Real-World Case Studies and Customer Success Stories with Optimove

Optimove helps Musti Group send the best message to each customer. The marketing team uses Optimove to run educational, promotional, and replenishment campaigns. They reach customers on their favorit...e channels. Musti Group increased total order amount by 117% year over year. They boosted average order value by 25% and email click-to-open rates by 30%. Most campaigns target less than 0.02% of customers for high personalization.
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Optimove helped Terminal X, a leading Israeli e-commerce retailer, improve campaign profitability during economic changes. Terminal X used micro-segmentation and personalized messaging to better unde...rstand customers. Automated campaigns saw a 279% increase in click rates. Monthly campaigns grew from 11 to 90, a 718% increase. Terminal X credits Optimove for agility and stronger customer relationships.
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Optimove helped Paul Stuart use advanced customer segmentation. The team used purchase history, campaign response, and predictive analytics. Marketers quickly became data-driven. They now create cust...om campaigns and use detailed reporting. Optimove made it easier to focus resources for better business impact.
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Optimove helped NYRA use its customer-led marketing platform to improve campaign automation and personalization. NYRA used Optimove to run AI-driven, lifecycle-based campaigns across multiple channel...s. The team saved time and resources by automating 98% of campaigns and using A/B testing in 95% of them. NYRA saw a 54% increase in activation rate and a 10% growth in live customers’ future value. Personalized offers now reach each player based on real-time and predictive behavior.
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Optimove helped Funstage run real-time, personalized marketing campaigns. Funstage used Optimove’s player modeling, segmentation, and multi-channel automation. The company saw a 44% increase in month...ly total deposit amounts. They also had a 28% rise in monthly deposits and a 43% increase in monthly depositors. Net gaming revenue grew by 35%. Funstage credits Optimove for better player loyalty and higher conversion rates.
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Optimove helped Rush Street Interactive reach over 50 unique customer personas with personalized messaging. The company used Optimove’s customer modeling, micro-segmentation, and multi-channel campai...gn automation. Rush Street Interactive saw 3 times more players targeted with personalized communications. They achieved 8 times more approved deposits. Total approved deposit amounts increased by 4 times.
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Optimove’s CRM Marketing Platform helped STS Gaming Group find customer insights and boost personalization. STS used AI to pick the best journey for each player. They saw a big increase in player ret...ention. 83% of segments had less than 0.4% of customers. STS sent an average of 455 monthly messages. Over 90% of live customers got monthly communications.
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Optimove helped Sisal, a major Italian gaming and payment services group, gain deep insight into customer behavior. Sisal used Optimove to segment customers into detailed personas and automate person...alized marketing. This led to a 36% increase in average player future value, a 23% rise in total deposits, a 28% boost in NGR, and a 34% increase in GGR. Sisal credits Optimove’s software and guidance as a strategic game changer for their marketing.
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Optimove helped Stake move from manual email campaigns to automated, personalized campaigns using advanced segmentation and orchestration tools. Stake now sends highly targeted messages, with over 58...% of segments containing fewer than 50 customers. This led to a 750% increase in average casino bet amount, a 64% rise in activation rate, a 161% boost in average deposit amount, and a 141% increase in average sports bet amount. Stake can now personalize player experiences based on interests, improving engagement and conversion.
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Optimove's customer-led marketing platform helped Favbet automate and optimize player communications. Favbet now sends personalized messages to 50 player segments each week. These campaigns reach ove...r 150,000 players. Favbet credits Optimove for boosting their player marketing success. The platform supports mass personalization and automation for the iGaming industry.
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Optimove powered Funstage's real-time campaigns, resulting in a 44% increase in monthly total deposit amounts, enhancing customer engagement and retention.

STS Gaming Group improved player retention significantly by using Optimove's AI-driven CRM platform to personalize customer journeys and campaign orchestration.

Optimove helped Melita improve its CRM marketing. Melita wanted to grow by increasing multi-product customers and upselling. Before Optimove, campaign setup took 4.5 hours. With Optimove, Melita redu...ced campaign launch time to 10 minutes. The number of campaigns doubled, surpassing 290 monthly messages. Melita now reaches over 90% of its customers each month.
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Optimove helped IDT launch new personalized campaigns in minutes or hours, not days. IDT marketers now see campaign uplift in 2-3 days instead of weeks. Using Optimove, IDT saw a 50% increase in cust...omers buying new services. The lifetime value of active customers grew by 17%. IDT launched over 200 new campaigns per year with Optimove.
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Using Optimove, Paper Source’s marketers now orchestrate and measure multichannel campaigns and journeys, at scale.

