Upland Localytics Overview

Upland-localytics provides mobile app marketing and analytics software to enhance customer engagement, retention, and conversions. Personalized mobile experiences are created to drive meaningful interactions.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Upland Localytics.

Other use cases:

  • Promotion Management
  • Segmentation And Targeting
  • Channel Marketing
  • Create Engagement Based Loyalty
  • Relationship Marketing
  • Sending & Publishing Communications
  • Lead Engagement
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Improve ROI are the most popular business priorities that customers and associates have achieved using Upland Localytics.

Other priorities:

  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Grow Market Share
  • Acquire Customers
See all business priorities See less business priorities

Upland Localytics Use-Cases and Business Priorities: Customer Satisfaction Data

Upland Localytics works with different mediums / channels such as Mobile. Mobile App. Social Media etc.

Upland Localytics's features include Personalization, Alerts: Popups & Notifications, and Dashboard. and Upland Localytics support capabilities include Email Support, 24/7 Support, Chat Support, etc. also Upland Localytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"In the past year, we've seen over 50% of our reservations come through the app, and it's really shown the importance of mobile for us. We use Localytics to understand and influence every stage of our mobile user journey, starting right from the down...load." - Tom Hillman

Peer review evidence (same sources as the product rating summary)

"...insights - Engagement platform - Funnels, cohorts, segmentation, etc... ...." Peer review by Sara C., Marketing Director, Telecommunications
"...The platform s attribution feature provides return on investment (ROI) analysis of marketing campaigns and sponsored advertisement on Facebook and Twitter, enabling marketers to understand and compare the value of each platform for their business or brand...." Peer review
"...Customized in-app messages are huge for promoting sales on back issues, free trials on subscriptions, and driving users to free advertiser-sponsored content...." Peer review by Chris Tarrow, Manager, Tablet Production, American Media Inc.

Upland Localytics, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Upland Localytics

Top Industries

  • Information Technology and Services
  • Publishing
  • Computer Software

Popular in

  • Small Business
  • Large Enterprise
  • Enterprise

Upland Localytics is popular in Information Technology And Services, Publishing, and Computer Software and is widely used by Small Business, Large Enterprise, and Enterprise.

Upland Localytics Customer wins, Customer success stories, Case studies

What benefits does Upland Localytics offer for Engagement Management?

How does Upland Localytics address your Campaign Management Challenges?

19 buyers and buying teams have used Cuspera to assess how well Upland Localytics solved their Mobile Marketing needs. Cuspera uses 509 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
Upland Localytics testimonial

Tom Hillman

Mobile Marketing Manager

Zipcar

In the past year, we've seen over 50% of our reservations come through the app, and it's really shown the importance of mobile for us. We use Localytics to understand and influence every stage of our mobile user journey, starting right from the download. Testimonial By Tom Hillman
Upland Localytics testimonial

Ryan Rickert

FanUp

Working with Upland allows FanUp to offer our clients peace of mind through the compliance expertise and support we receive through our partnership. Thanks to Upland's airtight compliance, integration with FanUp's specialty software, and ability to handle high volume engagement, we can meet the nee...ds of any client.

Testimonial By Ryan Rickert
Upland Localytics testimonial

Digital Marketing & Lifecycle Manager

Pizza chain

The support we had from Upland was amazing. They helped us build our keyword campaign and stood by us the entire day to ensure its launch was successful. Testimonial By Pizza chain
CUSTOMERS TESTIMONIALS
Upland Localytics testimonial

Tom Hillman

Mobile Marketing Manager

Zipcar

In the past year, we've seen over 50% of our reservations come through the app, and it's really shown the importance of mobile for us. We use Localytics to understand and influence every stage of our mobile user journey, starting right from the download. Testimonial By Tom Hillman
Upland Localytics testimonial

Ryan Rickert

FanUp

Working with Upland allows FanUp to offer our clients peace of mind through the compliance expertise and support we receive through our partnership. Thanks to Upland's airtight compliance, integration with FanUp's specialty software, and ability to handle high volume engagement, we can meet the nee...ds of any client.

Testimonial By Ryan Rickert
Upland Localytics testimonial

Digital Marketing & Lifecycle Manager

Pizza chain

The support we had from Upland was amazing. They helped us build our keyword campaign and stood by us the entire day to ensure its launch was successful. Testimonial By Pizza chain
 

PPG Industries - Manufacturing - Very Large

Pittsburgh, USA

ComSci helped PPG Industries improve IT cost visibility. Managers now track spending and validate charges with dashboards. The solution replaced a legacy system, making data more accurate and easy to... use. PPG uses ComSci modules for billing, demand management, and analytics. This led to better control of IT consumption and reduced overall spend.

 

Fortune 100 financial services firm - Financial Services - Very Large

New York, USA

Upland ComSci helped a Fortune 100 financial services firm allocate $50 million in IT expenses to the right business lines. The firm used ComSci to gain detailed IT financial insight and improve cost... transparency. Senior leaders now use ComSci data to make critical business decisions. The tool enabled real-time, consumption-based conversations and streamlined data gathering. Managers can now accurately forecast technology costs and approve projects with confidence.

