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Compare Airship vs OpenBack

Comparison Summary

This comparison report of Airship vs. OpenBack is based on a specific set of business needs and context. The comparison uses 1670 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Airship and OpenBack

Airship, OpenBack, Notificare, Swrve, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Airship covers Engagement Management with Mobile, Loyalty Management with Promotions, Communication Management with Text SMS, Customer Case Management, etc.

OpenBack focuses on Engagement Management with Mobile, Communication Management with E-Mail, Campaign Management, Funnel Analysis, etc.

"I remember the days that we had to look into each type of notification that we wanted to release and ask, ‘Can we scale it?’ With Airship, the teams know they can execute any idea they want. " - Eyal Sheinholtz

"OpenBack is helping us to monetize in the right way. We are not only understanding more about our users but also we are providing them with more meaningful content. Working with such a great team is priceless. We are glad we got to build this long-t...erm partnership. " - Gonzalo Juarez

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Airship

Focus area

Airship is better than OpenBack for

Software Failure Risk

  • medium

logo OpenBack

Focus area

Software Failure Risk

  • low

About

Customer Engagement Platform for Enterprise Brands

Mobile Engagement Platform to balance the engagement with user experience

Financials

SERIES F

SEED

Business Need

Total Processes
(we found evidences for)

39

26

Total Goals
(we found evidences for)

12

8

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


loyalty management

identify target customers

customise loyalty program

create engagement based loyalty


customer case management


segmentation and targeting



products & pricelist management


touchpoint management


social media management

social media analytics


social media marketing


channel management



competitive intelligence


promotion management



generation of new leads



international marketing


campaign analytics


campaign management

campaign analytics




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Build brand awareness

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Launch new products

  • Grow market share

  • Improve efficiency

  • Establish thought leadership

  • See 9 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • e-mail

  • text SMS

  • social media

  • website

  • offline

  • on premises

  • video

  • phone calls

  • omnichannel

  • games

  • See 9 more
  • mobile

  • mobile app

  • e-mail

  • text SMS

  • social media

  • website

  • offline

  • on premises

  • video

  • phone calls

  • omnichannel

  • games

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting