and a 255% boost in monthly revenue. The team used Optimove to target over 500 microsegments and send tailored messages to more than 150,000 players. Predictive analytics and automation let Favbet deliver the right offer to each player at the right time.
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Optimove helped FireKeepers iCasino and Sportsbook cut churn rate by 4%. The platform enabled fast launch of VIP programs and... bonus optimization. FireKeepers used Optimove for multichannel marketing and customer retention. The solution improved player engagement and campaign effectiveness. Results included quick implementation and measurable retention gains.
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Optimove helped Funstage automate and personalize player communications across multiple channels. Funstage saw a 44% increase in total monthly deposits,... a 28% rise in monthly deposit count, and a 35% boost in net gaming revenue. The company also improved player conversion rates by 6%. Optimove's segmentation, real-time messaging, and compliance tools enabled Funstage to deliver targeted campaigns and meet regulatory requirements. Funstage gained deeper customer insights and increased player loyalty using Optimove's marketing automation platform.
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Optimove helped NYRA boost its activation rate by 54%. NYRA used Optimove to automate 98% of campaigns and run A/B... tests on 95% of them. The platform enabled hypersegmentation, letting NYRA target players with personalized offers. NYRA saw a 10% increase in future value of active customers. Optimove's analytics and AI tools saved time and improved campaign results.
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Optimove helped NYRA use its customer-led marketing platform to improve campaign automation and personalization. NYRA used Optimove to run AI-driven,... lifecycle-based campaigns across multiple channels. The team saved time and resources by automating 98% of campaigns and using A/B testing in 95% of them. NYRA saw a 54% increase in activation rate and a 10% growth in live customers’ future value. Personalized offers now reach each player based on real-time and predictive behavior.
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Optimove’s CRM Marketing Hub helped STS Gaming Group scale to 455 monthly campaigns. STS achieved over 90% live customer communication... and 83% of segments with less than 0.4% of customers. The team used AI journey mapping to boost player retention. STS now runs multichannel marketing across six channels from one platform. Personalization and automation improved all key metrics.
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Optimove helped Funstage automate and personalize player marketing across multiple channels. Funstage saw a 44% increase in monthly total deposit... amounts and a 35% rise in net gaming revenue. The platform enabled realtime, scenario-based messaging and improved regulatory compliance. Funstage also achieved a 6% increase in player conversion rate and a 28% boost in monthly deposits. Optimove's segmentation and predictive modeling drove better player retention and loyalty.
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Optimove helped PrizePicks automate customer marketing and improve retention. The team replaced manual Excel-based processes with advanced analytics and campaign... automation. Using Optimove, PrizePicks saw a 12% increase in average net revenue per customer. They also achieved a 24% increase in contests entered and a 10% rise in deposit amounts. Optimove's segmentation, predictive analytics, and email personalization drove these results.
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Optimove helped Funstage automate and personalize player communications across multiple channels. Funstage saw a 44% increase in monthly total deposit... amounts and a 35% rise in net gaming revenue. The platform enabled real-time, scenario-based messaging and improved regulatory compliance. Marketers used Optimove’s segmentation and customer insight tools to target hundreds of player personas. Funstage minimized negative player experiences and boosted retention with event-triggered campaigns.
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Optimove’s CRM Marketing Hub helped STS Gaming Group scale to 455 monthly campaigns. STS achieved over 90% live customer communication... and 83% of segments with less than 0.4% of customers. The platform unified customer data, enabling deep insights and advanced personalization. STS used AI journey mapping to boost player retention and automate multichannel marketing. Teams across customer service, responsible gaming, and VIP management also benefited from Optimove’s features.
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Optimove helped Grupo JER expand in LATAM by automating CRM and marketing. Manual processes were replaced with lifecycle automation and... structured player journeys. This led to a 283% increase in player growth. Deposit activity improved from 16% to 25% with better segmentation and timing. Retention campaigns generated over 30% of monthly revenue from active players. Grupo JER scaled across multiple countries without increasing team size.
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Optimove helped SKS365 Group improve marketing orchestration and targeting. The platform made campaign management easier and gave the team more... creative freedom. SKS365 used Optimove’s all-in-one solution to simplify their marketing challenges. The Professional Services team at Optimove became a key part of SKS365’s strategy. This partnership boosted SKS365’s marketing results in the iGaming sector.
