Real-World Case Studies and Customer Success Stories with Mixpanel

Mixpanel helps DocuSign track key product metrics and user journeys. DocuSign uses Mixpanel to measure conversions, onboarding, and paid upgrades. The company saw a 15% increase in accounts, a 10% ri...se in first-time conversions, and a 5% boost in upgrades. Mixpanel supports DocuSign’s growth by enabling fast, targeted analytics. Product teams use Mixpanel Funnels to test features and drive more free users to upgrade.
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Mixpanel helped AB Tasty shift to a product-led growth strategy. AB Tasty used Mixpanel to find friction points and track product usage. They improved started product tours by 40% and increased tour ...completion by 5 times. They reached their goal of converting 20% of free trial users to product-qualified leads. Mixpanel gave teams the data they needed to make fast decisions and grow.
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Mixpanel helped KKday track user behavior across their website, mobile site, and app. KKday wanted to understand how users moved between platforms and improve their experience. With Mixpanel, they le...arned most bookings happened within 50 minutes, not days. They used this data to change their engagement strategy. KKday also improved their search box and checkout process. As a result, they saw 2x conversion rates at checkout and a 7.7% increase in click rate.
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Mixpanel helped ZipRecruiter improve job applicant numbers and job matches. The product team needed fast analytics for their data-heavy, two-sided marketplace. Mixpanel made A/B testing and dashboard...ing easy for over 25 team members. The team used Mixpanel to redesign the homepage, enhance job search, and improve the post-apply experience. Mixpanel supported every step of these product launches.
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Mixpanel helps Ticketmaster understand user behavior in its B2B platform, Ticketmaster ONE. The FanBuilder tool uses Mixpanel analytics to track adoption and user engagement. Dedicated dashboards sho...w product performance and inform executive decisions. Teams use Mixpanel to spot errors, automate analysis, and improve customer experience. Connecting Salesforce data with Mixpanel makes teams more data-driven and helps retain profitable clients.
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Mixpanel helped Playtech improve player experience for online gaming. Playtech used Mixpanel to find and fix technology issues fast. The analytics tool gave insights into how players use games. Playt...ech used these insights to help licensees optimize game setup. Results included better performance, fewer user drop-offs, and cost savings. Playtech now offers client insights as a unique selling point.
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Mixpanel helped Olo improve their online ordering platform. Olo used Mixpanel to run A/B tests and track key metrics. They increased conversion rates by 7.8% and cut data analysis time by 80%. Produc...t leaders now make better decisions with clear data. Mixpanel gives Olo the insights needed to optimize guest experiences.
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