mile Overview

Mile integrates an AI optimization layer into your ad tech stack, focusing on maximizing yield and revenue for publishers. It offers dynamic flooring, which adjusts floor prices in real-time to capture optimal bids. Bid enrichment enhances the value of each bid by leveraging data insights, while intelligent traffic shaping directs traffic to the most profitable paths. This suite of tools is designed to boost revenue outcomes by making your ad wrapper smarter and more efficient. Mile's approach is trusted by top publishers, emphasizing a partnership in revenue growth.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Generation Of New Leads, as the business use cases that they have been most satisfied with while using mile.

Other use cases:

  • Engaging And Following Up
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using mile.

Other priorities:

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mile Use-Cases and Business Priorities: Customer Satisfaction Data

mile works with different mediums / channels such as Mobile. Mobile App. Video etc.

Reviews

"...Using our platform digital publishers can create, monetize and optimize for the best ad experience...." Peer review

mile, belong to a category of solutions that help Demand Side Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Automatad and Mile partner with a Google Certified Publishing Partner to enhance programmatic ad revenue. They provide industry-leading software, tools, and support for digital publishers.

Popular Business Setting

for mile

Top Industries

  • Publishing

Popular in

  • Enterprise

mile is popular in Publishing, and is widely used by Enterprise,

mile Customer wins, Customer success stories, Case studies

What solutions does mile provide for Sending & Publishing Communications?

A leading Canadian publisher - Publishing

Mile’s AI Dynamic Flooring helped a leading Canadian publisher increase their RPM by 11%. The publisher needed to protect ad inventory value and avoid underselling ad space. They used Mile’s AI to an...alyze auction data and set dynamic floor prices in real time. This led to a $165,000 projected annual revenue increase. Prebid RPM rose by 12.44% and Google Ad Exchange RPM by 8.44%.

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Daily Dot - Media Production

Mile’s AI Dynamic Flooring and server-side bidding helped Daily Dot, a digital media company, boost ad revenue and user experience. The team used dynamic floor pricing, Prebid Server, and layout upgr...ades to improve monetization and performance. Daily Dot saw a 13.56% RPM lift and a 12.30% CPM lift from dynamic flooring, and a 25% RPM lift and 13% CPM lift on AMP inventory after server-side bidding. Viewability on AMP pages improved to over 65%. The new setup gave Daily Dot more control, faster innovation, and long-term growth.

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FirstCry - Health, Wellness And Fitness

Mile's ad management platform helped FirstCry boost ad revenue by 66%. FirstCry struggled with low eCPM and missed revenue due to reliance on a single ad exchange. Mile introduced a unified auction s...ystem, new ad units, and smart ad refresh technology. These changes increased revenue per million ad requests from $120 to $200. The AMP monetization suite also raised mobile ad revenue by 55%. FirstCry now earns more from ads while keeping a good user experience.

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Flickchart - Internet

Mile’s Smart Ad Refresh helped Flickchart solve declining ad revenue and poor user experience. Flickchart used Smart Ad Refresh to show ads only when users were active. This improved ad viewability a...nd kept users happy. Ad revenue increased by 80%. Smart Ad Refresh impressions made up 42.68% of total impressions and 45% of revenue in Q1 2024. Flickchart now earns more from ads without hurting user experience.

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Graham Media Group - Media Production

Mile helped Graham Media Group improve programmatic revenue and auction performance. GMG faced challenges with auction complexity, Safari traffic, and cookieless environments. Mile deployed identity ...solutions, server-side bidding, and AI-driven dynamic floors. Safari Session RPM rose by 46%, fill rate increased by 18%, and total programmatic revenue grew by 35%. GMG gained better control, higher monetization, and improved inventory health.

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Leading digital publisher - Media Production

Mile’s Addressability Module helped a leading digital publisher boost revenue in cookieless environments. The publisher struggled to monetize Safari and Firefox traffic, with CPMs 50% lower than Chro...me. Mile integrated multiple identity partners and enhanced data signals to improve user recognition and auction performance. After implementation, CPMs rose by up to 30% and overall revenue increased by 26–28%. Key auction metrics more than doubled, and non-Google demand grew by 60%.

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mile Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

2.65/5 ★

Read Reviews (1)
Custom Reports

2.20/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Analytics

2.65/5 ★

Read Reviews (1)
Custom Reports

2.20/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for mile

Top Failure Risks for mile

Mile.tech, Inc. Profile

Company Name

Mile.tech, Inc.

Company Website

https://www.mile.tech/

HQ Location

424 W 33rd St, New York, New York 10001, US

Employees

11-50

Social

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Financials

SEED