InMarket Overview

InMarket addresses the challenge of connecting brands with consumers in real-time, crucial for effective digital advertising. Its platform offers real-time marketing and measurement solutions that enhance ad spend efficiency and drive measurable growth. By leveraging AI-driven predictive and omnichannel activation, InMarket enables marketers to reach customizable audience segments, optimizing consumer engagement across media channels. The platform's closed-loop attribution system, known as LCI, improves media effectiveness during campaigns, crucial for the CPG industry. With insights derived from vast data sets, InMarket provides actionable analytics, helping businesses understand campaign impacts, such as sales lift and iROAS. This approach ensures that marketing efforts are aligned with consumer intent and real-world commerce outcomes, tackling the prevalent issue of ad waste in modern marketing strategies.

Use Cases

Customers recommend Advertisement, Social Media Analytics, Engaging And Following Up, as the business use cases that they have been most satisfied with while using InMarket.

Other use cases:

  • Generation Of New Leads
  • Lead Engagement
  • Lead Qualification: Technographic
  • Customise Loyalty Program
  • Sending & Publishing Communications
  • Campaign Management
  • Identify Target Customers
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Business Priorities

Enhance Customer Relationships and Improve ROI are the most popular business priorities that customers and associates have achieved using InMarket.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Launch New Products
  • Improve Brand Engagement
  • Scale Best Practices
  • Increase Customer Life Time Value
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InMarket Use-Cases and Business Priorities: Customer Satisfaction Data

InMarket works with different mediums / channels such as Mobile. Offline. On Premises etc.

InMarket's features include Dashboard. and InMarket support capabilities include 24/7 Support, AI Powered, Email Support, etc. also InMarket analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We not only saw lift in core brand awareness measures, but more notable from a shopper standpoint, we saw significant improvement in purchase intent after consumer were exposed to our beacon engagements...." Peer review by Amberly Hilinski, Commercial Marketing Manager — Dutch Brands, Heineken

Peer review evidence (same sources as the product rating summary)

"...Thinknear is mobile advertising technology acquired by Telenav in 2012...." Peer review
"...This report aims to analyze the trends at gyms, and decode the formulas that make some more successful than others as stay-at-home orders ease...." inSights
"...We not only saw lift in core brand awareness measures, but more notable from a shopper standpoint, we saw significant improvement in purchase intent after consumer were exposed to our beacon engagements...." Peer review by Amberly Hilinski, Commercial Marketing Manager — Dutch Brands, Heineken

InMarket, SecondStreet, Dash.fi, TrackingDesk, Adwerx, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

InMarket provides precise campaign data and insights into customer behavior for advertisers. It helps target key audiences and measure the impact of marketing programs on sales.

InMarket Customer wins, Customer success stories, Case studies

Why is InMarket the best choice for Social Media Analytics?

How can InMarket enhance your Engaging And Following Up process?

How can InMarket enhance your Generation Of New Leads process?

13 buyers and buying teams have used Cuspera to assess how well InMarket solved their Digital Advertising Platform needs. Cuspera uses 925 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.

 

Nature Made - Consumer Goods - Consumer Goods

Nature Made used InMarket to boost awareness for its Fish Oil Omega-3 supplements. The campaign targeted shoppers of partner retailers and buyers of competing brands. InMarket delivered high-impact m...obile ads at key moments in stores. Nature Made achieved a 0.2% sales lift, even as the category declined by 0.5%. Moments performance exceeded benchmarks by 6.4 times.

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Bayer - Pharmaceuticals - Pharmaceuticals

Bayer used InMarket to promote its "Health for All" campaign across multiple retailers. The company targeted shoppers with real-time, interactive ads using InMarket’s Audiences, Preceptivity, and Mom...ents solutions. Bayer achieved a 4.35% Moments CTR and a 7.3x higher CTR than the benchmark. The campaign delivered a $7.23 ROAS, 1.6% sales lift, and $903K in incremental sales. InMarket helped Bayer boost portfolio awareness and drive measurable sales growth.

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Danone - Food & Beverages - Food & Beverages

Danone used InMarket’s media solutions to promote new packaging for its Silk product line. The goal was to boost awareness and drive sales among grocery shoppers across the country. InMarket activate...d shoppers in real time and predicted future purchases to engage key audiences. Danone’s Director of Media Connections praised InMarket for maximizing media impact. The campaign focused on reaching brand and category purchasers at the right moments.

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KRAVE Jerky - Consumer Goods - Consumer Goods

KRAVE Jerky used InMarket’s ad platform to boost brand awareness and purchase intent. The campaign targeted shoppers at key moments, from planning a store visit to holding the product in-store. Brand... awareness rose by 72%, and purchase intent increased 3.8 times after exposure. The ad unit click-through rate reached 3.09%. These results helped KRAVE Jerky stand out in a crowded snack category and reach health-conscious consumers.

