Real-World Case Studies and Customer Success Stories with mile

Mile’s ad management platform helped Viewport, a North American media company, boost ad yield on Safari and Firefox. By integrating over... seven ID partners and using a first-party ID graph, Viewport saw CPMs rise by nearly 30% and revenue increase by 26%. Fill rates improved from 84% to 88%, and video RPMs jumped over 25%. Real-time analytics and AI-driven yield tools enabled rapid testing and stronger monetization across 25 digital publications.
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Mile’s Prebid Server helped Valnet boost AMP page ad revenue by 10. 26% in one month. Valnet, a digital media...company, struggled with low eCPMs due to AMP’s strict limits. Mile’s server-side auction let more SSPs bid, increasing competition and CPMs. Optimized callouts and better user data improved ad viewability and addressability. Valnet saw a 22.7% overall CPM increase and a more sustainable ad experience.
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Mile’s AI Dynamic Flooring helped Salon, a digital-first publication, boost ad revenue. Salon used Mile’s machine learning to set real-time... floor prices for ads. This led to a $0.17 RPM lift and a $0.20 CPM lift across Prebid and Google Ad Exchange. Salon gained over $100,000 in annual ad revenue. Mile’s analytics dashboard gave Salon deep insights to keep improving their ad strategy.
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Mile helped Daily Dot, a digital media company, boost ad revenue and user experience. Using AI Dynamic Flooring and server-side... bidding, Daily Dot saw a 13.56% RPM lift and a 12.3% CPM lift. Prebid Server implementation led to a 25% RPM lift and a 13% CPM lift on AMP inventory. Viewability on AMP pages improved to over 65%. Daily Dot gained more control, faster innovation, and scalable revenue growth.
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Mile’s AI Dynamic Flooring helped Flosports boost ad revenue. Flosports wanted to grow CPMs without losing fill rates. They used... Mile’s AI to set floor prices in real time. The system learned from their auction data and adjusted prices for each impression. This led to a 15.53% increase in RPM and a 5.51% increase in CPM. Flosports generated over $200,000 in extra ad revenue.
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Mile’s Prebid Server solution helped Valnet, a digital media company, boost AMP page ad revenue by 10. 26% in one...month. Valnet struggled with low CPMs due to AMP’s strict limits on third-party scripts and callouts. Mile implemented a server-side unified auction, increasing SSP competition and improving user data sync. This led to a 22.7% overall CPM increase and better ad viewability. The solution delivered faster auctions and a more effective monetization strategy for Valnet’s high-traffic sites.
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Mile helped Viewport, a North American media company, boost ad revenue on Safari and Firefox. By integrating over seven ID... partners and using a first-party ID graph, Viewport saw CPMs rise by nearly 30% and revenue increase by 26%. Fill rates improved from 84% to 88%, and video RPMs jumped over 25%. Mile’s tools enabled real-time analytics, smarter yield management, and flexible A/B testing, driving consistent gains across Viewport’s digital publications.
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Salon used Mile’s AI Dynamic Flooring to improve programmatic ad revenue. Before, Salon set manual price floors, missing out on... higher bids. Mile’s AI adjusted floor prices in real time using machine learning. This led to a $0.17 RPM lift and $0.20 CPM lift. Salon gained over $100,000 in extra ad revenue each year. Mile’s dashboard gave Salon better insights into ad performance.
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Mile’s AI Dynamic Flooring helped a leading sports media company boost ad revenue. The company runs platforms for over 25... sports and gets 6 million unique visitors each month. They wanted to grow CPM without losing fill rates. Mile’s AI adjusted floor prices in real time, first on Chrome, then on all browsers. The company saw a 32% RPM and 22% CPM lift on Chrome, and a 15.53% RPM and 5.51% CPM increase overall. This led to an estimated $200,000+ in extra ad revenue per year.
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Mile helped Graham Media Group improve programmatic revenue and auction performance. GMG faced challenges with auction complexity, Safari traffic, and... cookieless environments. Mile deployed identity solutions, server-side bidding, and AI-driven dynamic floors. Safari Session RPM rose by 46%, fill rate increased by 18%, and total programmatic revenue grew by 35%. GMG gained better control, higher monetization, and improved inventory health.
