OpenBack Overview

This is a summary of the comprehensive capabilities and benefits of OpenBack based on over 574 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

OpenBack, Upland Localytics, Airship, Biznessapps, Notificare, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if OpenBack is right for your needs? Our Cuspera AI engine can evaluate how OpenBack fits your specific business needs, industry, and context. Get your personalized assessment report today.

OpenBack supports business activities such as:

  • Engagement Management
  • Communication Management
  • Campaign Management
  • Playbook Creation
  • Funnel Analysis

OpenBack can help you with many business goals, such as Increase Sales & Revenue, Enhance Customer Relationships, Acquire Customers, Scale Best Practices, Improve ROI, etc. It can help manage these activities if you use Mobile Mobile App E-Mail etc. for these needs. As a solution, OpenBack's capabilities include Alerts: Popups & Notifications, Personalization, Dashboard, etc.

OpenBack Telecommunications Vertical is its biggest customer base.

Reviews

"OpenBack has truly transformed our retention strategy. Their smart notifications allow us to quickly analyze and optimize every campaign with ease. " - Matthew Hofacker

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well OpenBack solved their Mobile Marketing needs. Cuspera uses 574 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities peers achieved using OpenBack.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Improve ROI
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Launch New Products
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using OpenBack.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Mobile and Mobile App

4.93/5

Read Reviews (84)

"...Engage and gain Notification Audit Tool actionable insights. ..." Notification Audit Tool
engaging and following up

4.92/5

Read Reviews (65)

"...OpenBack is the only mobile engagement platform with Dynamic Push Notifications and Device-Side Decisions, guaranteed to reach every user every time with feature rich notifications. ..."
Communication Management with E-Mail and Text SMS

4.87/5

Read Reviews (21)

"...Clickatell SMS Platform is a powerful, fully scalable communication system that enables you to manage your business communication more effectively. ..." OpenBack Documentation
sending & publishing communications

4.33/5

Read Reviews (4)

"...Many triggers are available for sending smart messages for several use cases...."
tracking & monitoring communications

3.42/5

Read Reviews (1)

"...OpenBack also tracks message clicks, notification dismissals and opens, influenced opens and the number of messages delivered...."
Campaign Management

4.72/5

Read Reviews (10)

"...Other OpenBack features include data deletion management, CRM integration, and campaign and reporting API functionality...."
campaign analytics

4.65/5

Read Reviews (7)

"...Master your metrics with our Audience Estimation, Delivery Predictions, and Campaign Reporting tools for predictable impact...."
campaign monitoring

3.35/5

Read Reviews (1)

"...Features include campaign design, tracking, segmentation and list management. ..."
PEER EXPERIENCES
Engagement Management with Mobile and Mobile App

4.93/5

Read Reviews (84)

"...Engage and gain Notification Audit Tool actionable insights. ..." Notification Audit Tool
engaging and following up

4.93/5

Read Reviews (65)

Communication Management with E-Mail and Text SMS

4.87/5

Read Reviews (21)

"...Clickatell SMS Platform is a powerful, fully scalable communication system that enables you to manage your business communication more effectively. ..." OpenBack Documentation
sending & publishing communications

4.87/5

Read Reviews (4)

tracking & monitoring communications

4.87/5

Read Reviews (1)

Campaign Management

4.72/5

Read Reviews (10)

"...Other OpenBack features include data deletion management, CRM integration, and campaign and reporting API functionality...." Peer review
campaign analytics

4.72/5

Read Reviews (7)

campaign monitoring

4.72/5

Read Reviews (1)

13+ more Business Use Cases

Our AI advisor, Wyz, harnessed 574 insights from peers and experts to help you assess how these OpenBack use cases fit your Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Matthew Hofacker

Growth Hacker

Trepic

OpenBack has truly transformed our retention strategy. Their smart notifications allow us to quickly analyze and optimize every campaign with ease. Testimonial By Matthew Hofacker

Mr. Rick Evans

Managing Director

Ultimate Rugby

After talking to many platforms and building push ourselves, we chose OpenBack. given reliability matters a lot for us & our millions of users – since launch, we have been blown away by the increase in engagement and what we are now able to do to give our users the right updates at a good moment. Testimonial By Mr. Rick Evans

