Food & Beverages Case Studies and Success Stories with InMarket
CASE STUDY Bob Evans Farms
Bob Evans Farms used InMarket to promote their new Mashed Cauliflower side dish. The goal was to increase awareness and sales in grocery stores. They used immersive creative ads and targeted shoppers... with mobile ads at key moments. The campaign drove record engagement and won several industry awards. Bob Evans Farms saw increased awareness and strong campaign results.
Danone used InMarket to promote its Silk product line with new packaging. The goal was to increase awareness and drive sales among grocery shoppers. InMarket helped Danone reach the right shoppers in... real time and before shopping trips. The campaign targeted brand past purchasers, lactose-free buyers, and category shoppers. Danone saw iROAS performance above benchmark with this campaign.
KRAVE Jerky used InMarket's ad platform to boost brand awareness and purchase intent. The challenge was low brand awareness in a crowded snack category. InMarket's solution targeted shoppers at key m...oments, both online and in-store, using predictive and in-store engagement tools. The campaign led to a 72% lift in brand awareness and a 3.8x increase in purchase intent. 26.8% of shoppers planned to buy KRAVE Jerky after seeing the ads.
Consumer Goods Case Studies and Success Stories with InMarket
CASE STUDY STIHL
InMarket helped STIHL use immersive media and interactive ads to boost consumer engagement. STIHL shifted their campaign KPIs from store visits to click-through rates to better measure success. The c...ampaign used dynamic creatives and a 360º panoramic ad unit, letting users interact with STIHL products and find local retailers. STIHL's campaign outperformed industry benchmarks by over 6x in click-through rates. The campaign won two awards at the 2023 IAC Awards for best integrated ad campaigns.
Nature Made used InMarket to boost awareness of its Fish Oil Omega-3 supplements. The goal was to win over shoppers from competing brands and drive in-store sales. InMarket delivered targeted mobile ...ads to key audience segments at the right moments. As a result, Nature Made's campaign outperformed benchmarks by 6.4 times and increased sales lift by 0.2%, even as the category saw a decline of 0.5%.
Restaurants Case Studies and Success Stories with InMarket
CASE STUDY national QSR chain (PMG client)
InMarket’s LCI attribution solution helped a national QSR chain measure the impact of a CTV marketing campaign. The QSR chain wanted to increase visits and sales as the industry faced declining sales.... They partnered with Wurl for an emotionally targeted CTV campaign and used InMarket to track results. InMarket’s platform identified consumers who saw the ad and then visited and purchased. Emotion targeting was the best CTV strategy for driving visits. The campaign drove incremental visits and sales for the QSR chain.
Frisch’s Big Boy used InMarket’s LCI platform to address challenges from COVID-19. The restaurant chain wanted to reach customers staying at home and understand their business health compared to comp...etitors. InMarket provided measurement tools and insights to improve digital marketing and boost store visits. Frisch’s Big Boy used location-based advertising and targeted messaging to increase foot traffic and sales. The partnership helped them adapt their strategy during economic uncertainty.
Pharmaceuticals Case Studies and Success Stories with InMarket
CASE STUDY Bayer
Bayer used InMarket’s Audiences, Preceptivity, and Moments solutions to promote its 'Health for All' campaign. The goal was to increase awareness of Bayer’s product portfolio and drive sales across m...ultiple retailers. Bayer targeted women ages 30-55+ interested in health and wellness, using geo-location and real-time engagement in pharmacy and drug stores. The campaign helped Bayer stand out to shoppers and boost incremental sales and return on ad spend. Quantifiable results are not provided in the content.