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Mile’s AI Dynamic Flooring and server-side bidding helped Daily Dot, a digital media company, boost ad revenue and user experience. The team used... dynamic floor pricing, Prebid Server, and layout upgrades to improve monetization and performance. Daily Dot saw a 13.56% RPM lift and a 12.30% CPM lift from dynamic flooring, and a 25% RPM lift and 13% CPM lift on AMP inventory after server-side bidding. Viewability on AMP pages improved to over 65%. The new setup gave Daily Dot more control, faster innovation, and long-term growth.
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Mile’s Addressability Module helped a leading digital publisher boost revenue in cookieless environments. The publisher faced a 50% lower CPM... on Safari and Firefox compared to Chrome. Mile integrated multiple identity partners and enhanced data signals to improve user recognition and auction performance. After implementation, CPMs rose by up to 30% and overall revenue increased by 26–28%. Non-Google demand grew by 60%, and key auction metrics more than doubled.
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Mile’s AI-powered dynamic flooring helped a leading digital publisher double its Prebid revenue share in just weeks. The publisher faced... low Prebid Stack performance, with CPMs 60% lower than Google Ad Manager. After deploying Mile’s solution, Prebid revenue grew from 10% to 21% of total revenue, a 110% increase. Prebid CPMs also surpassed GAM by 6%. The publisher now enjoys more diversified and stable ad revenue streams.
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Mile’s AI Dynamic Flooring helped a leading Canadian publisher increase their RPM by 11%. The publisher faced challenges in protecting... ad inventory value and needed real-time price optimization. By integrating Mile’s AI solution, they achieved a $165,000 annual revenue boost. Prebid RPM rose by 12.44% and Google Ad Exchange RPM by 8.44%. The AI-driven approach ensured every impression sold at the best price, maximizing ad revenue.
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Mile’s AI-powered dynamic flooring helped a leading digital publisher boost Prebid revenue by 110% in just 4-6 weeks. The publisher’s Prebid... share grew from 10% to 21% of total revenue. Prebid CPMs rose to 6% higher than Google Ad Manager, reversing a previous 60% gap. The solution used machine learning to set optimal floor prices for each auction. This reduced reliance on a single ad platform and attracted premium advertisers.
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Mile’s AI Dynamic Flooring helped a leading Canadian publisher increase RPM by 12. 44% on Prebid and 8.44% on Google...Ad Exchange. The publisher used Mile’s solution to set real-time floor prices for ad inventory. This protected their inventory value and captured higher bids from advertisers. The rollout included data analysis and continuous optimization. The projected ad revenue increase was $165,000. The publisher now maximizes revenue across multiple ad platforms.
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Mile’s Addressability Module helped a leading digital publisher boost revenue in cookieless environments. The publisher struggled to monetize Safari and... Firefox traffic, with CPMs 50% lower than Chrome. Mile integrated multiple identity partners and enhanced data signals to improve user recognition. After implementation, CPMs rose by up to 30% and overall revenue increased by 26–28%. Auction metrics more than doubled, and non-Google demand grew by 60%.
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Mile’s AI Dynamic Flooring helped RateMyProfessors boost ad revenue. The platform saw a 10% lift in RPM and a 7%... increase in CPM. Mile’s solution used machine learning to set real-time floor prices, reacting to demand shifts. Over 250 million ad opportunities were optimized each month. RateMyProfessors achieved a 4X ROI in just one month.
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Mile’s Smart Ad Refresh helped Flickchart boost ad revenue by 80%. Flickchart used Mile’s technology to refresh ads based on... real user activity, not just time or clicks. This improved ad viewability and kept users engaged. CPM rates increased, and user experience stayed positive. Smart Ad Refresh impressions made up 45% of monthly revenue in Q1 2024.
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Mile’s AI Dynamic Flooring helped RateMyProfessors boost ad revenue. The platform saw a 10% RPM lift and a 7% CPM... lift after using Mile’s solution. Advertisers bid more, raising RPM by $0.08 and CPM by $0.06. Over one month, RateMyProfessors achieved a 4X ROI. Mile’s team provided hands-on AdOps support and real-time insights.
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Mile’s Smart Ad Refresh helped Flickchart solve declining ad revenue and poor user experience. Flickchart used Smart Ad Refresh to... show ads only when users were active. This improved ad viewability and kept users happy. Ad revenue increased by 80%. Smart Ad Refresh impressions made up 42.68% of total impressions and 45% of revenue in Q1 2024. Flickchart now earns more from ads without hurting user experience.
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