Arthur Padilha

CEO

Artics

OpenBack is a great tool to improve and personalize the communication with our users. Many triggers are available for sending smart messages for several use cases. This is a great feature that they keep improving and expanding. Testimonial By Arthur Padilha
CUSTOMERS TESTIMONIALS

Matthew Hofacker

Growth Hacker

Trepic

OpenBack has truly transformed our retention strategy. Their smart notifications allow us to quickly analyze and optimize every campaign with ease. Testimonial By Matthew Hofacker

Mr. Rick Evans

Managing Director

Ultimate Rugby

After talking to many platforms and building push ourselves, we chose OpenBack. given reliability matters a lot for us & our millions of users – since launch, we have been blown away by the increase in engagement and what we are now able to do to give our users the right updates at a good moment. Testimonial By Mr. Rick Evans

Arthur Padilha

CEO

Artics

OpenBack is a great tool to improve and personalize the communication with our users. Many triggers are available for sending smart messages for several use cases. This is a great feature that they keep improving and expanding. Testimonial By Arthur Padilha

Case Studies

COMPANY CASE STUDIES
Case Study: Dreamworks JumpStart Games - School of Dragons

School of Dragons lets users join Hiccup, Toothless, Astrid and the rest of the Vikings in School of Dragons, a massive 3D world, where they can play in the DreamWorks Animation “How To Train Your Dragon” universe with all their favourite dragons and Viking friends.

Read More

Frequently Asked Questions(FAQ)

for OpenBack

What is OpenBack?

OpenBack is a mobile marketing platform with dynamic push notifications and device-side decisions, guaranteed to reach every user every time with feature-rich notifications. It helps to improve ROI and enhance customer relationships.

What is OpenBack used for?

OpenBack is a Mobile Marketing Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of OpenBack?

Alerts: popups & Notifications, Personalization and Dashboard are some of the top features of OpenBack.

What are OpenBack alternatives?

Upland Localytics, Airship, Biznessapps and Notificare are popular alternatives for OpenBack.

Where is OpenBack located?

OpenBack is headquartered at 8 Leeson Park Dublin 6 D06N6T1 Ireland.

Popular Business Setting

for OpenBack

Top Industries

  • Telecommunications

Popular in

  • Small Business

Peers used OpenBack to Increase sales & revenue and Enhance customer relationships

Peer and Expert Opinion on Features

for OpenBack

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

4.85/5

Read Reviews (126)
Personalization

4.78/5

Read Reviews (28)
Dashboard

4.69/5

Read Reviews (17)
Calculator

4.19/5

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

4.85/5

Read Reviews (126)
Personalization

4.78/5

Read Reviews (28)
Dashboard

4.69/5

Read Reviews (17)
Calculator

4.19/5

Read Reviews (5)

IT and Other Capabilities

for OpenBack

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.81/5

Read Reviews (26)
Data Export

4.65/5

Read Reviews (19)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.81/5

Read Reviews (26)
Data Export

4.65/5

Read Reviews (19)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.74/5

Read Reviews (22)
Email Support

4.36/5

Read Reviews (5)
Chat Support

3.88/5

Read Reviews (2)
Phone Support

3.88/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.74/5

Read Reviews (22)
Email Support

4.36/5

Read Reviews (5)
Chat Support

3.88/5

Read Reviews (2)
Phone Support

3.88/5

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.38/5

Read Reviews (13)
Custom Reports

4.85/5

Read Reviews (60)
Analytics

4.75/5

Read Reviews (22)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.38/5

Read Reviews (13)
Custom Reports

4.85/5

Read Reviews (60)
Analytics

4.75/5

Read Reviews (22)

Software Failure Risk Guidance

?

for OpenBack

Overall Risk Meter

Low Medium High

Top Failure Risks for OpenBack

Vendor Profile Details

Company Name

OpenBack

Company Website

https://openback.com/

HQ Location

8 Leeson Park Dublin 6 D06N6T1 Ireland

Employees

11-50

Social

Financials

SEED