Consumer Goods Case Studies and Customer Success Stories with InMarket
Nature Made
- Consumer Goods
- Large
West Hills, USA
Nature Made used InMarket to boost awareness for its Fish Oil Omega-3 supplements. The campaign targeted shoppers of partner retailers... and buyers of competing brands. InMarket delivered high-impact mobile ads at key moments in stores. Nature Made achieved a 0.2% sales lift, even as the category declined by 0.5%. Moments performance exceeded benchmarks by 6.4 times.
KRAVE Jerky used InMarket’s ad platform to boost brand awareness and purchase intent. The campaign targeted shoppers at key moments,... from planning a store visit to holding the product in-store. Brand awareness rose by 72%, and purchase intent increased 3.8 times after exposure. The ad unit click-through rate reached 3.09%. These results helped KRAVE Jerky stand out in a crowded snack category and reach health-conscious consumers.
STIHL used InMarket to launch interactive ad campaigns. They tested dynamic creatives and a 360-degree panoramic ad unit. The campaign... achieved a 3.99% click-through rate, 6.7 times above industry benchmarks. Real-time location info helped users find local STIHL retailers. The campaign won two awards for creative innovation and technology integration.
Food & Beverages Case Studies and Customer Success Stories with InMarket
Danone
- Food & Beverages
- Very Large
Paris, France
Danone used InMarket’s media solutions to promote new packaging for its Silk product line. The goal was to boost awareness... and drive sales among grocery shoppers across the country. InMarket activated shoppers in real time and predicted future purchases to engage key audiences. Danone’s Director of Media Connections praised InMarket for maximizing media impact. The campaign focused on reaching brand and category purchasers at the right moments.
Bob Evans Farms used InMarket to launch its new Mashed Cauliflower side dish. The campaign used immersive creative ads and... targeted mobile messaging in grocery stores. Bob Evans Farms achieved a 5.31% immersive creative CTR, 4.31% overall campaign CTR, and a 6.3% sales lift. The campaign drove 966,000 incremental sales and a $6.44 ROAS. The product launch won industry awards for marketing innovation.
InMarket's LCI attribution platform helped PMG measure a national QSR chain's CTV campaign. The campaign used emotion targeting to boost... restaurant visits and sales. InMarket tracked consumers exposed to CTV ads who then visited and purchased at the QSR. The campaign achieved a 40% lift in visits and a 48% lift in sales. Emotion targeting was the top-performing strategy for driving visits.
Restaurants Case Studies and Customer Success Stories with InMarket
Frisch’s Restaurants, Inc.
- Restaurants
- Medium
Cincinnati, USA
Frisch’s Big Boy used InMarket’s measurement and media solutions to address COVID-19 challenges. The restaurant chain targeted consumers at home... and used location-based advertising to boost visits. InMarket’s platform helped Frisch’s understand digital marketing impact and reach new customers. The campaign drove a 34.8% visit lift rate and 302,000 incremental visits. Over half of recent traffic came from new customers, with a 23% lift in foot traffic.
Pharmaceuticals Case Studies and Customer Success Stories with InMarket
Bayer
- Pharmaceuticals
- Very Large
Leverkusen, Germany
Bayer used InMarket to promote its "Health for All" campaign across multiple retailers. The company targeted shoppers with real-time, interactive... ads using InMarket’s Audiences, Preceptivity, and Moments solutions. Bayer achieved a 4.35% Moments CTR and a 7.3x higher CTR than the benchmark. The campaign delivered a $7.23 ROAS, 1.6% sales lift, and $903K in incremental sales. InMarket helped Bayer boost portfolio awareness and drive measurable sales growth.
