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Compare Upland Localytics vs OpenBack

Failure Risk Guidance Security Report ?

Failure Risk for Upland Localytics medium Failure Risk for OpenBack low
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Comparison Summary

This comparison report of Upland Localytics vs. OpenBack is based on a specific set of business needs and context. The comparison uses 1083 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Upland Localytics and OpenBack

Upland Localytics, OpenBack, Notificare, Biznessapps, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Upland Localytics covers Engagement Management with Mobile, Campaign Management with Mobile, Advertisement with Social Media, Promotion Management with Promotions, etc.

OpenBack focuses on Engagement Management with Mobile, Communication Management with E-Mail, Campaign Management, Funnel Analysis, etc.

"Working with Upland allows FanUp to offer our clients peace of mind through the compliance expertise and support we receive through our partnership. Thanks to Upland's airtight compliance, integration with FanUp's specialty software, and ability to ...handle high volume engagement, we can meet the needs of any client. " - Ryan Rickert

"OpenBack has truly transformed our retention strategy. Their smart notifications allow us to quickly analyze and optimize every campaign with ease. " - Matthew Hofacker

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Upland Localytics

Focus area

Software Failure Risk

  • medium

logo OpenBack

Focus area

Software Failure Risk

  • low

About

Mobile app marketing and analytics software that boost engagement

Mobile Engagement Platform to balance the engagement with user experience

Age

2010

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

36

26

Total Goals
(we found evidences for)

9

8

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (68)

Read Reviews (84)

engaging and following up

Read Reviews (52)

Read Reviews (65)

campaign management

Read Reviews (19)

Read Reviews (10)

campaign analytics

Read Reviews (3)

Read Reviews (7)

advertisement

Read Reviews (11)

Read Reviews (0)

promotion management

Read Reviews (6)

Read Reviews (0)

segmentation and targeting

Read Reviews (5)

Read Reviews (0)

loyalty management

Read Reviews (5)

Read Reviews (0)

create engagement based loyalty

Read Reviews (3)

Read Reviews (0)

customise loyalty program

Read Reviews (2)

Read Reviews (0)

relationship marketing

Read Reviews (3)

Read Reviews (1)

communication management

Read Reviews (3)

Read Reviews (21)

sending & publishing communications

Read Reviews (3)

Read Reviews (4)

sales incentive management

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (0)

lead qualification: behavioural

Read Reviews (2)

Read Reviews (0)

social media management

Read Reviews (2)

Read Reviews (5)

social media analytics

Read Reviews (2)

Read Reviews (0)

rating and review management

Read Reviews (2)

Read Reviews (1)

lifetime value management

Read Reviews (2)

Read Reviews (1)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve brand engagement

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Acquire customers

  • See 6 more

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • e-mail

  • text SMS

  • social media

  • website

  • offline

  • on premises

  • video

  • phone calls

  • omnichannel

  • games

  • See 9 more

  • mobile

  • mobile app

  • e-mail

  • text SMS

  • social media

  • website

  • offline

  • on premises

  • video

  • phone calls

  • omnichannel

  • games

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting