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mile - Demand Side Platform: Use Cases, Capabilities & Competitors

Name: mile
Brand: mile
Rating: 3.8 (43 reviews)

3.77 5

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(43)

Rethinking Ad Tech for Digital Publishers

mile Overview

Mile integrates an AI optimization layer into your ad tech stack, focusing on maximizing yield and revenue for publishers. It offers dynamic flooring, which adjusts floor prices in real-time to capture optimal bids. Bid enrichment enhances the value of each bid by leveraging data insights, while intelligent traffic shaping directs traffic to the most profitable paths. This suite of tools is designed to boost revenue outcomes by making your ad wrapper smarter and more efficient. Mile's approach is trusted by top publishers, emphasizing a partnership in revenue growth.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Generation Of New Leads, as the business use cases that they have been most satisfied with while using mile.

Other use cases:

Engaging And Following Up

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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using mile.

Other priorities:

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mile Use-Cases and Business Priorities: Customer Satisfaction Data

mile works with different mediums / channels such as Mobile. Mobile App. Video etc.

Reviews

"...A digital media products company that provides a suite of programmatic monetization solutions to digital publishers...." Peer review from Automatad

Peer review evidence (same sources as the product rating summary)

"...Lead Rasheed Ahamed offers a trustworthy guide to ad sizes: Best Ad Sizes for Web Publishers ..." News Update: Week of June 29, 2020

"...I want to outsource entire ad monetization to a partner I want to generate new revenue through different ad products I want to run video ads on my site. ..." Maximize Your Ad Revenue

mile, belong to a category of solutions that help Demand Side Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Automatad and Mile partner with a Google Certified Publishing Partner to enhance programmatic ad revenue. They provide industry-leading software, tools, and support for digital publishers.

Popular Business Setting

for mile

Top Industries

Publishing

Popular in

Enterprise

mile is popular in Publishing, and is widely used by Enterprise,

mile Customer wins, Customer success stories, Case studies

What solutions does mile provide for Sending & Publishing Communications?

Mile's Smart Ad Refresh helps client boost their ad revenue by 80%.

Flickchart implemented Mile's Smart Ad Refresh technology, significantly boosting ad revenue by 80% while enhancing user engagement. This solution optimizes ad placements based on user activity, impr...oving ad viewability and CPM. By leveraging advanced algorithms, Mile's technology ensures ads are refreshed when users are most engaged, creating a seamless user experience and restoring advertiser confidence.

Read on →

Valnet - Media Production - Medium

Montreal, Canada

Mile’s Prebid Server helped Valnet boost AMP page ad revenue by 10.26% in one month. Valnet, a digital media company, struggled with low eCPMs due to AMP’s strict limits. Mile’s server-side auction l...et more SSPs bid, increasing competition and CPMs. Optimized callouts and better user data improved ad viewability and addressability. Valnet saw a 22.7% overall CPM increase and a more sustainable ad experience.

Viewport - Media Production - Medium

New York, USA

Mile’s ad management platform helped Viewport, a North American media company, boost ad yield on Safari and Firefox. By integrating over seven ID partners and using a first-party ID graph, Viewport s...aw CPMs rise by nearly 30% and revenue increase by 26%. Fill rates improved from 84% to 88%, and video RPMs jumped over 25%. Real-time analytics and AI-driven yield tools enabled rapid testing and stronger monetization across 25 digital publications.

Times Higher Education - Information Services - Medium

London, UK

Mile’s Smart Ad Refresh helped Times Higher Education double their ad inventory viewability from 42% to 85%. The solution used real-time data and algorithms to refresh ads based on user engagement, n...ot just time. This led to a 25-30% yearly revenue uplift and over 10% more direct campaign ad revenue. Programmatic campaigns saw a 25% increase in incremental revenue. The new approach improved user experience and attracted more advertisers.

Salon - Media Production - Small

San Francisco, USA

Mile’s AI Dynamic Flooring helped Salon, a digital-first publication, boost ad revenue. Salon used Mile’s machine learning to set real-time floor prices for ads. This led to a $0.17 RPM lift and a $0....20 CPM lift across Prebid and Google Ad Exchange. Salon gained over $100,000 in annual ad revenue. Mile’s analytics dashboard gave Salon deep insights to keep improving their ad strategy.

Stilt - Financial Services - Small

San Francisco, USA

Mile helped Stilt fix ad monetization problems. Stilt saw a 33% revenue increase in one month, even with 41% less traffic. RPM jumped 130% after Mile optimized ad layout and used AI price flooring. C...TR rose from 0.01% to 0.32%, a 3100% increase. Viewability improved by 50%, reaching 84.4%. Stilt now earns more from ads and gives users a better experience.

mile Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Analytics	2.65/5 ★ Read Reviews (1)
Custom Reports	2.20/5 ★ Read Reviews (5)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	2.65/5 ★ Read Reviews (1)
Custom Reports	2.20/5 ★ Read Reviews (5)

Software Failure Risk Guidance

for mile

Top Failure Risks for mile

Mile.tech, Inc. Profile

Company Name

Mile.tech, Inc.

Company Website

https://www.mile.tech/

HQ Location

424 W 33rd St, New York, New York 10001, US

Employees

11-50

Social

Financials

SEED