Publishing Case Studies and Success Stories with Infegy Atlas
CASE STUDY Golin
Infegy Atlas helped Golin access hard-to-reach social media data, including LinkedIn and Instagram, that other providers could not deliver. Golin used Infegy’s historical data to plan campaigns and m...easure customer journeys. The agency created award-winning, data-backed strategies for clients using these insights. Infegy Atlas enabled Golin to set KPIs, track campaign performance, and adjust strategies in real time. Golin’s data analytics team won AMEC’s Communications Research and Measurement Team of the Year for four consecutive years after adopting Infegy.
Infegy Atlas helped Lumanity find key insights from the metastatic breast cancer community. Lumanity used social listening to filter out noise from finance and the Pink Movement. They found highly qu...alified datasets and discovered an active MBC community on TikTok. Infegy Atlas let them identify four main themes in patient needs. Lumanity shaped better messaging and improved engagement for their pharmaceutical client. Social assignments now make up over 20% of their business revenue.
Marketing and Advertising Case Studies and Success Stories with Infegy Atlas
CASE STUDY Collective 12
Infegy Starscape and Atlas helped Collective 12 quickly find deep consumer insights for a shoe brand client. The tools identified two main consumer personas and their unique needs. Collective 12 save...d significant time on data analysis, allowing more focus on value-add projects. The team used these insights to guide in-person interviews and deliver a detailed report. Their client was impressed with the depth and speed of the insights provided.
Infegy Atlas and Infegy Canvas helped Bellomy deliver fast, actionable consumer insights for a large retail client. Bellomy used Infegy’s tools to analyze social media, uncovering 12 unique topics fo...r the client’s marketing strategy. The client upgraded to a monthly reporting contract after seeing the value. Bellomy expanded their partnership and increased revenue with more social reporting contracts. Infegy’s unlimited queries and strong client support enabled Bellomy to work quickly and win new accounts.
Infegy Atlas helped 20ten, a creative agency, find the best gaming franchise partner for their FMCG client. 20ten used Infegy Atlas for social listening and text analytics to compare eight gaming bra...nds. They measured reach, audience alignment, and sentiment. The chosen partner had 113% more reach than average and 30 times higher activation value than the client's initial choice. The campaign led to 300+ stores carrying the product, an 88% increase in campaign performance, and a 260K social media reach.
Infegy Consumer Intelligence helped Moroch Partners use social listening to target local consumer needs for McDonald’s franchise owners in Texas. The agency used Infegy’s platform to identify young a...udiences and their preferences, focusing on high school football culture. Insights from Infegy led to a digital campaign offering free fries with app downloads. The campaign exceeded guest count goals by 18.2%, increased app downloads by 83,447, and surpassed average check goals by 10%. Moroch Partners credits Infegy’s data for driving positive results and market share gains.
Infegy Atlas helped 72andSunny use social listening to track vaping trends among Gen Z. The agency built a target audience using multiple filters and monitored conversations across platforms like Tik...Tok. They gained deep insights into behaviors, sentiment, and new trends in vaping. These findings helped their client secure more funding to fight vaping. Infegy Atlas provided richer data than other tools, making it easier to understand and act on audience insights.
Infegy's social listening platform helped Noble People, a media agency, solve the challenge of understanding niche B2B audiences. They used Infegy to go beyond basic demographics and build custom aud...ience segments for better media planning. The Influencer tab helped them find the right partners and content sources for campaigns. Key metrics like volume of mentions, sentiment, and passion score guided campaign and competitor tracking. Using Infegy, one client saw a 30% increase in online mentions among their target audience.
Colangelo used Infegy Atlas to analyze a beverage campaign with little commercial data. The agency measured campaign reach, engagement, and sentiment using social intelligence. They found the new slo...gan generated 62 times less conversation than the original brand name. Brand association with the new slogan relied on paid media, and audience segments did not change. Despite poor campaign results, 91% of brand conversation was positive. Colangelo used these insights to recommend ending the campaign and suggested a new strategy based on positive brand sentiment.
Infegy Atlas helped Collectively manage crisis response for clients during 2020. The agency used Infegy data to monitor social trends and make data-backed recommendations on pausing or resuming spons...ored content. This approach protected client brands and built trust. Collectively expanded social listening services and grew client relationships through 2020 and 2021. The team relied on Infegy Atlas for both quantitative and qualitative insights to guide decisions in uncertain times.
Infegy Atlas helped Whispr Group deliver data-driven marketing insights for a beauty industry client. The team used Infegy Atlas to analyze Instagram, Pinterest, and TikTok data. They delivered 11 ac...tionable insights to the client's marketing agency. The strategy led to a 70% increase in the client's Instagram following in five months. The platform enabled fast audience segmentation and trend discovery. Whispr Group identified new demand for a niche skincare product.
Infegy Atlas and Infegy Canvas helped DJ Case & Associates double their reporting rate for conservation agencies across all 50 states. The team used Infegy Canvas to build custom dashboards and share... interactive, state-specific consumer intelligence reports. This solution made it possible to deliver bi-weekly reports instead of monthly, despite limited staff. Agencies received valuable data on consumer demographics and outdoor recreation trends since the pandemic. Positive feedback showed the reports improved program development, messaging, and response management.
Infegy Atlas helped Signal Theory, a marketing agency, understand audience reactions for their client John Deere. The team used social listening to track responses to a video focused on female farmer...s. The video received 93 million views and 100% positive sentiment. One year later, people still mention the video four to five times per day. Signal Theory expanded their use of Infegy Atlas to support all clients after this success.
Information Services Case Studies and Success Stories with Infegy Atlas
CASE STUDY Comperemedia, a Mintel Company
Infegy Atlas helped Comperemedia, a Mintel company, analyze Super Bowl LVI advertising by providing real-time social listening data. Comperemedia used Infegy Atlas to track brand conversations, measu...re sentiment, and identify trends before and after the event. The tool enabled them to quickly adapt their research, including a last-minute analysis of Coinbase's campaign. Comperemedia delivered a new report in just 3 weeks, offering expert recommendations and unique insights for social media marketing. The partnership with Infegy improved their research speed and depth.
Other Industry Case Studies and Success Stories with Infegy Atlas
CASE STUDY Mintel
Infegy Atlas helps Mintel use social listening to understand consumer sentiment and trends. Mintel uses these insights to guide packaging decisions and customize sales proposals. The platform improve...s client retention and increases client lifetime value. Mintel can now provide better recommendations to clients and support new product ideas. Social listening data also helps Mintel's clients prepare for IPOs and understand viral trends.
Infegy Atlas helped Mangosta, a data analysis agency in Guatemala, offer affordable consumer insights to small businesses. Mangosta used Infegy’s social listening tools to provide real data and actio...nable strategies for clients. The platform enabled Mangosta to help clients improve marketing, combat misinformation, and better connect with target audiences. Infegy’s features made it easy to clean and interpret data, building trust with clients and helping Mangosta stand out in a competitive market.
Infegy's social listening platform helps Technomic predict foodservice trends. Technomic uses Infegy's data in its Ignite Menu dashboard to track consumer sentiment and menu trends. The solution enab...les Technomic to predict industry trends with 95% accuracy. This helps foodservice clients quickly adapt menus and capitalize on new opportunities. Technomic values Infegy's flexibility and responsive support.
