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NetBase: Social Media Analytics Platform

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About Netbase

Netbase is a Social Media Analytics platform. Netbase provides real time consumer insights across the organisation, from the brand and digital marketing, public relations, product management to consumer care. Netbase provides real-time, fast and accurate social media analytics that help the companies grow their business. It is suitable for small, midsize and large brands and marketing agencies.

The primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboards and reports. NetBase helps companies manage their brands, and understand their customers in order to build a better and lasting relationship. It monitors posts from social media and captures what people are saying about brands. It can understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.

The NetBase platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. NetBase offers businesses foresight and real-time social information to stay "in the loop" and fuel action for their brands.

is used by peers for


social media management, social media analytics, communication management


social media, social media, offline


Analytics, Custom Reports, 24/7 Support


Build brand awareness, Scale best practices, Improve digital and social presence


Marketing and Advertising, Research, Restaurants

Popular Business Setting
for Netbase

Top Industries

  • Marketing and Advertising
  • Research
  • Restaurants

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Peer Recommendations on business needs
for Netbase


Build brand awareness, Scale best practices, Improve digital and social presence, are the most popular goals peers achieved using Netbase.


It is the best suited for social media, social media, offline, channels.


Netbase does well for a wide range of processes. Peers recommend social media management, social media analytics, communication management, as the business processes that they have been most satisfied while using Netbase.

Read Reviews of Business Process for Netbase

Peers used Netbase to Build brand awareness and Scale best practices

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IT and Other Capabilities
for Netbase

  • Low
  • Medium
  • High

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Vendor Profile Details

Company Name Netbase
Company Website
Year Founded 2004
HQ Location 3960 Freedom Circle, Suite 201 Santa Clara, CA 95054
Employees 101-250
Financials Series E