Collective 12 used Infegy Atlas to analyze Odell Beckham Jr. 's social footprint for endorsement matchmaking. The team leveraged sentiment...analysis and demographic data to guide brand partnerships. Their insights led to new deals for Beckham Jr. with brands like Moon, JAXXON, and Xbox. Collective 12 saw a 200% growth in client revenue and secured nine more athlete projects. Infegy Atlas enabled fast, data-driven decisions for client campaigns.
Bellomy used Infegy's social listening platform to help a lighting manufacturer understand Millennial and Gen Z home buyers. They analyzed social... data to find style trends, influencer opportunities, and content strategies. Bellomy created a playbook for the client, guiding brand launch decisions. The client doubled their contract with Bellomy after seeing strong results. All new lighting products launched with at least 4.5-star reviews, showing the impact of these insights.
Colangelo used Infegy Atlas to analyze a major beverage campaign. They measured campaign reach, engagement, and sentiment using social intelligence... data. The analysis showed the new slogan generated 62 times less conversation than the original brand name. Paid media drove most of the campaign's association, and audience segments did not shift. Despite the campaign's weak results, 91% of brand sentiment remained positive.
Infegy Atlas helped Whispr Group deliver 11 actionable insights to a beauty industry client. The platform enabled deep audience segmentation... and trend analysis across Instagram, Pinterest, and TikTok. Using Infegy Atlas, Whispr Group identified a surge in demand for a niche skincare product. Their insights guided a marketing strategy that grew the client’s Instagram following by 70% in five months. The team used data-driven marketing to shape messaging and target the right audience.
72andSunny used Infegy Atlas to help a public health client understand vaping trends among Gen Z. The agency built a... detailed target audience using social listening and audience filters. They monitored conversations across TikTok and other platforms to uncover new behaviors and lingo. Insights from Infegy Atlas enabled the client to secure more funding to fight vaping. The tool provided richer data than other platforms, especially for hard-to-reach audiences.
Moroch Partners
- Marketing And Advertising
- Medium
Dallas, USA
Moroch Partners used Infegy’s social listening platform to help McDonald’s franchise owners in Texas boost guest visits and sales. The agency identified... that young people sought food after high school football games and targeted them with a digital campaign offering free fries with app downloads. Infegy’s insights revealed price sensitivity and local preferences, guiding campaign messaging. The campaign exceeded guest count goals by 18.2% and drove 83,447 new app downloads. Average check goals were surpassed by 10%.
Signal Theory
- Marketing And Advertising
- Medium
Kansas City, USA
Signal Theory used Infegy Atlas to help a major client, John Deere, connect with female farmers. The team tracked social... media reactions to a new video campaign. The video reached 93 million views and had a 100% positive sentiment rate. One year later, people still mention the video four to five times per day. Signal Theory now uses Infegy Atlas as a best practice for all clients.
Golin used Infegy Atlas to access social media data that other providers could not reach, including LinkedIn and Instagram. The agency leveraged... Infegy’s historical data to plan campaigns and measure audience sentiment at every stage of the customer journey. With Infegy, Golin created award-winning, data-backed strategies for clients. The platform enabled real-time campaign tracking and course correction. Golin’s analytics team won AMEC’s Communications Research and Measurement Team of the Year for four years running.
DJ Case & Associates
- Marketing And Advertising
- Small
Mishawaka, USA
Infegy Atlas and Canvas helped DJ Case & Associates double their reporting rate for conservation agencies from monthly to bi-weekly. The team created... customized, interactive dashboards for all 50 states, delivering state-specific consumer intelligence reports. These reports included year-on-year data on demographics and outdoor recreation trends since the pandemic. The solution made it easy for agencies to access and use social listening insights for program development and messaging. Positive feedback confirmed the value of data-backed insights for conservation marketing.
Collectively used Infegy Atlas to guide clients through social media crises in 2020. The agency built a crisis monitoring method... using Infegy data to recommend when brands should pause or resume content. They tracked trends, sentiment, and top topics to protect brand safety. Infegy Atlas helped them expand social listening services and strengthen client trust. This approach supported business growth through 2020 and 2021.
