Bynder Content Workflow (Formerly GatherContent) Overview

GatherContent emphasizes that an effective content operation system enables quicker production and publication of high-quality content. More information is available online.

Use Cases

Customers recommend Content Management, Collaboration, Workflow Management, as the business use cases that they have been most satisfied with while using Bynder Content Workflow (Formerly GatherContent).

Other use cases:

  • Communication Management
  • Conference Call Management
  • Helpdesk Management
  • Training & Onboarding
  • Products & Pricelist Management
  • Engaging And Following Up
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Bynder Content Workflow (Formerly GatherContent).

Other priorities:

  • Improve Internal Communications
  • Enhance Customer Relationships
  • Establish Thought Leadership
  • Grow Market Share
  • Build Brand Awareness
See all business priorities See less business priorities

Bynder Content Workflow (Formerly GatherContent) Use-Cases and Business Priorities: Customer Satisfaction Data

Bynder Content Workflow (Formerly GatherContent) works with different mediums / channels such as E-Mail.

Bynder Content Workflow (Formerly GatherContent)'s features include Templates, Personalization, and Alerts: Popups & Notifications. and Bynder Content Workflow (Formerly GatherContent) support capabilities include Phone Support, 24/7 Support, Chat Support, etc. also Bynder Content Workflow (Formerly GatherContent) analytics capabilities include Custom Reports, and Analytics.

Reviews

"...It allows editors of website content to manage the creation, review and publication of lots of content simultaneously with multiple collaborators through one slick and easy online interface...." Peer review by User

Peer review evidence (same sources as the product rating summary)

"...This is a really well thought out, scaleable software for content planning and management...." Peer review by Verified Reviewer, Design
"...GatherContent solves the problem of where to write content, collect imagery and graphics, collaborate within a group...." Peer review by Michelle D, Art Director
"...I love the customizable workflow and templates...." Peer review by Lindsey W, Web Content Specialist, Marketing and Advertising

Bynder Content Workflow (Formerly GatherContent), Outgrow, Topic, Opinion Stage, Crowdriff Platform, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Bynder Content Workflow (Formerly GatherContent)

Top Industries

  • Marketing and Advertising
  • Apparel & Fashion
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Bynder Content Workflow (Formerly GatherContent) is popular in Marketing And Advertising, Apparel & Fashion, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Bynder Content Workflow (Formerly GatherContent) Customer wins, Customer success stories, Case studies

How does Bynder Content Workflow (Formerly GatherContent) facilitate Content Management?

How can Bynder Content Workflow (Formerly GatherContent) optimize your Collaboration Workflow?

How can Bynder Content Workflow (Formerly GatherContent) optimize your Workflow Management Workflow?

Why is Bynder Content Workflow (Formerly GatherContent) the best choice for Communication Management?

How efficiently Does Bynder Content Workflow (Formerly GatherContent) manage your Conference Call Management?

11 buyers and buying teams have used Cuspera to assess how well Bynder Content Workflow (Formerly GatherContent) solved their Content Marketing needs. Cuspera uses 991 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

 

Bynder's AI Search Experience reaches 1,000 customer milestone

Bynder's AI Search Experience has reached 1,000 customers in under two years, showcasing its comprehensive AI capabilities in digital asset management. The platform enhances content discovery and reu...se, offering features like natural language search, multilingual support, and automated tagging. Pernod Ricard, an early adopter, reports significant efficiency gains and improved asset management.

Read on →

WD-40 Company - Consumer Goods - Large

San Diego, USA

Bynder’s AI-powered digital asset management platform helped WD-40 Company achieve 75% faster asset discovery across more than 50 markets. The company centralized over 45,000 assets, supporting nearl...y 200 global websites and regional teams. Bynder enabled unified storage, improved governance, and easier reuse of approved content. AI features like natural language search and duplicate detection reduced search time and improved campaign execution. WD-40 Company now delivers consistent brand content and supports partners and teams worldwide.

Read more →

Vodafone - Telecommunications - Very Large

London, UK

Bynder helped Vodafone launch a premium digital asset management (DAM) portal for 93,000 employees. Vodafone needed a single platform to manage brand content and support global campaigns. Bynder's DA...M solution enabled fast access to brand assets, advanced AI search, and integration with Vodafone's martech tools. The platform improved brand consistency and sped up campaign launches. Vodafone saw strong adoption and increased efficiency across teams.

Read more →

University of Technology Sydney - Education - Very Large

Sydney, Australia

Bynder helped University of Technology Sydney organize over 18,266 digital assets for 360+ users. Before Bynder, UTS struggled with scattered resources and slow campaign launches. Bynder's DAM platfo...rm centralized content, making it easy to find, share, and approve creative materials. The Asset Workflow module reduced duplicate work and kept branding consistent. UTS now shares content faster with partners and agencies, improving campaign impact and brand promotion.

Read more →

Twinings - Food & Beverages - Large

London, UK

Twinings used Bynder DAM and AI to give teams more control over content. Before Bynder, Twinings relied too much on agencies and had trouble keeping brand consistency. Bynder let teams find and use c...ontent themselves, speeding up campaigns and cutting costs. AI tools helped find old assets and reuse them in new ways. Twinings now adapts content for local markets and connects its history with modern marketing.