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Optimove helped YesPlay, a leading South African iGaming platform, automate and personalize its marketing. After using Optimove, YesPlay saw unique... monthly players rise by 334% and net revenue grow by 354%. Churn dropped by 17% and total bet amount increased by 8%. The CRM team used micro-segmentation, predictive analytics, and real-time data to target customers and scale campaigns. YesPlay now runs smarter, more efficient marketing with fewer manual tasks.
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Optimove helped SKS365 improve marketing coordination and campaign segmentation. The all-in-one Optimove platform made campaign management easier. SKS365 gained more... creative freedom in their marketing. The Optimove professional services team became a key part of SKS365's strategy. SKS365 now sees better results from their marketing campaigns.
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Optimove helped YesPlay, a top iGaming platform in South Africa, automate and personalize its marketing. After using Optimove, YesPlay saw... a 334% increase in unique monthly players and a 354% rise in net revenue. Churn dropped by 17%. Total bet amount grew by 8%. YesPlay used Optimove's micro-segmentation, real-time data, and predictive analytics to scale marketing without growing its CRM team.
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Optimove helped Funstage run real-time, personalized marketing campaigns. Funstage used Optimove’s player modeling, segmentation, and multi-channel automation. The company saw... a 44% increase in monthly total deposit amounts. They also had a 28% rise in monthly deposits and a 43% increase in monthly depositors. Net gaming revenue grew by 35%. Funstage credits Optimove for better player loyalty and higher conversion rates.
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Optimove helped Rush Street Interactive reach over 50 unique customer personas with personalized messaging. The company used Optimove’s customer modeling,... micro-segmentation, and multi-channel campaign automation. Rush Street Interactive saw 3 times more players targeted with personalized communications. They achieved 8 times more approved deposits. Total approved deposit amounts increased by 4 times.
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Optimove helped Sisal, a major Italian gaming and payment services group, gain deep insight into customer behavior. Sisal used Optimove... to segment customers into detailed personas and automate personalized marketing. This led to a 36% increase in average player future value, a 23% rise in total deposits, a 28% boost in NGR, and a 34% increase in GGR. Sisal credits Optimove’s software and guidance as a strategic game changer for their marketing.
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Optimove helped Stake move from manual email campaigns to automated, personalized campaigns using advanced segmentation and orchestration tools. Stake now sends... highly targeted messages, with over 58% of segments containing fewer than 50 customers. This led to a 750% increase in average casino bet amount, a 64% rise in activation rate, a 161% boost in average deposit amount, and a 141% increase in average sports bet amount. Stake can now personalize player experiences based on interests, improving engagement and conversion.
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Optimove’s CRM Marketing Platform helped STS Gaming Group find customer insights and boost personalization. STS used AI to pick the... best journey for each player. They saw a big increase in player retention. 83% of segments had less than 0.4% of customers. STS sent an average of 455 monthly messages. Over 90% of live customers got monthly communications.
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Optimove's customer-led marketing platform helped Favbet automate and optimize player communications. Favbet now sends personalized messages to 50 player segments... each week. These campaigns reach over 150,000 players. Favbet credits Optimove for boosting their player marketing success. The platform supports mass personalization and automation for the iGaming industry.
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Optimove helps BetMGM improve player retention with advanced personalization. The platform enables BetMGM to maximize player lifetime value. BetMGM uses... Optimove to deliver targeted, multichannel marketing campaigns. Personalization drives better engagement and loyalty for BetMGM. The solution supports BetMGM's growth in the iGaming industry.
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Optimove helps Betway Group improve retention marketing and customer engagement. The platform supports A/B testing and real-time interactions. Betway Group... values Optimove's user-friendly UI and predictive intelligence. These features help Betway Group run better campaigns and connect with customers more effectively.
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Optimove helped Terminal X, a top fashion eCommerce site, boost click rates by 279%. The platform enabled Terminal X to... ramp up monthly campaigns from 11 to 90. Micro-segmentation and personalized messaging improved customer targeting and campaign profitability. Terminal X filtered out less profitable customers and focused on those with higher lifetime value. Despite economic shifts, the company saw higher average order value and better business results.
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Optimove’s CRM Marketing Hub helped Musti Group boost total order amount by 117% year over year. The company used Optimove... to unify customer data and personalize campaigns. Musti Group increased average order value by 25% and email click-to-open rates by 30%. The platform enabled hyper-localized marketing and cross-sell campaigns across multiple countries. Musti Group now delivers targeted offers and improves customer loyalty with Optimove.
