Real-World Case Studies and Customer Success Stories with Jodel

Jodel helped Allianz boost its employer branding with a creative ad campaign. Allianz used Jodel's native fullscreen ads to reach... students and young talent. The campaign ran for four weeks and matched the language of the Jodel community. Allianz saw a 1.0% click-through rate and a big increase in website traffic. The campaign made Allianz more attractive to young job seekers and strengthened its employer brand.
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Mobil Krankenkasse, a health insurance company, faced the challenge of attracting younger customers. They partnered with Jodel to target young... people in Mainz through a display ads campaign. The campaign used three creatives in Jodel's native design, linking to a landing page with more information. The campaign achieved a 0.83% click-through rate, indicating successful engagement with the target audience. The ads generated high traffic to the landing page, effectively reaching young users in their daily online activities.
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Allianz, a large international insurance company, faced challenges in attracting young talent due to the conservative image of the industry. To address this,... they launched a four-week advertising campaign on Jodel to enhance their employer branding. The campaign used Native Fullscreen Ads with humor and language tailored to the Jodel community. It successfully increased interest in Allianz's career opportunities, achieving a 1.0% click-through rate and significantly boosting website traffic. This approach helped Allianz connect with the desired audience and strengthen their employer brand.
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Scalable Capital used Jodel for a digital marketing campaign to boost awareness of its Scalable Broker among young, tech-savvy users. The campaign used... a multi-step approach with Colour Takeover, Boosted Posts, and Display Ads. It reached over 2.6 million impressions and generated more than 2 million sessions in one day. The campaign achieved a 0.54% CTR overall, with ads without incentives reaching over 0.7% CTR. Over 7,300 clicks and 7,600 additional interactions were recorded.
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Scalable Capital, a digital wealth manager and neo-broker, aimed to increase awareness among a young, tech-savvy audience through a Jodel campaign. The campaign used... a multi-step approach with a Jodel-exclusive action, including a Colour Takeover, Boosted Posts, and Display Ads. The campaign achieved over 2.6 million impressions in Germany, with a Colour Takeover leading to over 2 million sessions in one day. The overall CTR was 0.54%, with ads without incentives maintaining a CTR above 0.7%. The campaign generated over 7,300 clicks and more than 7,600 interactions.
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Duolingo ran a six-week Jodel ad campaign in Germany to boost brand awareness. They used mobile display ads and meme-style... videos to reach students. The campaign achieved a 0.37% click-through rate. Brand familiarity rose, especially among men and users aged 18-21. Duolingo exceeded its goals and saw strong positive feedback from the target group.
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Duolingo wanted to increase brand awareness in Germany amid competition in the language learning app market. They launched a six-week... Jodel campaign targeting students, using mobile display ads and meme-like videos. The campaign achieved a 0.37% CTR, significantly increasing brand familiarity, especially among young males. The campaign exceeded goals, enhancing Duolingo's perception as a fun and effective language learning app.
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Operational services GmbH & Co. KG faced challenges in recruiting due to low brand visibility and the competitive IT talent... market. They used Jodel's platform to enhance employer branding and optimize recruitment. A 5-week ad campaign targeted young professionals in major German cities, achieving a 0.79% CTR and over 2,000 clicks. The campaign successfully increased brand awareness and interest in IT careers.
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KFC faced a challenge in the competitive fast-food market to attract young people and increase restaurant visits. They used Jodel's... platform to run a 4-week display ad campaign and two boosted posts to raise awareness of their KFC App Calendar. The campaign targeted students and young professionals through geotargeting. The result was a 0.30% click-through rate, indicating high interest from the Jodel community. The campaign successfully activated the target audience and increased brand awareness.
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