Netbase

Netbase is a Social Media Analytics platform. Netbase provides real time consumer insights across the organisation, from the brand and digital marketing, public relations, product management to consumer care. Netbase provides real-time, fast and accurate social media analytics that help the companies grow their business. It is suitable for small, midsize and large brands and marketing agencies.

The primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboards and reports. NetBase helps companies manage their brands, and understand their customers in order to build a better and lasting relationship. It monitors posts from social media and captures what people are saying about brands. It can understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.

The NetBase platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. NetBase offers businesses foresight and real-time social information to stay "in the loop" and fuel action for their brands.