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Optimove helped Sweaty Betty increase total order value by 22%. The retail brand used Optimove's customer data platform to access... and unify their data. This let them run more personalized marketing and measure results. They saw a 32% drop in customer churn and a 75% decrease in acquisition cost. Retention costs fell by 47%. Sweaty Betty's marketing team now works faster and can prove the impact of their campaigns.
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Optimove helps Musti Group send the best message to each customer. The marketing team uses Optimove to run educational, promotional,... and replenishment campaigns. They reach customers on their favorite channels. Musti Group increased total order amount by 117% year over year. They boosted average order value by 25% and email click-to-open rates by 30%. Most campaigns target less than 0.02% of customers for high personalization.
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Optimove helped Paul Stuart use advanced customer segmentation. The team used purchase history, campaign response, and predictive analytics. Marketers quickly... became data-driven. They now create custom campaigns and use detailed reporting. Optimove made it easier to focus resources for better business impact.
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Optimove helped Terminal X, a leading Israeli e-commerce retailer, improve campaign profitability during economic changes. Terminal X used micro-segmentation and... personalized messaging to better understand customers. Automated campaigns saw a 279% increase in click rates. Monthly campaigns grew from 11 to 90, a 718% increase. Terminal X credits Optimove for agility and stronger customer relationships.
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Optimove helped Paul Stuart, a luxury retailer, improve customer segmentation and automate multi-channel marketing. The company used Optimove to centralize... customer data and deliver personalized communications. Within a few months, Paul Stuart moved from generic email blasts to advanced segmentation based on purchase history and campaign response. This led to higher response rates and more efficient marketing spend. The team now plans to expand personalization and use more advanced automation features.
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Optimove helped Paper Source boost customer reactivation by 126% and conversion by 80%. The retail brand used Optimove’s CRM marketing... platform to test, learn, and scale multichannel campaigns. Paper Source gained fast insights into customer behavior and improved marketing agility. Real-time emails drove an average increase of 2.3 orders per customer. The team used unified data and campaign management tools to adapt quickly to changing customer needs.
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Optimove helped Blain's Farm & Fleet improve CRM marketing. The company used Optimove's Marketing Hub and CDP to boost journey... orchestration and personalization. Ali Blawat, Senior Director of Customer Strategy, shared how analytics and data collection played a key role. The solution also enhanced customer loyalty. The case highlights the impact of integrated marketing technology in retail.
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Optimove helped IDT launch new personalized campaigns in minutes or hours, not days. IDT marketers now see campaign uplift in... 2-3 days instead of weeks. Using Optimove, IDT saw a 50% increase in customers buying new services. The lifetime value of active customers grew by 17%. IDT launched over 200 new campaigns per year with Optimove.
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Optimove helped Melita improve its CRM marketing. Melita wanted to grow by increasing multi-product customers and upselling. Before Optimove, campaign... setup took 4.5 hours. With Optimove, Melita reduced campaign launch time to 10 minutes. The number of campaigns doubled, surpassing 290 monthly messages. Melita now reaches over 90% of its customers each month.
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Optimove helped IDT automate and personalize marketing for millions of customers. IDT used Optimove to launch over 200 new campaigns... per year. The number of customers purchasing new services increased by 50%. Customer lifetime value for active customers rose by 17%. Marketers at IDT now create and analyze campaigns faster, supporting rapid experimentation and segmentation.
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Optimove’s CRM Marketing Hub helped DimeCuba increase customer retention by 23%. DimeCuba used Optimove to unify customer data, create dynamic... segments, and run multichannel campaigns. The company grew average customer lifetime value by 24% and increased weekly campaigns by 231%. Optimove’s AI bot, Optibot, gave actionable recommendations that improved campaign targeting and saved time. DimeCuba now delivers more personalized marketing and scales experimentation easily.
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Optimove helped FireKeepers iCasino and Sportsbook cut churn by 4%. The platform made it easy to optimize bonuses and launch... VIP programs in just days. FireKeepers used Optimove to improve player retention and engagement. The solution focused on personalized marketing and customer journey automation. Results included faster campaign launches and better customer loyalty.
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Optimove helped Caesars Entertainment cut campaign execution time from 5 days to 5 minutes. Caesars used the Positionless Marketing Platform... to let their team build and run campaigns on their own. This made their marketing much faster. Asadul Shah, VP of online casino promotion strategy, shared this success. The platform improved campaign speed and team independence.
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Optimove helped Caesars Entertainment cut campaign launch times from five days to five minutes. Caesars' online casino team used Optimove's... Positionless Marketing Platform to unify fragmented marketing systems. This removed manual audience creation and cross-department delays. Caesars now runs advanced player segmentation and instant campaign deployment. The result is faster, more effective marketing and better allocation of spend to high-value players.
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Optimove helped Varsity Tutors remove manual work and boost personalization. The platform enabled Varsity Tutors to automate marketing tasks. This... led to better results and more efficient campaigns. Varsity Tutors used Optimove to improve customer engagement. The solution focused on personalized, multichannel marketing. The case highlights Optimove's impact in the education sector.
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Optimove ayudó a Empresas dá Sorte a reducir costes y aumentar el compromiso con campañas autooptimizadas. La empresa usó inteligencia... artificial para elegir el mejor canal entre RCS, Push y correo electrónico. Lograron un crecimiento incremental y una reducción significativa de costes en RCS. La interacción con el correo electrónico subió más del 90 %. Optimove permitió decisiones de marketing más estratégicas y medibles.
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Opti-X helped KPAX Marketing automate content personalization for 48 brands in 10 markets. Before Opti-X, KPAX used manual, resource-heavy processes... that limited flexibility. With Opti-X, KPAX now delivers real-time, AI-powered recommendations tailored to player preferences and locations. The platform reduced operational complexity and let CRM teams manage content without tech support. KPAX improved engagement and efficiency, setting a new standard for iGaming marketing.
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Optimove helped John Hardy unify all customer data for a single source of truth. The brand used Optimove to deliver... personalized omnichannel marketing and clienteling. John Hardy saw a 53% increase in monthly average net revenue and a 143% increase in purchase amount from clienteling campaigns. Real-time cart-abandonment campaigns drove average sales of $901 per customer. Customer churn dropped by 15%.
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Optimove's Self-Optimizing Campaigns helped Empresas dá Sorte cut RCS channel costs and boost email engagement by over 90%. The company used... AI to compare channel effectiveness and shift users to their preferred channels. This led to incremental growth and smarter marketing spend. The solution gave clear insights into channel performance and improved campaign impact. Automated optimization proved effective for reducing costs and increasing returns.
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Optimove helps Scientific Games grow faster with AI-powered personalization. The platform boosts revenue and improves customer engagement. Scientific Games uses... Optimove to deliver targeted campaigns and better customer experiences. AI capabilities drive more effective marketing and higher returns.
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Optimove helped Sisal, a major Italian gaming and payment services group, become more customer centric. Sisal used Optimove’s relationship marketing... software and strategic services to shift from product-focused to customer-focused marketing. The company segmented customers into detailed personas and automated personalized messaging. This led to a 36% increase in average player future value, 23% more total deposits, 28% higher NGR, and 34% growth in GGR. Sisal now delivers relevant, personalized communications that drive strong revenue growth.
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Optimove CRM Marketing Hub helped STS Gaming Group run over 455 multichannel campaigns each month. STS saw 83% of segments... with less than 0.4% of their customer base, showing strong personalization. The company reached over 90% of active customers monthly. STS used Optimove's AI to map customer journeys and automate marketing. The team coordinated SMS, push, email, and ads from one platform.
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Optimove helped Sisal shift from product-centric to customer-centric marketing. Sisal used Optimove’s relationship marketing software and strategic services to segment... customers and personalize communications. This led to a 36% increase in average player future value, 23% more total deposits, and a 28% rise in NGR. Sisal also saw a 34% increase in GGR. The solution unified marketing teams and improved customer loyalty and revenue.
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Optimove helped Rush Street Interactive boost player engagement with multi-channel personalized messaging. The CRM team used segmentation and campaign automation... to target over 50 unique customer personas. After adopting Optimove, Rush Street Interactive saw 3x more targeted players, 8x more approved deposits, and 4x higher total deposit value. The platform enabled tailored communications for different player lifecycle stages, increasing participation in online events and improving retention rates.
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Optimove Ignite+ helped BetHog, a crypto casino, scale its personalized CRM quickly. The platform gave BetHog real-time data, creative tools,... and optimization features in one place. BetHog used these tools to engage players instantly. The solution supported fast growth and improved player engagement. Kyle Wachtel, CMO of BetHog, shared this experience.
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