Lefty | the effortless influencer marketing platform
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Apparel & Fashion Case Studies and Customer Success Stories with Lefty Influencer Marketing Platform
Lanvin
- Apparel & Fashion
- Medium
Paris, France
Lanvin used Lefty to boost its social media visibility by 1000%. The brand increased influencer collaborations by 138% and achieved... a 22.9% annual growth rate. Lanvin automated tracking and reporting for over 80 campaigns. Its earned media value grew by 1109%, from 1.72M in 2019 to 20.8M in 2023. Lanvin managed over 2,500 influencers and saw a 126% rise in engagement rate, far above the industry benchmark.
Tommy Hilfiger used Lefty to run a global influencer marketing strategy. The brand achieved $140M in earned media value (EMV)... growth. Over three years, EMV increased by 1401% and ROI grew by 1013%. Talent partnerships expanded 15 times. Campaigns saw engagement rates up to 6.6%. Lefty helped Tommy Hilfiger manage influencer campaigns and track key metrics.
Tommy Hilfiger used Lefty to drive a $140M increase in earned media value, achieving 64% year-over-year growth. The brand ran... 279 influencer campaigns in 2024, generating 7.4 billion impressions and a 315% rise in engagement rate. Key wins included Fashion Week activations and APAC partnerships, with a 633% EMV boost in Asia-Pacific. Lefty enabled smart creator selection, campaign analytics, and global-local strategy alignment. Tommy Hilfiger built long-term influencer relationships to reach Gen Z and expand globally.
Lacoste used Lefty to boost its 2024 Roland-Garros campaign. VIPs generated 24 times more earned media value per post. The... brand featured diverse and culturally relevant content. 64% of voices were new, driving peak buzz during key matches. The campaign showed the impact and limits of event-led influencer marketing.
Lanvin wanted to grow its social media presence and work with more influencers. They used Lefty's tools to track campaigns... and manage influencer relationships. Lanvin increased its influencer collaborations by 138% and grew its talent pool from 305 to 727 in five years. Their social media visibility grew by over 1000%. Their earned media value (EMV) rose from 1.72M in 2019 to 20.8M in 2023, a 1109% increase. Lanvin also saw a 126% growth in engagement rate, much higher than the industry average.
Retail Case Studies and Customer Success Stories with Lefty Influencer Marketing Platform
Sephora Collection
- Retail
- Very Large
Paris, France
Lefty helped Sephora Collection run influencer marketing campaigns worldwide. Sephora used Lefty to manage both micro and macro influencers on... TikTok. The campaigns achieved a 1013% ROI. Eva Veran from Sephora Collection shared this result. The focus was on global reach and measurable impact.
Lefty helped Sephora Collection run global influencer marketing campaigns. The platform made it easy to manage campaigns in many countries... and track key metrics in real time. Sephora Collection used Lefty to find the right influencers and keep brand messaging consistent. In 2023, they achieved a 1013% ROI on TikTok and saw a 491% increase in social media impressions. Lefty’s analytics and automation saved time and improved campaign results.