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STIHL - Consumer Goods - Consumer Goods

STIHL used InMarket to launch interactive ad campaigns. They tested dynamic creatives and a 360-degree panoramic ad unit. The campaign achieved a 3.99% click-through rate, 6.7 times above industry be...nchmarks. Real-time location info helped users find local STIHL retailers. The campaign won two awards for creative innovation and technology integration.

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Bob Evans Farms - Food & Beverages - Food & Beverages

Bob Evans Farms used InMarket to launch its new Mashed Cauliflower side dish. The campaign used immersive creative ads and targeted mobile messaging in grocery stores. Bob Evans Farms achieved a 5.31...% immersive creative CTR, 4.31% overall campaign CTR, and a 6.3% sales lift. The campaign drove 966,000 incremental sales and a $6.44 ROAS. The product launch won industry awards for marketing innovation.

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Frequently Asked Questions(FAQ)

for InMarket

What is InMarket?

InMarket is a leader in digital advertising and real-time, predictive location solutions that help businesses better understand who their customers are, why they make decisions, and where they can reach them most effectively. Brands can construct targeted audiences, activate real-time omnichannel marketing programs, and analyze the performance of those programs in generating sales with InMarket's data-driven marketing platform.

InMarket assists in identifying and targeting important audiences in the buying cycle for large/major purchases in order to deliver financing offers, rewards, or product benefits when it matters most—and then assists in measuring the effects through a comprehensive offering.

What is InMarket used for?

InMarket is a Digital Advertising Platform Software mainly used by its customers to Enhance Customer Relationships and Improve ROI by Advertisement, Social Media Analytics and Engaging And Following Up .

What are InMarket alternatives?

SecondStreet, Dash.Fi, TrackingDesk and Adwerx are popular alternatives for InMarket.

Where is InMarket located?

InMarket is headquartered at P.O. Box 3029, Venice, CA 90291, US.
lightning

Peers used InMarket for advertisement and social media analytics

InMarket Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (5)
Analytics

4.62/5 ★

Read Reviews (127)
Custom Reports

4.47/5 ★

Read Reviews (253)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (5)
Analytics

4.62/5 ★

Read Reviews (127)
Custom Reports

4.47/5 ★

Read Reviews (253)

Software Failure Risk Guidance

?

for InMarket

Overall Risk Meter

Low Medium High

Top Failure Risks for InMarket

InMarket Media, LLC News

Partnership

InMarket & Yahoo DSP Drive Real-Time Visit Ad Optimization

InMarket and Yahoo DSP have formed a partnership to enhance real-time, visit-based ad optimization. This collaboration allows advertisers using Yahoo DSP in the U.S. and Canada to leverage InMarket's measurement solutions, bridging digital impressions with real-world results through geo-location intelligence and real-time analytics. The initiative aligns with industry trends towards performance-driven advertising and privacy-respecting data use, enabling dynamic campaign optimization and improved ad spend returns.

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Partnership

InMarket Partners with Yahoo DSP for Real-Time Visit-Based Optimization

InMarket has formed a strategic partnership with Yahoo DSP to enhance real-time campaign optimization using daily store visit signals. This collaboration allows Yahoo DSP advertisers in the U.S. and Canada to leverage InMarket's measurement solutions for improved media campaign effectiveness and real-world conversions. The integration supports retail, QSR, and automotive sectors, enabling automated campaign adjustments and enhanced performance tracking.

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Partnership

InMarket Announces Partnership for Real-Time, Visit-Based Optimization Solution with Yahoo DSP

InMarket has partnered with Yahoo DSP to offer a real-time, visit-based optimization solution. This collaboration allows advertisers using Yahoo DSP to leverage InMarket's measurement tools to connect media exposure with in-person visits, enabling real-time campaign adjustments. The integration aims to enhance campaign performance by providing insights into media effectiveness and visitation behaviors.

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Partnership

InMarket Joins the Walmart Connect Partner Network

InMarket has joined the Walmart Connect Partner Network, combining its LCI measurement solution with Walmart Connect's omnichannel media platform. This partnership enables advertisers to link media investments to real-world outcomes, optimizing campaigns and proving effectiveness through data-driven insights.

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InMarket Media, LLC Profile

Company Name

InMarket Media, LLC

Company Website

https://inmarket.com/

HQ Location

P.O. Box 3029, Venice, CA 90291, US

Employees

51-100

Social

Linkedin Twitter

Financials

SERIES A