Real-World Case Studies and Customer Success Stories with Jodel

Scalable Capital, a digital wealth manager and neo-broker, aimed to increase awareness among a young, tech-savvy audience through a Jodel campaign. The campaign used a multi-step approach with a Jode...l-exclusive action, including a Colour Takeover, Boosted Posts, and Display Ads. The campaign achieved over 2.6 million impressions in Germany, with a Colour Takeover leading to over 2 million sessions in one day. The overall CTR was 0.54%, with ads without incentives maintaining a CTR above 0.7%. The campaign generated over 7,300 clicks and more than 7,600 interactions.
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Duolingo wanted to increase brand awareness in Germany amid competition in the language learning app market. They launched a six-week Jodel campaign targeting students, using mobile display ads and m...eme-like videos. The campaign achieved a 0.37% CTR, significantly increasing brand familiarity, especially among young males. The campaign exceeded goals, enhancing Duolingo's perception as a fun and effective language learning app.
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Mobil Krankenkasse, a health insurance company, faced the challenge of attracting younger customers. They partnered with Jodel to target young people in Mainz through a display ads campaign. The camp...aign used three creatives in Jodel's native design, linking to a landing page with more information. The campaign achieved a 0.83% click-through rate, indicating successful engagement with the target audience. The ads generated high traffic to the landing page, effectively reaching young users in their daily online activities.
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Allianz, a large international insurance company, faced challenges in attracting young talent due to the conservative image of the industry. To address this, they launched a four-week advertising cam...paign on Jodel to enhance their employer branding. The campaign used Native Fullscreen Ads with humor and language tailored to the Jodel community. It successfully increased interest in Allianz's career opportunities, achieving a 1.0% click-through rate and significantly boosting website traffic. This approach helped Allianz connect with the desired audience and strengthen their employer brand.
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Operational services GmbH & Co. KG faced challenges in recruiting due to low brand visibility and the competitive IT talent market. They used Jodel's platform to enhance employer branding and optimiz...e recruitment. A 5-week ad campaign targeted young professionals in major German cities, achieving a 0.79% CTR and over 2,000 clicks. The campaign successfully increased brand awareness and interest in IT careers.
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KFC faced a challenge in the competitive fast-food market to attract young people and increase restaurant visits. They used Jodel's platform to run a 4-week display ad campaign and two boosted posts ...to raise awareness of their KFC App Calendar. The campaign targeted students and young professionals through geotargeting. The result was a 0.30% click-through rate, indicating high interest from the Jodel community. The campaign successfully activated the target audience and increased brand awareness.
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