Placements AI used FreeWheel Buyer Cloud and Identity Network to activate offline first-party data for online advertising. The agency saw... an 8x increase in audience match rates and an 18x boost in match rate to inventory. They saved over 160 work hours compared to other platforms. The solution helped them reach audiences faster and with more precision. Placements AI kept full control of their first-party data throughout the process.
Monde Media used the Beeswax DSP from FreeWheel to improve digital ad targeting. They wanted to reach cord-cutting audiences on... VOD and OTT platforms. With Beeswax, Monde Media increased targeting capabilities by 13%. They also lowered costs by 33% per thousand impressions. The partnership helped them expand their audience and boost efficiency.
Spectrum Reach
- Marketing And Advertising
- Large
New York, USA
Spectrum Reach used FreeWheel to expand from a local to a national TV advertising player. The platform helped Spectrum Reach... connect premium ad supply with viewers across multiple screens. This enabled national advertiser activations and improved campaign outcomes. Leaders at Spectrum Reach say FreeWheel supports their growth in a fragmented media landscape. The partnership helps Spectrum Reach deliver more value to clients.
MNTN used FreeWheel to help its clients access premium TV advertising inventory. Many MNTN clients advertised on TV for the... first time using this solution. NBCUniversal also benefited by gaining new sources of demand through the partnership. The collaboration enabled both companies to reach new audiences and expand their advertising impact.
Dentsu partnered with FreeWheel to improve audience targeting for streaming TV campaigns. They used FreeWheel's Beeswax platform, custom bidding tools,... and identity matching. This let dentsu access premium ad inventory and activate campaigns for global advertisers. The solution gave advertisers better audience control and visibility without cookies. Dentsu was the first agency holding company to use these FreeWheel tools.
Matterkind uses FreeWheel to help advertisers reach audiences across many video platforms. They focus on conscious marketing and protect viewer... data. Josh Abneri explains how data is used to find the right audience. The agency uses FreeWheel to manage fragmented video advertising. This helps advertisers connect with viewers while keeping data safe.
Kepler uses FreeWheel to connect brands with consumers through technology and data. The team applies a holistic, data-driven strategy for... their marketers. This approach helps brands get closer to their audiences. Kepler's leaders discuss how consistent use of data gives them an edge. They highlight the value of technology in media planning and execution.
Havas Media Network
- Marketing And Advertising
- Very Large
Paris, France
Havas Media Network faced complex workflow challenges in digital advertising. Marine Russotto, Digital Lead, shared how OneStrata Digital helped solve... these issues. The platform centralized and automated all digital advertising activations. This saved time and resources for Havas Media Network. Teams could then focus more on client needs. The solution improved efficiency across their digital operations.
Dentsu Public
- Marketing And Advertising
- Very Large
Tokyo, Japan
Dentsu Public, a global advertising agency, uses FreeWheel’s OneStrata Digital to automate and streamline their planning process. The platform’s API... connections enable placement tracking and actualization. Dentsu benefits from improved flexibility and efficiency in campaign management. FreeWheel also acts as a strategic partner, supporting Dentsu’s daily operations. The collaboration enhances Dentsu’s ability to deliver results for clients.
CANAL+ BRAND SOLUTIONS
- Marketing And Advertising
- Medium
Paris, France
FreeWheel’s Programmatic Module helped CANAL+ BRAND SOLUTIONS adopt guaranteed programmatic advertising. The agency kept control over its premium inventory and... improved operational efficiency. Revenues increased significantly. Emmanuelle Godard, Director of Digital Data & Innovation, highlights FreeWheel’s tech and global vision as key to strategic projects like Max’s launch in France.
BrkThru, a full-service agency, faced major challenges during the pandemic. The team used FreeWheel to create detailed media trend reports... for clients. They helped clients shift quickly to a digital-first strategy. BrkThru turned obstacles into new opportunities for customer growth. Their focus on client service set them apart in a tough year.
Retail Case Studies and Customer Success Stories with FreeWheel
A major e-commerce retailer
- Retail
- Large
FreeWheel used ID-based advertising for a major e-commerce retailer. The retailer wanted to reach niche audiences more effectively. FreeWheel applied... advanced identifier technology and first-party data. This improved targeting and filtered out already-exposed users. The campaign saw a 49% performance lift over open marketplace benchmarks. The approach reduced wasted impressions and increased efficiency.
FreeWheel helped a leading U. S. retailer reach 19.3 million more unique households during the Q4 shopping season. The retailer...used FreeWheel’s advanced data and CTV inventory to find new audiences outside traditional TV. The campaign saw a 120% boost in cost efficiency per unique household reached. FreeWheel’s cross screen insights enabled smarter reach and better results for the retailer’s multiscreen TV strategy.
Media Production Case Studies and Customer Success Stories with FreeWheel
A major U.S. publisher
- Media Production
- Large
USA
FreeWheel Streaming Hub helped a major U. S. publisher in the CTV market. The publisher used Universal ID enrichment to...improve bid signals. This led to an 18% increase in eCPM compared to inventory without IDs. The solution made inventory more valuable and easier for buyers to recognize. The publisher saw stronger demand and higher revenue.
Publishing Case Studies and Customer Success Stories with FreeWheel
A major U.S. publisher
- Publishing
- Large
USA
FreeWheel helped a major U. S. publisher boost revenue by 4x in just two weeks. The publisher faced low fill...rates and under-monetized inventory due to inefficient demand channels. By using FreeWheel’s Intelligent Ad Decisioning engine, they improved pacing and fill for both direct-sold and programmatic campaigns. This led to a 225% increase in CTV inventory value and a 66% drop in house campaigns. The publisher unlocked more inventory for monetization and reduced reliance on house ads.
Entertainment Case Studies and Customer Success Stories with FreeWheel
Streaming Platform
- Entertainment
- Large
Beeswax's CPA bidding strategy helped a leading streaming platform boost user acquisition. The platform saw a 3X increase in incremental... listeners after switching to automated campaign optimization. The new approach reduced cost-per-incremental listener and improved conversion rates. The solution made campaign management easier and more efficient. The platform met its target CPA goals while saving time and money.
FreeWheel, a Comcast company, has extended its partnership with FranceTV Publicité to enhance digital advertising monetisation and contextual targeting. FranceTV Publicité will... leverage FreeWheel's technology, including the new AI-powered Context Engine, to pilot a co-viewing-adjusted monetisation model for CTV screens. This collaboration aims to innovate video advertising standards and improve monetisation opportunities for advertisers.
