InMarket Overview

InMarket addresses the challenge of connecting brands with consumers in real-time, crucial for effective digital advertising. Its platform offers real-time marketing and measurement solutions that enhance ad spend efficiency and drive measurable growth. By leveraging AI-driven predictive and omnichannel activation, InMarket enables marketers to reach customizable audience segments, optimizing consumer engagement across media channels. The platform's closed-loop attribution system, known as LCI, improves media effectiveness during campaigns, crucial for the CPG industry. With insights derived from vast data sets, InMarket provides actionable analytics, helping businesses understand campaign impacts, such as sales lift and iROAS. This approach ensures that marketing efforts are aligned with consumer intent and real-world commerce outcomes, tackling the prevalent issue of ad waste in modern marketing strategies.

Use Cases

Customers recommend Advertisement, Social Media Analytics, Engaging And Following Up, as the business use cases that they have been most satisfied with while using InMarket.

Other use cases:

  • Generation Of New Leads
  • Lead Engagement
  • Lead Qualification: Technographic
  • Customise Loyalty Program
  • Sending & Publishing Communications
  • Campaign Management
  • Identify Target Customers
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Business Priorities

Enhance Customer Relationships and Improve ROI are the most popular business priorities that customers and associates have achieved using InMarket.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Launch New Products
  • Improve Brand Engagement
  • Scale Best Practices
  • Increase Customer Life Time Value
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InMarket Use-Cases and Business Priorities: Customer Satisfaction Data

InMarket works with different mediums / channels such as Mobile. Offline. On Premises etc.

InMarket's features include Dashboard. and InMarket support capabilities include 24/7 Support, AI Powered, Email Support, etc. also InMarket analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Thinknear is mobile advertising technology acquired by Telenav in 2012...." Peer review

InMarket, SecondStreet, FunnelDash, TrackingDesk, Adwerx, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

InMarket provides precise campaign data and insights into customer behavior for advertisers. It helps target key audiences and measure the impact of marketing programs on sales.

Comprehensive Insights on InMarket Use Cases

How efficiently Does InMarket manage your Social Media Analytics?

What benefits does InMarket offer for Engaging And Following Up?

What benefits does InMarket offer for Generation Of New Leads?

13+ more Business Use Cases

13 buyers and buying teams have used Cuspera to assess how well InMarket solved their Digital Advertising Platform needs. Cuspera uses 925 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.

Case Studies

Consumer Goods

CASE STUDY Nature Made

Nature Made used InMarket to boost awareness of its Fish Oil Omega-3 supplements. The goal was to win over shoppers from competing brands and drive in-store sales. InMarket delivered targeted mobile ...ads to key audience segments at the right moments. As a result, Nature Made's campaign outperformed benchmarks by 6.4 times and increased sales lift by 0.2%, even as the category saw a decline of 0.5%.

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Food & Beverages

CASE STUDY KRAVE Jerky

KRAVE Jerky used InMarket's ad platform to boost brand awareness and purchase intent. The challenge was low brand awareness in a crowded snack category. InMarket's solution targeted shoppers at key m...oments, both online and in-store, using predictive and in-store engagement tools. The campaign led to a 72% lift in brand awareness and a 3.8x increase in purchase intent. 26.8% of shoppers planned to buy KRAVE Jerky after seeing the ads.

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Pharmaceuticals

CASE STUDY Bayer

Bayer used InMarket’s Audiences, Preceptivity, and Moments solutions to promote its 'Health for All' campaign. The goal was to increase awareness of Bayer’s product portfolio and drive sales across m...ultiple retailers. Bayer targeted women ages 30-55+ interested in health and wellness, using geo-location and real-time engagement in pharmacy and drug stores. The campaign helped Bayer stand out to shoppers and boost incremental sales and return on ad spend. Quantifiable results are not provided in the content.

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Restaurants

CASE STUDY national QSR chain (PMG client)

InMarket’s LCI attribution solution helped a national QSR chain measure the impact of a CTV marketing campaign. The QSR chain wanted to increase visits and sales as the industry faced declining sales.... They partnered with Wurl for an emotionally targeted CTV campaign and used InMarket to track results. InMarket’s platform identified consumers who saw the ad and then visited and purchased. Emotion targeting was the best CTV strategy for driving visits. The campaign drove incremental visits and sales for the QSR chain.