Adore Me Uses Optimove to Significantly Increase Revenues and Order Volume

Paul Stuart Revolutionizes Its Customer Marketing with Optimove

Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, and more.

Rush Street Interactive uses Optimove’s customer modeling, micro-segmentation and multi-channel campaign automation capabilities to communicate separately with over 50 unique customer personas.

Using Optimove, IDT’s marketers now launch new personalized campaigns within minutes or hours, instead of days.

Rush Street Interactive uses Optimove’s customer modeling, micro-segmentation and multi-channel campaign automation capabilities to communicate separately with over 50 unique customer personas.

By Optimove’s experts, Entain has observed significant improvements in key player metrics

Paul Stuart Revolutionizes Its Customer Marketing with Optimove

Using Optimove, Favbet’s marketers have set up an optimized and automated system of mass personalized player communications.

Adore Me Uses Optimove to Significantly Increase Revenues and Order Volume

Using Optimove, IDT’s marketers now launch new personalized campaigns within minutes or hours, instead of days.

Optimove powers Funstage’s realtime campaigns, leading to a 44% increase in monthly total deposit amounts.

Optimove powers Funstage’s realtime campaigns, leading to a 44% increase in monthly total deposit amounts.

Optimove Helps Sisal Boost LTV and Revenues by Becoming More Customer Centric

Using Optimove, Paper Source’s marketers now orchestrate and measure multichannel campaigns and journeys, at scale.

Using Optimove, PrizePick’s marketers have set up a systematic approach for deploying, testing and tweaking our customer communications.

Paul Stuart Revolutionizes Its Customer Marketing with Optimove

Paul Stuart Revolutionizes Its Customer Marketing with Optimove

Using Optimove, PrizePick’s marketers have set up a systematic approach for deploying, testing and tweaking our customer communications.

John Hardy chose Optimove as the Customer Data Platform that would serve as the central hub for all of its personalized customer marketing efforts.

Optimove Helps Sisal Boost LTV and Revenues by Becoming More Customer Centric

John Hardy chose Optimove as the Customer Data Platform that would serve as the central hub for all of its personalized customer marketing efforts.

Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, and more.

Using Optimove, PrizePick’s marketers have set up a systematic approach for deploying, testing and tweaking our customer communications.

Using Optimove, IDT’s marketers now launch new personalized campaigns within minutes or hours, instead of days.

Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, and more.

By Optimove’s experts, Entain has observed significant improvements in key player metrics

Adore Me Uses Optimove to Significantly Increase Revenues and Order Volume

Rush Street Interactive uses Optimove’s customer modeling, micro-segmentation and multi-channel campaign automation capabilities to communicate separately with over 50 unique customer personas.

Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, and more.

Using Optimove, PrizePick’s marketers have set up a systematic approach for deploying, testing and tweaking our customer communications.

Optimove Helps Sisal Boost LTV and Revenues by Becoming More Customer Centric

By Optimove’s experts, Entain has observed significant improvements in key player metrics

Rush Street Interactive uses Optimove’s customer modeling, micro-segmentation and multi-channel campaign automation capabilities to communicate separately with over 50 unique customer personas.

Optimove powers Funstage’s realtime campaigns, leading to a 44% increase in monthly total deposit amounts.

Using Optimove, Paper Source’s marketers now orchestrate and measure multichannel campaigns and journeys, at scale.

Using Optimove, Paper Source’s marketers now orchestrate and measure multichannel campaigns and journeys, at scale.

Adore Me Uses Optimove to Significantly Increase Revenues and Order Volume

By Optimove’s experts, Entain has observed significant improvements in key player metrics

Using Optimove, Favbet’s marketers have set up an optimized and automated system of mass personalized player communications.

Optimove Helps Sisal Boost LTV and Revenues by Becoming More Customer Centric

John Hardy chose Optimove as the Customer Data Platform that would serve as the central hub for all of its personalized customer marketing efforts.

Using Optimove, Favbet’s marketers have set up an optimized and automated system of mass personalized player communications.

Using Optimove, IDT’s marketers now launch new personalized campaigns within minutes or hours, instead of days.

Optimove powers Funstage’s realtime campaigns, leading to a 44% increase in monthly total deposit amounts.

Using Optimove, Favbet’s marketers have set up an optimized and automated system of mass personalized player communications.

John Hardy chose Optimove as the Customer Data Platform that would serve as the central hub for all of its personalized customer marketing efforts.