Lefty Influencer Marketing Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Lefty helped Tommy Hilfiger grow $140M in earned media value with a global influencer marketing strategy. The brand saw a 1401% increase in EMV and a 1013% ROI over three years. Tommy Hilfiger used i...nfluencer discovery, campaign management, and data centralization features. The platform enabled 15x more talent partnerships. Engagement rates and visibility also improved significantly.
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Lefty helped Tommy Hilfiger grow earned media value by $140 million in 2024. The brand used Lefty to manage influencer campaigns and build long-term creator partnerships. Tommy Hilfiger saw a 64% yea...r-over-year increase in EMV, 7.4 billion impressions, and a 315% rise in engagement rate. Key campaigns included NYFW SS25 and APAC partnerships, with strong results from K-pop influencer collaborations. The strategy focused on data-driven creator selection and authentic storytelling to reach Gen Z and global markets.
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Lefty helped Lacoste turn its Roland-Garros 2024 partnership into a global social media event. VIP influencers generated 24 times more earned media value per post. The campaign used diverse and cultu...rally relevant content to boost Lacoste's brand identity. 64% of influencers were new voices, and buzz peaked during key matches. The case highlights both the strengths and limits of event-driven influencer marketing.
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Lanvin wanted to grow its social media presence and work with more influencers. They used Lefty's tools to track campaigns and manage influencer relationships. Lanvin increased its influencer collabo...rations by 138% and grew its talent pool from 305 to 727 in five years. Their social media visibility grew by over 1000%. Their earned media value (EMV) rose from 1.72M in 2019 to 20.8M in 2023, a 1109% increase. Lanvin also saw a 126% growth in engagement rate, much higher than the industry average.
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Sephora Collection wanted to improve its global influencer marketing. They faced challenges with managing campaigns in many countries and tracking real engagement. They used Lefty to manage campaigns..., track KPIs, and find the right influencers. Lefty helped them save time and improve campaign tracking. In 2023, they saw a 1013% increase in ROI from their influencer campaigns.
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