Collective 12 used Infegy Starscape and Atlas to analyze consumer and competitor data for a shoe brand. The team identified... two main consumer personas and their unique needs. Infegy’s tools helped them deliver insights much faster than before. They used demographic and sentiment data to guide in-person interviews. The client received a detailed report and was impressed by the depth and speed of the insights.
Noble People, a media agency, uses Infegy’s social listening platform to improve B2B audience targeting. They go beyond basic demographics... to find niche audiences for their clients. Infegy helps them validate insights and segment audiences for better media planning. Using Infegy, they increased online mentions by 30% for a client. The platform also helps them track sentiment, campaign impact, and identify key influencers for partnerships.
Bellomy used Infegy Atlas and Infegy Canvas to deliver fast, actionable social media insights for a large retail client. The tools helped... Bellomy uncover 12 unique consumer topics, key demographics, and trending hashtags. Their client upgraded to a monthly reporting contract after seeing the value of the insights. Bellomy expanded their partnership and increased revenue from social reporting contracts. Infegy’s unlimited queries and dashboard features enabled quick, detailed research and reporting.
20ten used Infegy Atlas to find the best gaming franchise partner for a major FMCG client. They compared eight gaming... brands using social listening, audience alignment, and sentiment analysis. Their data-driven approach led to a partnership that boosted campaign performance by 88%. Over 300 stores began carrying the product, and social media reach hit a record 260,000. Infegy Atlas helped 20ten deliver fast, reliable insights for campaign strategy.
Mangosta used Infegy Atlas to deliver actionable consumer insights to small businesses in Guatemala. Traditional marketing was too expensive, and... most clients could not afford custom data analysis. Infegy Atlas helped Mangosta provide affordable, real-time social listening data. This enabled clients to improve marketing strategies and address misinformation. Mangosta built trust and grew its business by offering real, relevant data.
Comperemedia, a Mintel Company
- Information Services
- Large
London, UK
Comperemedia, a Mintel company, used Infegy Atlas to analyze Super Bowl LVI advertising. They needed fast, contextual social listening data... to measure audience response and brand moments. Infegy Atlas enabled them to track sentiment, trends, and demographics across social media. The team delivered a new market intelligence report in just 3 weeks. Their insights included a 5.8% increase in spend for Coinbase after a unique campaign.
Mintel uses Infegy Atlas to analyze consumer sentiment and trends for its clients. The platform helps Mintel guide decisions on... product packaging and customize sales proposals. Social listening insights from Infegy improve client retention and increase lifetime client value. Mintel leverages these insights to support clients preparing for IPOs and to generate new product ideas. The data helps Mintel's clients connect better with their target consumers.
Lumanity used Infegy Atlas to analyze social conversations about metastatic breast cancer. They filtered out irrelevant finance and Pink Movement... posts to focus on patient voices. Infegy Atlas helped them find an active MBC community on TikTok and identify four key patient themes. The team delivered actionable insights and a unique lexicon to their pharmaceutical client. Social listening now drives over 20% of Lumanity’s business, surpassing paid search.
Research Case Studies and Customer Success Stories with Infegy Atlas
Technomic
- Research
- Medium
Chicago, USA
Technomic used Infegy's social listening platform to improve its predictive modeling for foodservice trends. By integrating Infegy's data into its... Ignite Menu dashboard, Technomic achieved 95% accuracy in predicting industry trends. The platform helped Technomic identify emerging ingredients like elderflower early, allowing clients to adapt menus quickly. Social listening insights also enabled Technomic to guide clients in menu decisions and capitalize on new growth opportunities. The partnership with Infegy provided flexible, responsive support as Technomic's needs evolved.
Automotive Case Studies and Customer Success Stories with Infegy Atlas
Lexus
- Automotive
- Large
Infegy Atlas helped Lexus analyze negative consumer sentiment around its December to Remember ad campaign. Lexus used social insights to... find the root causes of negative reactions. The company changed its messaging based on these findings. As a result, consumer sentiment increased by 14%. This case shows how social listening tools can improve advertising effectiveness in the automotive industry.
