Bynder Content Workflow (Formerly GatherContent) Overview

GatherContent emphasizes that an effective content operation system enables quicker production and publication of high-quality content. More information is available online.

Use Cases

Customers recommend Content Management, Collaboration, Workflow Management, as the business use cases that they have been most satisfied with while using Bynder Content Workflow (Formerly GatherContent).

Other use cases:

  • Communication Management
  • Conference Call Management
  • Helpdesk Management
  • Training & Onboarding
  • Products & Pricelist Management
  • Engaging And Following Up
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Bynder Content Workflow (Formerly GatherContent).

Other priorities:

  • Improve Internal Communications
  • Enhance Customer Relationships
  • Establish Thought Leadership
  • Grow Market Share
  • Build Brand Awareness
See all business priorities See less business priorities

Bynder Content Workflow (Formerly GatherContent) Use-Cases and Business Priorities: Customer Satisfaction Data

Bynder Content Workflow (Formerly GatherContent) works with different mediums / channels such as E-Mail.

Bynder Content Workflow (Formerly GatherContent)'s features include Templates, Personalization, and Alerts: Popups & Notifications. and Bynder Content Workflow (Formerly GatherContent) support capabilities include Phone Support, 24/7 Support, Chat Support, etc. also Bynder Content Workflow (Formerly GatherContent) analytics capabilities include Custom Reports, and Analytics.

Reviews

"...This is a really well thought out, scaleable software for content planning and management...." Peer review by Verified Reviewer, Design

Peer review evidence (same sources as the product rating summary)

"...A template to calculate the time and cost of creating content in your organisation. ..." Templates
"...It is transparent, collaborative, and more efficient for all...." Peer review by Mirzet Kadric, Vice President, Globalia Agence Web
"...For example, in GatherContent (my employer), each phase of the workflow may be assigned a color for a visual overview...." How to Define a Workflow That Keeps Content Production On Track

Bynder Content Workflow (Formerly GatherContent), Outgrow, Topic, Opinion Stage, Crowdriff Platform, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Bynder Content Workflow (Formerly GatherContent)

Top Industries

  • Marketing and Advertising
  • Apparel & Fashion
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Bynder Content Workflow (Formerly GatherContent) is popular in Marketing And Advertising, Apparel & Fashion, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Bynder Content Workflow (Formerly GatherContent) Customer wins, Customer success stories, Case studies

What makes Bynder Content Workflow (Formerly GatherContent) ideal for Content Management?

How can Bynder Content Workflow (Formerly GatherContent) optimize your Collaboration Workflow?

Why is Bynder Content Workflow (Formerly GatherContent) the best choice for Workflow Management?

What solutions does Bynder Content Workflow (Formerly GatherContent) provide for Communication Management?

What benefits does Bynder Content Workflow (Formerly GatherContent) offer for Conference Call Management?

11 buyers and buying teams have used Cuspera to assess how well Bynder Content Workflow (Formerly GatherContent) solved their Content Marketing needs. Cuspera uses 991 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

 

Specsavers - Retail - Very Large

Bynder Announces Record H1 2026 Growth, Driven by Enterprise AI ...

Guernsey, UK

Bynder announced record growth in H1 2026, driven by enterprise AI adoption and customer expansion. Specsavers, a global retailer, uses Bynder's AI Agents to automate metadata enrichment, cutting ass...et upload times by 50%. Bynder's product innovations include new integrations and the launch of the Brand Compliance Agent, enhancing AI workflows in enterprise ecosystems.

Read on →
 

Specsavers - Retail - Very Large

Bynder Announces Record H1 2026 Growth, Driven by Enterprise AI ...

Guernsey, UK

Bynder reports record growth in H1 2026, driven by enterprise AI adoption and customer expansion. Specsavers, a global retailer, uses Bynder's AI Agents to automate metadata enrichment, enhancing con...tent supply chain efficiency. Bynder's product innovations include new integrations and AI workflow support, underscoring its role as an AI-powered content system for enterprises.

Read on →
 

Bynder H1 Results: Customer expansion surges 46% YoY

Bynder reported a 46% year-over-year increase in customer expansion for H1 2026, driven by demand for its Content Experiences Omnichannel solution and its Agentic AI Platform, which saw a three-fold ...subscription increase. Over 1,400 customers now use Bynder's AI tools to automate content workflows, reflecting a shift towards AI-driven enterprise solutions. The company also launched new products to integrate AI workflows into broader technology ecosystems.

Read on →

Barilla - Food & Beverages - Large

Parma, Italy

Bynder helped Barilla create a single content engine for over 20 brands. Barilla used Bynder to centralize digital assets, speed up campaign workflows, and improve brand compliance. The company achie...ved a 30–40% faster transcreation process for campaign assets. Customizable homepages and AI-powered search made it easier to find and reuse content. Integrations with Salsify and Contentful enabled a zero-download workflow across 40+ markets.

Read more →

Raymour & Flanigan - Retail - Large

Liverpool, USA

Bynder helped Raymour & Flanigan save about 400 hours each week by automating 45 workflows. Nicole DeHaven led the project, growing their digital asset library from 1,400 to over 1.3 million assets i...n three years. Custom API integrations connected Bynder to tools like Optimizely, Wrike, Adobe, and Figma. Teams now spend less time on repetitive tasks and more on creative work. The platform also improved asset discoverability and compliance with features like AI Search and face recognition.

