Real-World Case Studies and Customer Success Stories with mile

Mile’s AI Dynamic Flooring and server-side bidding helped Daily Dot, a digital media company, boost ad revenue and user experience. The team used dynamic floor pricing, Prebid Server, and layout upgr...ades to improve monetization and performance. Daily Dot saw a 13.56% RPM lift and a 12.30% CPM lift from dynamic flooring, and a 25% RPM lift and 13% CPM lift on AMP inventory after server-side bidding. Viewability on AMP pages improved to over 65%. The new setup gave Daily Dot more control, faster innovation, and long-term growth.
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Mile helped Graham Media Group improve programmatic revenue and auction performance. GMG faced challenges with auction complexity, Safari traffic, and cookieless environments. Mile deployed identity ...solutions, server-side bidding, and AI-driven dynamic floors. Safari Session RPM rose by 46%, fill rate increased by 18%, and total programmatic revenue grew by 35%. GMG gained better control, higher monetization, and improved inventory health.
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Mile’s Addressability Module helped a leading digital publisher boost revenue in cookieless environments. The publisher struggled to monetize Safari and Firefox traffic, with CPMs 50% lower than Chro...me. Mile integrated multiple identity partners and enhanced data signals to improve user recognition and auction performance. After implementation, CPMs rose by up to 30% and overall revenue increased by 26–28%. Key auction metrics more than doubled, and non-Google demand grew by 60%.
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Mile’s AI-powered dynamic flooring helped a leading digital publisher double its Prebid revenue share. The publisher faced low Prebid Stack performance, with only 8-10% revenue contribution and CPMs ...60% lower than Google Ad Manager. After implementing Mile’s solution, Prebid revenue contribution jumped by 110% in just 4-6 weeks, rising from 10% to 21% of total revenue. Prebid CPMs also surpassed GAM by 6%. The publisher now enjoys more diversified and higher-quality ad revenue streams.
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Mile’s AI Dynamic Flooring helped a leading sports media company boost ad revenue. The company runs platforms for over 25 sports and gets 6 million unique visitors each month. They wanted to grow CPM... without losing fill rates. Mile’s AI adjusted floor prices in real time, first on Chrome, then on all browsers. The company saw a 32% RPM and 22% CPM lift on Chrome, and a 15.53% RPM and 5.51% CPM increase overall. This led to an estimated $200,000+ in extra ad revenue per year.
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Mile’s AI Dynamic Flooring helped Salon, a digital-first publication, optimize their programmatic ad revenue. Salon faced challenges with manual price floors that did not adjust to real-time demand, ...risking lost revenue. By integrating Mile’s AI-powered solution, Salon enabled real-time floor pricing and gained deep analytics. The result was a total annual ad revenue increase of over $100,000, with Prebid CPM lift of $0.20 and Google CPM lift of $0.25. Salon now benefits from dynamic pricing and improved auction performance.
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Mile’s Prebid Server solution helped Valnet improve their AMP page monetization. Valnet faced low ad revenue due to AMP’s strict limits on third-party scripts and callouts. Mile implemented a server-...side unified auction system, optimizing callouts and user data sync. This allowed more SSPs to bid and improved addressability. As a result, Valnet saw a 22.7% increase in overall CPM and a 10.26% rise in AMP ad revenue in the first month.
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Mile’s AI Dynamic Flooring helped Flosports boost ad revenue. Flosports wanted to grow CPMs without losing fill rates. They used Mile’s AI to set floor prices in real time. The system learned from th...eir auction data and adjusted prices for each impression. This led to a 15.53% increase in RPM and a 5.51% increase in CPM. Flosports generated over $200,000 in extra ad revenue.
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Mile’s ad management platform helped Viewport, a North American media company, boost ad yield on Safari and Firefox. Viewport used Mile’s tools to improve addressability, integrate multiple ID partne...rs, and optimize ad layouts. CPMs rose by nearly 30%, and revenue increased by 26% compared to the control group. Fill rates improved from 84% to 88%, and video RPMs grew over 25%. Real-time analytics and advanced yield tools enabled Viewport to test, adapt, and grow revenue while maintaining a strong user experience.
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Mile’s full-stack monetization solutions helped Stilt double its RPM in just one month. Stilt faced low ad viewability, poor CTR, and layout issues that hurt revenue. Mile optimized ad layouts, used ...AI dynamic price flooring, and added block divs to fix layout shifting. Stilt saw a 33% revenue increase, 130% higher RPM, and CTR jumped from 0.01% to 0.32%. Viewability rose by 50%, and impressions per page view grew from 2.52 to 8.53. Stilt now enjoys better ad revenue and a smoother user experience.
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Mile’s AI Dynamic Flooring helped a leading Canadian publisher increase their RPM by 11%. The publisher needed to protect ad inventory value and avoid underselling ad space. They used Mile’s AI to an...alyze auction data and set dynamic floor prices in real time. This led to a $165,000 projected annual revenue increase. Prebid RPM rose by 12.44% and Google Ad Exchange RPM by 8.44%.
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Mile's ad management platform helped FirstCry boost ad revenue by 66%. FirstCry struggled with low eCPM and missed revenue due to reliance on a single ad exchange. Mile introduced a unified auction s...ystem, new ad units, and smart ad refresh technology. These changes increased revenue per million ad requests from $120 to $200. The AMP monetization suite also raised mobile ad revenue by 55%. FirstCry now earns more from ads while keeping a good user experience.
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Mile’s AI Dynamic Flooring helped RateMyProfessors boost ad revenue. The platform needed a smarter way to set price floors for ads. Mile’s AI analyzed auction data and set real-time floor prices. Thi...s led to a 10% increase in RPM and a 7% lift in CPM. Advertisers paid more, and RateMyProfessors saw a 4X ROI in one month.
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Mile’s Smart Ad Refresh helped Flickchart solve declining ad revenue and poor user experience. Flickchart used Smart Ad Refresh to show ads only when users were active. This improved ad viewability a...nd kept users happy. Ad revenue increased by 80%. Smart Ad Refresh impressions made up 42.68% of total impressions and 45% of revenue in Q1 2024. Flickchart now earns more from ads without hurting user experience.
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Mile’s Smart Ad Refresh helped Times Higher Education double their ad inventory viewability from 42% to 85%. The solution used real-time data and AI to refresh ads based on user engagement, not just ...time. This led to a 10% increase in direct campaign ad revenue over three years. Programmatic campaigns saw a 25% boost in incremental revenue. Times Higher Education now averages a 25-30% uplift in yearly ad revenue.
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