Mailchimp Overview

Mailchimp leverages real-time behavior data and AI to boost customer conversions. The platform is user-friendly and free to start.

Use Cases

Customers recommend Communication Management, Campaign Management, Engagement Management, as the business use cases that they have been most satisfied with while using Mailchimp.

Other use cases:

  • Advertisement
  • Contact List Management
  • Social Media Management
  • Content Management
  • Drip Marketing
  • Generation Of New Leads
  • Helpdesk Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Mailchimp.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Efficiency
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Improve Consistency
  • Increase Average Basket Value
  • Reduce Bounce
  • Shorten Ramp Up Time
  • Improve Navigation
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Mailchimp Use-Cases and Business Priorities: Customer Satisfaction Data

Mailchimp works with different mediums / channels such as E-Mail. Social Media. Facebook etc.

Mailchimp's features include Templates, Personalization, Landing Page, etc. and Mailchimp support capabilities include Email Support, AI Powered, Chat Support, etc. also Mailchimp analytics capabilities include Analytics, and Custom Reports.

Reviews

"Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn." - Morgan Schaffner

Mailchimp, Rejoiner, GMass, Moosend, Netcore, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mailchimp

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Mailchimp is popular in Marketing And Advertising, Non-Profit Organization Management, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Mailchimp Use Cases

How does Mailchimp facilitate Communication Management?

What benefits does Mailchimp offer for Campaign Management?

How can Mailchimp optimize your Engagement Management Workflow?

How does Mailchimp facilitate Contact List Management?

100+ more Business Use Cases

27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Mailchimp testimonial

Morgan Schaffner

Marketing Manager

AdHoc Presents

Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner
Mailchimp testimonial

Tani Brown

Chief of Staff

Jopwell

Mailchimp has been really vital for us to optimize our email marketing strategy and segment these audiences so that we can talk to them based on who they are Testimonial By Tani Brown
Mailchimp testimonial

Virginia Johnson

Creative Director

Onward Reserve

Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, to reach our best customers, and for event follow-...up.

Testimonial By Virginia Johnson
CUSTOMERS TESTIMONIALS
Mailchimp testimonial

Morgan Schaffner

Marketing Manager

AdHoc Presents

Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner
Mailchimp testimonial

Tani Brown

Chief of Staff

Jopwell

Mailchimp has been really vital for us to optimize our email marketing strategy and segment these audiences so that we can talk to them based on who they are Testimonial By Tani Brown
Mailchimp testimonial

Virginia Johnson

Creative Director

Onward Reserve

Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, to reach our best customers, and for event follow-...up.

Testimonial By Virginia Johnson

Case Studies

Retail

CASE STUDY Yuool

With strategic guidance from a Mailchimp Success Manager, the Brazil‑based brand developed a personalized plan to drive growth.

Financial Services

CASE STUDY One Stop Taxes

Mailchimp and QuickBooks to market One Stop Taxes and empower their customers.

Non-Profit Organization Management

CASE STUDY SheEdits

A visionary approach to scholarship guidance expands access to higher education, powered by strategic email and SMS campaigns.

Government Administration

CASE STUDY Talk London, the Greater London Authority

By using a custom integration and automated journeys, the Greater London Authority’s civic engagement platform made it easier for Londoners to share what they hope to see in their city.

Retail

CASE STUDY Vårdväskan

Mailchimp helped Vårdväskan use personalization tools for their marketing. Vårdväskan wanted to improve their email campaigns and reach more customers. They used Mailchimp's email marketing and autom...ation features. As a result, Vårdväskan achieved a 30x return on investment. The tools helped them send the right message to the right people.

Design

CASE STUDY Neon

Design studio Neon Workshops markets and manages finances so they can educate and inspire students, artists, and more to create one‑of‑a‑kind pieces.

Video

How to Design & Style Your Mailchimp Email Campaign (2023)

Video Thumbnail

Frequently Asked Questions(FAQ)

for Mailchimp

What is Mailchimp?

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.

It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.

What is Mailchimp used for?

Mailchimp is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Campaign Management and Engagement Management .

What are the top features of Mailchimp?

Templates, Personalization and Landing page are some of the top features of Mailchimp.

Who uses Mailchimp?

Mailchimp is used by Marketing And Advertising, Non-Profit Organization Management and Information Technology And Services among other industries.

What are Mailchimp alternatives?

Rejoiner, GMass, Moosend and Netcore are popular alternatives for Mailchimp.

Where is Mailchimp located?

Mailchimp is headquartered at 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA .
lightning

Peers used Mailchimp for communication management and campaign management

Mailchimp Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.97/5 ★

Read Reviews (59)
Analytics

4.40/5 ★

Read Reviews (3261)
Custom Reports

3.81/5 ★

Read Reviews (19729)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.97/5 ★

Read Reviews (59)
Analytics

4.40/5 ★

Read Reviews (3261)
Custom Reports

3.81/5 ★

Read Reviews (19729)

Software Failure Risk Guidance

?

for Mailchimp

Overall Risk Meter

Low Medium High

Top Failure Risks for Mailchimp

Mailchimp News

Product

Unveiling Intuit Mailchimp's New Tools at FWD: London | Mailchimp

Intuit Mailchimp unveiled a new suite of tools at FWD: London to help businesses leverage customer data. The tools include lead generation integrations with platforms like Meta and Google, over 100 new pop-up templates, and enhanced custom reports. These advancements aim to improve customer engagement, conversions, and business growth through AI-driven insights and automation.

Product

New Report from Intuit Mailchimp Outlines Strategies for the Expanded Holiday Shopping Cycle | Mailchimp

Intuit Mailchimp released the "Holiday Shopping Unwrapped" report, offering marketers insights into consumer behavior and strategies for the holiday shopping cycle. The report identifies seven phases of the holiday season, each with unique emotional drivers and purchasing habits, helping marketers tailor their strategies to connect with consumers effectively.

Product

Hard - won vibe coding insights : Mailchimp 40 % speed gain came with governance price

Mailchimp has achieved a 40% increase in development speed by adopting AI coding tools, emphasizing the importance of governance and human oversight. The company uses multiple AI platforms, such as GitHub Copilot, to enhance various development phases. Despite rapid prototyping capabilities, Mailchimp stresses the need for human expertise in production-ready code, focusing on system design and customer integration.

Partnership

Elite Digital Named Official Mailchimp Pro Partner - WJHL

Mailchimp has named Elite Digital as an official Mailchimp Pro Partner. This partnership combines Mailchimp's marketing technology with Elite Digital's expertise to enhance email, SMS, and omnichannel marketing for businesses. Elite Digital will provide dedicated support and seamless Mailchimp integrations, especially for eCommerce businesses, to drive growth and improve marketing performance.

Mailchimp Profile

Company Name

Mailchimp

Company Website

https://mailchimp.com/

Year Founded

2001

HQ Location

675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

Employees

1001-5000

Social

Financials

SEED