Jodel: Product updates, Customer stories, and Insights | 2026 Cuspera

Scalable Capital used Jodel for a digital marketing campaign to boost awareness of its Scalable Broker among young, tech-savvy users. The campaign used a multi-step approach with Colour Takeover, Boo...sted Posts, and Display Ads. It reached over 2.6 million impressions and generated more than 2 million sessions in one day. The campaign achieved a 0.54% CTR overall, with ads without incentives reaching over 0.7% CTR. Over 7,300 clicks and 7,600 additional interactions were recorded.
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Duolingo ran a six-week Jodel ad campaign in Germany to boost brand awareness. They used mobile display ads and meme-style videos to reach students. The campaign achieved a 0.37% click-through rate. ...Brand familiarity rose, especially among men and users aged 18-21. Duolingo exceeded its goals and saw strong positive feedback from the target group.
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Jodel helped Allianz boost its employer branding with a creative ad campaign. Allianz used Jodel's native fullscreen ads to reach students and young talent. The campaign ran for four weeks and matche...d the language of the Jodel community. Allianz saw a 1.0% click-through rate and a big increase in website traffic. The campaign made Allianz more attractive to young job seekers and strengthened its employer brand.
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KFC faced a challenge in the competitive fast-food market to attract young people and increase restaurant visits. They used Jodel's platform to run a 4-week display ad campaign and two boosted posts ...to raise awareness of their KFC App Calendar. The campaign targeted students and young professionals through geotargeting. The result was a 0.30% click-through rate, indicating high interest from the Jodel community. The campaign successfully activated the target audience and increased brand awareness.
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Duolingo wanted to increase brand awareness in Germany amid competition in the language learning app market. They launched a six-week Jodel campaign targeting students, using mobile display ads and m...eme-like videos. The campaign achieved a 0.37% CTR, significantly increasing brand familiarity, especially among young males. The campaign exceeded goals, enhancing Duolingo's perception as a fun and effective language learning app.
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Allianz, a large international insurance company, faced challenges in attracting young talent due to the conservative image of the industry. To address this, they launched a four-week advertising cam...paign on Jodel to enhance their employer branding. The campaign used Native Fullscreen Ads with humor and language tailored to the Jodel community. It successfully increased interest in Allianz's career opportunities, achieving a 1.0% click-through rate and significantly boosting website traffic. This approach helped Allianz connect with the desired audience and strengthen their employer brand.
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