Read more →

THG (The Hut Group) - Internet - Large

Manchester, UK

Bynder's digital asset management platform helped THG centralize over 40,000 resources and streamline workflows for more than 1,000 users. THG faced challenges with scattered teams and disconnected s...ystems, leading to inefficiencies and lost files. Bynder enabled instant access to assets, reduced manual work, and improved brand consistency. Integration with THG's product information management system accelerated time to market and boosted productivity.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Bynder Content Workflow (Formerly GatherContent)

What is Bynder Content Workflow (Formerly GatherContent)?

Gather Content is a Content Operations Platform for business owners, sales, marketing and agencies produce effective content, at scale aligned with users' needs and business goals

It is primarily used to create, organize and plan content, with appropriate workflow, and approval process. To enhance the content, various tools to conduct campaigns, curate and collaborate are available for effective deployment across channels such as social media, emails, website etc.

Gather Content uses AI and Analytics to provide content operation to the entire team involved in the content management from creation to testing to the final stage

What is Bynder Content Workflow (Formerly GatherContent) used for?

Bynder Content Workflow (Formerly GatherContent) is a Content Marketing Software mainly used by its customers to Acquire Customers and Scale Best Practices by Content Management, Collaboration and Workflow Management .

What are the top features of Bynder Content Workflow (Formerly GatherContent)?

Templates, Personalization and Alerts: popups & Notifications are some of the top features of Bynder Content Workflow (Formerly GatherContent).

Who uses Bynder Content Workflow (Formerly GatherContent)?

Bynder Content Workflow (Formerly GatherContent) is used by Marketing And Advertising, Apparel & Fashion and Internet among other industries.

What are Bynder Content Workflow (Formerly GatherContent) alternatives?

Outgrow, Topic, Opinion Stage and Crowdriff Platform are popular alternatives for Bynder Content Workflow (Formerly GatherContent).

Where is Bynder Content Workflow (Formerly GatherContent) located?

Bynder Content Workflow (Formerly GatherContent) is headquartered at Max Euweplein 46, Amsterdam, 1017 MB, NL.
lightning

Peers used Bynder Content Workflow (Formerly GatherContent) for content management and collaboration

Bynder Content Workflow (Formerly GatherContent) Competitors

Bynder Content Workflow (Formerly GatherContent) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.45/5 ★

Read Reviews (170)
Analytics

3.57/5 ★

Read Reviews (27)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.45/5 ★

Read Reviews (170)
Analytics

3.57/5 ★

Read Reviews (27)

Bynder Content Workflow (Formerly GatherContent) Integrations

Bynder Content Workflow (Formerly GatherContent) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.51/5 ★

Read Reviews (58)
Data Export

4.10/5 ★

Read Reviews (52)

Few API Integrations for Bynder Content Workflow (Formerly GatherContent)

Telegram

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Trello

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Facebook Pages

4.19 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Google Calendar

4.64 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Monday.com

4.61 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Bynder Content Workflow (Formerly GatherContent)

Overall Risk Meter

Low Medium High

Top Failure Risks for Bynder Content Workflow (Formerly GatherContent)

Bynder BV News

Awards

Bynder Ranked a Leader by Independent Research Firm

Bynder has been named a leader in The Forrester Wave: Digital Asset Management Systems, Q1 2026 report. The company received top scores in strategy, AI capabilities, and pricing flexibility, and was recognized as a Customer Favorite. Bynder's AI-powered DAM system is noted for innovation and customer-driven development, delivering significant ROI and operational efficiency for global brands.

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Executive

Bynder Appoints Doug Shepard as Chief Revenue Officer as Global Growth Accelerates - Yahoo Finance UK

Bynder has appointed Doug Shepard as Chief Revenue Officer to lead its global revenue strategy. Shepard's experience in the systems integrator industry is expected to drive Bynder's growth and expand its partner ecosystem. This appointment follows Bynder's record-breaking Q4 in 2025, highlighting its strong market position and commitment to AI-powered digital asset management solutions.

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Executive

Bynder Appoints Doug Shepard as Chief Revenue Officer as Global Growth ...

Bynder has appointed Doug Shepard as Chief Revenue Officer to lead its global revenue strategy. This move follows a record-breaking Q4 in 2025, with significant growth in new business and revenue from content experience solutions. Shepard's experience in the systems integrator industry is expected to enhance Bynder's market expansion and partner ecosystem.

Read more →
Product

Bynder expands AI Agent capabilities to empower brands to scale creative freedom with intelligent control - GlobeNewswire

Bynder has launched its Compliance Agent, enhancing its AI-powered DAM platform to ensure brand compliance and content governance. This new agent audits assets against brand and legal guidelines, ensuring consistent, compliant content across channels. It complements Bynder's existing suite of agents, driving operational efficiency and brand governance. Bynder was also named a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management.

Read more →

Bynder BV Profile

Company Name

Bynder BV

Company Website

https://www.bynder.com/en/

HQ Location

Max Euweplein 46, Amsterdam, 1017 MB, NL

Employees

101-250

Social

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Financials

SERIES A