 

A large retail brokerage and bank - Financial Services - Very Large

Upland ComSci helped a large retail brokerage and bank gain full visibility into IT costs. The firm struggled with unclear technology cost allocation and rising regulatory expenses. ComSci provided a... single, holistic view of IT spend, enabling better collaboration between IT and business units. Reporting that once took six months now takes one day. The bank can now make strategic decisions with accurate, unified data.

 

Immediate Media Co. - Media Production - Large

London, UK

Immediate Media Co. used Upland Adestra to personalize emails for BBC Good Food consumers. Personalized emails led to a 6.5% higher click-through rate. Users were 133% more likely to click on persona...lized content. There were 49% more sign-ins from those who clicked through personalized emails. Page views increased by 13%.

 

Salem Five Bank - Banking - Medium

Salem, USA

Salem Five Bank uses Panviva to train new contact center agents faster. The bank faces a tough job market for skilled agents with banking experience. Panviva helps new hires learn complex processes q...uickly. This reduces the time it takes for agents to become competent on the phones. The learning curve for new recruits is much shorter with Panviva.

 

Zimmer Radio, Inc. - Media Production - Medium

Joplin, USA

Zimmer Radio, Inc. used Second Street to run a "Mutt Madness" contest during March basketball season. The contest drove over 2,000 participants and 200 photo entries. Cornerstone Animal Hospital, the... sponsor, gained 600+ new email subscribers and saw a $20,000 year-over-year sales increase. Zimmer Radio earned $2,500 in sponsorship revenue and grew its own email list. Social media and email marketing were key to the campaign's success.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Upland Localytics

What is Upland Localytics?

Upland Localytics is a Mobile App Marketing Software that creates personalized mobile experiences that drive engagement, loyalty, and conversion. It helps to enhance customer relationships, improve brand engagement and improve ROI.

Localytics helps to gain a deeper understanding of the mobile app audience, drive customer engagement and loyalty and improve the app experience based on customers interaction with the app. It also translates app marketing campaigns and messages to meaningful ROI based on the conversions, revenue, engagement, and retention.

Its features are rich mobile app and web analytics, detailed campaign reporting, engage the app users with personalized app and web push notifications, in-app messages, and app inbox, interactive experiences that reach across messaging channels using behaviorally triggered campaigns and so on.

What is Upland Localytics used for?

Upland Localytics is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Improve ROI by Engagement Management, Campaign Management and Advertisement .

What are the top features of Upland Localytics?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Upland Localytics.

Who uses Upland Localytics?

Upland Localytics is used by Information Technology And Services, Publishing and Computer Software among other industries.

What are Upland Localytics alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Upland Localytics.

Where is Upland Localytics located?

Upland Localytics is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.
lightning

Peers used Upland Localytics for engagement management and campaign management

Upland Localytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (4)
Analytics

4.81/5 ★

Read Reviews (82)
Custom Reports

4.49/5 ★

Read Reviews (74)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (4)
Analytics

4.81/5 ★

Read Reviews (82)
Custom Reports

4.49/5 ★

Read Reviews (74)

Software Failure Risk Guidance

?

for Upland Localytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Upland Localytics

Upland Software, Inc. News

Awards

Upland Software Earns 43 Badges in G2’s Fall 2026 Market Reports

Upland Software earned 43 badges in G2's Fall 2026 Market Reports, highlighting its AI-powered solutions like Upland RightAnswers and Upland Panviva. These recognitions are based on customer reviews and reflect Upland's focus on unifying enterprise knowledge and data.

Awards

Upland Software Earns 43 Badges in G2’s Fall 2026 Market Reports

Upland Software earned 43 badges in G2's Fall 2026 market reports, highlighting its AI-powered solutions like Upland RightAnswers and Upland Panviva. These badges reflect customer satisfaction and the company's focus on unifying enterprise knowledge and data for actionable outcomes.

Partnership

Upland Software and Carahsoft Partner to Expand Public Sector Impact

Upland Software has partnered with Carahsoft Technology Corp. to expand its reach in the public sector. Carahsoft will act as Upland's Master Government Aggregator, distributing Upland's knowledge management and contact center solutions through various government procurement channels. This partnership aims to enhance service delivery and compliance for government agencies by leveraging Upland's AI-powered technologies.

Financial

Upland Software Reports Second Quarter 2026 Financial Results - Yahoo Finance

Upland Software announced its financial results for Q2 2026, reporting a total revenue of $49.1 million, an 8% decrease from the previous year due to prior divestitures. The company also issued guidance for Q3 and full-year 2026, projecting further revenue declines. Despite the losses, Upland added 81 new customers and expanded relationships with 200 existing ones.

Upland Software, Inc. Profile

Company Name

Upland Software, Inc.

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Financials

PRIVATE