LinkedIn Marketing Solutions: Use-Cases, Insights and Reviews | 2026 Cuspera

360Suite, a business intelligence solutions provider, used LinkedIn Event Ads and LinkedIn Live to drive lead generation for its SAP BusinessObjects and Tableau applications. By streaming virtual eve...nts and promoting them with targeted Event Ads, 360Suite tripled event registrations, generated over 2,000 registrations and 632 Sales Qualified Leads (SQLs) in six weeks, and reduced cost per registration to $19. The campaign also leveraged LinkedIn Lead Gen Forms and post-event nurturing, resulting in high engagement and open rates above 50% for follow-up emails.
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AvePoint, a provider of SaaS solutions for Microsoft 365 data management, aimed to boost global marketing for its #ShiftHappens virtual conference. Using LinkedIn's conversation ads with geo- and car...eer-specific targeting, AvePoint increased event awareness and lead generation across more than 10 countries. The campaign streamlined conversions, resulting in significantly higher completion rates (33.59% in Germany, 32.59% in France) compared to the global average, and delivered a strong ROI of $5-$8 for every dollar spent.
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ASE Group, one of the world's largest providers of outsourced semiconductor manufacturing services, shifted from a physical to a digital marketing strategy by launching its first-ever digital campaig...n on LinkedIn. The campaign focused on top-of-funnel brand awareness, aiming to increase brand familiarity, drive engagement with key audience segments, and grow its LinkedIn Page followers. Using Sponsored Content and LinkedIn’s targeting capabilities, ASE Group achieved a 2X engagement rate versus industry benchmarks within the first three months, reinforcing its global brand outreach and professional community engagement.
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Bizible, a B2B marketing analytics company, needed more accurate and efficient ways to measure and report ROI for their clients advertising on LinkedIn. Their previous process was manual and error-pr...one, requiring clients to upload data themselves. By integrating with the LinkedIn Marketing API, Bizible automated data collection and reporting, providing more accurate insights, saving time, reducing churn, and helping generate new sales. The integration allowed for better optimization of ad spend and improved client satisfaction.
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Canada Post, a 253-year-old postal service, needed to modernize its sales and marketing operations to connect with more decision makers and stay competitive. By implementing LinkedIn Sales Navigator,... they were able to broaden their reach, build relationships with multiple stakeholders, and leverage social selling. The rollout began regionally and expanded company-wide after early ROI was demonstrated. Sales Navigator enabled Canada Post to identify prospects more effectively, share targeted content, and track Social Selling Index scores. The results included a 58X ROI in the first year and influence over 17.6% of the sales pipeline, making Sales Navigator a key part of their sales strategy.
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Agos, a leading consumer lending company in Italy, traditionally engaged its partner companies through in-person meetings. The COVID-19 pandemic forced a shift to digital, prompting Agos to launch 'A...gos Partner,' a digital-first, content-driven B2B communications channel on LinkedIn. Their goal was to acquire 4,000 followers in 12 months, which they achieved in just eight months, doubling their follower count. Notably, 59% of new followers were senior decision makers, far surpassing the 35% benchmark. LinkedIn Marketing Solutions played a key role in building Agos's digital community and strengthening its brand presence among B2B professionals.
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