Infegy Atlas: Product updates, Customer stories, and Insights | 2026 Cuspera

Infegy Atlas helped Lexus analyze negative consumer sentiment around its December to Remember ad campaign. Lexus used social insights to find the root causes of negative reactions. The company change...d its messaging based on these findings. As a result, consumer sentiment increased by 14%. This case shows how social listening tools can improve advertising effectiveness in the automotive industry.
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Infegy Atlas helped 20ten, a creative agency, find the best gaming franchise partner for their FMCG client. 20ten used Infegy Atlas for social listening and text analytics to compare eight gaming bra...nds. They measured reach, audience alignment, and sentiment. The chosen partner had 113% more reach than average and 30 times higher activation value than the client's initial choice. The campaign led to 300+ stores carrying the product, an 88% increase in campaign performance, and a 260K social media reach.
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Infegy Starscape and Atlas helped Collective 12 quickly find deep consumer insights for a shoe brand client. The tools identified two main consumer personas and their unique needs. Collective 12 save...d significant time on data analysis, allowing more focus on value-add projects. The team used these insights to guide in-person interviews and deliver a detailed report. Their client was impressed with the depth and speed of the insights provided.
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Colangelo used Infegy Atlas to analyze a beverage campaign with little commercial data. The agency measured campaign reach, engagement, and sentiment using social intelligence. They found the new slo...gan generated 62 times less conversation than the original brand name. Brand association with the new slogan relied on paid media, and audience segments did not change. Despite poor campaign results, 91% of brand conversation was positive. Colangelo used these insights to recommend ending the campaign and suggested a new strategy based on positive brand sentiment.
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Infegy Atlas helped Mangosta, a data analysis agency in Guatemala, offer affordable consumer insights to small businesses. Mangosta used Infegy’s social listening tools to provide real data and actio...nable strategies for clients. The platform enabled Mangosta to help clients improve marketing, combat misinformation, and better connect with target audiences. Infegy’s features made it easy to clean and interpret data, building trust with clients and helping Mangosta stand out in a competitive market.
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Infegy Atlas helps Mintel use social listening to understand consumer sentiment and trends. Mintel uses these insights to guide packaging decisions and customize sales proposals. The platform improve...s client retention and increases client lifetime value. Mintel can now provide better recommendations to clients and support new product ideas. Social listening data also helps Mintel's clients prepare for IPOs and understand viral trends.
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