Read more →

Caesars Entertainment - Hospitality - Very Large

Las Vegas, USA

Bynder helped Caesars Entertainment save over 700 hours by streamlining digital asset management for 27 brands and 52 properties. Caesars replaced manual processes with AI-powered search, automated m...etadata enrichment, and centralized governance. Nearly 4 billion assets were delivered across mobile apps, websites, kiosks, and in-room TVs in one year. User satisfaction rose, with a +39 NPS score. Bynder integrations with Akeneo PIM, Builder.io, and Adobe Creative Cloud unified content delivery.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Bynder Content Workflow (Formerly GatherContent)

What is Bynder Content Workflow (Formerly GatherContent)?

Gather Content is a Content Operations Platform for business owners, sales, marketing and agencies produce effective content, at scale aligned with users' needs and business goals

It is primarily used to create, organize and plan content, with appropriate workflow, and approval process. To enhance the content, various tools to conduct campaigns, curate and collaborate are available for effective deployment across channels such as social media, emails, website etc.

Gather Content uses AI and Analytics to provide content operation to the entire team involved in the content management from creation to testing to the final stage

What is Bynder Content Workflow (Formerly GatherContent) used for?

Bynder Content Workflow (Formerly GatherContent) is a Content Marketing Software mainly used by its customers to Acquire Customers and Scale Best Practices by Content Management, Collaboration and Workflow Management .

What are the top features of Bynder Content Workflow (Formerly GatherContent)?

Templates, Personalization and Alerts: popups & Notifications are some of the top features of Bynder Content Workflow (Formerly GatherContent).

Who uses Bynder Content Workflow (Formerly GatherContent)?

Bynder Content Workflow (Formerly GatherContent) is used by Marketing And Advertising, Apparel & Fashion and Internet among other industries.

What are Bynder Content Workflow (Formerly GatherContent) alternatives?

Outgrow, Topic, Opinion Stage and Crowdriff Platform are popular alternatives for Bynder Content Workflow (Formerly GatherContent).

Where is Bynder Content Workflow (Formerly GatherContent) located?

Bynder Content Workflow (Formerly GatherContent) is headquartered at Max Euweplein 46, Amsterdam, 1017 MB, NL.
lightning

Peers used Bynder Content Workflow (Formerly GatherContent) for content management and collaboration

Bynder Content Workflow (Formerly GatherContent) Competitors

Bynder Content Workflow (Formerly GatherContent) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.45/5 ★

Read Reviews (170)
Analytics

3.57/5 ★

Read Reviews (27)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.45/5 ★

Read Reviews (170)
Analytics

3.57/5 ★

Read Reviews (27)

Bynder Content Workflow (Formerly GatherContent) Integrations

Bynder Content Workflow (Formerly GatherContent) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.51/5 ★

Read Reviews (58)
Data Export

4.10/5 ★

Read Reviews (52)

Few API Integrations for Bynder Content Workflow (Formerly GatherContent)

ActiveCampaign

4.55 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Airtable

4.67 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Telegram

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Webflow

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Google Calendar

4.64 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Bynder Content Workflow (Formerly GatherContent)

Overall Risk Meter

Low Medium High

Top Failure Risks for Bynder Content Workflow (Formerly GatherContent)

Bynder BV News

Product

FADEL and Gournay Consulting Launch New Bynder Connector for Rights Management, Content Tracking and Brand Compliance

Bynder, in collaboration with FADEL and Gournay Consulting, has launched a new connector integrating Bynder's DAM with FADEL's Brand Vision for enhanced rights management and content tracking. This integration allows users to manage digital rights and compliance workflows directly within Bynder, improving content governance and reducing corporate risk.

Read more →
Financial

Bynder Reports H1 2026 Growth Driven by AI-Powered DAM Adoption

Bynder reports significant growth in H1 2026, driven by increased adoption of its AI-powered Digital Asset Management (DAM) platform. The company saw a 46% year-over-year increase in customer expansion and a threefold rise in subscriptions to its Agentic AI Platform. Bynder's product innovations and global expansion efforts further support its position in the enterprise DAM market.

Read more →
Awards

Bynder Ranked a Leader by Independent Research Firm

Bynder has been named a leader in The Forrester Wave: Digital Asset Management Systems, Q1 2026 report. The company received top scores in strategy, AI capabilities, and pricing flexibility, and was recognized as a Customer Favorite. Bynder's AI-powered DAM system is noted for innovation and customer-driven development, delivering significant ROI and operational efficiency for global brands.

Read more →
Executive

Bynder Appoints Doug Shepard as Chief Revenue Officer as Global Growth ...

Bynder has appointed Doug Shepard as Chief Revenue Officer to lead its global revenue strategy. This move follows a record-breaking Q4 in 2025, with significant growth in new business and revenue from content experience solutions. Shepard's experience in the systems integrator industry is expected to enhance Bynder's market expansion and partner ecosystem.

Read more →

Bynder BV Profile

Company Name

Bynder BV

Company Website

https://www.bynder.com/en/

HQ Location

Max Euweplein 46, Amsterdam, 1017 MB, NL

Employees

101-250

Social

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Financials

SERIES A