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Restaurants

CASE STUDY Frisch’s Restaurants, Inc.

Frisch’s Big Boy used InMarket’s LCI platform to address challenges from COVID-19. The restaurant chain wanted to reach customers staying at home and understand their business health compared to comp...etitors. InMarket provided measurement tools and insights to improve digital marketing and boost store visits. Frisch’s Big Boy used location-based advertising and targeted messaging to increase foot traffic and sales. The partnership helped them adapt their strategy during economic uncertainty.

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Food & Beverages

CASE STUDY Danone

Danone used InMarket to promote its Silk product line with new packaging. The goal was to increase awareness and drive sales among grocery shoppers. InMarket helped Danone reach the right shoppers in... real time and before shopping trips. The campaign targeted brand past purchasers, lactose-free buyers, and category shoppers. Danone saw iROAS performance above benchmark with this campaign.

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Frequently Asked Questions(FAQ)

for InMarket

What is InMarket?

InMarket is a leader in digital advertising and real-time, predictive location solutions that help businesses better understand who their customers are, why they make decisions, and where they can reach them most effectively. Brands can construct targeted audiences, activate real-time omnichannel marketing programs, and analyze the performance of those programs in generating sales with InMarket's data-driven marketing platform.

InMarket assists in identifying and targeting important audiences in the buying cycle for large/major purchases in order to deliver financing offers, rewards, or product benefits when it matters most—and then assists in measuring the effects through a comprehensive offering.

What is InMarket used for?

InMarket is a Digital Advertising Platform Software mainly used by its customers to Enhance Customer Relationships and Improve ROI by Advertisement, Social Media Analytics and Engaging And Following Up .

What are InMarket alternatives?

SecondStreet, FunnelDash, TrackingDesk and Adwerx are popular alternatives for InMarket.

Where is InMarket located?

InMarket is headquartered at P.O. Box 3029, Venice, CA 90291, US.
lightning

Peers used InMarket for advertisement and social media analytics

InMarket Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (5)
Analytics

4.62/5 ★

Read Reviews (127)
Custom Reports

4.47/5 ★

Read Reviews (253)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (5)
Analytics

4.62/5 ★

Read Reviews (127)
Custom Reports

4.47/5 ★

Read Reviews (253)

Software Failure Risk Guidance

?

for InMarket

Overall Risk Meter

Low Medium High

Top Failure Risks for InMarket

InMarket Media, LLC News

Product

InMarket Revolutionizes Advertising Measurement with AI-Powered Unified Measurement

InMarket has launched "Unified Measurement," an AI-powered solution designed to enhance advertising measurement by integrating media mix modeling with real-time campaign optimization. This platform offers marketers a unified interface for strategic planning and campaign execution, addressing challenges like fragmented data and delayed insights. It aims to drive incremental sales and optimize media spend, showcasing its effectiveness with a projected 6% sales increase for a CPG brand.

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Product

InMarket Releases Its ??Breakthrough Moments? Leaders of Top-Performing Advertising Campaigns

InMarket released its annual "Breakthrough Moments" report, highlighting top-performing advertising campaigns by brands like Danone, Bayer, and Jack Daniel's. These campaigns achieved significant returns, such as an $8.15 incremental return on ad spend and click-through rates up to 16.8 times higher than industry benchmarks. InMarket's proprietary Moments solution played a key role in these successes by leveraging real-time data to enhance consumer engagement and drive sales.

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Product

InMarket Launches Incremental Sales Lift for the Automotive Industry ...

InMarket has launched Incremental Sales Lift for the automotive industry to demonstrate the effectiveness of advertising.

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Partnership

Reddit Ad Campaigns Drive 96% Success Rate in Foot Traffic With InMarket Partnership | RDDT Stock News - StockTitan

Reddit and InMarket's partnership led to 96% success in driving foot traffic through ad campaigns.

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InMarket Media, LLC Profile

Company Name

InMarket Media, LLC

Company Website

https://inmarket.com/

HQ Location

P.O. Box 3029, Venice, CA 90291, US

Employees

51-100

Social

Linkedin Twitter

Financials

SERIES A