Mailchimp Overview
This is a summary of the comprehensive capabilities and benefits of Mailchimp based on over 94861 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Mailchimp, Constant Contact, Campaign Monitor, Brevo, ConvertKit, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Mailchimp is right for your needs? Our Cuspera AI engine can evaluate how Mailchimp fits your specific business needs, industry, and context. Get your personalized assessment report today.
Mailchimp supports business activities such as:
- Communication Management
- Campaign Management
- Engagement Management
- Advertisement
- Contact List Management
Mailchimp can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, Improve ROI, etc. It can help manage these activities if you use E-Mail Social Media Facebook etc. for these needs. As a solution, Mailchimp's capabilities include Templates, Personalization, Landing Page, etc.
Mailchimp was founded in 2001. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, ...to reach our best customers, and for event follow-up. " - Virginia Johnson
Cuspera Reviews
27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Mailchimp.
Use Cases
Peers recommend Communication Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Mailchimp.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Communication Management with E-Mail |
4.32/5 ★ |
"...Once your audience grows you can upgrade to a plan that suits your email sending needs...." Peer review by Kate M., Digital Marketing Strategist, Marketing and Advertising |
| sending & publishing communications |
4.27/5 ★ |
"...We can automatically send emails to recipients at the right time and there are powerful reporting options...." Peer review by Shai V., Education |
| tracking & monitoring communications |
4.86/5 ★ |
"...We like to be able to see the analytics when tracking the emails sent. ...." Peer review by Heather L., Controller, Human Resources |
| Campaign Management with E-Mail |
4.63/5 ★ |
"...It's very user-friendly, has great features in terms of building emails, creating campaigns, and reporting...." Peer review by Richard E, Co-Founder and Digital Media Manager, Marketing and Advertising |
| campaign monitoring |
4.67/5 ★ |
"...you design, send, and track HTML email campaigns which are easy to use...." Peer review |
| campaign analytics |
4.62/5 ★ |
"...We can report on the campaigns to see which ones have done well and use it as a way to improve our future email campaigns...." Peer review by Bethh O, Digital Marketing Officer, Marketing and Advertising |
| Engagement Management with E-Mail |
4.62/5 ★ |
"...The reports are helpful in showing click and open rates for tracking emails and following up...." Peer review by Verified Reviewer, Education |
| engaging and following up |
4.64/5 ★ |
"...I love the design-forward user experience and easy-to-use platform to create visual, interactive, and engaging email campaigns...." Peer review by Praveen S., Product Manager, Computer Software |
| engaging with scheduling & cadence |
4.01/5 ★ |
"...The feature set is quite robust and complicated cadences are easy to set up...." Peer review by Anonymous Reviewer |
| PEER EXPERIENCES | |
|---|---|
| Communication Management with E-Mail |
4.32/5 ★ |
"...Once your audience grows you can upgrade to a plan that suits your email sending needs...." Peer review by Kate M., Digital Marketing Strategist, Marketing and Advertising |
|
| sending & publishing communications |
4.32/5 ★ |
| tracking & monitoring communications |
4.32/5 ★ |
| Campaign Management with E-Mail |
4.63/5 ★ |
"...It's very user-friendly, has great features in terms of building emails, creating campaigns, and reporting...." Peer review by Richard E, Co-Founder and Digital Media Manager, Marketing and Advertising |
|
| campaign monitoring |
4.63/5 ★ |
| campaign analytics |
4.63/5 ★ |
| Engagement Management with E-Mail |
4.62/5 ★ |
"...The reports are helpful in showing click and open rates for tracking emails and following up...." Peer review by Verified Reviewer, Education |
|
| engaging and following up |
4.62/5 ★ |
| engaging with scheduling & cadence |
4.62/5 ★ |
100+ more Business Use Cases
Our AI advisor, Wyz, harnessed 94861 insights from peers and experts to help you assess how these Mailchimp use cases fit your Email Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, to reach our best customers, and for event follow-...up. |
|
I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales. Testimonial By Mary Chapman |
|
We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to. Testimonial By Evan Streusand |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Virginia Johnson Creative Director Onward Reserve |
Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, to reach our best customers, and for event follow-...up. |
|
Mary Chapman Marketing Manager Formaggio Kitchen |
I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales. Testimonial By Mary Chapman |
|
Evan Streusand Co-Owner Highway Robery |
We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to. Testimonial By Evan Streusand |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Mitscoots OutfittersRead More |
|
|
Case Study Onward ReserveRead More |
|
Case Study BetterSpacesRead More |
Frequently Asked Questions(FAQ)
for Mailchimp
What is Mailchimp?
What is Mailchimp used for?
What are the top features of Mailchimp?
Who uses Mailchimp?
What are Mailchimp alternatives?
Where is Mailchimp located?
Popular Business Setting
for Mailchimp
Top Industries
- Marketing and Advertising
- Non-Profit Organization Management
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Mailchimp to Acquire customers and Enhance customer relationships
Mailchimp Alternatives
Peer and Expert Opinion on Features
for Mailchimp
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Templates | Read Reviews (9157) |
| Personalization | Read Reviews (2121) |
| Landing page | Read Reviews (1955) |
| Dashboard | Read Reviews (601) |
| Alerts: popups & Notifications | Read Reviews (508) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Templates | Read Reviews (9157) |
| Personalization | Read Reviews (2121) |
| Landing page | Read Reviews (1955) |
| Dashboard | Read Reviews (601) |
| Alerts: popups & Notifications | Read Reviews (508) |
IT and Other Capabilities
for Mailchimp
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (7936) |
| Data Export | Read Reviews (3380) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (7936) |
| Data Export | Read Reviews (3380) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (2353) |
| Chat Support | Read Reviews (657) |
| 24/7 Support | Read Reviews (7017) |
| Phone Support | Read Reviews (470) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (2353) |
| Chat Support | Read Reviews (657) |
| 24/7 Support | Read Reviews (7017) |
| Phone Support | Read Reviews (470) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (59) |
| Analytics | Read Reviews (3261) |
| Custom Reports | Read Reviews (19729) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (59) |
| Analytics | Read Reviews (3261) |
| Custom Reports | Read Reviews (19729) |
Software Failure Risk Guidance
?for Mailchimp
Overall Risk Meter
Top Failure Risks for Mailchimp
Vendor Profile Details
HQ Location
675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA
Employees
1001-5000
Social
Financials
SEED
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